Overview: Meltwater Social Media Analytics and Khoros Marketing as Social Media Marketing Category solutions.

Meltwater Social Media Analytics offers streamlined analytics and reports, making it ideal for brand awareness and social media presence in marketing-heavy environments. Khoros Marketing provides robust social media management, focusing on content and communication management, serving broader industries. Each product excels in its support options and industry-specific functionalities, appealing to different business scales and objectives.

Meltwater Social Media Analytics and Khoros Marketing: Best Use cases based on the customer satisfaction data

Meltwater Social Media Analytics

3.9

Khoros Marketing

4.3

Key Capabilities Supported

Meltwater focuses on social media management and analytics. It helps in tracking, monitoring, and engaging on platforms, suiting businesses looking for comprehensive brand tracking. read more →

Khoros excels in social media management and communication. It supports publishing and content management, ideal for active engagement on multiple platforms. read more →

Business Goals

Meltwater aids in building brand awareness and acquiring customers. It is strategic for companies wanting to improve their social presence and engage with audiences. read more →

Khoros focuses on improving digital presence and brand engagement. It enhances customer relationships and ROI, appealing to dynamic businesses with growth targets. read more →

Core Features

Meltwater provides custom reports and data import/export features. Its analytics and integration capabilities support marketing specialists needing detailed insights. read more →

Khoros offers comprehensive analytics and robust custom reporting features. Its data handling and compliance options suit detailed reporting needs. read more →

Vendor Support

Meltwater offers 24/7 support with additional email and phone options, essential for businesses requiring constant assistance. read more →

Khoros provides robust support via round-the-clock services, including email and chat, preferred by customers handling complex operations. read more →

Segments and Industries

Meltwater is favored in marketing and advertising, attracting small to large enterprises. Its specific focus makes it suitable for brand-conscious businesses. read more →

Khoros is widely adopted across diverse industries, from retail to consumer services. It's used by small to large enterprises, reflecting its widespread applicability. read more →

Operational Alignment

Meltwater fits well with marketing operations, especially for those needing detailed analytics and reporting. It's useful for targeted campaigns. read more →

Khoros aligns with operational workflows requiring extensive content management. It's designed for scalability, supporting a wide range of business operations. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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medium

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Migration Risk

medium

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low

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IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Import

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Data Export

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Support

Email Support

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Phone Support

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24/7 Support

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Chat Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for Meltwater Social Media Analytics and Khoros Marketing

What Are the key features of Meltwater Social Media Analytics and Khoros Marketing for Social Media Management?

Meltwater Social Media Analytics and Khoros Marketing are both used for social media management. Meltwater emphasizes social listening and monitoring, allowing users to track mentions and analyze social media data. Khoros Marketing focuses on managing multiple social media accounts, scheduling posts, and analyzing campaign performance. However, Meltwater faces limitations in its comprehensive features for certain social media platforms, while Khoros Marketing is restricted by its inability to add custom metrics to dashboards.

"...For an electronics company that spans across a myriad markets and customer bases, it's vital to be on top of our users' social media posts and requests...." Peer review by Joshua P. K, Community Manager, Consumer Electronics

"...It is very easy to manager multiple social media platforms and accounts from Khoros without having to directly log in into each platform...." Peer review from Computer & Network Security

What solutions does Meltwater Social Media Analytics and Khoros Marketing provide for Engagement Management?

Meltwater Social Media Analytics and Khoros Marketing both offer tools for engagement management. Meltwater allows for automated responses to segmented customers and helps monitor comments across multiple platforms. Khoros Marketing focuses on orchestrating integrated social campaigns and offers features to manage customer brand engagement and capture real-time social content. However, Meltwater's engagement features are considered cumbersome and not intuitive, while Khoros Marketing has limitations in its support team response and functionality for monitoring individual platforms.

"...It also measures engagement, which not all other tools do...." Peer review by Kate Condon

"...It is a great way to interact with customers as well as pull various types of data...." Peer review from Retail

How does Meltwater Social Media Analytics and Khoros Marketing facilitate Communication Management?

Meltwater Social Media Analytics provides a comprehensive suite of tools for monitoring and analyzing social media, while Khoros Marketing focuses on publishing content and managing social media campaigns. Meltwater Social Media Analytics allows users to schedule and publish posts, monitor mentions, and engage with customers, whereas Khoros Marketing primarily supports social media publishing and analytics. Both tools provide insights into social media trends, but Meltwater Social Media Analytics is better suited for monitoring, while Khoros Marketing excels in publishing. One limitation of these tools is that they may not be as robust in all areas, such as publishing for Meltwater Social Media Analytics and listening for Khoros Marketing.

"...Sysomos offers a number of products that make up a complete suite of social media monitoring solutions...." Peer review from Featured Customers

"...It's even better if your organization has tight regulation or wants good control of content being published...." Peer review by Martín La Rocca, Producer, Social Factor

How can Meltwater Social Media Analytics and Khoros Marketing enhance your Campaign Management process?

Meltwater Social Media Analytics and Khoros Marketing are similar in that they both assist in managing and monitoring marketing campaigns. Meltwater Social Media Analytics focuses on using artificial intelligence to provide analytics for making business decisions about marketing campaigns. Khoros Marketing focuses on organizing and measuring the performance of sales campaigns using actionable analytics. Both tools track campaign content and provide insights for campaign optimization.

"...We are monitoring brand reputation, finding influencer contacts, monitoring campaigns and segmenting our audiences...." Peer review by Administrator

"...Not everything is tracked, but Khoros is very good at tracking accounts, campaigns, conversions, etc...." Peer review by Manager in Marketing

What Are the key features of Meltwater Social Media Analytics and Khoros Marketing for Content Management?

Meltwater Social Media Analytics and Khoros Marketing both enable content management. Meltwater allows users to analyze social media content to understand audience preferences and tailor content strategy accordingly. Khoros Marketing focuses on scheduling content, tracking performance, and automating workflows for content management. Khoros Marketing has more robust content tracking capabilities, while Meltwater lacks a comprehensive content tracking system.

"...It is primarily designed for social research, visual analysis and content management...." Peer review

"...I like that it's easy to upload content and keep track of the calendar...." Peer review by Jessica A., Supervisor, Social & Digital Strategy, Marketing and Advertising

Alternatives

3.88 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Meltwater Social Media Analytics vs. Khoros Marketing: Comparing Best Social Media Marketing Solutions 2025

Overview: Meltwater Social Media Analytics and Khoros Marketing as Social Media Marketing Category solutions.

Meltwater Social Media Analytics and Khoros Marketing: Best Use cases based on the customer satisfaction data

Applying your context and needs changes the comparison

Failure Risk Guidance?

Compliance Risk

Security & Privacy Risk

Integration Risk

Migration Risk

IT and Other Capabilities

Data

Support

Others

Most deployed common Use Cases for Meltwater Social Media Analytics and Khoros Marketing

What solutions does Meltwater Social Media Analytics and Khoros Marketing provide for Engagement Management?

How does Meltwater Social Media Analytics and Khoros Marketing facilitate Communication Management?

How can Meltwater Social Media Analytics and Khoros Marketing enhance your Campaign Management process?

What Are the key features of Meltwater Social Media Analytics and Khoros Marketing for Content Management?

Alternatives

Meltwater Social Media Analytics

Lately

Quuu

Mavsocial Social Media Management

Hubspot Marketing Hub

Business Setting