Overview: Sprinklr Core and Sprinklr Social as Social Media Marketing Category solutions.

Sprinklr Core and Sprinklr Social are both versatile tools in the realm of social media marketing. Sprinklr Core excels with a strong focus on analytics and comprehensive custom reporting, ideal for businesses aiming to control their social media landscape with in-depth insights. Sprinklr Social, while similarly offering robust capabilities, shines particularly in its wider adoption across various industry segments and its enhanced engagement features. Both tools provide a broad spectrum of support options, catering well to diverse operational scales.

Sprinklr Core: Sprinklr-core offers enterprise-grade customer experience management through a unified AI platform. It integrates products, capabilities, functions, and channels on a single codebase.

Sprinklr Social: Sprinklr Social is an AI-powered solution for managing social media, helping users understand and engage with customers across channels. A free trial is available.

Sprinklr Core and Sprinklr Social: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Sprinklr Core emphasizes social media and engagement management, emphasizing capabilities like content and communication management. This makes it superb for brands focusing on consistent interactive efforts across various platforms. read more →

Sprinklr Social also supports social media management extensively, along with robust communication management, making it an excellent choice for businesses aiming to streamline their social media interactions. read more →

Business Goals

Sprinklr Core focuses on improving ROI and building brand awareness, aligning with businesses looking to scale their digital footprint and strengthen customer relationships. read more →

Sprinklr Social aids in enhancing customer relationships and boosting digital presence, appealing to companies focusing on launching new products and integrating feedback into their strategies. read more →

Core Features

Standout features in Sprinklr Core include extensive analytics and flexible custom reporting capabilities, providing marketers with the ability to generate detailed insights and streamline data analysis. read more →

Sprinklr Social provides comprehensive analytics and custom reporting solutions, with added ease of integration, catering to dynamic business environments needing quick adaptation. read more →

Vendor Support

Sprinklr Core offers extensive 24/7 support, along with chat and email support options, perfect for users needing reliable help around the clock. read more →

Sprinklr Social also ensures continuous support with 24/7 availability, maintaining user trust and operational efficiency through consistent assistance. read more →

Segments and Industries

Predominantly used by small to large enterprises, Sprinklr Core serves diverse industries including marketing and non-profits, accommodating a wide array of business needs. read more →

Sprinklr Social is favored by various segments with significant traction in industries such as marketing, advertising, and restaurants, facilitating sector-specific communication strategies. read more →

Operational Alignment

Sprinklr Core fits well into both small and large operational scales, offering diverse capabilities that align with distinct organizational workflows. read more →

Sprinklr Social aligns itself with flexible operational environments, making it adaptable for enterprises and small businesses navigating different social media landscapes. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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medium

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Migration Risk

low

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medium

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IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Import

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Data Export

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Support

Chat Support

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24/7 Support

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Phone Support

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Email Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for Sprinklr Core and Sprinklr Social

What solutions does Sprinklr Core and Sprinklr Social provide for Social Media Management?

Sprinklr Core and Sprinklr Social both manage social media accounts and offer features for content creation, reporting, and engagement. Sprinklr Core excels in data visualization and reporting, providing comprehensive insights into social media performance. Sprinklr Social focuses on streamlining social media management by centralizing various aspects like content calendars, approvals, and community engagement. A limitation of both tools is the complexity of setting up dashboards and analytics.

"...This is extremely beneficial when you are in charge of numerous social accounts for your business...." Peer review by Robin Fairchild, Channel Marketing Manager, Transition Networks

"...I would highly recommend using this software for social media reporting and customer service!...." Peer review by Anne M

What Are the key features of Sprinklr Core and Sprinklr Social for Engagement Management?

Sprinklr Core and Sprinklr Social both offer tools for engagement management, including analyzing account activity and generating dashboards. Sprinklr Social focuses on direct customer interactions, allowing for easy follow-up and notes on customer profiles. Sprinklr Core emphasizes social listening and campaign management, providing insights into competition and market trends. However, both tools have limitations, such as not including clicks in engagements and not all platform metrics being available for dashboard addition.

"...Social Monitoring and engagement...." Peer review by Administrator in Information Technology and Services

"...Engagement, analytics reports, able to see all accounts feed and calendar...." Peer review by Karen L

How efficiently Does Sprinklr Core and Sprinklr Social manage your Communication Management?

Sprinklr Core and Sprinklr Social both allow users to publish content to multiple social media channels at once. Sprinklr Core is designed for larger organizations with complex social media needs, while Sprinklr Social is more user-friendly for smaller organizations. Sprinklr Core offers advanced features for social listening, analytics, and influencer identification, while Sprinklr Social emphasizes streamlined content creation and management. Both tools have limitations in removing previously published posts.

"...You might as well publish it to your leads without having to polish it around...." Peer review by Verified User, Consultant in Social Media, Consumer Services

"...This tool is not the end-all of social management, tracking and analytics...." Peer review by Consultant

What solutions does Sprinklr Core and Sprinklr Social provide for Advertisement?

Sprinklr Core and Sprinklr Social both provide advertising features, allowing users to schedule and manage paid ads across various social media platforms. However, Sprinklr Core focuses on managing advertising alongside other social media functions, such as community management and social listening, while Sprinklr Social prioritizes advertising with an emphasis on analytics and campaign tracking. Both platforms enable users to track ad performance and make adjustments to campaigns. However, Sprinklr Core has reported issues with its ad reporting system, leading to inaccuracies.

"...I am an account manager, helping solve advertiser's needs within our properties...." Peer review by User in Internet, Internet

"...Get to know this product and the many features it provides for social media monitoring, analytics, advertising and more...." Peer review by Victoria R, Social Media Community Manager, Education

How does Sprinklr Core and Sprinklr Social address your Content Management Challenges?

Sprinklr Core and Sprinklr Social both enable scheduling and publishing content across multiple accounts. Sprinklr Core provides more robust content management features, including content curation and advertising management. Sprinklr Social excels at sharing content across various account groupings. However, both tools have limitations, as they can sometimes be complex and lack intuitive interfaces.

"...The central asset management system has solved a big problem in facilitating sharing of content that is approved and meets brand expectation...." Peer review by Jaimie Bakas (Crandell), Senior Digital Strategist, Global Demand Center and Marketing Innovation Lab, Symantec

"...We can easily see how our pages are performing across all social networks and share content easily with other markets...." Peer review by Steven E, Director of Communications

Alternatives

4.49 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

SocialBee

Integrations

Few Sprinklr Core Integrations

Slack

4.65 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

OKTA

4.57 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Tonkean

4.25 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

News

Latest Sprinklr Core News

Sprinklr Named Leader in Forrester Wave 2024, Excels in AI and Social Suite Innovation - StockTitan

Sprinklr is recognized as a leader in the Forrester Wave 2024 for its AI and social suite innovations.

10/12/2024 - source

Latest Sprinklr Social News

Sprinklr Named Leader in Forrester Wave 2024, Excels in AI and Social Suite Innovation - StockTitan

Sprinklr is recognized as a leader in the Forrester Wave 2024 for its AI and social suite innovations.

10/12/2024 - source

Sprinklr Core vs. Sprinklr Social: Comparing Best Social Media Marketing Solutions 2025

Overview: Sprinklr Core and Sprinklr Social as Social Media Marketing Category solutions.

Sprinklr Core and Sprinklr Social: Best Use cases based on the customer satisfaction data

Applying your context and needs changes the comparison