Overview: Sprout Social and Later Platform as Social Media Marketing Category solutions.

Sprout Social and Later Platform cater to social media marketing needs, with distinct strengths. Sprout Social excels in comprehensive social media management features and robust analytics, making it ideal for larger enterprises. Later Platform focuses on simpler management tasks and is more suited for businesses looking to enhance brand awareness with fewer resources. Their support offerings also differ, with Sprout Social providing more extensive options, helping users integrate into complex workflows across various industries.

Sprout Social: Sprout Social offers tools to reimagine social media growth for businesses. Start a free trial to see these management solutions in action.

Later Platform: Later-platform offers social media marketing tools for creators, influencers, and small businesses. Content is elevated to achieve goals effectively.

Sprout Social and Later Platform: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Sprout Social supports a variety of activities including social media management, analytics, and engagement, making it a great tool for comprehensive social media strategies. read more →

Later Platform primarily supports social media and communication management, focusing more on content scheduling and engagement tasks. read more →

Business Goals

Sprout Social helps businesses improve their digital presence and brand engagement, enhancing customer relationships and ROI. read more →

Later Platform focuses on building brand awareness, customer acquisition, and aiding in the launch of new products. read more →

Core Features

Sprout Social offers analytics, custom reports, and data import, which cater to businesses needing in-depth reporting and integration capabilities. read more →

Later Platform provides basic reporting and analytics, with features like data import and export. read more →

Vendor Support

Sprout Social offers robust support with options like 24/7 service, accommodating users requiring extensive assistance. read more →

Later Platform has limited vendor support, offering basic options like email and chat support. read more →

Segments and Industries

Sprout Social is favored by large enterprises across diverse sectors including marketing, education, and IT services. read more →

Later Platform suits smaller businesses and those in retail, with a focus on marketing and advertising industries. read more →

Operational Alignment

Sprout Social aligns with complex enterprise workflows, handling multiple channels like Twitter and Facebook. read more →

Later Platform is simpler, designed for straightforward use with platforms like Instagram and user-generated content. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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medium

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Migration Risk

low

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high

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IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Import

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Data Export

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Support

Chat Support

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Email Support

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Phone Support

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24/7 Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for Sprout Social and Later Platform

What solutions does Sprout Social and Later Platform provide for Social Media Management?

Sprout Social and Later Platform are both tools that help manage social media posts. Sprout Social offers robust analytics and reporting features, allowing users to track progress across various social platforms. Later Platform prioritizes scheduling and automation, allowing users to streamline their social media posting workflow. Sprout Social has limitations in the quantity of integrations offered, and it can be expensive compared to other tools. Later Platform lacks comprehensive analytics for all social media platforms.

"...It is easy to create custom reports for my clients using Sprout Social reporting...." Peer review by Haley Holt, Social Media Marketing Specialist, SiteLab International

"...It is a great way to collaborate with a large marketing/digital Strategy team or for an individual whose role is posting on social media...." Peer review by Richelle B., Event Coordinator

How does Sprout Social and Later Platform address your Communication Management Challenges?

Sprout Social and Later Platform both enable users to schedule social media posts in advance. Sprout Social offers additional capabilities, including social media monitoring and interaction management. Later Platform primarily focuses on scheduling and organization, while Sprout Social provides more comprehensive features. A limitation of Later Platform is that it cannot automatically publish videos.

"...As you build a post, Sprout Social will alert you if you are missing anything...." Peer review by Larry M, Consultant, Internet

"...It is a great way to collaborate with a large marketing/digital Strategy team or for an individual whose role is posting on social media...." Peer review by Richelle B., Event Coordinator

How can Sprout Social and Later Platform optimize your Engagement Management Workflow?

Sprout Social and Later Platform both help manage engagement on social media platforms. Sprout Social allows users to assign tasks, monitor messages, and generate reports. Later Platform emphasizes scheduling content and providing insights on engagement. However, Later Platform's analytics are limited compared to Sprout Social.

"...Social engagement - they make it very easy to reply to comments, posts and tweets!..." Peer review by Jeff Cowens, MBA, Digital Marketing Manager, The E.W. Scripps Company

"...I've introduced this product to a small-sized start-up I am freelancing for (replacing Hootsuite) and they've seen a consistent increase in engagement on Insta...." Peer review by Katie P., Content Writer, Marketing and Advertising

What solutions does Sprout Social and Later Platform provide for Content Management?

Sprout Social and Later Platform both allow users to schedule content for various social media platforms. Sprout Social offers more comprehensive features, including analytics and social listening, while Later Platform focuses on visual content management, particularly for Instagram. Sprout Social enables users to target specific audiences, but it can be complex to navigate compared to Later Platform. Both platforms have limitations, for example, Sprout Social makes it difficult to check the performance of a post and Later Platform has issues with content publication.

"...Ensuring good, quality content is uploaded to our social media accounts...." Peer review by Halle R, Front Office Coordinator, Hospitality

"...Their Link in Bio feature has been a game changer for our company as we share a link to something almost daily, so to be able to not change out our link every day, AND to get great analytics on the clicks, it's been very helpful...." Peer review by User

How efficiently Does Sprout Social and Later Platform manage your Social Media Marketing?

Sprout Social offers comprehensive social media marketing tools, including analytics, customer service, and management features. Sprout Social is best suited for businesses with multiple social media marketers and larger budgets. Later Platform focuses on social media scheduling and planning, primarily for Instagram, but also supports other platforms. The free version of Later Platform makes it accessible to new social media marketers.

"...You only do social media management as a service and don't pay for automation, social media marketing software, billing software, etc.)...." Peer review by page V, CEO (Chief Executive Officer), Simply Heaven Design

"...Most important of all - it allows you to schedule Instagram stories which is VERY important nowadays in social media marketing...." Peer review by Kayla S., Social Media and Digital Marketing Specialist, Marketing and Advertising

Alternatives

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News

Latest Sprout Social News

Sprout Social Recognized by Built In as a Best Place to Work for the Sixth Consecutive Year - GlobeNewswire

Sprout Social has been named a Best Place to Work by Built In for the sixth year in a row.

13/01/2025 - source

Sprout Social vs. Later Platform: Comparing Best Social Media Marketing Solutions 2025

Overview: Sprout Social and Later Platform as Social Media Marketing Category solutions.

Sprout Social and Later Platform: Best Use cases based on the customer satisfaction data

Applying your context and needs changes the comparison