Overview: Meltwater Social Media Analytics and Sprinklr Social as Social Media Marketing Category solutions.

Meltwater Social Media Analytics and Sprinklr Social both excel in social media management with unique strengths. Meltwater is suited for businesses focused on brand awareness and targeted engagement, while Sprinklr supports deeper customer relationships and ROI improvement. Both offer robust analytics and custom reporting features, catering to diverse industry and customer segments. Their support systems also differ, reflecting on user preferences for accessibility and operational scale.

Meltwater Social Media Analytics and Sprinklr Social: Best Use cases based on the customer satisfaction data

Meltwater Social Media Analytics

3.9

Sprinklr Social

4.0

Key Capabilities Supported

Meltwater Social Media Analytics facilitates social media management and analytics, allowing users to track and engage with social communications effectively. read more →

Sprinklr Social provides a broad range of capabilities for social media management, including extensive communication and engagement tools. read more →

Business Goals

Meltwater Social Media Analytics helps users build brand awareness and acquire customers, aligning with marketing and advertising goals. read more →

Sprinklr Social aims to enhance customer relationships and improve ROI, supporting strategic expansions and customer engagement. read more →

Core Features

Meltwater Social Media Analytics features include data import, custom reports, and analytics, which are crucial for marketing insights. read more →

Sprinklr Social offers comprehensive analytics and custom report capabilities, along with seamless data integration and export. read more →

Vendor Support

Meltwater Social Media Analytics offers 24/7 support, complemented by email and phone support, catering to different user needs. read more →

Sprinklr Social provides extensive 24/7 support, alongside chat, email, and phone options, suitable for continuous operational demands. read more →

Segments and Industries

Meltwater Social Media Analytics is popular among marketing and advertising firms, serving both small and large enterprises. read more →

Sprinklr Social is widely adopted in various sectors, from marketing and advertising to restaurants, accommodating a vast range of business sizes. read more →

Operational Alignment

Meltwater Social Media Analytics fits seamlessly into businesses aiming for targeted social media strategies and brand-focused campaigns. read more →

Sprinklr Social integrates smoothly with businesses seeking comprehensive social interaction management and enhanced online presence. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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medium

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Migration Risk

medium

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medium

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IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Import

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Data Export

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Support

Email Support

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Phone Support

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24/7 Support

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Chat Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for Meltwater Social Media Analytics and Sprinklr Social

How can Meltwater Social Media Analytics and Sprinklr Social enhance your Social Media Management process?

Meltwater Social Media Analytics and Sprinklr Social are both social media management platforms. Both tools assist in tracking social media mentions and providing insights into social media trends. Meltwater Social Media Analytics offers a wider range of social media monitoring tools, while Sprinklr Social excels in customer service and integrating various social media accounts for streamlined management. However, Sprinklr Social has limitations in its analytics and reporting capabilities.

"...Gaze Gaze is an image monitoring tool that is designed for social media, reporting, campaign management, and analytics...." Peer review from Featured Customers

"...It is also easier to collaborate with team members and justify and target our social media via reporting and feedback...." Peer review by Nicki S

How can Meltwater Social Media Analytics and Sprinklr Social optimize your Engagement Management Workflow?

Meltwater Social Media Analytics and Sprinklr Social both offer engagement management features. Meltwater Social Media Analytics focuses on measuring engagement, while Sprinklr Social emphasizes direct customer interaction. Meltwater Social Media Analytics provides tools for setting up automated responses, while Sprinklr Social offers organized dashboards to collect customer interactions. Both tools have limitations; for example, Meltwater Social Media Analytics may have cumbersome routing and workflow functions, while Sprinklr Social may lack features for tracking cases.

"...About Sysomos Sysomos is a cloud-based social media management and analytics platform that helps brands and agencies with customer engagement...." Peer review

"...Measure social impact and engagement of editorial articles...." Peer review by Cassiano G, Brazil News, Finance and Frontpage Manager, Internet

How efficiently Does Meltwater Social Media Analytics and Sprinklr Social manage your Communication Management?

Meltwater Social Media Analytics and Sprinklr Social are both capable of managing communication. Meltwater Social Media Analytics focuses on monitoring social media activity and provides a variety of tools for analyzing and discovering data. Sprinklr Social is more focused on publishing and managing content across multiple social media platforms. However, both tools have limitations in publishing functionality.

"...Marketing awareness of brand and products by way of the social publishing tool...." Peer review by Andrey, Beetle Eye LLC

"...social listening, company branded social posts;scheduling media posts; organic campaign analysis; file exports to data visualization partner...." Peer review by Whitney C, Digital Marketing Analyst, Marketing and Advertising

How efficiently Does Meltwater Social Media Analytics and Sprinklr Social manage your Content Management?

Meltwater Social Media Analytics helps users understand audience preferences and manage content for multiple platforms. It focuses on content management for multiple stores and social media research. Sprinklr Social assists in scheduling and publishing content across various accounts. It emphasizes streamlined content management and sharing for multiple brands. Both tools offer content management features, however, Sprinklr Social has limitations in user interface simplicity.

"...It is primarily designed for social research, visual analysis and content management...." Peer review

"...Publish proactive content in the form of self-help material for a wide range of issues and educational topics...." Peer review by Syed J

Meltwater Social Media Analytics in Action: Unique Use Cases

Why is Meltwater Social Media Analytics the best choice for Campaign Management?

Sprinklr Social in Action: Unique Use Cases

How does Sprinklr Social address your Advertisement Challenges?

Alternatives

4.17 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Meltwater Social Media Analytics vs. Sprinklr Social: Comparing Best Social Media Marketing Solutions 2025

Overview: Meltwater Social Media Analytics and Sprinklr Social as Social Media Marketing Category solutions.

Meltwater Social Media Analytics and Sprinklr Social: Best Use cases based on the customer satisfaction data

Applying your context and needs changes the comparison

Failure Risk Guidance?

Compliance Risk

Security & Privacy Risk

Integration Risk

Migration Risk

IT and Other Capabilities

Data

Support

Others

Most deployed common Use Cases for Meltwater Social Media Analytics and Sprinklr Social

How can Meltwater Social Media Analytics and Sprinklr Social optimize your Engagement Management Workflow?

How efficiently Does Meltwater Social Media Analytics and Sprinklr Social manage your Communication Management?

How efficiently Does Meltwater Social Media Analytics and Sprinklr Social manage your Content Management?

Meltwater Social Media Analytics in Action: Unique Use Cases

Why is Meltwater Social Media Analytics the best choice for Campaign Management?

Sprinklr Social in Action: Unique Use Cases

How does Sprinklr Social address your Advertisement Challenges?

Alternatives

MonsterInsights

Smhack

Zoho Sites

Taggbox Rights Management

Flockler

Business Setting