Overview: Salesforce Marketing Cloud and Sprinklr Social as Social Media Marketing Category solutions.

Salesforce Marketing Cloud stands out for its diverse capabilities in driving customer relations and market growth, suited for larger entities across IT and software industries. Sprinklr Social excels in social media management, providing extensive analytics, favored by small to large enterprises in marketing and advertising sectors. Both offer solid support, but Sprinklr Social shines in providing real-time engagement insights. Choose Salesforce for a broad scope of enterprise solutions or Sprinklr for specialized social media prowess.

Salesforce Marketing Cloud and Sprinklr Social: Best Use cases based on the customer satisfaction data

Salesforce Marketing Cloud

Key Capabilities Supported

Salesforce Marketing Cloud empowers users with engagement management, integral for follow-ups and managing communication. read more →

Sprinklr Social dominates in social media management and provides robust tools for communication and engagement. read more →

Business Goals

Salesforce Marketing Cloud aids in enhancing customer relationships and growing market share. read more →

Sprinklr Social is tailored for improving digital presence and brand awareness. read more →

Core Features

Salesforce Marketing Cloud offers comprehensive analytics and integrates seamlessly with various data systems. read more →

Sprinklr Social is strong in analytics with extensive reporting capabilities, making it ideal for in-depth social media analysis. read more →

Vendor Support

Salesforce Marketing Cloud provides continuous 24/7 support and efficient email assistance. read more →

Sprinklr Social delivers robust support with a 24/7 availability, ideal for immediate issue resolution. read more →

Segments and Industries

Large enterprises in computer software and IT sectors predominantly use Salesforce Marketing Cloud. read more →

Sprinklr Social attracts a diverse range of customers from small businesses to large enterprises, particularly in marketing and advertising. read more →

Operational Alignment

Salesforce Marketing Cloud fits well in complex enterprise workflows, particularly supporting IT-driven operations. read more →

Sprinklr Social integrates smoothly into businesses aiming to elevate their social media strategies across various scales. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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medium

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Migration Risk

low

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medium

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IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Import

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Data Export

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Support

Email Support

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24/7 Support

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Phone Support

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Chat Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for Salesforce Marketing Cloud and Sprinklr Social

How does Salesforce Marketing Cloud and Sprinklr Social facilitate Engagement Management?

Salesforce Marketing Cloud provides a collaborative workspace for teams to manage customer engagement across multiple channels and devices. It offers features such as deliverability and A/B testing solutions for improved engagement. Sprinklr Social focuses on social media engagement and allows for publishing, listening, reporting, and customer service interactions from a centralized platform. Both tools support customer engagement but differ in their focus and features. A limitation of both tools is that they may require manual follow-up to ensure timely resolution of customer issues.

"...It presents features such as developing consumer-focused advertising campaigns, helping to publish engaging content, and tracking brand visibility...." Peer review from Featured Customers

"...I can also see whether there are messages during the non working hours, so that I can follow up the users' questions...." Peer review by Sharon Z

What makes Salesforce Marketing Cloud and Sprinklr Social ideal for Communication Management?

Salesforce Marketing Cloud and Sprinklr Social both provide communication management tools for sending emails and managing social media content. Salesforce Marketing Cloud focuses heavily on email marketing with features such as campaign planning, design, and tracking. Sprinklr Social, on the other hand, prioritizes social media management with features such as unified platform publishing, feedback collection, and tracking social trends. A key limitation of both tools is the potential for bugs, which can cause issues with publishing and other functionalities.

"...The team emails were out of hand and this product helped manage the interactions and keep everyone in the loop without wading through the email mess! ...." Peer review by Rhonda T., Marketing manager, Insurance

"...I really like its ability to publish to various social media platforms and track user activity and sentiment on those platforms...." Peer review by Trent B, Marketing Specialist

What Are the key features of Salesforce Marketing Cloud and Sprinklr Social for Advertisement?

Salesforce Marketing Cloud and Sprinklr Social both help users create and manage advertising campaigns. Salesforce Marketing Cloud focuses on providing various tools to engage customers across multiple channels, including email, mobile, social media, and advertising. Sprinklr Social emphasizes a 360-degree customer experience management approach, combining advertising, customer service, community management, and listening. One limitation of both tools is that they can be difficult to navigate, particularly for new users.

"...It presents features such as developing consumer-focused advertising campaigns, helping to publish engaging content, and tracking brand visibility...." Peer review from Featured Customers

"...Specially linked with paid Ads...." Peer review by Executive Sponsor

What Are the key features of Salesforce Marketing Cloud and Sprinklr Social for Content Management?

Salesforce Marketing Cloud and Sprinklr Social both allow users to plan, create, and publish content. Salesforce Marketing Cloud provides a more integrated approach with its CRM system and offers features such as content builder and social content marketing tools. Sprinklr Social excels in scheduling and content management for multiple accounts, allowing for easier collaboration. However, Sprinklr Social can be more complex and lacks the intuitive user interface of other content management platforms.

"...I am really enthusiast about the social content marketing tool, which supports in the activity of finding, planning and publishing the contents in an easy and intuitive way. ...." Peer review by Michele M., Marketing and communication manager, Human Resources

"...Publishing, community management and content management for over 50 brands under the same parent comapny...." Peer review by Danielle S, Senior Digital Account Manager & Strategist, Marketing and Advertising

Salesforce Marketing Cloud in Action: Unique Use Cases

Why is Salesforce Marketing Cloud the best choice for Campaign Management?

Sprinklr Social in Action: Unique Use Cases

Alternatives

4.1 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Salesforce Marketing Cloud vs. Sprinklr Social: Comparing Best Social Media Marketing Solutions 2025

Overview: Salesforce Marketing Cloud and Sprinklr Social as Social Media Marketing Category solutions.

Salesforce Marketing Cloud and Sprinklr Social: Best Use cases based on the customer satisfaction data

Applying your context and needs changes the comparison

Failure Risk Guidance?

Compliance Risk

Security & Privacy Risk

Integration Risk

Migration Risk

IT and Other Capabilities

Data

Support

Others

Most deployed common Use Cases for Salesforce Marketing Cloud and Sprinklr Social

How does Salesforce Marketing Cloud and Sprinklr Social facilitate Engagement Management?

What makes Salesforce Marketing Cloud and Sprinklr Social ideal for Communication Management?

What Are the key features of Salesforce Marketing Cloud and Sprinklr Social for Advertisement?

What Are the key features of Salesforce Marketing Cloud and Sprinklr Social for Content Management?

Salesforce Marketing Cloud in Action: Unique Use Cases

Why is Salesforce Marketing Cloud the best choice for Campaign Management?

Sprinklr Social in Action: Unique Use Cases

Alternatives

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Emplifi Social Marketing

Khoros Marketing

Hearsay Platform

Business Setting