Guiding you to choose between Sprinklr Core vs. Sprinklr Social: 2024

Comparison Summary

Sprinklr Core: Sprinklr-core offers enterprise-grade customer experience management through a unified AI platform. It integrates products, capabilities, functions, and channels on a single codebase.

Sprinklr Social: Sprinklr Social is an AI-powered solution for managing social media, helping users understand and engage with customers across channels. A free trial is available.

Sprinklr Core and Sprinklr Social: Customer Satisfaction Data

Most deployed common Use Cases for Sprinklr Core and Sprinklr Social

How can Sprinklr Core and Sprinklr Social optimize your Social Media Management Workflow?

Sprinklr Core and Sprinklr Social both manage social media accounts and offer features for content creation, reporting, and engagement. Sprinklr Core excels in data visualization and reporting, providing comprehensive insights into social media performance. Sprinklr Social focuses on streamlining social media management by centralizing various aspects like content calendars, approvals, and community engagement. A limitation of both tools is the complexity of setting up dashboards and analytics.

"...Social listening and engagement reports are also amazing...." Peer review by Administrator in Computer Software

"...Sprinklr has in-depth analytics, content management/publishing, asset management, social listening and more!..." Peer review by Jonathan H, Resource Marketing Development Specialist (Temporary), Non-Profit Organization Management

How does Sprinklr Core and Sprinklr Social facilitate Engagement Management?

Sprinklr Core and Sprinklr Social both offer tools for engagement management, including analyzing account activity and generating dashboards. Sprinklr Social focuses on direct customer interactions, allowing for easy follow-up and notes on customer profiles. Sprinklr Core emphasizes social listening and campaign management, providing insights into competition and market trends. However, both tools have limitations, such as not including clicks in engagements and not all platform metrics being available for dashboard addition.

"...We re using social to reach our customers on the channels of their choice, to engage with them more deeply, and to help our customers more intuitively...." Peer review by Chris Parker, Senior Social Media Manager, Santander UK

"...I can also see whether there are messages during the non working hours, so that I can follow up the users' questions...." Peer review by Sharon Z

What Are the key features of Sprinklr Core and Sprinklr Social for Communication Management?

Sprinklr Core and Sprinklr Social both allow users to publish content to multiple social media channels at once. Sprinklr Core is designed for larger organizations with complex social media needs, while Sprinklr Social is more user-friendly for smaller organizations. Sprinklr Core offers advanced features for social listening, analytics, and influencer identification, while Sprinklr Social emphasizes streamlined content creation and management. Both tools have limitations in removing previously published posts.

"...We want to streamline the way we produce, seed, and post content on social media...." Peer review by Claire C., Computer Software

"...Sprinklr has in-depth analytics, content management/publishing, asset management, social listening and more!..." Peer review by Jonathan H, Resource Marketing Development Specialist (Temporary), Non-Profit Organization Management

What makes Sprinklr Core and Sprinklr Social ideal for Advertisement?

Sprinklr Core and Sprinklr Social both provide advertising features, allowing users to schedule and manage paid ads across various social media platforms. However, Sprinklr Core focuses on managing advertising alongside other social media functions, such as community management and social listening, while Sprinklr Social prioritizes advertising with an emphasis on analytics and campaign tracking. Both platforms enable users to track ad performance and make adjustments to campaigns. However, Sprinklr Core has reported issues with its ad reporting system, leading to inaccuracies.

"...Social media community manager for all social platforms and advertising to different customer segements...." Peer review by User in Restaurants, Restaurants

"...Social listening, advertising, analytics, command center, and community management, Sprinklr has it all...." Peer review by User

What benefits does Sprinklr Core and Sprinklr Social offer for Content Management?

Sprinklr Core and Sprinklr Social both enable scheduling and publishing content across multiple accounts. Sprinklr Core provides more robust content management features, including content curation and advertising management. Sprinklr Social excels at sharing content across various account groupings. However, both tools have limitations, as they can sometimes be complex and lack intuitive interfaces.

"...Scaling content sharing, KPI reporting, templatized reports, listening for our brand The ability to seamlessly share content across various groupings of accounts..." Peer review by Administrator in Hospitality

"...I love how there are so many features to publish content with so many pages...." Peer review by Lorenzo G, Content Marketing and Community Manager, Marketing and Advertising