Overview: Salesforce Marketing Cloud and Sprinklr Core as Social Media Marketing Category solutions.

Salesforce Marketing Cloud is a robust solution with strong analytics and integration features, favored by large enterprises and tech industries for comprehensive engagement and campaign management. Sprinklr Core excels in social media management and customer engagement, appealing to a broader range of industries by offering expansive reporting capabilities and diverse channel support, including mobile and social media platforms.

Salesforce Marketing Cloud and Sprinklr Core: Best Use cases based on the customer satisfaction data

Salesforce Marketing Cloud

Key Capabilities Supported

Salesforce Marketing Cloud focuses on engagement management, following up, and communication management. It offers strong capabilities in campaign and content management to meet operational needs of tech-savvy enterprises. read more →

Sprinklr Core excels in social media management and engagement, providing superior capabilities in analytics and communication. It helps users navigate complex social media landscapes effectively. read more →

Business Goals

Salesforce Marketing Cloud helps in enhancing customer relationships and growing market share. It's designed to boost ROI and improve sales, catering to large business objectives. read more →

Sprinklr Core targets improving ROI, building brand awareness, and enhancing digital presence. It focuses on acquiring customers and increasing brand engagement across social platforms. read more →

Core Features

Salesforce Marketing Cloud boasts advanced analytics, integrations, and custom reports. It provides AI-powered tools and compliance features for comprehensive data handling. read more →

Sprinklr Core offers extensive analytics and reporting, compliance measures, and robust data management. Its AI-powered features support dynamic social media strategies. read more →

Vendor Support

Salesforce Marketing Cloud offers a range of support, including 24/7 availability and email assistance. It's tailored for enterprises needing reliable support around the clock. read more →

Sprinklr Core provides comprehensive 24/7 support with additional chat and phone options, reflecting its customer-centric approach for diverse user needs. read more →

Segments and Industries

Salesforce Marketing Cloud is prevalent among large enterprises in tech and software industries, favoring its robust capabilities for expansive operations. read more →

Sprinklr Core is favored by small to mid-market businesses in marketing and advertising, offering flexibility and diverse industry engagement. read more →

Operational Alignment

Salesforce Marketing Cloud aligns with large-scale operations, integrating seamlessly into complex enterprise workflows. It's ideal for companies with vast customer engagements. read more →

Sprinklr Core fits well within agile environments, supporting efficient social media operations and adaptable strategies for various business scales. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

low

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low

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IT and Other Capabilities

Low
Medium
High

Ease of migration

Read peer / expert warnings.

Data

Data Import

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Data Export

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Support

Email Support

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24/7 Support

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Phone Support

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Chat Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for Salesforce Marketing Cloud and Sprinklr Core

What makes Salesforce Marketing Cloud and Sprinklr Core ideal for Engagement Management?

Salesforce Marketing Cloud and Sprinklr Core both offer tools for customer engagement. Salesforce Marketing Cloud emphasizes personalized customer journeys across various channels. Sprinklr Core focuses on social media engagement, providing tools to monitor and analyze conversations. Salesforce Marketing Cloud has limitations with features like engagement splits, while Sprinklr Core requires significant customization for one-on-one engagement.

"...Across the 10 business units at Teach For America that use Salesforce, we ve seen steady improvement with regard to case management for our on-line application, and alumni engagement...." Peer review by Paul Chernick, Senior Managing Director, Teach For America

"...Social Care Increase Engagement Deliver Strong Content Inbound and outbound tagging Ability to organize dashboard via multiple filters Ability to have different dashboards for each country - as needs differ Ability to automate Multiple columns in dashboard..." Peer review by Executive Sponsor in Internet

How does Salesforce Marketing Cloud and Sprinklr Core facilitate Communication Management?

Salesforce Marketing Cloud and Sprinklr Core are both used to manage communication. Salesforce Marketing Cloud focuses on email marketing, offering tools to create, send, and track email campaigns, as well as integrate with social media platforms. Sprinklr Core prioritizes social media management, allowing users to monitor multiple accounts, schedule posts, and analyze social media data. While both solutions provide tools for content creation and publishing, Salesforce Marketing Cloud excels in email marketing, while Sprinklr Core shines in social media management. A limitation of both tools is that they may have usability challenges.

"...Even for an experienced email developer, it takes awhile to get used to building triggers and actually sending emails...." Peer review by Elaine S.

"...You might as well publish it to your leads without having to polish it around...." Peer review by Verified User, Consultant in Social Media, Consumer Services

How does Salesforce Marketing Cloud and Sprinklr Core address your Advertisement Challenges?

