Overview: Hootsuite and Brandwatch as Social Media Marketing Category solutions.

Hootsuite and Brandwatch both offer solutions for social media marketing but cater to different needs. Hootsuite excels in management capabilities with strong customer support, making it ideal for large enterprises seeking enhanced digital presence through robust engagement. Brandwatch focuses on analytics and campaign monitoring, suitable for businesses prioritizing social media analysis and requiring insightful data strategies.

Hootsuite and Brandwatch: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Hootsuite facilitates a wide range of social media management activities. This includes communication management and robust tools for scheduling posts. These capabilities serve users who need comprehensive platforms to manage social media accounts actively and efficiently. read more →

Brandwatch supports social media analytics and monitoring as its standout capabilities. It helps users track communications and campaign performance, making it suitable for those focused on analytics-driven insights. read more →

Business Goals

Hootsuite helps businesses enhance their digital presence and brand engagement. It aligns with companies looking to improve ROI and build brand awareness through improved interactions. read more →

Brandwatch assists companies in improving digital presence with a focus on analytics. It aids in enhancing brand engagement and awareness, appealing to those focusing on data-backed strategies. read more →

Core Features

Hootsuite offers features such as custom reports, data export, and integration capabilities. These features meet the needs of users looking for comprehensive reporting and seamless integration with other systems. read more →

Brandwatch excels in analytics and custom reporting. Its features are designed for users who rely heavily on insights drawn from social data to inform their strategies. read more →

Vendor Support

Hootsuite provides 24/7 support including chat, email, and phone. The extensive support aligns with the needs of large enterprises seeking reliable and consistent assistance. read more →

Brandwatch offers 24/7 support, mainly via email and chat. Its support is suitable for users who prioritize consistent, though primarily digital, support channels. read more →

User Segments and Industries

Hootsuite is popular with large enterprises, particularly in marketing and advertising. It caters to broad industry needs, including education and non-profit sectors. read more →

Brandwatch is used by various enterprise sizes, particularly in marketing and advertising and the tech sector. Its user base includes computer software and internet segments. read more →

Operational Alignment

Hootsuite integrates well into the workflows of large companies. Its design accommodates enterprises with complex needs and high-volume social media management. read more →

Brandwatch fits into environments where social media monitoring and analytics are pivotal. It's tailored for businesses that need detailed social insights and campaign tracking. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

low

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high

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Integration Risk

medium

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low

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Migration Risk

medium

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low

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IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Export

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Data Import

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Support

Phone Support

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Email Support

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Chat Support

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24/7 Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for Hootsuite and Brandwatch

What Are the key features of Hootsuite and Brandwatch for Social Media Management?

Hootsuite and Brandwatch both manage social media content. Hootsuite focuses on scheduling, posting, responding to comments, and analyzing data, while Brandwatch emphasizes social media listening and analytics. Brandwatch offers comprehensive social monitoring in 25 languages, while Hootsuite lacks the ability to syndicate social posts to Google My Business. Brandwatch provides advanced analytics and consumer insights, but lacks Chinese social network tracking, while Hootsuite lacks advanced social monitoring capabilities.

"...Hootsuite has a long-standing history within the social media dashboard landscape and is easy to use...." Peer review by Dan Lobring, Vice President, Marketing Communications, rEvolution

"...Just give it a try if you are seeking a social analytics solution...." Peer review by Sümmani D, Data Analyst, Food & Beverages

What solutions does Hootsuite and Brandwatch provide for Engagement Management?

Hootsuite and Brandwatch both offer engagement management features. Hootsuite is a more comprehensive platform that provides scheduling, reporting, and social media management tools. Brandwatch focuses on social listening and analytics, enabling users to monitor and analyze conversations about their brand. Brandwatch also offers engagement features but they are not as extensive as Hootsuite’s. One limitation of both tools is that they may not offer a complete picture of engagement due to their focus on specific aspects of social media activity.

"...We have realized the benefits of increasing our social media followership and engagement...." Peer review by Audrey L, Marketing Manager, Computer Software