Overview: Hootsuite and Sprinklr Core as Social Media Marketing Category solutions.

Hootsuite and Sprinklr Core both provide robust social media marketing solutions, yet cater to different operational needs and user scales. Hootsuite excels with a comprehensive set of social media activities and a broad appeal across large enterprises and education sectors. Sprinklr Core, on the other hand, offers focused features for targeted engagement and analytics, appealing to smaller enterprises and network security industries. Both platforms support key digital goals but differ in vendor support and user preferences.

Hootsuite and Sprinklr Core: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Hootsuite facilitates comprehensive social media management including scheduling and engagement, catering to communication and publishing needs. read more →

Sprinklr Core offers focused capabilities in social media and engagement management plus content and advertisement support. read more →

Business Goals

Hootsuite supports enhancing digital presence, acquiring customers, and building brand awareness. It aligns with goals for improved ROI and customer relationships. read more →

Sprinklr Core helps firms boost ROI, brand awareness, and digital presence, catering to businesses aiming for enhanced engagement. read more →

Core Features

Hootsuite’s standout features include AI power, comprehensive analytics, and seamless integration for custom reporting needs. read more →

Sprinklr Core provides robust analytics, custom reporting tools, and AI features, focusing on compliance and security. read more →

Vendor Support

Hootsuite offers extensive 24/7 support, with options for email, phone, and chat, meeting complex operational requisites. read more →

Sprinklr Core provides efficient 24/7 support with tailored phone and chat options, aligning with smaller enterprise needs. read more →

Segments and Industries

Hootsuite is predominantly used by large enterprises in marketing and advertising, along with educational institutions. read more →

Sprinklr Core caters to smaller and mid-market businesses, particularly in the marketing and network security sectors. read more →

Operational Alignment

Designed to fit expansive operational workflows, Hootsuite supports diverse industries with varied communication and social media demands. read more →

Sprinklr Core is ideal for targeted operations, supporting specific industry needs with a focus on precise engagement and analytics. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

low

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medium

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Integration Risk

medium

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low

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Migration Risk

medium

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low

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IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Export

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Data Import

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Support

Phone Support

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Email Support

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Chat Support

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24/7 Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for Hootsuite and Sprinklr Core

How can Hootsuite and Sprinklr Core optimize your Social Media Management Workflow?

Hootsuite and Sprinklr Core are both social media management tools that offer scheduling, posting, and analytics features. Hootsuite excels at simplifying social media management across various platforms by providing a single dashboard. Sprinklr Core focuses on comprehensive social media management, including content, listening, and reporting, with robust tagging capabilities and a wide range of platform integrations. However, Sprinklr Core has limitations in data accuracy, with frequent issues in tag updates and dashboard functionality.

"...Hootsuite allows to manage all social media content - scheduling, posting, responding to followers' comments and analytics all in one place...." Peer review by Vishal Wadkar, Digital Marketing Manager, Capgemini

"...We used it for social media content scheduling and reporting...." Peer review by Verified User, Strategist in Social Media, Marketing and Advertising

How can Hootsuite and Sprinklr Core enhance your Communication Management process?

Hootsuite and Sprinklr Core both enable scheduling and monitoring of social media posts from a single dashboard. Hootsuite excels in its ease of use and ability to publish videos to various platforms, while Sprinklr Core provides advanced features for managing multiple social accounts across a global scale. Both platforms face limitations; Hootsuite experiences occasional disconnections and limitations when modifying scheduled posts, while Sprinklr Core lacks intuitive navigation and presents challenges in removing previously published posts.

"...We use HootSuite Free to initially examine the cross-social media postings and activities of a client...." Peer review by Richard Chen, Frontend Web Developer, Catch New York

"...Social media management, community management, publishing etc...." Peer review by Administrator in Retail

What solutions does Hootsuite and Sprinklr Core provide for Engagement Management?

Hootsuite and Sprinklr Core both offer engagement management features that allow businesses to track and analyze social media activity. Hootsuite excels at scheduling posts and managing multiple social media accounts while Sprinklr Core focuses on deeper customer engagement and social listening. Sprinklr Core provides more advanced analytics for understanding audience sentiment and market trends, but it requires significant customization for one-to-one engagement. Both tools have limitations in that they do not include click-through rates in engagement metrics.

"...Furthermore, we can analyze Hootsuite's analytics to see how engaged our audience is and what we can improve upon...." Peer review by Rachel G., DyKnow

"...Why Because we know that these channels allow us to reach and engage with customers at scale...." Peer review by Dean Aragon, Chief Executive Officer & Global Vice president of Brand, Shell

How does Hootsuite and Sprinklr Core facilitate Content Management?

Hootsuite and Sprinklr Core both allow users to schedule and publish content across multiple social media platforms. Hootsuite provides a comprehensive dashboard view of linked social accounts while Sprinklr Core offers an easy-to-use content calendar. However, Hootsuite has limitations in tracking clicks and shares for links not using specific URL shorteners, while Sprinklr Core has challenges with its interface and content search functionality.

"...I like that I can schedule my social media content for specific posting times...." Peer review by Neah B, Marketing Director, Information Technology and Services

"...Sprinklr helps us schedule and post content across many channels, people and languages Easy to use interface, multiple users can apply select targeting, ability to generate analytical reports on various campaigns, simple publishing of content, integrated company shortened URL, cheaper than Radian6..." Peer review by User in Computer Networking, Computer & Network Security