Comparison Summary
This comparison report of Salesforce Marketing Cloud vs. Playable is based on a specific set of business needs and context. The comparison uses 3570 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Salesforce Marketing Cloud and Playable
Salesforce Marketing Cloud, Hubspot Marketing Hub, SentiOne, etc., belong to a category of solutions that help Social Media Marketing, whereas Playable, IDOMOO, Spotlightr (formerly vooPlayer), etc., belong to a category of solutions that help Authoring and Publishing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Salesforce Marketing Cloud covers Engagement Management with E-Mail, Communication Management with E-Mail, Advertisement with Social Media, Content Management with Social Media, etc.
Playable focuses on Engagement Management with Video, Communication Management with Video, Campaign Management with E-Mail, Social Media Management with Video, etc.
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
Salesforce Marketing Cloud
Focus area
Salesforce Marketing Cloud is better than Playable for
Software Failure Risk
About
The #1 Digital Marketing Software for Consumer Engagement at Scale
Data Driven Video Marketing for Social Media and Email by Playable
Age
1999
Financials
IPO
PRIVATE
Business Need
Total Processes
(we found evidences for)
90
29
Total Goals
(we found evidences for)
14
9
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Enhance customer relationships
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Grow market share
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Acquire customers
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Improve ROI
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Scale best practices
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Increase sales & revenue
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Enter new markets internationally or locally
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Improve digital and social presence
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Build brand awareness
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Improve stakeholder relations
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Improve efficiency
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Increase customer life time value
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Improve brand engagement
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Establish thought leadership
- See 11 more
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Improve ROI
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Increase sales & revenue
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Acquire customers
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Improve brand engagement
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Improve digital and social presence
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Enhance customer relationships
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Grow market share
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Launch new products
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Improve efficiency
- See 6 more
Top Channels
Channels Used
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video
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e-mail
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social media
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website
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offline
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Instagram
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movies
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newsletter
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Twitter
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Facebook
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mass media
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television
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omnichannel
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causes and charity
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user generated content
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blogs
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games
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promotions
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on premises
- See 16 more
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video
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e-mail
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social media
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website
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offline
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Instagram
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movies
-
newsletter
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Twitter
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Facebook
-
mass media
-
television
-
omnichannel
-
causes and charity
-
user generated content
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blogs
-
games
-
promotions
-
on premises
- See 16 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
