Overview: Meltwater Social Media Analytics and Brandwatch as Social Media Marketing Category solutions.

Meltwater Social Media Analytics and Brandwatch both offer robust solutions in the Social Media Marketing category. Meltwater focuses on analytics, data imports, and integrations primarily supporting small to enterprise level users, especially in marketing and IT. Brandwatch offers comprehensive analytics and reporting for larger enterprises, particularly in marketing and computer software sectors, with extensive vendor support. Both products align with improving digital presence and engaging customers, though they cater to slightly different market needs.

Meltwater Social Media Analytics: Meltwater's AI-powered tools provide media, social, and consumer intelligence. Social data is unleashed for deeper insights and analytics.

Brandwatch: Brandwatch helps understand and engage with customers. The social suite is built for a fast-moving world.

Meltwater Social Media Analytics and Brandwatch: Best Use cases based on the customer satisfaction data

Meltwater Social Media Analytics

Key Capabilities Supported

Meltwater Social Media Analytics enables social media management and engagement management, fulfilling the needs for tracking and monitoring communications. read more →

Brandwatch excels in social media management and analytics, with robust communication tracking and campaign management features. read more →

Business Goals

Meltwater Social Media Analytics supports building brand awareness and acquiring new customers, aligning with objectives like entering new markets. read more →

Brandwatch helps improve brand engagement and ROI, assisting businesses in enhancing customer relationships and digital presence. read more →

Core Features

Meltwater offers rich analytics and custom reports, with seamless data integration and compliance features, aided by AI capabilities. read more →

Brandwatch provides detailed analytics and comprehensive custom reports, emphasizing data import and export, enhanced by security features. read more →

Vendor Support

Meltwater Social Media Analytics offers 24/7 support, complemented by email and phone support, catering to diverse support needs. read more →

Brandwatch provides extensive 24/7 support, with options like chat and email to accommodate varying customer preferences. read more →

Segments and Industries

Meltwater serves a range of customers from small businesses to enterprises, with significant use in marketing and advertising industries. read more →

Brandwatch is predominantly used by large enterprises across marketing, software, and internet industries, highlighting its versatility. read more →

Operational Alignment

Meltwater integrates into workflows of small to large enterprises, focusing on marketing and IT environments. read more →

Brandwatch fits well within large enterprise operations, especially those in marketing and software environments. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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high

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Integration Risk

medium

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low

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Migration Risk

medium

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low

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IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Import

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Data Export

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Support

Email Support

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Phone Support

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24/7 Support

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Chat Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for Meltwater Social Media Analytics and Brandwatch

What Are the key features of Meltwater Social Media Analytics and Brandwatch for Social Media Management?

Meltwater and Brandwatch are both social media analytics tools that help companies monitor and analyze online conversations. Meltwater focuses on social listening and monitoring across various platforms while Brandwatch is geared toward analyzing consumer insights and market trends across multiple platforms. Meltwater offers a more comprehensive suite of social media tools including content scheduling while Brandwatch excels in providing historical social media data tracking and coverage in 25 languages. A limitation of both tools is their inability to analyze social media posts from Chinese social networks.

"...The real time insights are great for social listening and monitoring for our clients...." Peer review by Hailey T, Senior Account Executive – Account Manager, Marketing and Advertising

"...Social media analytics software which provides consumer insights and market trends by analyzing conversations across multiple platforms...." Peer review from Brandwatch

What benefits does Meltwater Social Media Analytics and Brandwatch offer for Engagement Management?

Meltwater Social Media Analytics and Brandwatch both offer engagement management features. Meltwater provides automated responses to segmented customers and emphasizes engagement metrics. Brandwatch prioritizes understanding engagement value, measuring engagement volume, and creating metrics around brand consideration. Brandwatch also offers workflow features, while Meltwater's engagement features are considered cumbersome. A limitation of both tools is that they may not offer a comprehensive view of engagement across all social platforms.

"...Beyond the day-to-day monitoring and engagement, we've been able to listen for longer-range patterns and trends...." Peer review by Alicia B., Education

"...es besonders, das Brandwatch sich mit den neuen Facebook- und Twitter Analytics-Features in die Analytics und nicht in die Engagement-Richtung...." Peer review by Volker D., Media Production

Why is Meltwater Social Media Analytics and Brandwatch the best choice for Campaign Management?

Meltwater Social Media Analytics and Brandwatch are similar in that both tools can be used for campaign management and tracking. Both tools help monitor campaigns, track hashtags, and analyze social media data. Meltwater focuses more on using artificial intelligence to contextualize data for business decisions related to campaigns, while Brandwatch emphasizes the ability to calculate return on investment for marketing campaigns. Brandwatch has limitations in that it may not be suitable for smaller businesses or solopreneurs.

"...Gaze Gaze is an image monitoring tool that is designed for social media, reporting, campaign management, and analytics...." Peer review from Featured Customers

"...It also allows me to report on campaigns, measure SOV, monitor competitor efforts, and keep a general eye on brand health...." Peer review by Stephany S, Social Marketing Manager