Overview: Hootsuite and Conviva as Social Media Marketing Category solutions.

Hootsuite excels in offering a comprehensive suite for social media management, leading in features like custom reporting and data analytics for robust brand engagement. It's preferred by larger enterprises and spans industries from marketing to education. In contrast, Conviva focuses on media production industries, offering niche capabilities in social media analytics and comprehensive support. Conviva suits enterprises seeking focused media management, while Hootsuite serves broader social marketing needs.

Hootsuite and Conviva: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Hootsuite facilitates social media management and communication, focusing on scheduling posts and engaging across platforms. read more →

Conviva supports social media management with a strong emphasis on engagement and content management, particularly suited for video content. read more →

Business Goals

Hootsuite helps improve digital presence and customer acquisition, aiding businesses in building brand awareness. read more →

Conviva aids in improving ROI and scaling best practices, crucial for enterprises entering new marketplaces. read more →

Core Features

Hootsuite stands out with its custom reports, analytics, and extensive security and compliance measures. read more →

Conviva offers focused analytics and custom reporting tailored for media management, with minimal data export and import capabilities. read more →

Vendor Support

Hootsuite provides 24/7, chat, and email support, preferred for its reliability across large user bases. read more →

Conviva offers 24/7 support with a focus on phone and chat assistance, matching leaner support needs. read more →

Segments and Industries

Hootsuite is popular among large enterprises and mid-market firms, especially in marketing and education. read more →

Conviva is favored by large enterprises, primarily in media production and IT services. read more →

Operational Alignment

Hootsuite integrates seamlessly into diverse operational workflows, ideal for enterprises with complex needs. read more →

Conviva is designed for media-focused operations, efficiently fitting within narrower engagement processes. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

low

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medium

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Integration Risk

medium

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low

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Migration Risk

medium

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medium

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IT and Other Capabilities

Low
Medium
High

Ease of migration

Read peer / expert warnings.

Data

Data Export

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Data Import

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Support

Phone Support

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Email Support

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Chat Support

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24/7 Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for Hootsuite and Conviva

How efficiently Does Hootsuite and Conviva manage your Social Media Management?

Hootsuite focuses on managing social media posts across various platforms, enabling scheduling, posting, responding to comments, and tracking analytics. Conviva specializes in social video analytics, providing insights on audience engagement and video performance across multiple channels. Hootsuite offers a single dashboard for managing multiple accounts, while Conviva offers a centralized platform for analyzing social content.

"...If you re looking for a social media dashboard & management tool, Hootsuite definitely deserves to be in your short list...." Peer review by Tapan J., dunnhumby

"...Typical social managers spend 80% of their time on data collection and only 20% on data analysis...." Blog: It s Time to Take TikTok Measurement Seriously Front Office Sports

What Are the key features of Hootsuite and Conviva for Communication Management?

Hootsuite and Conviva are similar in that both manage multiple social media accounts from a single dashboard. Conviva focuses on video delivery and analysis, while Hootsuite specializes in scheduling and monitoring social media posts. Hootsuite is a relatively inexpensive tool, while Conviva is a sophisticated platform for analyzing and optimizing video delivery.

"...We have used Hootsuite free to manage the scheduling, publishing, and monitoring of our Facebook profiles...." Peer review by Megan Lemons, Inbound Marketing Coordinator, Orbis Education

"...Delmondo is an audience insight and social video analytics solution for leading sports organizations, media companies, publishers, and brands...." Peer review from Featured Customers

What solutions does Hootsuite and Conviva provide for Engagement Management?

Hootsuite and Conviva both manage engagement with audiences. Hootsuite focuses on social media engagement, providing tools for scheduling posts, monitoring engagement, and analyzing performance. Conviva focuses on video engagement, providing data and analytics for optimizing viewer experience and engagement with video content.

"...Hootsuite is one of the best social media engagement and listening tools I have tried so far...." Peer review by Verified Reviewer

"...Whether it be engagement rates or other metrics, they play an important role in what we do...." Testimonial by Norris Scott, Vice President, Analytics & Insights, NASCAR

How can Hootsuite and Conviva optimize your Content Management Workflow?

Hootsuite allows users to schedule content across multiple social media platforms, making content publishing seamless. Conviva focuses on providing analytics for content publishers to optimize their content strategy and monetization decisions. Hootsuite has a comprehensive dashboard view of all linked social accounts, while Conviva provides real-time big data processing and mobile app access to monitor content performance. Hootsuite's focus is on content management and scheduling, while Conviva's focus is on analytics and data-driven decision making.

"...I use this software for my social media content publishing, very organized and you can follow instructions easily. . ...." Peer review by Jad-Evangelo N., Media Manager, Marketing and Advertising

"...While our team spends a great deal of time creating compelling content on our channel, Conviva's TikTok analytics will allow us to not only make data-driven decisions in publishing, but also share success stories in a way that's more digestible to all of our internal stakeholders...." Testimonial by Chris Littman, Director of Social Media Strategy, NASCAR

Hootsuite in Action: Unique Use Cases

Conviva in Action: Unique Use Cases

How does Conviva address your Competitive Intelligence Challenges?

Alternatives

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SocialBee

Integrations

Few Hootsuite Integrations

Vidyard Video Platform

4.56 5

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Smartsheet

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Cobiro

4.0 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

WooCommerce

4.4 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Zapier

4.65 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

News

Latest Conviva News

Time-State Technology: The Key to Experience-Centric Operations

Conviva introduces an Operational Data Platform for real-time analytics, helping teams improve efficiency, reduce costs, and address experience issues using product and systems telemetry.

10/11/2024 - source

Hootsuite vs. Conviva: Comparing Best Social Media Marketing Solutions 2025

Overview: Hootsuite and Conviva as Social Media Marketing Category solutions.

Hootsuite and Conviva: Best Use cases based on the customer satisfaction data

Applying your context and needs changes the comparison