Guiding you to choose between Khoros Marketing vs. Orlo: 2024

Comparison Summary

Khoros Marketing: Khoros-marketing enables enterprises to build strong customer relationships on social media. The platform helps scale brands, measure performance, and manage risks.

Orlo: Orlo is a UK-based social media management tool offering post scheduling, content creation, analytics, and social listening. It centralizes these features for streamlined management.

Khoros Marketing and Orlo: Customer Satisfaction Data

Most deployed common Use Cases for Khoros Marketing and Orlo

Why is Khoros Marketing and Orlo the best choice for Social Media Management?

Both Khoros Marketing and Orlo help manage multiple social media accounts. Khoros Marketing offers a suite of features, including social media management, listening, and analytics, while Orlo emphasizes efficient management and reporting. Khoros Marketing is well-suited for large organizations with multiple brands and markets, while Orlo is more suitable for smaller organizations or teams focused on proactive customer engagement. Both tools have limitations, with Khoros Marketing lacking custom metrics and Orlo having inconsistencies in reporting data.

"...Well suited for anyone who wants to use one centralized platform for managing and reporting on social media content...." Peer review by Employee in Corporate

"...Orlo has allowed us to produce regular ongoing reports covering our social media marketing of all areas of the business...." Peer review by Administrator

How does Khoros Marketing and Orlo address your Engagement Management Challenges?

Khoros Marketing and Orlo are both designed for engagement management but differ in their scope. Khoros Marketing offers more extensive analytics and social marketing capabilities, focusing on orchestrating and measuring campaigns. Orlo focuses on customer service and engagement through various social platforms. Khoros Marketing might be better suited for brands needing a comprehensive platform, while Orlo provides a streamlined solution for customer interactions.

"...The ability to filter content by platform, engage without logging in natively, and the ability to apply labels to content for analytics makes this an easy platform to manage social customer service...." Peer review by Agency

"...We use the platform as a customer service tool, for engagement and to broadcast...." Peer review by Carolyne M, Digital Team Leader

How does Khoros Marketing and Orlo address your Campaign Management Challenges?

Khoros Marketing and Orlo both offer campaign management tools. Khoros Marketing focuses on large businesses and provides features for managing multiple campaigns, competitive intelligence, and content planning. Orlo is a more comprehensive platform that includes features for tracking the customer journey and content scheduling. The information provided is limited because it only covers features that were mentioned in the comments.

"...Not everything is tracked, but Khoros is very good at tracking accounts, campaigns, conversions, etc...." Peer review by Manager in Marketing

"...Campaign planning and reporting is fantastic...." Peer review by Akhil V, Senior Social Media Manager, Utilities

How can Khoros Marketing and Orlo enhance your Content Management process?

Both Khoros Marketing and Orlo allow users to schedule content and track its performance. Khoros Marketing provides more robust features for content curation and workflow management. Orlo offers a content calendar and generator, simplifying content creation. The limitations of both tools include occasional technical glitches and issues with content tracking.

"...Great for managing and planning content for weekly channel distribution, along with pic/text repositories for easy access and posting...." Peer review by Travis Burchart, Social Media Manager, LexisNexis

"...Content posted often clashed and there was no clear guidance, understanding or strategy behind the University's social media activity...." Peer review by Phil M, Communications Officer, Marketing and Advertising