Overview: Sprinklr Social and Later Platform as Social Media Marketing Category solutions.

Sprinklr Social excels in supporting diverse social media tasks and detailed analytics, making it ideal for a wide range of company sizes, especially in marketing. Meanwhile, Later Platform stands out with its focus on scheduling and customer acquisition, attracting primarily larger enterprises in retail and education. Each platform meets unique business needs, from enhancing customer relationships with Sprinklr Social to ramping up brand awareness with Later Platform, offering tailored support and integrations to fit varied industry demands.

Sprinklr Social: Sprinklr Social is an AI-powered solution for managing social media, helping users understand and engage with customers across channels. A free trial is available.

Later Platform: Later-platform offers social media marketing tools for creators, influencers, and small businesses. Content is elevated to achieve goals effectively.

Sprinklr Social and Later Platform: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Sprinklr Social supports comprehensive social media management, engagement, and content management activities. It aligns well with complex operational needs where communication and engagement are crucial. read more →

Later Platform emphasizes efficient social media management with robust scheduling capabilities. It supports businesses focusing on structuring their social media posts smartly. read more →

Business Goals

Sprinklr Social aids in enhancing customer relationships and improving ROI through detailed analytics and integrated engagement tools. read more →

Later Platform assists in building brand awareness and acquiring customers by optimizing post scheduling and social media presence. read more →

Core Features

Sprinklr Social features advanced analytics, customizable reports, and strong data handling, catering to complex requirements of different user segments. read more →

Later Platform offers custom reports and analytics that appeal to large enterprises, along with ease of migration for smoother operational transitions. read more →

Vendor Support

Sprinklr Social provides 24/7 support, chat, email, and phone options, meeting diverse user preferences for immediate assistance. read more →

Later Platform offers 24/7 support through email and chat, favoring large enterprises with straightforward support needs. read more →

Segments and Industries

Sprinklr Social is popular among small to large enterprises, especially in marketing and advertising, reflecting its adaptability. read more →

Later Platform is predominantly used by large enterprises in retail and education, indicating its alignment with larger organizational requirements. read more →

Operational Alignment

Sprinklr Social integrates into varied operational scales, ideal for companies looking for an all-in-one solution in complex environments. read more →

Later Platform fits well into operations requiring simple, planned social media execution, suitable for companies focusing on strategic scheduling. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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medium

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Migration Risk

medium

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high

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IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Import

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Data Export

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Support

24/7 Support

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Chat Support

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Email Support

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Phone Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for Sprinklr Social and Later Platform

How can Sprinklr Social and Later Platform optimize your Social Media Management Workflow?

Sprinklr Social and Later Platform both aid in managing social media accounts. Sprinklr Social provides a comprehensive platform for managing multiple social media accounts, including scheduling posts, engaging with customers, and analyzing data. Later Platform focuses primarily on scheduling and managing social media posts across various platforms, offering a streamlined experience for posting content in advance. Sprinklr Social offers more advanced features, such as customer service tools and analytics, while Later Platform is user-friendly and efficient for scheduling posts. However, Later Platform lacks robust analytics features, while Sprinklr Social can be complex and not as user-friendly for basic scheduling needs.

"...I would highly recommend using this software for social media reporting and customer service!...." Peer review by Anne M

"...Overall Later is my go to software for automating and scheduling post for my social media campaigns and personal brand...." Peer review by Ricky R., Graphic Designer , Apparel & Fashion

How can Sprinklr Social and Later Platform optimize your Communication Management Workflow?

Sprinklr Social and Later Platform both allow users to schedule social media posts in advance. Sprinklr Social provides a more comprehensive solution for managing social media activity, including monitoring, content creation, and collaboration. Sprinklr Social enables tracking social trends and automating posts, while Later Platform focuses primarily on scheduling posts with an emphasis on aesthetic consistency. However, both tools have limitations, such as difficulties in publishing or removing previously published posts.

"...I was just encountering a weird pre-set within a social monitoring dashboard and wanted to reach out to Sprinklr Core to see if there was a simple way of resolving it...." Peer review by Jamie P

"...It is good to use and can help publishers especially with the link in bio feature to help redirect to a landing page via Instagram. ...." Peer review by Frank U., Online Marketing Specialist, Marketing and Advertising

How can Sprinklr Social and Later Platform optimize your Engagement Management Workflow?

Sprinklr Social and Later Platform are similar in that they both allow users to schedule and publish content on social media platforms. Sprinklr Social provides robust reporting and analytics features, enabling users to track and analyze customer engagement. Later Platform offers insights on post engagement and optimal posting times, allowing users to improve their social media strategy. However, Sprinklr Social offers more comprehensive customer engagement management features, such as direct interaction with customers and integrated case management, while Later Platform focuses primarily on content scheduling and analytics. A limitation of Later Platform is that it does not provide as detailed analytics as Sprinklr Social.

"...Measure social impact and engagement of editorial articles...." Peer review by Cassiano G, Brazil News, Finance and Frontpage Manager, Internet

"...We like that you can post to several accounts across the social media spectrum which in turn gives us more time to acctually create engaging content to post...." Peer review by Verified Reviewer, Design

How can Sprinklr Social and Later Platform enhance your Content Management process?

Sprinklr Social and Later Platform both allow users to schedule and publish content across multiple social media accounts. Sprinklr Social is designed to manage content for multiple brands and clients, while Later Platform is more focused on visual content management for individual accounts. Sprinklr Social has a more complex interface, while Later Platform's interface is simpler and more visually focused. A limitation of Later Platform is that it can sometimes fail to publish content.

"...However, the full content management of the company and the company's social properties were outside of my remit -- hence my limited utilization of the platform...." Peer review by Consultant

"...Don t have to mention how the search tool about content form other accounts and a full policy of how to post it under your account taking into account every copyright law...." Peer review by Administrator