Salesforce Marketing Cloud and Sprinklr Social, An In-Depth Comparison 2024

Comparison Summary

Salesforce Marketing Cloud: Salesforce Marketing Cloud enhances customer engagement and drives revenue growth. Explore its marketing solutions to win customers and improve interactions.

Sprinklr Social: Sprinklr Social is an AI-powered solution for managing social media, helping users understand and engage with customers across channels. A free trial is available.

Salesforce Marketing Cloud and Sprinklr Social: Customer Satisfaction Data

Most deployed common Use Cases for Salesforce Marketing Cloud and Sprinklr Social

How does Salesforce Marketing Cloud and Sprinklr Social facilitate Engagement Management?

Salesforce Marketing Cloud provides a collaborative workspace for teams to manage customer engagement across multiple channels and devices. It offers features such as deliverability and A/B testing solutions for improved engagement. Sprinklr Social focuses on social media engagement and allows for publishing, listening, reporting, and customer service interactions from a centralized platform. Both tools support customer engagement but differ in their focus and features. A limitation of both tools is that they may require manual follow-up to ensure timely resolution of customer issues.

"...He then took them seriously, but to the day, has still never provided me with a resolution, and would not even follow up on progress unless I prompted him by asking where we're at in the process...." Peer review by Mason Pain

"...Measure social impact and engagement of editorial articles...." Peer review by Cassiano G, Brazil News, Finance and Frontpage Manager, Internet

How does Salesforce Marketing Cloud and Sprinklr Social address your Communication Management Challenges?

Salesforce Marketing Cloud and Sprinklr Social both provide communication management tools for sending emails and managing social media content. Salesforce Marketing Cloud focuses heavily on email marketing with features such as campaign planning, design, and tracking. Sprinklr Social, on the other hand, prioritizes social media management with features such as unified platform publishing, feedback collection, and tracking social trends. A key limitation of both tools is the potential for bugs, which can cause issues with publishing and other functionalities.

"...I would take an honest look at your email send volume and go with a vendor that closely aligns to that...." Peer review by Laura B., Marketing Manager, Media Production

"...Tracking social trends, number of times our CEO is mentioned(and with which type of audience)...." Peer review by Joel D

What Are the key features of Salesforce Marketing Cloud and Sprinklr Social for Advertisement?

Salesforce Marketing Cloud and Sprinklr Social both help users create and manage advertising campaigns. Salesforce Marketing Cloud focuses on providing various tools to engage customers across multiple channels, including email, mobile, social media, and advertising. Sprinklr Social emphasizes a 360-degree customer experience management approach, combining advertising, customer service, community management, and listening. One limitation of both tools is that they can be difficult to navigate, particularly for new users.

"...It presents features such as developing consumer-focused advertising campaigns, helping to publish engaging content, and tracking brand visibility...." Peer review from Featured Customers

"...Get to know this product and the many features it provides for social media monitoring, analytics, advertising and more...." Peer review by Victoria R, Social Media Community Manager, Education

How can Salesforce Marketing Cloud and Sprinklr Social enhance your Content Management process?

Salesforce Marketing Cloud and Sprinklr Social both allow users to plan, create, and publish content. Salesforce Marketing Cloud provides a more integrated approach with its CRM system and offers features such as content builder and social content marketing tools. Sprinklr Social excels in scheduling and content management for multiple accounts, allowing for easier collaboration. However, Sprinklr Social can be more complex and lacks the intuitive user interface of other content management platforms.

"...It s about sharing content that inspires our customers...." Peer review by John Costello, President, Global Marketing and Innovation, Dunkin'

"...Heaving our customer service team onboard is allowing other areas from the company to create actionable content for social media and mitigate crisis in a much faster and centralized work...." Peer review by Alexandre R

Salesforce Marketing Cloud in Action: Unique Use Cases

How can Salesforce Marketing Cloud enhance your Campaign Management process?

Sprinklr Social in Action: Unique Use Cases

What benefits does Sprinklr Social offer for Social Media Management?

Salesforce Marketing Cloud

About

The #1 Digital Marketing Software for Consumer Engagement at Scale

Delivers a positive experience that’s true to your brand

Age

1999

2009

Financials

Low
Medium
High

Ease of migration

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Data

Data Import

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Data Export

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Support

24/7 Support

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Email Support

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Chat Support

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Phone Support

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Others

AI Powered

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Custom Reports

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Analytics

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Salesforce Marketing Cloud and Sprinklr Social, An In-Depth Comparison 2024

Comparison Summary