Overview: Salesforce Marketing Cloud and Talkwalker Analytics as Social Media Marketing Category solutions.

Salesforce Marketing Cloud and Talkwalker Analytics offer distinct strengths within social media marketing. Salesforce excels in customer engagement and integration, while Talkwalker shines with analytics capabilities. Salesforce is favored by large enterprises and supports extensive integration across channels, whereas Talkwalker is popular among marketing firms for its deep social media insights. Both offer AI-powered features but differ in support options and industry focus, with Salesforce supporting more traditional sectors and Talkwalker thriving in marketing and advertising.

Salesforce Marketing Cloud: Salesforce Marketing Cloud enhances customer engagement and drives revenue growth. Explore its marketing solutions to win customers and improve interactions.

Talkwalker Analytics: Talkwalker-analytics is a leading consumer intelligence platform for social listening, media monitoring, and social benchmarking. It helps navigate dynamic social and consumer data effectively.

Salesforce Marketing Cloud and Talkwalker Analytics: Best Use cases based on the customer satisfaction data

Salesforce Marketing Cloud

Key Capabilities Supported

Salesforce Marketing Cloud facilitates engagement and communication management, focusing on email and social media interactions. It supports campaign management and efficiently manages content across channels. read more →

Talkwalker Analytics focuses on social media management and analytics, offering users tools for monitoring, tracking, and evaluating online communications. The platform delivers insights through competitive intelligence. read more →

Business Goals

Salesforce Marketing Cloud helps businesses enhance customer relationships, grow market share, and improve ROI. It aims to increase customer acquisition and revenue. read more →

Talkwalker Analytics assists in improving digital and social presence, boosting brand engagement, and building brand awareness. It supports customer acquisition and enhances customer relationships. read more →

Core Features

Salesforce Marketing Cloud offers AI-powered analytics, custom reports, and integration capabilities. It emphasizes data import/export and security features, catering to analytical and compliance needs. read more →

Talkwalker Analytics boasts extensive custom reporting, powerful analytics, and AI features. It provides robust integration and data handling capabilities, supporting varied analytical needs. read more →

Vendor Support

Salesforce Marketing Cloud emphasizes 24/7 support, complemented by email and phone options. It aims to provide comprehensive assistance for its diverse user base. read more →

Talkwalker Analytics offers 24/7 support primarily through email and chat, accommodating immediate user needs with a focus on digital assistance. read more →

Segments and Industries

Salesforce Marketing Cloud serves large enterprises, enterprises, and mid-market businesses, with a focus on the IT and nonprofit sectors. read more →

Talkwalker Analytics is used by large and mid-market enterprises, notably within marketing, advertising, and banking industries. read more →

Operational Alignment

Salesforce Marketing Cloud integrates into large-scale enterprise workflows, supporting complex campaigns across multiple channels and environments. read more →

Talkwalker Analytics fits businesses seeking in-depth social media insights, aligning with digital marketing and brand-focused operational needs. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

low

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medium

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IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Import

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Data Export

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Support

Email Support

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24/7 Support

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Phone Support

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Chat Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for Salesforce Marketing Cloud and Talkwalker Analytics

How efficiently Does Salesforce Marketing Cloud and Talkwalker Analytics manage your Engagement Management?

Salesforce Marketing Cloud helps businesses manage customer engagement by providing tools for automated marketing campaigns, personalized journeys, and collaborative workspaces. Talkwalker Analytics focuses on monitoring online engagement by tracking social media mentions, analyzing reach and sentiment, and providing insights on competitor performance. Both tools offer reporting capabilities, but Salesforce Marketing Cloud actively facilitates engagement, while Talkwalker Analytics primarily focuses on observation and analysis. Salesforce Marketing Cloud suffers from inconsistencies in its functionality, but Talkwalker Analytics struggles with inaccurate reporting.

"...The team emails were out of hand and this product helped manage the interactions and keep everyone in the loop without wading through the email mess! ...." Peer review by Rhonda T., Marketing manager, Insurance

"...Talkwalker allows us to capture content easily across the web, providing our clients with ways to engage with customers who do not directly engage with them via social sites...." Peer review by Marianne H., Marketing and Advertising

How does Salesforce Marketing Cloud and Talkwalker Analytics address your Communication Management Challenges?

Salesforce Marketing Cloud focuses on email marketing, enabling users to send, track, and analyze email campaigns. Talkwalker Analytics concentrates on social media monitoring and analysis, providing insights into online brand mentions, reach, and engagement. Salesforce Marketing Cloud offers some social content marketing features but lacks the comprehensive capabilities of Talkwalker Analytics in social media monitoring. Both tools have limitations, with Salesforce Marketing Cloud experiencing issues with sending emails and Talkwalker Analytics lacking publishing capabilities.

"...Other functions include tracking of email campaigns and performance reports...." Peer review by Verified Reviewer, Computer Software, 51-200 employees, Computer Software

"...and I can also use it for social monitoring purposes and extract data to create reports, it is much more accurate than other tools that I have used especially to calculate social sentiment, so I can create personalized reports directly in the platform or reports by email...." Peer review by Michael E, Bachelor of Science, Computer Engineering, Programming, Projects