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Salesforce Marketing Cloud vs Branch linking platform: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Salesforce Marketing Cloud vs. Branch linking platform is based on a specific set of business needs and context. The comparison uses 5114 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Salesforce Marketing Cloud and Branch linking platform

Salesforce Marketing Cloud, Hubspot Marketing Hub, SentiOne, etc., belong to a category of solutions that help Social Media Marketing, whereas Branch linking platform, Leanplum, MoEngage, etc., belong to a category of solutions that help Mobile Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Salesforce Marketing Cloud covers Engagement Management with E-Mail, Communication Management with E-Mail, Advertisement with Social Media, Content Management with Social Media, etc.

Branch linking platform focuses on Engagement Management with Mobile, Advertisement with Mobile, Content Management with Social Media, Training & Onboarding, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Salesforce Marketing Cloud

Focus area

Software Failure Risk

  • low

logo Branch linking platform

Focus area

Branch linking platform is better than Salesforce Marketing Cloud for

Software Failure Risk

  • medium

About

The #1 Digital Marketing Software for Consumer Engagement at Scale

Mobile linking platform, with solutions that unify user experience and mobile measurement

Age

1999

2014

Financials

IPO

SERIES F

Business Need

Total Processes
(we found evidences for)

90

69

Total Goals
(we found evidences for)

14

16

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up


communication management

sending & publishing communications

tracking & monitoring communications



content publishing


campaign management

campaign analytics

campaign monitoring


social media management

social media analytics

engaging on social media

scheduling post to social media

managing social media account



sales document management

proposal & quote management

contract management


social media marketing


contact list management




workflow management



personalized marketing


generation of new leads


touchpoint management


channel management


account management


products & pricelist management


conversion management


relationship management


competitive intelligence



helpdesk management



training & onboarding


segmentation and targeting


lifetime value management


customer feedback management


trade show marketing




sales call management


relationship marketing






promotion management



loyalty management


referral management








sales incentive management


rating and review management



calendar management


attribution management


Top Goals

Goals Achieved

  • Enhance customer relationships

  • Grow market share

  • Acquire customers

  • Improve ROI

  • Scale best practices

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Improve digital and social presence

  • Build brand awareness

  • Improve stakeholder relations

  • Improve efficiency

  • Increase customer life time value

  • Improve brand engagement

  • Establish thought leadership

  • See 11 more
  • Improve internal communications

  • Improve ROI

  • Enhance customer relationships

  • Increase sales & revenue

  • Increase customer life time value

  • Acquire customers

  • Scale best practices

  • Improve efficiency

  • Improve brand engagement

  • Grow market share

  • Improve digital and social presence

  • Enter new markets internationally or locally

  • Build brand awareness

  • Improve consistency

  • Improve visibility

  • Launch new products

  • See 13 more

Top Channels

Channels Used

  • mobile

  • e-mail

  • social media

  • mobile app

  • website

  • Facebook

  • display advertisement

  • offline

  • chat

  • promotions

  • point of sale

  • review sites

  • user generated content

  • Yelp

  • Snapchat

  • Pinterest

  • blogs

  • mobile ads

  • Instagram

  • video

  • on premises

  • text SMS

  • phone calls

  • LinkedIn

  • coupons

  • events

  • trade shows

  • mass media

  • television

  • eBay

  • Amazon

  • Doubleclick

  • radio

  • Twitter

  • Slack

  • See 32 more
  • mobile

  • e-mail

  • social media

  • mobile app

  • website

  • Facebook

  • display advertisement

  • offline

  • chat

  • promotions

  • point of sale

  • review sites

  • user generated content

  • Yelp

  • Snapchat

  • Pinterest

  • blogs

  • mobile ads

  • Instagram

  • video

  • on premises

  • text SMS

  • phone calls

  • LinkedIn

  • coupons

  • events

  • trade shows

  • mass media

  • television

  • eBay

  • Amazon

  • Doubleclick

  • radio

  • Twitter

  • Slack

  • See 32 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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medium

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Migration Risk

low

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low

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Business Setting