Overview: Sprout Social and Sprinklr Core as Social Media Marketing Category solutions.

Sprout Social excels in providing comprehensive social media management and analytical features tailored for larger enterprises and the education sector, focusing on enhancing brand engagement and customer relationships. Sprinklr Core, while offering similar capabilities, is more inclined toward smaller businesses and non-profit organizations, with a focus on ROI improvement and brand awareness. The choice between these depends on business size and industry alignment.

Sprout Social and Sprinklr Core: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Sprout Social supports extensive social media management and analytics, designed to enhance communication and engagement management. read more →

Sprinklr Core focuses on core social media management and engagement facilitation, with a strong showing in communication management. read more →

Business Goals

Sprout Social aligns with objectives like improving digital presence and enhancing brand engagement, highly valued by users. read more →

Sprinklr Core emphasizes acquiring customers and improving ROI, appealing to users wanting financial growth. read more →

Core Features

Sprout Social offers standout custom reports, integration capabilities, and robust analytics to cater to complex user needs. read more →

Sprinklr Core provides valuable features like custom reports and AI-powered tools for sophisticated data analysis. read more →

Vendor Support

Sprout Social offers comprehensive 24/7 support, chat, email, and phone options preferred by users for continuous assistance. read more →

Sprinklr Core delivers solid 24/7 support and limited phone support, adequate for resolving user concerns. read more →

Segments and Industries

Sprout Social is predominantly used by large enterprises and marketing sectors, with a significant presence in education. read more →

Sprinklr Core is popular among small to mid-sized businesses, particularly in non-profit and network security industries. read more →

Operational Alignment

Sprout Social aligns well with large-scale operations needing advanced features across social media platforms. read more →

Sprinklr Core suits smaller operations, offering essential features relevant to less complex environments. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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low

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Migration Risk

low

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low

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IT and Other Capabilities

Low
Medium
High

Ease of migration

Read peer / expert warnings.

Data

Data Import

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Data Export

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Support

Chat Support

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Email Support

Read peer / expert warnings.

Phone Support

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24/7 Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for Sprout Social and Sprinklr Core

How can Sprout Social and Sprinklr Core enhance your Social Media Management process?

Sprout Social and Sprinklr Core both offer social media management features such as scheduling posts, analyzing performance, and engaging with audiences. Sprout Social is user-friendly, particularly for reporting and engagement, while Sprinklr Core excels in its comprehensive capabilities and robust tagging features. However, Sprinklr Core requires a greater initial investment and has been noted for occasional technical difficulties.

"...It's great the notifications and the ability to respond directly to social publications within the application...." Peer review by Gary N, Digital Marketing, Marketing and Advertising

"...It has robust tagging capabilities for content and posts in social media and has a very wide integration of almost all relevant social platforms that you need for the business and consumers...." Peer review by Administrator in Marketing and Advertising

What benefits does Sprout Social and Sprinklr Core offer for Communication Management?

Sprout Social and Sprinklr Core both allow scheduling social media posts across various platforms. Sprout Social prioritizes ease of use for social media management, offering features for scheduling, composing, responding to, and monitoring social interactions. Sprinklr Core focuses on comprehensive social media management, providing capabilities for publishing content to numerous pages and monitoring social activity across multiple accounts. Both tools offer social listening features, but Sprinklr Core has more advanced capabilities for monitoring competitive activity and audience engagement. However, Sprinklr Core has been criticized for its challenging user interface and difficulty in removing previously published posts.

"...Sprout Social lets you see who is interacting with your messages on what channels and in what way...." Peer review by Shonda Ranson, Web Specialist, City of Sunnyvale

"...I would define it as a social publishing tool versus a community management or moderation tool...." Peer review by Verified User, Supervisor in Social Media, Marketing and Advertising

What solutions does Sprout Social and Sprinklr Core provide for Engagement Management?

Sprout Social and Sprinklr Core both help manage social media engagement. Sprout Social excels in assigning tasks and reporting on engagement, while Sprinklr Core focuses on analyzing account activity and generating dashboards. Sprout Social offers more detailed analytics for individual platforms, but Sprinklr Core provides a more comprehensive view of engagement across multiple channels. Both tools have limitations, as Sprout Social's customer service may not be as responsive as its sales team, and Sprinklr Core requires significant customization for personalized engagement.

"...Sprout Social combines social listening, engagement, and management all into one platform...." Peer review by Fernando Ramirez, Digital Marketing Manager, salesEQUITY

"...Sprinklr presents social listening insights that enable you to track audience engagement, monitor competition, and measure market trends, moods, and sentiment...." Peer review from Featured Customers

How does Sprout Social and Sprinklr Core facilitate Content Management?

Sprout Social and Sprinklr Core both allow users to schedule and publish content on social media platforms. Sprout Social excels in identifying the optimal time to post content for maximum engagement. Sprinklr Core emphasizes content management and organization, including the ability to reuse and share popular content. Sprinklr Core may lack user-friendliness due to an unclear interface and difficult content search.

"...I use a widget on the Chrome browser that allows me to quickly share content and webpages through tweets or google+...." Peer review by Amos Orr, Destination Content Manager, Lake Charles/Southwest Louisiana CVB

"...It helps me publish content while generating reports to show their effectiveness...." Peer review by Maria D. Perez, Social Media Marketing Consultant, Cisco Systems

Sprout Social in Action: Unique Use Cases

Sprinklr Core in Action: Unique Use Cases

How does Sprinklr Core facilitate Advertisement?

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Integrations

Few Sprinklr Core Integrations

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News

Latest Sprout Social News

Sprout Social Named a Leader in Worldwide Social Marketing Software for Large Enterprises by IDC MarketScape - GlobeNewswire

Sprout Social has been recognized as a leader in social marketing software for large enterprises by IDC MarketScape.

16/12/2024 - source

Latest Sprinklr Core News

Sprinklr Named a Leader in Q4 2024 Social Suites Report by Independent Research Firm - Business Wire

Sprinklr was named a leader in the Q4 2024 Social Suites Report by an independent research firm.

10/12/2024 - source

Sprout Social vs. Sprinklr Core: Comparing Best Social Media Marketing Solutions 2025

Overview: Sprout Social and Sprinklr Core as Social Media Marketing Category solutions.

Sprout Social and Sprinklr Core: Best Use cases based on the customer satisfaction data

Applying your context and needs changes the comparison