Overview: Sprout Social and Hootsuite as Social Media Marketing Category solutions.

Sprout Social and Hootsuite are both powerful tools in the social media marketing category, helping businesses effectively manage and enhance their online presence. While Sprout Social shines in analytics and custom reporting, Hootsuite offers robust management capabilities and comprehensive customer support. Sprout Social suits enterprises with strong analytics needs, while Hootsuite appeals to a wider range of business sizes due to its extensive capabilities and larger customer base across industries like education and non-profits.

Sprout Social and Hootsuite: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Sprout Social focuses on social media management and analytics, facilitating engagement and communication management to meet users' operational needs. read more →

Hootsuite excels in social media management, providing capabilities like scheduling, publishing, and account management, supporting users to effectively handle their workflows. read more →

Business Goals

Sprout Social helps improve digital presence, brand engagement, and ROI, aligning with users aiming to enhance customer relationships and awareness. read more →

Hootsuite assists in acquiring customers and improving digital presence and ROI, aligning well with users focused on building brand awareness. read more →

Core Features

Sprout Social is noted for features like analytics, custom reports, and ease of data integration, appealing to users prioritizing data-driven strategies. read more →

Hootsuite offers strong capabilities in analytics, compliance, and AI-powered tools, catering to diverse user needs for comprehensive reporting. read more →

Vendor Support

Sprout Social provides chat, email, phone, and 24/7 support, catering to users who value immediate assistance. read more →

Hootsuite offers extensive support options, including comprehensive 24/7 service, reflecting customer priorities for accessible help. read more →

Segments and Industries

Sprout Social predominantly serves large enterprises and industries like marketing and education, highlighting its suitability for structured environments. read more →

Hootsuite caters to a larger customer base across various segments and industries, including non-profits and education, showcasing its adaptability. read more →

Operational Alignment

Sprout Social integrates well into operational workflows of large enterprises due to its strong analytics and reporting features. read more →

Hootsuite aligns with diverse operational scales, fitting both small businesses and large enterprises with its robust management features. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

medium

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low

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Integration Risk

medium

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medium

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Migration Risk

low

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medium

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IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Import

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Data Export

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Support

Chat Support

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Email Support

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Phone Support

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24/7 Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for Sprout Social and Hootsuite

Why is Sprout Social and Hootsuite the best choice for Social Media Management?

Sprout Social and Hootsuite both offer tools for managing social media content, including scheduling posts, tracking analytics, and engaging with followers. Sprout Social excels at providing detailed reports and analytics, while Hootsuite focuses on managing multiple social media accounts from one dashboard. A limitation of both is that they lack complete integration with all social media platforms.

"...Campaign and social tracking setup is easy and does not take long to back load and populate...." Peer review by Alexis Ramsey, Senior Marketing Account Supervisor, Digital Strategy, Fors Marsh Group

"...Overall if you do not need in depth analytics, this is the social scheduling platform for you...." Peer review by Liz M., Events & Communications , Education

What Are the key features of Sprout Social and Hootsuite for Communication Management?

Sprout Social and Hootsuite both enable scheduling, publishing, and monitoring of social media posts. Sprout Social provides a robust platform with features like Smart Inbox for social interactions management, while Hootsuite excels in its easy-to-use dashboard for managing multiple social accounts. However, Hootsuite faces limitations with post modifications across multiple platforms.

"...I also love the ViralPost feature which takes the guesswork out of when to post to social accounts...." Peer review by Krystal H, Co-Founder & Director, Marketing and Advertising

"...The ease of tracking all the contents and posts from social media platforms through the hootsuite is really reliable ...." Peer review by Kate A., Telecommunications Engineer, Telecommunications

What makes Sprout Social and Hootsuite ideal for Engagement Management?

Sprout Social and Hootsuite both offer tools to manage engagement on social media platforms. Sprout Social focuses on analyzing engagement and providing detailed reports. Hootsuite emphasizes scheduling posts and managing multiple social media accounts simultaneously. Neither tool has a feature for analyzing overall engagement rate.

"...Most social media engagement platforms are designed in rows and that just doesn't do it for me...." Peer review by Desiree A., Telecommunications

"...Hootsuite is a wonderful way to quickly view and engage across all of your social media accounts...." Peer review by Amy McKee

What Are the key features of Sprout Social and Hootsuite for Content Management?

Sprout Social and Hootsuite both enable scheduling content for multiple social media accounts. Sprout Social offers advanced analytics, including tracking content shares, while Hootsuite focuses on visual dashboards for scheduling and tracking. Sprout Social uses machine learning algorithms for optimized post timing, while Hootsuite prioritizes ease of use and consistency across multiple social media platforms. However, Hootsuite has limitations in tracking clicks and shares for links shared through specific URL shorteners.

"...Social listening, reporting, and content management all from one easy to use place...." Peer review by Adam M., Restaurants

"...This makes it a HUGE time-saving tool for social media and content marketers...." Peer review by Jasmine D., Marketing and Advertising

What solutions does Sprout Social and Hootsuite provide for Social Media Marketing?

Sprout Social and Hootsuite are both tools used for managing social media marketing. Sprout Social is often considered a leader in the social media marketing market, with a focus on streamlining tasks and providing comprehensive analytics. Hootsuite is known for its ease of use and ability to schedule posts across multiple platforms. A limitation of both tools is their cost, which can be expensive for small businesses or individuals with limited social media marketing needs.

"...There's no better value on the market for social media management...." Peer review by Travis J, Owner, Marketing and Advertising

"...For a long time, Hootsuite was the #1 choice for social media marketers to manage and analyze content on social media. ...." Peer review by Tomas K., CMO, Hospitality