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Meltwater Social Media Analytics vs emfluence Marketing Platform: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Meltwater Social Media Analytics vs. emfluence Marketing Platform is based on a specific set of business needs and context. The comparison uses 3296 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Meltwater Social Media Analytics and emfluence Marketing Platform

Meltwater Social Media Analytics, Dash Hudson, Sprinklr Social, etc., belong to a category of solutions that help Social Media Marketing, whereas emfluence Marketing Platform, Zymplify, VBOUT, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Meltwater Social Media Analytics covers Social Media Management with Social Media, Engagement Management with Social Media, Communication Management with Social Media, Campaign Management with Social Media, etc.

emfluence Marketing Platform focuses on Social Media Management with Social Media, Communication Management with Social Media, Campaign Management with E-Mail, Engagement Management with Social Media, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Meltwater Social Media Analytics

Focus area

Software Failure Risk

  • medium

logo emfluence Marketing Platform

Focus area

emfluence Marketing Platform is better than Meltwater Social Media Analytics for

Software Failure Risk

  • low

About

Meltwater Social Media Analytics | Empowering marketers with social insights for action

Marketing Platform to create, track, and deploy successful digital campaigns

Financials

PRIVATE

Business Need

Total Processes
(we found evidences for)

56

60

Total Goals
(we found evidences for)

10

13

Top Processes

Evidences indicate better relative satisfaction


social media management

social media analytics

monitoring social media

engaging on social media

scheduling post to social media

managing social media account


engagement management

engaging and following up


communication management

tracking & monitoring communications

sending & publishing communications


campaign management

campaign monitoring

campaign analytics


content management

content publishing



social media marketing


competitive intelligence




influencer management





touchpoint management


reputation management



customer feedback management

measuring customer satisfaction




workflow management




international marketing


sales document management

contract management


contact list management


generation of new leads



segmentation and targeting


channel management


helpdesk management


training & onboarding






identify target customers


loyalty management

identify target customers



account management


trade show marketing



Top Goals

Goals Achieved

  • Build brand awareness

  • Acquire customers

  • Improve digital and social presence

  • Improve brand engagement

  • Enhance customer relationships

  • Enter new markets internationally or locally

  • Launch new products

  • Scale best practices

  • Increase sales & revenue

  • Improve ROI

  • See 7 more
  • Acquire customers

  • Increase sales & revenue

  • Improve ROI

  • Enhance customer relationships

  • Scale best practices

  • Improve digital and social presence

  • Enter new markets internationally or locally

  • Improve internal communications

  • Launch new products

  • Build brand awareness

  • Improve consistency

  • Improve brand engagement

  • Reduce bounce

  • See 10 more

Top Channels

Channels Used

  • social media

  • e-mail

  • website

  • Twitter

  • Facebook

  • LinkedIn

  • Instagram

  • phone calls

  • newsletter

  • text SMS

  • offline

  • support groups

  • events

  • trade shows

  • promotions

  • Pinterest

  • omnichannel

  • display advertisement

  • user generated content

  • blogs

  • on premises

  • See 18 more
  • social media

  • e-mail

  • website

  • Twitter

  • Facebook

  • LinkedIn

  • Instagram

  • phone calls

  • newsletter

  • text SMS

  • offline

  • support groups

  • events

  • trade shows

  • promotions

  • Pinterest

  • omnichannel

  • display advertisement

  • user generated content

  • blogs

  • on premises

  • See 18 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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low

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Integration Risk

medium

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low

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Migration Risk

medium

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medium

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Business Setting