Overview: Sprout Social and Hootsuite as Social Media Marketing Category solutions.

Sprout Social and Hootsuite are both powerful tools in the social media marketing category, helping businesses effectively manage and enhance their online presence. While Sprout Social shines in analytics and custom reporting, Hootsuite offers robust management capabilities and comprehensive customer support. Sprout Social suits enterprises with strong analytics needs, while Hootsuite appeals to a wider range of business sizes due to its extensive capabilities and larger customer base across industries like education and non-profits.

Sprout Social: Sprout Social offers tools to reimagine social media growth for businesses. Start a free trial to see these management solutions in action.

Hootsuite: Hootsuite enables management and analysis of social posts across 20+ networks. Key features streamline social media flow.

Sprout Social and Hootsuite: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Sprout Social focuses on social media management and analytics, facilitating engagement and communication management to meet users' operational needs. read more →

Hootsuite excels in social media management, providing capabilities like scheduling, publishing, and account management, supporting users to effectively handle their workflows. read more →

Business Goals

Sprout Social helps improve digital presence, brand engagement, and ROI, aligning with users aiming to enhance customer relationships and awareness. read more →

Hootsuite assists in acquiring customers and improving digital presence and ROI, aligning well with users focused on building brand awareness. read more →

Core Features

Sprout Social is noted for features like analytics, custom reports, and ease of data integration, appealing to users prioritizing data-driven strategies. read more →

Hootsuite offers strong capabilities in analytics, compliance, and AI-powered tools, catering to diverse user needs for comprehensive reporting. read more →

Vendor Support

Sprout Social provides chat, email, phone, and 24/7 support, catering to users who value immediate assistance. read more →

Hootsuite offers extensive support options, including comprehensive 24/7 service, reflecting customer priorities for accessible help. read more →

Segments and Industries

Sprout Social predominantly serves large enterprises and industries like marketing and education, highlighting its suitability for structured environments. read more →

Hootsuite caters to a larger customer base across various segments and industries, including non-profits and education, showcasing its adaptability. read more →

Operational Alignment

Sprout Social integrates well into operational workflows of large enterprises due to its strong analytics and reporting features. read more →

Hootsuite aligns with diverse operational scales, fitting both small businesses and large enterprises with its robust management features. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

medium

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low

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Integration Risk

medium

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medium

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Migration Risk

low

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medium

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IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Import

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Data Export

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Support

Chat Support

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Email Support

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Phone Support

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24/7 Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for Sprout Social and Hootsuite

What Are the key features of Sprout Social and Hootsuite for Social Media Management?

Sprout Social and Hootsuite both offer tools for managing social media content, including scheduling posts, tracking analytics, and engaging with followers. Sprout Social excels at providing detailed reports and analytics, while Hootsuite focuses on managing multiple social media accounts from one dashboard. A limitation of both is that they lack complete integration with all social media platforms.

"...It offers a lot of tools for you to monitor social media and to see insights...." Peer review by Jessica P, Social Media Associate , Marketing and Advertising

"...I love how easy it is to integrate our social networks and schedule posts ahead of time...." Peer review by Angela W., studio owner, Health, Wellness and Fitness

What Are the key features of Sprout Social and Hootsuite for Communication Management?

Sprout Social and Hootsuite both enable scheduling, publishing, and monitoring of social media posts. Sprout Social provides a robust platform with features like Smart Inbox for social interactions management, while Hootsuite excels in its easy-to-use dashboard for managing multiple social accounts. However, Hootsuite faces limitations with post modifications across multiple platforms.

"...I also love the ViralPost feature which takes the guesswork out of when to post to social accounts...." Peer review by Krystal H, Co-Founder & Director, Marketing and Advertising

"...We used it to publish content to a variety of social media sites and monitor social media activity...." Peer review by Sid Haas, Vice President of Business Development, LKCS

Why is Sprout Social and Hootsuite the best choice for Engagement Management?

Sprout Social and Hootsuite both offer tools to manage engagement on social media platforms. Sprout Social focuses on analyzing engagement and providing detailed reports. Hootsuite emphasizes scheduling posts and managing multiple social media accounts simultaneously. Neither tool has a feature for analyzing overall engagement rate.

"...Different teams for different departments use Sprout Social to enhance customer engagement and run campaigns...." Peer review by Tapan Jain, Senior Analyst, dunnhumby

"...Hootsuite is a wonderful way to quickly view and engage across all of your social media accounts...." Peer review by Amy McKee

What solutions does Sprout Social and Hootsuite provide for Content Management?

Sprout Social and Hootsuite both enable scheduling content for multiple social media accounts. Sprout Social offers advanced analytics, including tracking content shares, while Hootsuite focuses on visual dashboards for scheduling and tracking. Sprout Social uses machine learning algorithms for optimized post timing, while Hootsuite prioritizes ease of use and consistency across multiple social media platforms. However, Hootsuite has limitations in tracking clicks and shares for links shared through specific URL shorteners.

"...Sprout Social is an excellent tool for building and publishing social media content calendars across a large number of social media profiles...." Peer review by Sarah R, Content & Creative Director

"...- you can build your own dashboard to see all social media profiles on one view - easy way to post content..." Peer review by Marcel Kattner

How efficiently Does Sprout Social and Hootsuite manage your Social Media Marketing?

Sprout Social and Hootsuite are both tools used for managing social media marketing. Sprout Social is often considered a leader in the social media marketing market, with a focus on streamlining tasks and providing comprehensive analytics. Hootsuite is known for its ease of use and ability to schedule posts across multiple platforms. A limitation of both tools is their cost, which can be expensive for small businesses or individuals with limited social media marketing needs.

"...As a social media marketing company, it is important to us to tell our clients' stories in a straightforward, wide-reaching, and cost-effective manner...." Peer review by Sarah R, Head Account Manager, Marketing and Advertising

"...It is one of only social media marketing tools that support the management of multiple which is very nice...." Peer review by Nikki S, Transition Coordinator