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Salesforce Social Studio vs Sprout Social: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Salesforce Social Studio vs. Sprout Social is based on a specific set of business needs and context. The comparison uses 32161 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Salesforce Social Studio and Sprout Social

Salesforce Social Studio, Nimble CRM, Nutshell CRM, etc., belong to a category of solutions that help Social CRM, whereas Sprout Social, Hootsuite, Zoho Social, etc., belong to a category of solutions that help Social Media Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Salesforce Social Studio covers Social Media Management with Social Media, Engagement Management with Social Media, Communication Management with Social Media, Content Management with Social Media, etc.

Sprout Social focuses on Social Media Management with Social Media, Communication Management with Social Media, Engagement Management with Social Media, Content Management with Social Media, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Salesforce Social Studio

Focus area

Software Failure Risk

  • medium

logo Sprout Social

Focus area

Sprout Social is better than Salesforce Social Studio for

Software Failure Risk

  • medium

About

Salesforce Social Studio | All-in-one social media marketing and management suite — and connect enriched social data

Sprout Social | Measure performance with the only all-in-one social media management platform built for connection

Age

1999

2010

Financials

IPO

SERIES D

Business Need

Total Processes
(we found evidences for)

82

116

Total Goals
(we found evidences for)

13

19

Top Processes

Evidences indicate better relative satisfaction


social media management

social media analytics

engaging on social media

scheduling post to social media

managing social media account

monitoring social media


engagement management

engaging and following up


communication management

sending & publishing communications

tracking & monitoring communications


searching for content



campaign management

campaign monitoring


social media marketing




contact list management


helpdesk management


touchpoint management



sales document management

proposal & quote management

contract management


channel management


conversion management


training & onboarding


trade show marketing


generation of new leads





customer feedback management


products & pricelist management




lifetime value management



account management


segmentation and targeting





personalized marketing



community building


calendar management




rating and review management


competitive intelligence


relationship marketing


relationship management


advocacy management


loyalty management

identify target customers



follower management


knowledge management




reputation management


influencer marketing





lead qualification: technographic


lead qualification

lead qualification: technographic


promotion management



performance management




revenue cycle management


international marketing




business development


sales review & feedback


discount management



community marketing


conference call management




Top Goals

Goals Achieved

  • Enhance customer relationships

  • Improve digital and social presence

  • Acquire customers

  • Build brand awareness

  • Improve ROI

  • Increase sales & revenue

  • Improve brand engagement

  • Enter new markets internationally or locally

  • Scale best practices

  • Improve efficiency

  • Grow market share

  • Improve internal communications

  • Establish thought leadership

  • See 10 more
  • Improve digital and social presence

  • Improve brand engagement

  • Enhance customer relationships

  • Improve ROI

  • Build brand awareness

  • Acquire customers

  • Scale best practices

  • Increase sales & revenue

  • Launch new products

  • Grow market share

  • Enter new markets internationally or locally

  • Establish thought leadership

  • Improve internal communications

  • Improve efficiency

  • Improve consistency

  • Improve stakeholder relations

  • Improve navigation

  • Increase customer life time value

  • Improve visibility

  • See 16 more

Top Channels

Channels Used

  • social media

  • Twitter

  • Facebook

  • Instagram

  • website

  • mobile

  • offline

  • LinkedIn

  • user generated content

  • video

  • blogs

  • on premises

  • promotions

  • mobile app

  • e-mail

  • point of sale

  • phone calls

  • Facebook page

  • Pinterest

  • chat

  • review sites

  • omnichannel

  • print media

  • magazine

  • support groups

  • mass media

  • Slack

  • trade shows

  • Glassdoor

  • games

  • television

  • events

  • Netflix

  • causes and charity

  • coupons

  • channel partners

  • Tripadvisor

  • display advertisement

  • newsletter

  • mobile ads

  • Yelp

  • text SMS

  • radio

  • Facebook at work

  • Snapchat

  • See 42 more
  • social media

  • Twitter

  • Facebook

  • Instagram

  • website

  • mobile

  • offline

  • LinkedIn

  • user generated content

  • video

  • blogs

  • on premises

  • promotions

  • mobile app

  • e-mail

  • point of sale

  • phone calls

  • Facebook page

  • Pinterest

  • chat

  • review sites

  • omnichannel

  • print media

  • magazine

  • support groups

  • mass media

  • Slack

  • trade shows

  • Glassdoor

  • games

  • television

  • events

  • Netflix

  • causes and charity

  • coupons

  • channel partners

  • Tripadvisor

  • display advertisement

  • newsletter

  • mobile ads

  • Yelp

  • text SMS

  • radio

  • Facebook at work

  • Snapchat

  • See 42 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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medium

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Migration Risk

low

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low

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Business Setting