Salesforce Marketing Cloud and Falcon.io (now Brandwatch Social Media Management), An In-Depth Comparison 2024

Comparison Summary

Salesforce Marketing Cloud: Salesforce Marketing Cloud enhances customer engagement and drives revenue growth. Explore its marketing solutions to win customers and improve interactions.

Falcon.io (now Brandwatch Social Media Management): Falconio-Now-Brandwatch's Social Media Management offers tools for discovering, attracting, and engaging customers. It supports teams and regions in effective social media management.

Salesforce Marketing Cloud

Focus area

Salesforce Marketing Cloud is better than Falcon.io (now Brandwatch Social Media Management) for

Software Failure Risk
Software failure risk includes potential risk in compliance, security and potential delays due to integration and migration issue while using this offering ranging from low to high.

Falcon.io (now Brandwatch Social Media Management)

Focus area

Falcon.io (now Brandwatch Social Media Management) is better than Salesforce Marketing Cloud for

Software Failure Risk
Software failure risk includes potential risk in compliance, security and potential delays due to integration and migration issue while using this offering ranging from low to high.

medium

Salesforce Marketing Cloud and Falcon.io (now Brandwatch Social Media Management): Customer Satisfaction Data

Most deployed common Use Cases for Salesforce Marketing Cloud and Falcon.io (now Brandwatch Social Media Management)

What makes Salesforce Marketing Cloud and Falcon.io (now Brandwatch Social Media Management) ideal for Engagement Management?

Salesforce Marketing Cloud and Falconio Now Brandwatch Social Media Management both offer tools for managing engagement with customers. Salesforce Marketing Cloud focuses on creating personalized customer journeys across multiple channels, while Falconio Now Brandwatch Social Media Management specializes in social media monitoring, engagement, and publishing. Salesforce Marketing Cloud emphasizes customer relationship management, while Falconio Now Brandwatch Social Media Management prioritizes social media insights and data analysis. Both tools have limitations, for example, Falconio Now Brandwatch Social Media Management lacks the ability to track past user interactions.

"...The team emails were out of hand and this product helped manage the interactions and keep everyone in the loop without wading through the email mess! ...." Peer review by Rhonda T., Marketing manager, Insurance

"...The MEASURE function lets you analyse and create reports for a miriad of topics such as page likes/unlikes, page views, total reach, engagement, all the way to your page fans by gender and age and much more...." Peer review by Gabriella Hersche, Hospitality

What makes Salesforce Marketing Cloud and Falcon.io (now Brandwatch Social Media Management) ideal for Communication Management?

Salesforce Marketing Cloud and Falconio Now Brandwatch Social Media Management both provide tools for managing social media communications. Salesforce Marketing Cloud focuses on email marketing, offering features for creating, sending, and tracking email campaigns. Falconio Now Brandwatch Social Media Management focuses on social media management, offering tools for scheduling, publishing, and analyzing social media content. Salesforce Marketing Cloud has limitations in browser compatibility for email design and preview. Falconio Now Brandwatch Social Media Management does not offer scheduled publishing to Instagram and Pinterest.

"...While this software allows us to send emails using Salesforce campaigns, the number of constant problems and terrible customer service make it a huge waste of money...." Peer review by Cat M., VP of Operations, Marketing and Advertising

"...Falcon.io has been comprehensive in providing a user friendly platform on which I can engage my customers and publish campaigns...." Peer review by Angelica M., Telecommunications

How can Salesforce Marketing Cloud and Falcon.io (now Brandwatch Social Media Management) optimize your Content Management Workflow?

Salesforce Marketing Cloud and Falconio Now Brandwatch Social Media Management both provide tools for content creation and management. Salesforce Marketing Cloud focuses on integrating content management with CRM, offering features like email creation and social content marketing. Falconio Now Brandwatch Social Media Management emphasizes content scheduling, planning, and measurement across various platforms, providing a central point for managing and sharing content. However, Salesforce Marketing Cloud has limitations with data synchronization, while Falconio Now Brandwatch Social Media Management may experience issues with content pulling from external systems.

"...Our organization just switched to using Content Builder within Marketing Cloud, and it is much easier to build emails without having to rely on HTML coding...." Peer review by Anonymous Reviewer

"...I also love the calendar feature because it allows us to see a visual of the content we are creating...." Peer review by Tasha D., Real Estate

Salesforce Marketing Cloud in Action: Unique Use Cases

What Are the key features of Salesforce Marketing Cloud for Advertisement?

Why is Salesforce Marketing Cloud the best choice for Campaign Management?

Falcon.io (now Brandwatch Social Media Management) in Action: Unique Use Cases

How efficiently Does Falcon.io (now Brandwatch Social Media Management) manage your Social Media Management?

How does Falcon.io (now Brandwatch Social Media Management) address your Collaboration Challenges?

Salesforce Marketing Cloud

4.2

AI Powered

Falcon.io (now Brandwatch Social Media Management)

4.2

About

The #1 Digital Marketing Software for Consumer Engagement at Scale

The Platform for Every Kind of Social Media Marketer - Falcon

Age

1999

2005

Financials

Low
Medium
High

Ease of migration

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Data

Data Import

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Data Export

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Support

24/7 Support

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Email Support

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Chat Support

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Phone Support

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Others

AI Powered

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Custom Reports

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Analytics

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Salesforce Marketing Cloud and Falcon.io (now Brandwatch Social Media Management), An In-Depth Comparison 2024

Comparison Summary