Salesforce Marketing Cloud focuses on providing a comprehensive suite of digital marketing tools, including email, mobile, advertising, and social solutions, to connect customer data with marketing materials. Sprinklr Core specializes in managing social media platforms, enabling scheduling content, advertising directly, and analyzing performance. Salesforce Marketing Cloud offers a wider range of marketing tools, while Sprinklr Core concentrates on social media management, including paid advertising, community management, and analytics. However, Sprinklr Core faces limitations in the reliability of its advertising data and features, requiring users to rely on external advertising platforms for accurate reporting.

"...What i really like about this product is that there are many marketing tools that helps the user make recommendations, advertisement and services related to customer engagement. ...." Peer review by Ailyn Mae E., Finance Associate, Banking

"...Connections Using it to link advertising to social platforms people are already using..." Peer review by annie r., Education

What Are the key features of Salesforce Marketing Cloud and Sprinklr Core for Content Management?

Salesforce Marketing Cloud helps users create and manage marketing content, including emails, social media posts, and advertising campaigns. Sprinklr Core also assists in content management by enabling users to schedule posts, reuse content, and track performance. Salesforce Marketing Cloud integrates with other CRM systems, offering more extensive content creation features. Sprinklr Core focuses on social media, providing robust social publishing capabilities. However, Salesforce Marketing Cloud has limitations in its connector for data synchronization.

"...I am really enthusiast about the social content marketing tool, which supports in the activity of finding, planning and publishing the contents in an easy and intuitive way. ...." Peer review by Michele M., Marketing and communication manager, Human Resources

"...Sprinklr is used for complete social media management - from content, to listening, to reporting...." Peer review by Ashley Nix, Social Media Specialist, Beazer Homes

Salesforce Marketing Cloud in Action: Unique Use Cases

What makes Salesforce Marketing Cloud ideal for Campaign Management?

Sprinklr Core in Action: Unique Use Cases

Alternatives

4.19 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Brandwatch

Integrations

Few Salesforce Marketing Cloud Integrations

YouTube

4.57 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Vimeo LiveStream

4.51 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Ticketbud

4.5 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Zapier

4.65 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Sniply

4.49 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Few Sprinklr Core Integrations

OKTA

4.57 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Slack

4.65 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Tonkean

4.25 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

News

Latest Salesforce Marketing Cloud News

Salesforce rolls out its latest 'digital labor' AI tools - Tech Brew

Salesforce introduces Agentforce 2.0, an AI platform with new skills for digital labor, enhancing marketing and sales tasks. It integrates with Slack and is adopted by companies like Accenture and IBM.

12/01/2025 - source

Latest Sprinklr Core News

Sprinklr Named a Leader in Q4 2024 Social Suites Report by Independent Research Firm - Business Wire

Sprinklr was named a leader in the Q4 2024 Social Suites Report by an independent research firm.

10/12/2024 - source

Salesforce Marketing Cloud vs. Sprinklr Core: Comparing Best Social Media Marketing Solutions 2025

Overview: Salesforce Marketing Cloud and Sprinklr Core as Social Media Marketing Category solutions.

Salesforce Marketing Cloud and Sprinklr Core: Best Use cases based on the customer satisfaction data

Applying your context and needs changes the comparison

Failure Risk Guidance?

Compliance Risk

Security & Privacy Risk

Integration Risk

Migration Risk

IT and Other Capabilities

Data

Support

Others

Most deployed common Use Cases for Salesforce Marketing Cloud and Sprinklr Core

What makes Salesforce Marketing Cloud and Sprinklr Core ideal for Engagement Management?

How does Salesforce Marketing Cloud and Sprinklr Core facilitate Communication Management?

How does Salesforce Marketing Cloud and Sprinklr Core address your Advertisement Challenges?

What Are the key features of Salesforce Marketing Cloud and Sprinklr Core for Content Management?

Salesforce Marketing Cloud in Action: Unique Use Cases

What makes Salesforce Marketing Cloud ideal for Campaign Management?

Sprinklr Core in Action: Unique Use Cases

How can Sprinklr Core optimize your Social Media Management Workflow?

Alternatives

VideoScribe

Reddit

Buffer Analyze

Hootsuite

Brandwatch

Integrations

Few Salesforce Marketing Cloud Integrations

YouTube

Vimeo LiveStream

Ticketbud

Zapier

Sniply

Few Sprinklr Core Integrations

OKTA

Slack

Tonkean

News

Latest Salesforce Marketing Cloud News

Salesforce rolls out its latest 'digital labor' AI tools - Tech Brew

Latest Sprinklr Core News

Sprinklr Named a Leader in Q4 2024 Social Suites Report by Independent Research Firm - Business Wire

Business Setting

Salesforce Marketing Cloud

Sprinklr Core

Get a personalised risk report for Salesforce Marketing Cloud

Get a personalised risk report for Sprinklr Core