Overview: Hootsuite and Sprinklr Core as Social Media Marketing Category solutions.

Hootsuite and Sprinklr Core both provide robust social media marketing solutions, yet cater to different operational needs and user scales. Hootsuite excels with a comprehensive set of social media activities and a broad appeal across large enterprises and education sectors. Sprinklr Core, on the other hand, offers focused features for targeted engagement and analytics, appealing to smaller enterprises and network security industries. Both platforms support key digital goals but differ in vendor support and user preferences.

Hootsuite: Hootsuite enables management and analysis of social posts across 20+ networks. Key features streamline social media flow.

Sprinklr Core: Sprinklr-core offers enterprise-grade customer experience management through a unified AI platform. It integrates products, capabilities, functions, and channels on a single codebase.

Hootsuite and Sprinklr Core: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Hootsuite facilitates comprehensive social media management including scheduling and engagement, catering to communication and publishing needs. read more →

Sprinklr Core offers focused capabilities in social media and engagement management plus content and advertisement support. read more →

Business Goals

Hootsuite supports enhancing digital presence, acquiring customers, and building brand awareness. It aligns with goals for improved ROI and customer relationships. read more →

Sprinklr Core helps firms boost ROI, brand awareness, and digital presence, catering to businesses aiming for enhanced engagement. read more →

Core Features

Hootsuite’s standout features include AI power, comprehensive analytics, and seamless integration for custom reporting needs. read more →

Sprinklr Core provides robust analytics, custom reporting tools, and AI features, focusing on compliance and security. read more →

Vendor Support

Hootsuite offers extensive 24/7 support, with options for email, phone, and chat, meeting complex operational requisites. read more →

Sprinklr Core provides efficient 24/7 support with tailored phone and chat options, aligning with smaller enterprise needs. read more →

Segments and Industries

Hootsuite is predominantly used by large enterprises in marketing and advertising, along with educational institutions. read more →

Sprinklr Core caters to smaller and mid-market businesses, particularly in the marketing and network security sectors. read more →

Operational Alignment

Designed to fit expansive operational workflows, Hootsuite supports diverse industries with varied communication and social media demands. read more →

Sprinklr Core is ideal for targeted operations, supporting specific industry needs with a focus on precise engagement and analytics. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

low

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medium

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Integration Risk

medium

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low

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Migration Risk

medium

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low

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IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Export

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Data Import

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Support

Phone Support

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Email Support

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Chat Support

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24/7 Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for Hootsuite and Sprinklr Core

Why is Hootsuite and Sprinklr Core the best choice for Social Media Management?

Hootsuite and Sprinklr Core are both social media management tools that offer scheduling, posting, and analytics features. Hootsuite excels at simplifying social media management across various platforms by providing a single dashboard. Sprinklr Core focuses on comprehensive social media management, including content, listening, and reporting, with robust tagging capabilities and a wide range of platform integrations. However, Sprinklr Core has limitations in data accuracy, with frequent issues in tag updates and dashboard functionality.

"...It makes it much easier for a single person to send content to multiple pages, groups or social network accounts...." Peer review by IRENE H, IT Project Manager, Telecommunications

"...The social engagement overview option is useful in getting a collective idea of social growth per platform (with benchmark provided)...." Peer review by Administrator in Entertainment

What benefits does Hootsuite and Sprinklr Core offer for Communication Management?

Hootsuite and Sprinklr Core both enable scheduling and monitoring of social media posts from a single dashboard. Hootsuite excels in its ease of use and ability to publish videos to various platforms, while Sprinklr Core provides advanced features for managing multiple social accounts across a global scale. Both platforms face limitations; Hootsuite experiences occasional disconnections and limitations when modifying scheduled posts, while Sprinklr Core lacks intuitive navigation and presents challenges in removing previously published posts.

"...I love the user friendliness and how this allows me to plan all of my social postings...." Peer review by Melanie S, Internal Communications Coordinator, Education

"...Real-time social media post integration...." Peer review by Craig Poitier, Computer Software

What makes Hootsuite and Sprinklr Core ideal for Engagement Management?

Hootsuite and Sprinklr Core both offer engagement management features that allow businesses to track and analyze social media activity. Hootsuite excels at scheduling posts and managing multiple social media accounts while Sprinklr Core focuses on deeper customer engagement and social listening. Sprinklr Core provides more advanced analytics for understanding audience sentiment and market trends, but it requires significant customization for one-to-one engagement. Both tools have limitations in that they do not include click-through rates in engagement metrics.

"...I have used HootSuite Pro to engage, monitor, and analyze the social media presence of a large healthcare company...." Peer review by Charles Heidrick, Multimedia Manager, Harden Healthcare, LLC

"...We also use Sprinklr's analytics and listening to assist us in determining ROI and tracking our engagement and growth in the social space...." Peer review by Jonathan Hatch, National Operations, Florida Blue

Why is Hootsuite and Sprinklr Core the best choice for Content Management?

Hootsuite and Sprinklr Core both allow users to schedule and publish content across multiple social media platforms. Hootsuite provides a comprehensive dashboard view of linked social accounts while Sprinklr Core offers an easy-to-use content calendar. However, Hootsuite has limitations in tracking clicks and shares for links not using specific URL shorteners, while Sprinklr Core has challenges with its interface and content search functionality.

"...The ease of tracking all the contents and posts from social media platforms through the hootsuite is really reliable ...." Peer review by Kate A., Telecommunications Engineer, Telecommunications