Overview: Sprout Social and Brandwatch as Social Media Marketing Category solutions.

Sprout Social excels in large-scale social media management, analytics, and brand engagement, making it a favorite among large enterprises in marketing, education, and IT services. Brandwatch, on the other hand, offers robust campaign monitoring and social media analytics for a narrower market focus, favoring industries like marketing and computer software. Both offer continuous support, but Sprout Social leads in capacity for integrating across major social networks.

Sprout Social and Brandwatch: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Sprout Social supports comprehensive social media management and analytics functions for brands seeking robust engagement strategies. read more →

Brandwatch focuses on monitoring and managing communication with social media analytics, catering to niche campaign needs. read more →

Business Goals

Sprout Social helps improve digital presence, enhance relationships, and increase ROI, aligning with goals of large organizations. read more →

Brandwatch facilitates enhancing brand awareness and customer engagement, aligning with goals of smaller or focused entities. read more →

Core Features

Sprout Social shines with advanced analytics, custom reporting, and seamless data integration features ideal for detailed performance analysis. read more →

Brandwatch offers custom reporting and integration options preferred by teams focusing on concise analytics and migration ease. read more →

Vendor Support

Sprout Social offers extensive 24/7 support including chat, email, and phone options, suitable for demanding enterprise environments. read more →

Brandwatch provides basic all-hours support, usually meeting the needs for tech-savvy users in smaller firms. read more →

User Segments and Industries

Sprout Social is popular with large enterprises and educational institutions needing broad social media coverage. read more →

Brandwatch is used by marketing and software firms needing deep insights into user content and trends. read more →

Operational Alignment

Sprout Social is designed for large-scale operations, integrating with multiple major social platforms seamlessly. read more →

Brandwatch fits well in organizations focused on detailed social media tracking and niche campaign management. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

medium

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high

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Integration Risk

medium

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low

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Migration Risk

low

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low

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IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Import

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Data Export

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Support

Chat Support

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Email Support

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Phone Support

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24/7 Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for Sprout Social and Brandwatch

What benefits does Sprout Social and Brandwatch offer for Social Media Management?

Sprout Social focuses on scheduling social media posts across multiple platforms and provides detailed analytics reports for Facebook, Twitter, and LinkedIn. Brandwatch specializes in social media listening and analytics, offering insights into market trends and consumer conversations across various platforms. Sprout Social emphasizes ease of use and collaboration, while Brandwatch prioritizes comprehensive data analysis. Both tools have limitations; Sprout Social lacks Google+ and LinkedIn analytics in its reports, and Brandwatch doesn't include Chinese social networks in its tracking.

"...It is easy to create custom reports for my clients using Sprout Social reporting...." Peer review by Haley Holt, Social Media Marketing Specialist, SiteLab International

"...Students and faculty use Brandwatch to asses how market segments are engaged with brands, political and societal trends across the social space, and how communities engage and respond with organizations...." Peer review by Ari Lightman, Professor, Carnegie Mellon University & Director, CISO Program, Carnegie Mellon University

How does Sprout Social and Brandwatch address your Engagement Management Challenges?

Sprout Social and Brandwatch both enable users to engage with social media audiences. Sprout Social emphasizes scheduling, monitoring, and customer service tasks, while Brandwatch focuses on data analysis and understanding audience engagement. Sprout Social offers simpler analytics, while Brandwatch provides more in-depth insights into audience behavior. Both tools have limitations in terms of providing comprehensive engagement rate data.

"...Sprout s platform is designed with ease of use in mind, simplifying social publishing, engagement, reviews, analytics and listening for our customers...." Peer review

"...You will only face challenges if you want a lot of metrics around engagement time or Linkedin...." Peer review by Ravinshu S, Customer Success Manager, Computer Software