Comparison Summary
This comparison report of Salesforce Marketing Cloud vs. Google Analytics is based on a specific set of business needs and context. The comparison uses 141071 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Salesforce Marketing Cloud and Google Analytics
Salesforce Marketing Cloud, Hubspot Marketing Hub, SentiOne, etc., belong to a category of solutions that help Social Media Marketing, whereas Google Analytics, Adobe Analytics, MonsterInsights, etc., belong to a category of solutions that help Digital Analytics. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Salesforce Marketing Cloud covers Engagement Management with E-Mail, Communication Management with E-Mail, Advertisement with Social Media, Content Management with Social Media, etc.
Google Analytics focuses on Advertisement with Website, Social Media Management with Social Media, Engagement Management with Website, Campaign Management with Website, etc.
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
Salesforce Marketing Cloud
Focus area
Salesforce Marketing Cloud is better than Google Analytics for
Software Failure Risk
Google Analytics
Focus area
Google Analytics is better than Salesforce Marketing Cloud for
Software Failure Risk
About
The #1 Digital Marketing Software for Consumer Engagement at Scale
Web analytics service that provides statistics and basic analytical tools
Age
1999
Financials
IPO
SERIES A
Business Need
Total Processes
(we found evidences for)
90
145
Total Goals
(we found evidences for)
14
23
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
-
Enhance customer relationships
-
Grow market share
-
Acquire customers
-
Improve ROI
-
Scale best practices
-
Increase sales & revenue
-
Enter new markets internationally or locally
-
Improve digital and social presence
-
Build brand awareness
-
Improve stakeholder relations
-
Improve efficiency
-
Increase customer life time value
-
Improve brand engagement
-
Establish thought leadership
- See 11 more
-
Acquire customers
-
Improve ROI
-
Enhance customer relationships
-
Increase sales & revenue
-
Improve digital and social presence
-
Improve efficiency
-
Grow market share
-
Build brand awareness
-
Scale best practices
-
Enter new markets internationally or locally
-
Increase customer life time value
-
Reduce bounce
-
Improve brand engagement
-
Launch new products
-
Improve internal communications
-
Establish thought leadership
-
Improve stakeholder relations
-
Manage risk
-
Improve visibility
-
Improve navigation
-
Shorten ramp up time
-
Increase average basket value
-
Improve consistency
- See 20 more
Top Channels
Channels Used
-
website
-
social media
-
phone calls
-
e-mail
-
Facebook
-
user generated content
-
blogs
-
offline
-
video
-
mobile
-
promotions
-
on premises
-
point of sale
-
display advertisement
-
mobile app
-
Twitter
-
Instagram
-
LinkedIn
-
games
-
newsletter
-
chat
-
Doubleclick
-
trade shows
-
causes and charity
-
Facebook page
-
Pinterest
-
text SMS
-
review sites
-
mass media
-
print media
-
magazine
-
Amazon
-
television
-
Slack
-
coupons
-
events
-
out of home
-
brochure
-
movies
-
Whatsapp
-
Snapchat
-
omnichannel
-
Skype
-
radio
-
mobile ads
-
newspaper
-
billboards
-
channel partners
-
Yelp
-
Tripadvisor
-
Glassdoor
-
support groups
-
eBay
- See 50 more
-
website
-
social media
-
phone calls
-
e-mail
-
Facebook
-
user generated content
-
blogs
-
offline
-
video
-
mobile
-
promotions
-
on premises
-
point of sale
-
display advertisement
-
mobile app
-
Twitter
-
Instagram
-
LinkedIn
-
games
-
newsletter
-
chat
-
Doubleclick
-
trade shows
-
causes and charity
-
Facebook page
-
Pinterest
-
text SMS
-
review sites
-
mass media
-
print media
-
magazine
-
Amazon
-
television
-
Slack
-
coupons
-
events
-
out of home
-
brochure
-
movies
-
Whatsapp
-
Snapchat
-
omnichannel
-
Skype
-
radio
-
mobile ads
-
newspaper
-
billboards
-
channel partners
-
Yelp
-
Tripadvisor
-
Glassdoor
-
support groups
-
eBay
- See 50 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
