Sprout Social and Conviva, An In-Depth Comparison 2024

Comparison Summary

Sprout Social: Sprout Social offers tools to reimagine social media growth for businesses. Start a free trial to see these management solutions in action.

Conviva: Conviva connects performance issues with real-world user experiences in real-time. It is the #1 operational data platform for responsive operations.

Sprout Social and Conviva: Customer Satisfaction Data

Most deployed common Use Cases for Sprout Social and Conviva

Why is Sprout Social and Conviva the best choice for Social Media Management?

Sprout Social and Conviva both help manage social media. Sprout Social focuses on scheduling, tracking analytics, and engaging with users across multiple platforms, while Conviva specializes in video analytics and audience insights. Sprout Social offers more reporting features, but Conviva provides deeper video analytics. Conviva prioritizes video content, while Sprout Social supports a broader range of social media platforms.

"...We use it to schedule social media posts, pull analytics reports, and monitor social media mentions...." Peer review by Jenna Carpentier, Digital Communications Specialist, American Institute of Steel Construction

"...We recently posted on social about #NationalTattooDay and the amount of response we got was overwhelming...." Case Study Cisco

What benefits does Sprout Social and Conviva offer for Communication Management?

Sprout Social focuses on managing social media interactions, enabling users to schedule posts, monitor social mentions, and engage with customers. Conviva, on the other hand, concentrates on video delivery optimization, providing real-time analytics and insights to improve video streaming experiences. While Sprout Social offers features for managing and analyzing social media content, Conviva focuses on the technical aspects of video delivery and performance.

"...As you build a post, Sprout Social will alert you if you are missing anything...." Peer review by Larry M, Consultant, Internet

"...Convivas ecosystem analytics grant visibility to all parties involved in the video delivery process, removing the burden from the video publisher and sharing the responsibility of providing the best quality of experience possible for the consumer...." Peer review

Why is Sprout Social and Conviva the best choice for Engagement Management?

Sprout Social and Conviva both offer engagement management features. Sprout Social focuses on social media engagement, allowing users to manage multiple accounts, schedule posts, and analyze engagement metrics. Conviva, on the other hand, specializes in video content engagement, providing insights into viewer behavior and helping optimize video delivery for enhanced engagement.

"...It connects with Facebook, Twitter and now Instagram to allow our team to schedule posts, engage and easily track KPIs. ...." Peer review by Marissa W., Director of Digital Marketing, Hospitality

"...Conviva s intelligent data allows us to continually measure viewer experience and engagement so we can quickly diagnose app performance and make data-driven business decisions that improve our customers entertainment experience...." Peer review by Christine Weber, Senior Vice President of Engineering, Sling TV

How does Sprout Social and Conviva facilitate Content Management?

Sprout Social and Conviva both manage content. Sprout Social helps users schedule and track social media posts, while Conviva focuses on video content delivery and analytics. Conviva provides tools to analyze and improve the delivery of video content, while Sprout Social offers features for managing social media accounts. Both tools allow users to monitor content performance, but Conviva focuses on video content specifically.

"...Main features include social media analytics, social content management, conversation tracking, and automated publishing...." Peer review from Featured Customers

"...As we have shifted our marketing and content strategy to a digital approach, Delmondo has provided impactful analytics for us to increase revenue and measure success...." Peer review by Alex Parker, Miami Dolphins, Miami Dolphins