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Hootsuite vs Firstup: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Hootsuite vs. Firstup is based on a specific set of business needs and context. The comparison uses 61595 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Hootsuite and Firstup

Hootsuite, Buffer, Sprout Social, etc., belong to a category of solutions that help Social Media Marketing, whereas Firstup, Workable, Linkedin Talent, etc., belong to a category of solutions that help Talent Management. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Hootsuite covers Social Media Management with Social Media, Communication Management with Social Media, Engagement Management with Social Media, Content Management with Social Media, etc.

Firstup focuses on Engagement Management, Content Management with Social Media, Social Media Management with Social Media, Communication Management with E-Mail, etc.

"It's difficult to know if you're hiring a skilled social media marketing professional. I'm so thankful there's now a standard for social media education and recognized certification we can reference when evaluating skills. " - Darian Kovacs

"In October of 2016, we had a merger of equals, and not a lot of news was getting out. […] Our IT systems were different, our HR systems were different, and because we were relying so heavily on email, we had no measurement to ensure that our message...s were getting through or if our communications had an effect. We needed a common platform not only for all employees to understand the business better, but actually bring us together as one company. " - Jennifer Harrison

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Hootsuite

Focus area

Hootsuite is better than Firstup for

Software Failure Risk

  • medium

logo Firstup

Focus area

Firstup is better than Hootsuite for

Software Failure Risk

  • medium

About

Social Media Marketing & Management platform that provides a dashboard for managing multiple networks and profiles

Communication Platform to unblock the flow of employee connection with the workforce

Age

2008

Financials

SERIES C

PRIVATE

Business Need

Total Processes
(we found evidences for)

128

62

Total Goals
(we found evidences for)

20

15

Top Processes

Evidences indicate better relative satisfaction


social media management

scheduling post to social media

engaging on social media

managing social media account

social media analytics

monitoring social media


communication management

sending & publishing communications

tracking & monitoring communications


engagement management

engaging and following up

engaging with scheduling & cadence


searching for content


social media marketing




campaign analytics

campaign monitoring




touchpoint management



channel management


helpdesk management


workflow management


competitive intelligence


training & onboarding


generation of new leads


sales document management

proposal & quote management

contract management




reputation management



performance management


follower management




advocacy management


conversion management


customer feedback management

measuring customer satisfaction

measuring net promoter score


influencer marketing


rating and review management


knowledge management

creating knowledge base




contact list management


account management


products & pricelist management


loyalty management

identify target customers

customise loyalty program





trade show marketing


calendar management



promotion management


international marketing


community building




sales call management

meeting management





segmentation and targeting


relationship management



sales review & feedback


community marketing


business development




personalized marketing




lead qualification

lead qualification: technographic





influencer management


conference call management


distribution management


lifetime value management


courses & assessment

create learning path





revenue cycle management



discount management


opportunity management


referral management



motivation management


Top Goals

Goals Achieved

  • Improve digital and social presence

  • Acquire customers

  • Improve ROI

  • Build brand awareness

  • Enhance customer relationships

  • Improve brand engagement

  • Increase sales & revenue

  • Scale best practices

  • Improve internal communications

  • Grow market share

  • Enter new markets internationally or locally

  • Launch new products

  • Establish thought leadership

  • Improve efficiency

  • Improve visibility

  • Improve consistency

  • Manage risk

  • Improve stakeholder relations

  • Increase customer life time value

  • Improve navigation

  • See 17 more
  • Improve internal communications

  • Build brand awareness

  • Establish thought leadership

  • Improve ROI

  • Acquire customers

  • Improve brand engagement

  • Launch new products

  • Improve digital and social presence

  • Grow market share

  • Enter new markets internationally or locally

  • Enhance customer relationships

  • Scale best practices

  • Improve efficiency

  • Improve stakeholder relations

  • Improve visibility

  • See 12 more

Top Channels

Channels Used

  • social media

  • e-mail

  • mobile

  • user generated content

  • blogs

  • omnichannel

  • newsletter

  • website

  • video

  • promotions

  • phone calls

  • mobile app

  • offline

  • LinkedIn

  • Twitter

  • Facebook

  • on premises

  • mass media

  • Instagram

  • point of sale

  • channel partners

  • text SMS

  • See 19 more
  • social media

  • e-mail

  • mobile

  • user generated content

  • blogs

  • omnichannel

  • newsletter

  • website

  • video

  • promotions

  • phone calls

  • mobile app

  • offline

  • LinkedIn

  • Twitter

  • Facebook

  • on premises

  • mass media

  • Instagram

  • point of sale

  • channel partners

  • text SMS

  • See 19 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

low

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medium

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Integration Risk

medium

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low

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Migration Risk

medium

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medium

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Business Setting