Overview: Salesforce Marketing Cloud and Sprinklr Core as Social Media Marketing Category solutions.

Salesforce Marketing Cloud is a robust solution with strong analytics and integration features, favored by large enterprises and tech industries for comprehensive engagement and campaign management. Sprinklr Core excels in social media management and customer engagement, appealing to a broader range of industries by offering expansive reporting capabilities and diverse channel support, including mobile and social media platforms.

Salesforce Marketing Cloud: Salesforce Marketing Cloud enhances customer engagement and drives revenue growth. Explore its marketing solutions to win customers and improve interactions.

Sprinklr Core: Sprinklr-core offers enterprise-grade customer experience management through a unified AI platform. It integrates products, capabilities, functions, and channels on a single codebase.

Salesforce Marketing Cloud and Sprinklr Core: Best Use cases based on the customer satisfaction data

Salesforce Marketing Cloud

Key Capabilities Supported

Salesforce Marketing Cloud focuses on engagement management, following up, and communication management. It offers strong capabilities in campaign and content management to meet operational needs of tech-savvy enterprises. read more →

Sprinklr Core excels in social media management and engagement, providing superior capabilities in analytics and communication. It helps users navigate complex social media landscapes effectively. read more →

Business Goals

Salesforce Marketing Cloud helps in enhancing customer relationships and growing market share. It's designed to boost ROI and improve sales, catering to large business objectives. read more →

Sprinklr Core targets improving ROI, building brand awareness, and enhancing digital presence. It focuses on acquiring customers and increasing brand engagement across social platforms. read more →

Core Features

Salesforce Marketing Cloud boasts advanced analytics, integrations, and custom reports. It provides AI-powered tools and compliance features for comprehensive data handling. read more →

Sprinklr Core offers extensive analytics and reporting, compliance measures, and robust data management. Its AI-powered features support dynamic social media strategies. read more →

Vendor Support

Salesforce Marketing Cloud offers a range of support, including 24/7 availability and email assistance. It's tailored for enterprises needing reliable support around the clock. read more →

Sprinklr Core provides comprehensive 24/7 support with additional chat and phone options, reflecting its customer-centric approach for diverse user needs. read more →

Segments and Industries

Salesforce Marketing Cloud is prevalent among large enterprises in tech and software industries, favoring its robust capabilities for expansive operations. read more →

Sprinklr Core is favored by small to mid-market businesses in marketing and advertising, offering flexibility and diverse industry engagement. read more →

Operational Alignment

Salesforce Marketing Cloud aligns with large-scale operations, integrating seamlessly into complex enterprise workflows. It's ideal for companies with vast customer engagements. read more →

Sprinklr Core fits well within agile environments, supporting efficient social media operations and adaptable strategies for various business scales. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

low

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low

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IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Import

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Data Export

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Support

Email Support

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24/7 Support

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Phone Support

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Chat Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for Salesforce Marketing Cloud and Sprinklr Core

How can Salesforce Marketing Cloud and Sprinklr Core optimize your Engagement Management Workflow?

Salesforce Marketing Cloud and Sprinklr Core both offer tools for customer engagement. Salesforce Marketing Cloud emphasizes personalized customer journeys across various channels. Sprinklr Core focuses on social media engagement, providing tools to monitor and analyze conversations. Salesforce Marketing Cloud has limitations with features like engagement splits, while Sprinklr Core requires significant customization for one-on-one engagement.

"...The Audience Studio team has worked tirelessly with PSA to help us scope and execute a solution that meets the ambitious goals and expectations of the engagement...." Peer review by Samir El Hammami, Project Manager, Digital Data Marketing, PSA Peugeot Citroen

"...My experience with Sprinklr is largely comparable to engaging with the platform as I would a high-tech Hootsuite...." Peer review by Consultant in Public Relations and Communications

How does Salesforce Marketing Cloud and Sprinklr Core facilitate Communication Management?

Salesforce Marketing Cloud and Sprinklr Core are both used to manage communication. Salesforce Marketing Cloud focuses on email marketing, offering tools to create, send, and track email campaigns, as well as integrate with social media platforms. Sprinklr Core prioritizes social media management, allowing users to monitor multiple accounts, schedule posts, and analyze social media data. While both solutions provide tools for content creation and publishing, Salesforce Marketing Cloud excels in email marketing, while Sprinklr Core shines in social media management. A limitation of both tools is that they may have usability challenges.

"...The team emails were out of hand and this product helped manage the interactions and keep everyone in the loop without wading through the email mess! ...." Peer review by Rhonda T., Marketing manager, Insurance

"...I would define it as a social publishing tool versus a community management or moderation tool...." Peer review by Verified User, Supervisor in Social Media, Marketing and Advertising

How does Salesforce Marketing Cloud and Sprinklr Core address your Advertisement Challenges?

Salesforce Marketing Cloud focuses on providing a comprehensive suite of digital marketing tools, including email, mobile, advertising, and social solutions, to connect customer data with marketing materials. Sprinklr Core specializes in managing social media platforms, enabling scheduling content, advertising directly, and analyzing performance. Salesforce Marketing Cloud offers a wider range of marketing tools, while Sprinklr Core concentrates on social media management, including paid advertising, community management, and analytics. However, Sprinklr Core faces limitations in the reliability of its advertising data and features, requiring users to rely on external advertising platforms for accurate reporting.

"...As a provider of digital marketing automation (email, social, ads) and analytics, is great when it comes to connecting the dots between what you know about customers and what marketing materials you should send to them...." Peer review by Kristen D., Marketing Operations Manager, Information Technology and Services

"...Social media community manager for all social platforms and advertising to different customer segements...." Peer review by User in Restaurants, Restaurants

How can Salesforce Marketing Cloud and Sprinklr Core enhance your Content Management process?

Salesforce Marketing Cloud helps users create and manage marketing content, including emails, social media posts, and advertising campaigns. Sprinklr Core also assists in content management by enabling users to schedule posts, reuse content, and track performance. Salesforce Marketing Cloud integrates with other CRM systems, offering more extensive content creation features. Sprinklr Core focuses on social media, providing robust social publishing capabilities. However, Salesforce Marketing Cloud has limitations in its connector for data synchronization.

"...The solution also provides a social content marketing tool to help users source, plan, and publish client focused social content...." Peer review

"...It helps me publish content while generating reports to show their effectiveness...." Peer review by Maria D. Perez, Social Media Marketing Consultant, Cisco Systems