Overview: Sprout Social and Sprinklr Core as Social Media Marketing Category solutions.

Sprout Social excels in providing comprehensive social media management and analytical features tailored for larger enterprises and the education sector, focusing on enhancing brand engagement and customer relationships. Sprinklr Core, while offering similar capabilities, is more inclined toward smaller businesses and non-profit organizations, with a focus on ROI improvement and brand awareness. The choice between these depends on business size and industry alignment.

Sprout Social: Sprout Social offers tools to reimagine social media growth for businesses. Start a free trial to see these management solutions in action.

Sprinklr Core: Sprinklr-core offers enterprise-grade customer experience management through a unified AI platform. It integrates products, capabilities, functions, and channels on a single codebase.

Sprout Social and Sprinklr Core: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Sprout Social supports extensive social media management and analytics, designed to enhance communication and engagement management. read more →

Sprinklr Core focuses on core social media management and engagement facilitation, with a strong showing in communication management. read more →

Business Goals

Sprout Social aligns with objectives like improving digital presence and enhancing brand engagement, highly valued by users. read more →

Sprinklr Core emphasizes acquiring customers and improving ROI, appealing to users wanting financial growth. read more →

Core Features

Sprout Social offers standout custom reports, integration capabilities, and robust analytics to cater to complex user needs. read more →

Sprinklr Core provides valuable features like custom reports and AI-powered tools for sophisticated data analysis. read more →

Vendor Support

Sprout Social offers comprehensive 24/7 support, chat, email, and phone options preferred by users for continuous assistance. read more →

Sprinklr Core delivers solid 24/7 support and limited phone support, adequate for resolving user concerns. read more →

Segments and Industries

Sprout Social is predominantly used by large enterprises and marketing sectors, with a significant presence in education. read more →

Sprinklr Core is popular among small to mid-sized businesses, particularly in non-profit and network security industries. read more →

Operational Alignment

Sprout Social aligns well with large-scale operations needing advanced features across social media platforms. read more →

Sprinklr Core suits smaller operations, offering essential features relevant to less complex environments. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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low

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Migration Risk

low

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low

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IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Import

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Data Export

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Support

Chat Support

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Email Support

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Phone Support

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24/7 Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for Sprout Social and Sprinklr Core

What solutions does Sprout Social and Sprinklr Core provide for Social Media Management?

Sprout Social and Sprinklr Core both offer social media management features such as scheduling posts, analyzing performance, and engaging with audiences. Sprout Social is user-friendly, particularly for reporting and engagement, while Sprinklr Core excels in its comprehensive capabilities and robust tagging features. However, Sprinklr Core requires a greater initial investment and has been noted for occasional technical difficulties.

"...The Reporting feature has be completely essential in tracking efforts in social media with gorgeous graphs and fantastic metric information...." Peer review by Rebecca Hellwig, Communications Manager, Greater Fresno Area Chamber of Commerce

"...Listening and monitoring capabilities: Sprinklr is one of the best social media management tools for listening that I've come across...." Peer review by Madalyn Muncy, Corporate Communications Intern, RGBSI

How efficiently Does Sprout Social and Sprinklr Core manage your Communication Management?

Sprout Social and Sprinklr Core both allow scheduling social media posts across various platforms. Sprout Social prioritizes ease of use for social media management, offering features for scheduling, composing, responding to, and monitoring social interactions. Sprinklr Core focuses on comprehensive social media management, providing capabilities for publishing content to numerous pages and monitoring social activity across multiple accounts. Both tools offer social listening features, but Sprinklr Core has more advanced capabilities for monitoring competitive activity and audience engagement. However, Sprinklr Core has been criticized for its challenging user interface and difficulty in removing previously published posts.

"...I like that I can schedule social media posts, so I don't have to think about it...." Peer review by Tina W., Non-Profit Organization Management

"...Helps the day-to-day management of social posts I like the ability to get very granular in terms of search algorithms to help identify influencers..." Peer review by Administrator in Computer Software

What makes Sprout Social and Sprinklr Core ideal for Engagement Management?

Sprout Social and Sprinklr Core both help manage social media engagement. Sprout Social excels in assigning tasks and reporting on engagement, while Sprinklr Core focuses on analyzing account activity and generating dashboards. Sprout Social offers more detailed analytics for individual platforms, but Sprinklr Core provides a more comprehensive view of engagement across multiple channels. Both tools have limitations, as Sprout Social's customer service may not be as responsive as its sales team, and Sprinklr Core requires significant customization for personalized engagement.

"...Sprout Social is one of the best platforms for engagement and moderation...." Peer review by Tod M, President and Chief Strategist, Marketing and Advertising

"...The more we engaged our customers through social, the more teams wanted to establish new accounts to have more relevant, useful conversations about their products and services...." Peer review by Gail Moody-Byrd, Vice President of Web Marketing, SAP

What Are the key features of Sprout Social and Sprinklr Core for Content Management?

Sprout Social and Sprinklr Core both allow users to schedule and publish content on social media platforms. Sprout Social excels in identifying the optimal time to post content for maximum engagement. Sprinklr Core emphasizes content management and organization, including the ability to reuse and share popular content. Sprinklr Core may lack user-friendliness due to an unclear interface and difficult content search.

"...I love that you can post content directly from the platform to Facebook, Instagram and Twitter...." Peer review by Mike P., Marketing and Advertising

"...Plus, you can use social publishing to create, target, and share content...." Peer review from Featured Customers

Sprout Social in Action: Unique Use Cases

Sprinklr Core in Action: Unique Use Cases

What makes Sprinklr Core ideal for Advertisement?

Alternatives

4.19 5

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Feedly

Integrations

Few Sprinklr Core Integrations

Slack

4.65 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

OKTA

4.57 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Tonkean

4.25 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

News

Latest Sprout Social News

Sprout Social Recognized by Built In as a Best Place to Work for the Sixth Consecutive Year - GlobeNewswire

Sprout Social has been named a Best Place to Work by Built In for the sixth year in a row.

13/01/2025 - source

Latest Sprinklr Core News

Sprinklr Named Leader in Forrester Wave 2024, Excels in AI and Social Suite Innovation - StockTitan

Sprinklr is recognized as a leader in the Forrester Wave 2024 for its AI and social suite innovations.

10/12/2024 - source

Sprout Social vs. Sprinklr Core: Comparing Best Social Media Marketing Solutions 2025

Overview: Sprout Social and Sprinklr Core as Social Media Marketing Category solutions.

Sprout Social and Sprinklr Core: Best Use cases based on the customer satisfaction data

Applying your context and needs changes the comparison