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Salesforce Marketing Cloud vs Outbrain: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Salesforce Marketing Cloud vs. Outbrain is based on a specific set of business needs and context. The comparison uses 3923 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Salesforce Marketing Cloud and Outbrain

Salesforce Marketing Cloud, Hubspot Marketing Hub, SentiOne, etc., belong to a category of solutions that help Social Media Marketing, whereas Outbrain, Taboola, Skyword360, etc., belong to a category of solutions that help Content Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Salesforce Marketing Cloud covers Engagement Management with E-Mail, Communication Management with E-Mail, Advertisement with Social Media, Content Management with Social Media, etc.

Outbrain focuses on Advertisement with Social Media, Content Management with Promotions, Communication Management with Social Media, Engagement Management with Website, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Salesforce Marketing Cloud

Focus area

Salesforce Marketing Cloud is better than Outbrain for

Software Failure Risk

  • low

logo Outbrain

Focus area

Software Failure Risk

  • medium

About

The #1 Digital Marketing Software for Consumer Engagement at Scale

The Leading Recommendation Platform for the Open Web

Age

1999

2006

Financials

IPO

PRIVATE

Business Need

Total Processes
(we found evidences for)

90

69

Total Goals
(we found evidences for)

14

14

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up


communication management

sending & publishing communications

tracking & monitoring communications



content publishing

searching for content


campaign management

campaign analytics

campaign monitoring


social media management

social media analytics

engaging on social media

scheduling post to social media

managing social media account

monitoring social media



sales document management

proposal & quote management

contract management


social media marketing


contact list management




workflow management



personalized marketing


generation of new leads


touchpoint management


channel management


account management


products & pricelist management


conversion management


relationship management


competitive intelligence



helpdesk management



training & onboarding


segmentation and targeting


lifetime value management


customer feedback management


trade show marketing




sales call management


relationship marketing






lead qualification

lead qualification: technographic







Top Goals

Goals Achieved

  • Enhance customer relationships

  • Grow market share

  • Acquire customers

  • Improve ROI

  • Scale best practices

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Improve digital and social presence

  • Build brand awareness

  • Improve stakeholder relations

  • Improve efficiency

  • Increase customer life time value

  • Improve brand engagement

  • Establish thought leadership

  • See 11 more
  • Acquire customers

  • Build brand awareness

  • Increase sales & revenue

  • Improve brand engagement

  • Improve ROI

  • Scale best practices

  • Enter new markets internationally or locally

  • Enhance customer relationships

  • Improve digital and social presence

  • Increase customer life time value

  • Improve efficiency

  • Grow market share

  • Establish thought leadership

  • Launch new products

  • See 11 more

Top Channels

Channels Used

  • social media

  • website

  • promotions

  • user generated content

  • blogs

  • Facebook

  • video

  • Twitter

  • LinkedIn

  • Instagram

  • display advertisement

  • offline

  • mobile

  • e-mail

  • point of sale

  • phone calls

  • print media

  • magazine

  • newsletter

  • chat

  • Snapchat

  • mobile app

  • review sites

  • Amazon

  • causes and charity

  • movies

  • events

  • trade shows

  • coupons

  • games

  • mass media

  • television

  • mobile ads

  • Pinterest

  • on premises

  • See 32 more
  • social media

  • website

  • promotions

  • user generated content

  • blogs

  • Facebook

  • video

  • Twitter

  • LinkedIn

  • Instagram

  • display advertisement

  • offline

  • mobile

  • e-mail

  • point of sale

  • phone calls

  • print media

  • magazine

  • newsletter

  • chat

  • Snapchat

  • mobile app

  • review sites

  • Amazon

  • causes and charity

  • movies

  • events

  • trade shows

  • coupons

  • games

  • mass media

  • television

  • mobile ads

  • Pinterest

  • on premises

  • See 32 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

low

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medium

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Business Setting