Salesforce Marketing Cloud and Talkwalker Analytics, An In-Depth Comparison 2024

"...But when you use them (with AMPscript) the Journey Builder is pretty much useless as Engagement Splits don't work with them. ...." Peer review by Verified Reviewer, Internet

"...We've been using it as a sort of canary in the coal mine to be alerted to increased engagement with negative reputation mentions, identifying influencers, and comparing past and present events on volume and sentiment...." Peer review by Consultant in Information Technology

"...Salesforce Marketing Cloud does its job in email marketing, it helps you to plan, design, and send out email campaigns, as well as tracking the campaign performance and analytics for improvement purpose...." Peer review by Irene Hau

"...Talkwalker is a very fast Social Media Monitoring tool, combining multiples Social Media Channels in the same feature...." Peer review by Cécile G

"...It presents features such as developing consumer-focused advertising campaigns, helping to publish engaging content, and tracking brand visibility...." Peer review from Featured Customers

"...It s about sharing content that inspires our customers...." Peer review by John Costello, President, Global Marketing and Innovation, Dunkin'

"...There was just the right kind of digital CRM techniques that I needed to test my marketing campaigns and personalize the targeting based on my project's needs...." Peer review by Arjun K., MBA Candidate, Management Consulting

"...It is an excellent product that can lead to a wide audience access to advanced tools of social media monitoring...." Peer review by Paolo B., Marketing and Advertising

"...Number of mentions and engagements of campaigns to provide a benchmark to compare to for the following year...." Peer review by User

"...The Talkwalker platform now runs analysis on first-party text data such as customer service emails, chats, surveys, and call center transcripts...." New AI-Powered Consumer Insights Solution Analyzes First-Party Customer Data