Salesforce Marketing Cloud and Sprinklr Core, An In-Depth Comparison 2024

Comparison Summary

Salesforce Marketing Cloud: Salesforce Marketing Cloud enhances customer engagement and drives revenue growth. Explore its marketing solutions to win customers and improve interactions.

Sprinklr Core: Sprinklr-core offers enterprise-grade customer experience management through a unified AI platform. It integrates products, capabilities, functions, and channels on a single codebase.

Salesforce Marketing Cloud and Sprinklr Core: Customer Satisfaction Data

Most deployed common Use Cases for Salesforce Marketing Cloud and Sprinklr Core

What solutions does Salesforce Marketing Cloud and Sprinklr Core provide for Engagement Management?

Salesforce Marketing Cloud and Sprinklr Core both offer tools for customer engagement. Salesforce Marketing Cloud emphasizes personalized customer journeys across various channels. Sprinklr Core focuses on social media engagement, providing tools to monitor and analyze conversations. Salesforce Marketing Cloud has limitations with features like engagement splits, while Sprinklr Core requires significant customization for one-on-one engagement.

"...What i really like about this product is that there are many marketing tools that helps the user make recommendations, advertisement and services related to customer engagement. ...." Peer review by Ailyn Mae E., Finance Associate, Banking

"...Use Sprinklr's social listening insights to monitor competition, track audience engagement and measure sentiment, moods and market trends...." Peer review

How efficiently Does Salesforce Marketing Cloud and Sprinklr Core manage your Communication Management?

Salesforce Marketing Cloud and Sprinklr Core are both used to manage communication. Salesforce Marketing Cloud focuses on email marketing, offering tools to create, send, and track email campaigns, as well as integrate with social media platforms. Sprinklr Core prioritizes social media management, allowing users to monitor multiple accounts, schedule posts, and analyze social media data. While both solutions provide tools for content creation and publishing, Salesforce Marketing Cloud excels in email marketing, while Sprinklr Core shines in social media management. A limitation of both tools is that they may have usability challenges.

"...Going to do a short list here... -No consistent browser compatibility/takes two browsers to send one email: I have to design & preview emails in Chrome but content does not load in guided send box, so I have to send them via Safari, but in Safari content doesn't load in preview tab,..." Peer review by Mason Pain

"...Social media content publishing and and global governance with consistent processes and workflows that can be set up in the system...." Peer review by Administrator in Marketing and Advertising

What makes Salesforce Marketing Cloud and Sprinklr Core ideal for Advertisement?

Salesforce Marketing Cloud focuses on providing a comprehensive suite of digital marketing tools, including email, mobile, advertising, and social solutions, to connect customer data with marketing materials. Sprinklr Core specializes in managing social media platforms, enabling scheduling content, advertising directly, and analyzing performance. Salesforce Marketing Cloud offers a wider range of marketing tools, while Sprinklr Core concentrates on social media management, including paid advertising, community management, and analytics. However, Sprinklr Core faces limitations in the reliability of its advertising data and features, requiring users to rely on external advertising platforms for accurate reporting.

"...As a provider of digital marketing automation (email, social, ads) and analytics, is great when it comes to connecting the dots between what you know about customers and what marketing materials you should send to them...." Peer review by Kristen D., Marketing Operations Manager, Information Technology and Services

"...I am an account manager, helping solve advertiser's needs within our properties...." Peer review by User in Internet, Internet

What makes Salesforce Marketing Cloud and Sprinklr Core ideal for Content Management?

Salesforce Marketing Cloud helps users create and manage marketing content, including emails, social media posts, and advertising campaigns. Sprinklr Core also assists in content management by enabling users to schedule posts, reuse content, and track performance. Salesforce Marketing Cloud integrates with other CRM systems, offering more extensive content creation features. Sprinklr Core focuses on social media, providing robust social publishing capabilities. However, Salesforce Marketing Cloud has limitations in its connector for data synchronization.

"...The software also offers a social content marketing function to help you plan, source, and post consumer-focused social content...." Peer review from Featured Customers

"...It does allow us to share content and data across the business...." Peer review by Agency in Marketing and Advertising

Salesforce Marketing Cloud in Action: Unique Use Cases

What solutions does Salesforce Marketing Cloud provide for Campaign Management?

Sprinklr Core in Action: Unique Use Cases

What Are the key features of Sprinklr Core for Social Media Management?

Salesforce Marketing Cloud

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The #1 Digital Marketing Software for Consumer Engagement at Scale

SMMS: Social Media Marketing & Management Software | Sprinklr

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Ease of migration

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Data

Data Import

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Data Export

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Support

24/7 Support

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Email Support

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Chat Support

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Phone Support

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Others

AI Powered

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Custom Reports

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Analytics

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Salesforce Marketing Cloud and Sprinklr Core, An In-Depth Comparison 2024

Comparison Summary