Comparison Summary
This comparison report of Salesforce Marketing Cloud vs. Outbrain is based on a specific set of business needs and context. The comparison uses 3923 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Salesforce Marketing Cloud and Outbrain
Salesforce Marketing Cloud, Hubspot Marketing Hub, SentiOne, etc., belong to a category of solutions that help Social Media Marketing, whereas Outbrain, Taboola, Skyword’s Accelerator360, etc., belong to a category of solutions that help Content Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Salesforce Marketing Cloud covers Engagement Management with E-Mail, Communication Management with E-Mail, Advertisement with Social Media, Content Management with Social Media, etc.
Outbrain focuses on Advertisement with Social Media, Content Management with Promotions, Communication Management with Social Media, Engagement Management with Website, etc.
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
Salesforce Marketing Cloud
Focus area
Salesforce Marketing Cloud is better than Outbrain for
Software Failure Risk
About
The #1 Digital Marketing Software for Consumer Engagement at Scale
The Leading Recommendation Platform for the Open Web
Age
1999
2006
Financials
IPO
PRIVATE
Business Need
Total Processes
(we found evidences for)
90
69
Total Goals
(we found evidences for)
14
14
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Enhance customer relationships
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Grow market share
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Acquire customers
-
Improve ROI
-
Scale best practices
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Increase sales & revenue
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Enter new markets internationally or locally
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Improve digital and social presence
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Build brand awareness
-
Improve stakeholder relations
-
Improve efficiency
-
Increase customer life time value
-
Improve brand engagement
-
Establish thought leadership
- See 11 more
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Acquire customers
-
Build brand awareness
-
Increase sales & revenue
-
Improve brand engagement
-
Improve ROI
-
Scale best practices
-
Enter new markets internationally or locally
-
Enhance customer relationships
-
Improve digital and social presence
-
Increase customer life time value
-
Improve efficiency
-
Grow market share
-
Establish thought leadership
-
Launch new products
- See 11 more
Top Channels
Channels Used
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social media
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website
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promotions
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user generated content
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blogs
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Facebook
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video
-
Twitter
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LinkedIn
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Instagram
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display advertisement
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offline
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mobile
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e-mail
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point of sale
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phone calls
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print media
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magazine
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newsletter
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chat
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Snapchat
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mobile app
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review sites
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Amazon
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causes and charity
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movies
-
events
-
trade shows
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coupons
-
games
-
mass media
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television
-
mobile ads
-
Pinterest
-
on premises
- See 32 more
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social media
-
website
-
promotions
-
user generated content
-
blogs
-
Facebook
-
video
-
Twitter
-
LinkedIn
-
Instagram
-
display advertisement
-
offline
-
mobile
-
e-mail
-
point of sale
-
phone calls
-
print media
-
magazine
-
newsletter
-
chat
-
Snapchat
-
mobile app
-
review sites
-
Amazon
-
causes and charity
-
movies
-
events
-
trade shows
-
coupons
-
games
-
mass media
-
television
-
mobile ads
-
Pinterest
-
on premises
- See 32 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
