Hootsuite and Falcon.io (now Brandwatch Social Media Management), An In-Depth Comparison 2024

Comparison Summary

Hootsuite: Hootsuite enables management and analysis of social posts across 20+ networks. Key features streamline social media flow.

Falcon.io (now Brandwatch Social Media Management): Falconio-Now-Brandwatch's Social Media Management offers tools for discovering, attracting, and engaging customers. It supports teams and regions in effective social media management.

Hootsuite

Focus area

Hootsuite is better than Falcon.io (now Brandwatch Social Media Management) for

Software Failure Risk
Software failure risk includes potential risk in compliance, security and potential delays due to integration and migration issue while using this offering ranging from low to high.

medium

Falcon.io (now Brandwatch Social Media Management)

Focus area

Falcon.io (now Brandwatch Social Media Management) is better than Hootsuite for

Software Failure Risk
Software failure risk includes potential risk in compliance, security and potential delays due to integration and migration issue while using this offering ranging from low to high.

medium

Hootsuite and Falcon.io (now Brandwatch Social Media Management): Customer Satisfaction Data

Most deployed common Use Cases for Hootsuite and Falcon.io (now Brandwatch Social Media Management)

What makes Hootsuite and Falcon.io (now Brandwatch Social Media Management) ideal for Social Media Management?

Hootsuite and Falconio Now Brandwatch Social Media Management both help manage social media content, including scheduling, posting, and analyzing data. Hootsuite excels in managing multiple accounts and streamlining content distribution. Falconio Now Brandwatch excels in social listening and engagement management, offering tools for tracking and responding to customer interactions. A limitation of both tools is their lack of comprehensive analytics reporting capabilities.

"...This software is intuitive, even for those who are not familiar with social media or dashboards...." Peer review by Janelle C., Business Intelligence Assistant, Research

"...It is a one-stop tool for everything from campaign scheduling, social listening, landing page creation, reporting, etc...." Peer review by Agne S., Management Consulting

What Are the key features of Hootsuite and Falcon.io (now Brandwatch Social Media Management) for Communication Management?

Hootsuite and Falconio Now Brandwatch Social Media Management are both social media management tools. Hootsuite focuses on scheduling, monitoring, and publishing across various social media platforms, offering a centralized dashboard for managing posts and tracking performance. Falconio Now Brandwatch Social Media Management emphasizes strategic content creation, campaign management, and analytics. It integrates social listening, engagement, and customer data management features. Both tools offer similar functions, but Falconio Now Brandwatch Social Media Management provides more advanced analytics and campaign management features. However, neither tool currently offers scheduled publishing to Instagram and Pinterest.

"...I like the hands-off idea of automating social media posts and the analytics that are provided...." Peer review by April M, Marketing & Social Media Coordinator, Medical Practice

"...We love to use the content calendar to schedule posts or cross-post to different social platforms...." Peer review by Phil P, Data Analyst

What benefits does Hootsuite and Falcon.io (now Brandwatch Social Media Management) offer for Engagement Management?

Both Hootsuite and Falconio Now Brandwatch Social Media Management provide tools for managing social media engagement. Hootsuite focuses on scheduling posts and monitoring engagement across various platforms, while Falconio Now Brandwatch Social Media Management offers a wider range of features, including social listening, customer experience management, and advanced analytics. Both tools allow users to track engagement metrics, but Falconio Now Brandwatch Social Media Management offers more comprehensive reporting capabilities. However, both tools have limitations, with Falconio Now Brandwatch Social Media Management having issues with its mobile app functionality.

"...Also i recommend trying to understand your audience and times of days that they engage with your social networks...." Peer review by Tamra R, Senior Web Administrator, Media Production

"...This is very helpful if one social media manager has to interact with more dan one community...." Peer review by Marcel D, Digital Marketing Manager

How does Hootsuite and Falcon.io (now Brandwatch Social Media Management) facilitate Content Management?

Both Hootsuite and Falcon.io allow users to schedule content across multiple social media platforms. Hootsuite offers a comprehensive dashboard view of all linked social accounts, while Falcon.io provides a live view of each post as it is being written. Hootsuite is limited in its ability to track clicks and shares for links added using URL shorteners other than ow.ly or ht.ly. Falcon.io has limitations in adding content from the content pool to posts.

"...I like that I can schedule my social media content for specific posting times...." Peer review by Neah B, Marketing Director, Information Technology and Services

"...Falcon has provided us with a wonderful tool for distribution of content across markets & brands, community management tracking and social analytics...." Peer review by Administrator

Hootsuite in Action: Unique Use Cases

How can Hootsuite enhance your Social Media Marketing process?

Falcon.io (now Brandwatch Social Media Management) in Action: Unique Use Cases

What solutions does Falcon.io (now Brandwatch Social Media Management) provide for Collaboration?

Hootsuite

4.2

AI Powered

Falcon.io (now Brandwatch Social Media Management)

4.2

About

Social Media Marketing & Management platform that provides a dashboard for managing multiple networks and profiles

The Platform for Every Kind of Social Media Marketer - Falcon

Age

2008

2005

Low
Medium
High

Ease of migration

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Data

Data Import

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Data Export

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Support

24/7 Support

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Email Support

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Chat Support

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Phone Support

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Others

AI Powered

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Custom Reports

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Analytics

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Hootsuite and Falcon.io (now Brandwatch Social Media Management), An In-Depth Comparison 2024

Comparison Summary

Hootsuite

Focus area

Hootsuite is better than Falcon.io (now Brandwatch Social Media Management) for

Software Failure Risk Software failure risk includes potential risk in compliance, security and potential delays due to integration and migration issue while using this offering ranging from low to high.

Falcon.io (now Brandwatch Social Media Management)

Focus area

Falcon.io (now Brandwatch Social Media Management) is better than Hootsuite for

Software Failure Risk Software failure risk includes potential risk in compliance, security and potential delays due to integration and migration issue while using this offering ranging from low to high.

Hootsuite and Falcon.io (now Brandwatch Social Media Management): Customer Satisfaction Data

Most deployed common Use Cases for Hootsuite and Falcon.io (now Brandwatch Social Media Management)

What makes Hootsuite and Falcon.io (now Brandwatch Social Media Management) ideal for Social Media Management?

What Are the key features of Hootsuite and Falcon.io (now Brandwatch Social Media Management) for Communication Management?

What benefits does Hootsuite and Falcon.io (now Brandwatch Social Media Management) offer for Engagement Management?

How does Hootsuite and Falcon.io (now Brandwatch Social Media Management) facilitate Content Management?

Hootsuite in Action: Unique Use Cases

How can Hootsuite enhance your Social Media Marketing process?

Falcon.io (now Brandwatch Social Media Management) in Action: Unique Use Cases

What solutions does Falcon.io (now Brandwatch Social Media Management) provide for Collaboration?

Failure Risk Guidance Security Report?

Compliance Risk

Security & Privacy Risk

Integration Risk

Migration Risk

IT and Other Capabilities

Data

Support

Others

Business Setting

Get a personalised risk report for Hootsuite

Get a personalised risk report for Falcon.io (now Brandwatch Social Media Management)

Software Failure Risk
Software failure risk includes potential risk in compliance, security and potential delays due to integration and migration issue while using this offering ranging from low to high.

Software Failure Risk
Software failure risk includes potential risk in compliance, security and potential delays due to integration and migration issue while using this offering ranging from low to high.