Comparison Summary
This comparison report of Salesforce Marketing Cloud vs. Campaign Monitor is based on a specific set of business needs and context. The comparison uses 16849 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Salesforce Marketing Cloud and Campaign Monitor
Salesforce Marketing Cloud, Hubspot Marketing Hub, SentiOne, etc., belong to a category of solutions that help Social Media Marketing, whereas Campaign Monitor, Kit (formerly ConvertKit), Constant Contact, etc., belong to a category of solutions that help Email Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Salesforce Marketing Cloud covers Engagement Management with E-Mail, Communication Management with E-Mail, Advertisement with Social Media, Content Management with Social Media, etc.
Campaign Monitor focuses on Campaign Management with E-Mail, Communication Management with E-Mail, Engagement Management with E-Mail, Social Media Management with Social Media, etc.
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
Campaign Monitor
Focus area
Campaign Monitor is better than Salesforce Marketing Cloud for
Software Failure Risk
About
The #1 Digital Marketing Software for Consumer Engagement at Scale
Powerful email marketing software with drag-and-drop simplicity
Age
1999
2004
Financials
IPO
SERIES A
Business Need
Total Processes
(we found evidences for)
90
111
Total Goals
(we found evidences for)
14
18
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Enhance customer relationships
-
Grow market share
-
Acquire customers
-
Improve ROI
-
Scale best practices
-
Increase sales & revenue
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Enter new markets internationally or locally
-
Improve digital and social presence
-
Build brand awareness
-
Improve stakeholder relations
-
Improve efficiency
-
Increase customer life time value
-
Improve brand engagement
-
Establish thought leadership
- See 11 more
-
Acquire customers
-
Improve ROI
-
Increase sales & revenue
-
Enhance customer relationships
-
Scale best practices
-
Enter new markets internationally or locally
-
Improve brand engagement
-
Build brand awareness
-
Launch new products
-
Grow market share
-
Improve internal communications
-
Establish thought leadership
-
Reduce bounce
-
Increase customer life time value
-
Improve digital and social presence
-
Improve stakeholder relations
-
Improve efficiency
-
Improve consistency
- See 15 more
Top Channels
Channels Used
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e-mail
-
newsletter
-
social media
-
website
-
offline
-
promotions
-
mobile
-
user generated content
-
blogs
-
causes and charity
-
phone calls
-
video
-
point of sale
-
Facebook
-
on premises
-
chat
-
Twitter
-
text SMS
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print media
-
magazine
-
display advertisement
-
games
-
trade shows
-
coupons
-
omnichannel
-
events
-
out of home
-
brochure
-
LinkedIn
-
review sites
-
mobile app
-
Facebook page
-
Pinterest
-
Glassdoor
-
mass media
-
Instagram
-
Amazon
-
Slack
-
G2crowd
-
Doubleclick
- See 37 more
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e-mail
-
newsletter
-
social media
-
website
-
offline
-
promotions
-
mobile
-
user generated content
-
blogs
-
causes and charity
-
phone calls
-
video
-
point of sale
-
Facebook
-
on premises
-
chat
-
Twitter
-
text SMS
-
print media
-
magazine
-
display advertisement
-
games
-
trade shows
-
coupons
-
omnichannel
-
events
-
out of home
-
brochure
-
LinkedIn
-
review sites
-
mobile app
-
Facebook page
-
Pinterest
-
Glassdoor
-
mass media
-
Instagram
-
Amazon
-
Slack
-
G2crowd
-
Doubleclick
- See 37 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
