Overview: Hootsuite and Sprinklr Social as Social Media Marketing Category solutions.

Hootsuite and Sprinklr Social are prominent tools in the social media marketing space, catering to diverse business needs. Hootsuite excels with extensive features that help large enterprises manage social media engagement and analytics. Sprinklr Social specializes in enhancing customer relationships for smaller enterprises with robust support services. This comparison helps businesses choose the right solution based on their operational scale and strategic marketing goals.

Hootsuite: Hootsuite enables management and analysis of social posts across 20+ networks. Key features streamline social media flow.

Sprinklr Social: Sprinklr Social is an AI-powered solution for managing social media, helping users understand and engage with customers across channels. A free trial is available.

Hootsuite and Sprinklr Social: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Hootsuite provides comprehensive social media management, including communication and engagement management, which suits large-scale marketing operations. read more →

Sprinklr Social focuses on managing social media activities, with strengths in content and communication management for enterprises needing targeted engagement. read more →

Business Goals

Hootsuite aids in improving social presence and brand awareness, making it ideal for businesses targeting customer acquisition and ROI improvement. read more →

Sprinklr Social supports enhancing customer relationships and launching new products, aligning with businesses focused on building brand engagement. read more →

Core Features

Hootsuite's standout features like AI-powered analytics and custom reporting support comprehensive data-driven strategies for marketing teams. read more →

Sprinklr Social offers strong analytics and compliance features, favoring businesses that require detailed reporting and privacy adherence. read more →

Vendor Support

With 24/7 support and multiple channels like phone and chat, Hootsuite accommodates complex user needs efficiently. read more →

Sprinklr Social also provides 24/7 support though with more limited chat and phone support, appealing to users valuing round-the-clock assistance. read more →

Segments and Industries

Hootsuite is widely used by large enterprises across marketing, education, and non-profit sectors, reflecting its versatility for complex businesses. read more →

Sprinklr Social is more popular among small to mid-market enterprises, especially in internet and restaurant industries, showing its adaptability to smaller scale operations. read more →

Operational Alignment

Hootsuite integrates well into large scale marketing workflows, providing tools necessary for scheduling and publishing across various social platforms. read more →

Sprinklr Social fits smaller scale environments, focusing on efficient content management and targeted customer interaction strategies. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

low

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medium

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Integration Risk

medium

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medium

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Migration Risk

medium

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medium

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IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Export

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Data Import

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Support

Phone Support

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Email Support

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Chat Support

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24/7 Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for Hootsuite and Sprinklr Social

How does Hootsuite and Sprinklr Social facilitate Social Media Management?

Both tools help manage multiple social media accounts in one place, enabling scheduling, posting, and analyzing content. Hootsuite excels at providing a comprehensive dashboard for managing various platforms, while Sprinklr focuses on integrating customer service and providing a holistic approach to social media management. Sprinklr's analytics and reporting features are complex and require more training, while Hootsuite offers limited options for advanced monitoring and social media syndication.

"...Hootsuite Pro supports posting to Google + which is quite a rare feature across social media management tools...." Peer review by Tapan Jain, Senior Analyst, dunnhumby

"...Sprinklr allows for fairly seamless social media account access across handles and platforms and helps with coordinated content planning...." Peer review by Consultant

What benefits does Hootsuite and Sprinklr Social offer for Communication Management?

Hootsuite and Sprinklr Social both allow for scheduling, publishing, and monitoring of social media posts. Hootsuite offers a single dashboard for managing posts across multiple platforms, while Sprinklr Social provides a unified platform for organizations to maintain brand consistency. Hootsuite is less expensive and is a good option for individuals and small businesses, while Sprinklr Social is better suited for larger organizations. Both tools have limitations, such as problems with publishing and removing previously published posts.

"...It's also useful when used for measuring the impact of social posts that are outgoing...." Peer review by Kevan Gammage, Social Support Manager, MailChimp

"...It allows us to do pretty much all of our social media posting, approvals and reporting in one place...." Peer review by Administrator

How efficiently Does Hootsuite and Sprinklr Social manage your Engagement Management?

Hootsuite and Sprinklr Social both allow for managing engagement with customers across social media platforms. Hootsuite excels at scheduling posts and tracking performance with reports, while Sprinklr Social emphasizes customer service integration and automation. Hootsuite provides a centralized platform for managing multiple channels, while Sprinklr Social offers a more comprehensive view of customer interactions. A limitation of both tools is the lack of features for tracking specific interactions or cases over time.

"...HootSuite Enterprise has assisted our small team at Tourism Jasper be more engaged with visitors and potential visitors...." Peer review by Kyle Harms, Digital Marketing Specialist, Tourism Jasper

"...Customer support and positivement engagement are well differenciated and it's easier to get data...." Peer review by Audrey N, Community Manager, Internet

What Are the key features of Hootsuite and Sprinklr Social for Content Management?

Hootsuite and Sprinklr Social both allow users to schedule and publish content across multiple social media platforms. Hootsuite provides a comprehensive dashboard view of all linked social accounts, while Sprinklr Social offers a streamlined content management system. However, Hootsuite has limitations in tracking clicks and shares for links added using URL shorteners other than ow.ly or ht.ly. Sprinklr Social can be complex and less intuitive compared to other platforms.

"...Social media management; content distribution; social data analytics; social listening I love everything about Hootsuite!..." Peer review

"...Sprinklr has in-depth analytics, content management/publishing, asset management, social listening and more!..." Peer review by Jonathan H, Resource Marketing Development Specialist (Temporary), Non-Profit Organization Management