Overview: Sprout Social and Later Platform as Social Media Marketing Category solutions.

Sprout Social and Later Platform cater to social media marketing needs, with distinct strengths. Sprout Social excels in comprehensive social media management features and robust analytics, making it ideal for larger enterprises. Later Platform focuses on simpler management tasks and is more suited for businesses looking to enhance brand awareness with fewer resources. Their support offerings also differ, with Sprout Social providing more extensive options, helping users integrate into complex workflows across various industries.

Sprout Social and Later Platform: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Sprout Social supports a variety of activities including social media management, analytics, and engagement, making it a great tool for comprehensive social media strategies. read more →

Later Platform primarily supports social media and communication management, focusing more on content scheduling and engagement tasks. read more →

Business Goals

Sprout Social helps businesses improve their digital presence and brand engagement, enhancing customer relationships and ROI. read more →

Later Platform focuses on building brand awareness, customer acquisition, and aiding in the launch of new products. read more →

Core Features

Sprout Social offers analytics, custom reports, and data import, which cater to businesses needing in-depth reporting and integration capabilities. read more →

Later Platform provides basic reporting and analytics, with features like data import and export. read more →

Vendor Support

Sprout Social offers robust support with options like 24/7 service, accommodating users requiring extensive assistance. read more →

Later Platform has limited vendor support, offering basic options like email and chat support. read more →

Segments and Industries

Sprout Social is favored by large enterprises across diverse sectors including marketing, education, and IT services. read more →

Later Platform suits smaller businesses and those in retail, with a focus on marketing and advertising industries. read more →

Operational Alignment

Sprout Social aligns with complex enterprise workflows, handling multiple channels like Twitter and Facebook. read more →

Later Platform is simpler, designed for straightforward use with platforms like Instagram and user-generated content. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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medium

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Migration Risk

low

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high

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IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Import

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Data Export

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Support

Chat Support

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Email Support

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Phone Support

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24/7 Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for Sprout Social and Later Platform

How can Sprout Social and Later Platform enhance your Social Media Management process?

Sprout Social and Later Platform are both tools that help manage social media posts. Sprout Social offers robust analytics and reporting features, allowing users to track progress across various social platforms. Later Platform prioritizes scheduling and automation, allowing users to streamline their social media posting workflow. Sprout Social has limitations in the quantity of integrations offered, and it can be expensive compared to other tools. Later Platform lacks comprehensive analytics for all social media platforms.

"...I like that Sprout Social makes social media management, advocacy and analytics software for businesses easy...." Peer review by Britny K, Senior Account Manager, Marketing and Advertising

"...It also helps us to find quality hashtags, gather insights with the analytics report and information on best posting times...." Peer review by Ayo B, Social Media & Digital Marketing Educator, Education

What benefits does Sprout Social and Later Platform offer for Communication Management?

Sprout Social and Later Platform both enable users to schedule social media posts in advance. Sprout Social offers additional capabilities, including social media monitoring and interaction management. Later Platform primarily focuses on scheduling and organization, while Sprout Social provides more comprehensive features. A limitation of Later Platform is that it cannot automatically publish videos.

"...Sprout Social lets you see who is interacting with your messages on what channels and in what way...." Peer review by Shonda Ranson, Web Specialist, City of Sunnyvale

"...I mainly use the Calendar Feature for scheduling posts in different social networks...." Peer review by Verified Reviewer, Computer Software

What benefits does Sprout Social and Later Platform offer for Engagement Management?

Sprout Social and Later Platform both help manage engagement on social media platforms. Sprout Social allows users to assign tasks, monitor messages, and generate reports. Later Platform emphasizes scheduling content and providing insights on engagement. However, Later Platform's analytics are limited compared to Sprout Social.

"...Sprout Social allows us to both listen and engage in the conversations most important to our business...." Peer review by Ray H, Marketing Director

"...The analytics available to a business through Later enable us to refine our posts and has led to a sustained increase in our posts' engagement...." Peer review by Bruce W., Learning Development Consultant, Retail

How can Sprout Social and Later Platform optimize your Content Management Workflow?

Sprout Social and Later Platform both allow users to schedule content for various social media platforms. Sprout Social offers more comprehensive features, including analytics and social listening, while Later Platform focuses on visual content management, particularly for Instagram. Sprout Social enables users to target specific audiences, but it can be complex to navigate compared to Later Platform. Both platforms have limitations, for example, Sprout Social makes it difficult to check the performance of a post and Later Platform has issues with content publication.

"...I use a widget on the Chrome browser that allows me to quickly share content and webpages through tweets or google+...." Peer review by Amos Orr, Destination Content Manager, Lake Charles/Southwest Louisiana CVB

"...I used to forget to post content frequently. . ...." Peer review by Heather B., Photographer

What benefits does Sprout Social and Later Platform offer for Social Media Marketing?

Sprout Social offers comprehensive social media marketing tools, including analytics, customer service, and management features. Sprout Social is best suited for businesses with multiple social media marketers and larger budgets. Later Platform focuses on social media scheduling and planning, primarily for Instagram, but also supports other platforms. The free version of Later Platform makes it accessible to new social media marketers.

"...There's no better value on the market for social media management...." Peer review by Travis J, Owner, Marketing and Advertising

"...The free version is accessible to people new to social media marketing, which makes it easy for anyone to get social media marketing/communications experience...." Peer review by Verified Reviewer, Design

Alternatives

4.0 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Sprout Social vs. Later Platform: Comparing Best Social Media Marketing Solutions 2025

Overview: Sprout Social and Later Platform as Social Media Marketing Category solutions.

Sprout Social and Later Platform: Best Use cases based on the customer satisfaction data

Applying your context and needs changes the comparison

Failure Risk Guidance?

Compliance Risk

Security & Privacy Risk

Integration Risk

Migration Risk

IT and Other Capabilities

Data

Support

Others

Most deployed common Use Cases for Sprout Social and Later Platform

What benefits does Sprout Social and Later Platform offer for Communication Management?

What benefits does Sprout Social and Later Platform offer for Engagement Management?

How can Sprout Social and Later Platform optimize your Content Management Workflow?

Alternatives

Hopscotch

Addthis

Renderforest Video

WeLikeIt

ExpertFile

Business Setting

Sprout Social

Later Platform

Sprout Social vs. Later Platform: Comparing Best Social Media Marketing Solutions 2025

Overview: Sprout Social and Later Platform as Social Media Marketing Category solutions.

Sprout Social and Later Platform: Best Use cases based on the customer satisfaction data

Applying your context and needs changes the comparison

Failure Risk Guidance?

Compliance Risk

Security & Privacy Risk

Integration Risk

Migration Risk

IT and Other Capabilities

Data

Support

Others

Most deployed common Use Cases for Sprout Social and Later Platform

How can Sprout Social and Later Platform enhance your Social Media Management process?

What benefits does Sprout Social and Later Platform offer for Communication Management?

What benefits does Sprout Social and Later Platform offer for Engagement Management?

How can Sprout Social and Later Platform optimize your Content Management Workflow?

What benefits does Sprout Social and Later Platform offer for Social Media Marketing?

Alternatives

Hopscotch

Addthis

Renderforest Video

WeLikeIt

ExpertFile

Business Setting

Sprout Social

Later Platform

Get a personalised risk report for Sprout Social

Get a personalised risk report for Later Platform