Hootsuite and Later Platform, An In-Depth Comparison 2024

Comparison Summary

Hootsuite: Hootsuite enables management and analysis of social posts across 20+ networks. Key features streamline social media flow.

Later Platform: Later-platform offers social media marketing tools for creators, influencers, and small businesses. Content is elevated to achieve goals effectively.

Hootsuite and Later Platform: Customer Satisfaction Data

Most deployed common Use Cases for Hootsuite and Later Platform

What solutions does Hootsuite and Later Platform provide for Social Media Management?

Hootsuite and Later Platform are both tools for managing social media content. Both platforms can schedule posts and monitor social media accounts. However, Hootsuite offers a more comprehensive dashboard that allows users to track and analyze social media performance, while Later Platform focuses on scheduling posts and creating a consistent aesthetic across different platforms. Later Platform has limited analytics and reporting capabilities.

"...We use it for both importing and exporting social media posts into the publisher...." Peer review by raja ram, Senior Consultant, Virtusa

"...I really liked that you can simultatenouly post on 3 social media platforms with ease and schedule them!. ...." Peer review by Verified Reviewer

What makes Hootsuite and Later Platform ideal for Communication Management?

Hootsuite and Later Platform both allow users to schedule social media posts across multiple platforms. Hootsuite offers more features, including monitoring social channels and gathering insights. Later Platform focuses primarily on scheduling and visual organization. However, both platforms have limitations, as Hootsuite sometimes has trouble connecting to social media platforms and Later Platform cannot automatically publish videos.

"...The ease of tracking all the contents and posts from social media platforms through the hootsuite is really reliable ...." Peer review by Kate A., Telecommunications Engineer, Telecommunications

"...I use it in my business to create and schedule social media posts, i.e., Instagram, Facebook, and Pinterest...." Peer review by Project Manager in Marketing

What makes Hootsuite and Later Platform ideal for Engagement Management?

Hootsuite and Later Platform both assist with engagement management by tracking and analyzing performance. Hootsuite offers tools for influencer identification and provides insights into engagement levels. Later Platform also provides engagement analytics and suggests optimal posting times. Hootsuite provides a centralized platform for managing multiple social media channels, while Later Platform focuses primarily on Instagram. A limitation of both platforms is that they may not provide detailed enough analytics to understand overall engagement trends.

"...I mainly use it to post to my Facebook group and get my customers engaged...." Peer review by Bianca S, Co Founder, Apparel & Fashion

"...The analytics available to a business through Later enable us to refine our posts and has led to a sustained increase in our posts' engagement...." Peer review by Bruce W., Learning Development Consultant, Retail

What solutions does Hootsuite and Later Platform provide for Content Management?

Both platforms allow users to schedule and manage content for social media. Hootsuite provides a comprehensive dashboard view of linked accounts, enabling users to monitor content published across multiple platforms. Later Platform excels in managing visual content, enabling users to plan and schedule aesthetically cohesive posts for Instagram. However, Hootsuite has limitations in tracking clicks and shares for links added outside of the platform, while Later Platform experiences occasional content publishing failures.

"...I also use Hootsuite to upload and schedule content for Facebook business page. ...." Peer review by Kendra C., Brand Stylist, Marketing and Advertising

"...Later is the best tool I've found so far to plan, schedule and publish content to Instagram...." Peer review by Kaitlyn M., Digital Strategy Director, Non-Profit Organization Management

Why is Hootsuite and Later Platform the best choice for Social Media Marketing?

Hootsuite and Later Platform both help businesses manage social media marketing. Hootsuite provides a comprehensive suite of tools for planning, publishing, and analyzing content across multiple social media platforms, while Later Platform focuses primarily on Instagram and offers scheduling for stories. Later Platform is more accessible to beginners with a free version, whereas Hootsuite's Pro version is expensive for smaller businesses.

"...Hootsuite has quickly become the industry standard when working with Social Media Marketing...." Peer review by Alison Rivera, Marketing Coordinator, Ennoview, Inc.

"...Later (formerly Latergramme) in Vancouver offers an Instagram focused social media marketing platform, which supports the planning and scheduling of content to Instagram, as well as Twitter, Facebook, and Pinterest...." Peer review