Sprout Social and Sprinklr Core, An In-Depth Comparison 2024

Comparison Summary

Sprout Social: Sprout Social offers tools to reimagine social media growth for businesses. Start a free trial to see these management solutions in action.

Sprinklr Core: Sprinklr-core offers enterprise-grade customer experience management through a unified AI platform. It integrates products, capabilities, functions, and channels on a single codebase.

Sprout Social and Sprinklr Core: Customer Satisfaction Data

Most deployed common Use Cases for Sprout Social and Sprinklr Core

How can Sprout Social and Sprinklr Core enhance your Social Media Management process?

Sprout Social and Sprinklr Core both offer social media management features such as scheduling posts, analyzing performance, and engaging with audiences. Sprout Social is user-friendly, particularly for reporting and engagement, while Sprinklr Core excels in its comprehensive capabilities and robust tagging features. However, Sprinklr Core requires a greater initial investment and has been noted for occasional technical difficulties.

"...The ability to track social media analytics inside and out is what makes this software so amazing to use!..." Peer review by Kelsey B., Marketing Content Coordinator, Sports

"...This is extremely beneficial when you are in charge of numerous social accounts for your business...." Peer review by Robin Fairchild, Channel Marketing Manager, Transition Networks

What solutions does Sprout Social and Sprinklr Core provide for Communication Management?

Sprout Social and Sprinklr Core both allow scheduling social media posts across various platforms. Sprout Social prioritizes ease of use for social media management, offering features for scheduling, composing, responding to, and monitoring social interactions. Sprinklr Core focuses on comprehensive social media management, providing capabilities for publishing content to numerous pages and monitoring social activity across multiple accounts. Both tools offer social listening features, but Sprinklr Core has more advanced capabilities for monitoring competitive activity and audience engagement. However, Sprinklr Core has been criticized for its challenging user interface and difficulty in removing previously published posts.

"...Campaign and social tracking setup is easy and does not take long to back load and populate...." Peer review by Alexis Ramsey, Senior Marketing Account Supervisor, Digital Strategy, Fors Marsh Group

"...Real-time social media post integration...." Peer review by Craig Poitier, Computer Software

What solutions does Sprout Social and Sprinklr Core provide for Engagement Management?

Sprout Social and Sprinklr Core both help manage social media engagement. Sprout Social excels in assigning tasks and reporting on engagement, while Sprinklr Core focuses on analyzing account activity and generating dashboards. Sprout Social offers more detailed analytics for individual platforms, but Sprinklr Core provides a more comprehensive view of engagement across multiple channels. Both tools have limitations, as Sprout Social's customer service may not be as responsive as its sales team, and Sprinklr Core requires significant customization for personalized engagement.

"...Sprout streamlines, organizes and enhances your capacity to engage with a social media audience...." Peer review by Samantha L

"...This includes basic publishing and scheduling across mainstream social networks, conversation management and engagement, and campaign (app) optimization)...." Peer review by Paul Matson, Head of Content & Social Media, Groupon

How efficiently Does Sprout Social and Sprinklr Core manage your Content Management?

Sprout Social and Sprinklr Core both allow users to schedule and publish content on social media platforms. Sprout Social excels in identifying the optimal time to post content for maximum engagement. Sprinklr Core emphasizes content management and organization, including the ability to reuse and share popular content. Sprinklr Core may lack user-friendliness due to an unclear interface and difficult content search.

"...I use a widget on the Chrome browser that allows me to quickly share content and webpages through tweets or google+...." Peer review by Amos Orr, Destination Content Manager, Lake Charles/Southwest Louisiana CVB

"...The Social Asset Manager (SAM) and customer reporting dashboards within Sprinklr have helped us identify operational efficiencies in content-sharing across all geographies...." Peer review by Paul Matson, Head of Content & Social Media, Groupon