cuspera logo CUSPERA

Twilio Programmable SMS vs Totango: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Twilio Programmable SMS vs. Totango is based on a specific set of business needs and context. The comparison uses 5952 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Twilio Programmable SMS and Totango

Twilio Programmable SMS, and Totango belong to a category of solutions that help Customer Success Platform. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Twilio Programmable SMS covers Engagement Management with Text SMS, Communication Management with E-Mail, Customer Feedback Management with Promotions, Relationship Management with Text SMS, etc.

Totango focuses on Engagement Management, Training & Onboarding, Workflow Management, Playbook Creation, etc.

"The fact that we can make the user experience so much better—from the UX and platform to the data and reporting—has directly fueled our growth. " - Gene Schriver

"Companies like Totango, which I've been using for 3 years really helps us as it relates to how we scale and partner with our customers. " - Jim Mercer

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Twilio Programmable SMS

Focus area

Software Failure Risk

  • medium

logo Totango

Focus area

Totango is better than Twilio Programmable SMS for

Software Failure Risk

  • medium

About

Twilio - Communication APIs for SMS, Voice, Video and Authentication

Customer Success & Customer Retention Software with an all-in-one Customer OS.

Age

2008

2010

Financials

IPO

SERIES D

Business Need

Total Processes
(we found evidences for)

20

88

Total Goals
(we found evidences for)

5

14

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up


communication management

sending & publishing communications

tracking & monitoring communications


customer feedback management

measuring net promoter score

measuring customer satisfaction


training & onboarding


relationship management


generation of new leads


products & pricelist management


lifetime value management


touchpoint management


sales document management

contract management


workflow management


helpdesk management






contact list management


rating and review management



campaign analytics


campaign monitoring


campaign management

campaign analytics

campaign monitoring



competitive intelligence


social media analytics


monitoring social media


engaging on social media


social media management

social media analytics

monitoring social media

engaging on social media


identify target customers


customise loyalty program


loyalty management

identify target customers

customise loyalty program




account management



segmentation and targeting



subscription management


lead qualification: technographic


lead qualification

lead qualification: technographic


opportunity management


renewal management


advocacy management




knowledge management



follower management


conversion management


revenue cycle management



content management



customer case management




sales review & feedback


referral management


sales incentive management




Top Goals

Goals Achieved

  • Improve ROI

  • Acquire customers

  • Enhance customer relationships

  • Enter new markets internationally or locally

  • Grow market share

  • See 2 more
  • Enhance customer relationships

  • Acquire customers

  • Scale best practices

  • Increase sales & revenue

  • Increase customer life time value

  • Improve internal communications

  • Improve ROI

  • Improve efficiency

  • Enter new markets internationally or locally

  • Improve visibility

  • Establish thought leadership

  • Improve stakeholder relations

  • Build brand awareness

  • Manage risk

  • See 11 more

Top Channels

Channels Used

  • e-mail

  • website

  • phone calls

  • social media

  • offline

  • support groups

  • point of sale

  • video

  • chat

  • user generated content

  • blogs

  • Slack

  • channel partners

  • mobile

  • mass media

  • promotions

  • text SMS

  • television

  • newsletter

  • events

  • trade shows

  • See 18 more
  • e-mail

  • website

  • phone calls

  • social media

  • offline

  • support groups

  • point of sale

  • video

  • chat

  • user generated content

  • blogs

  • Slack

  • channel partners

  • mobile

  • mass media

  • promotions

  • text SMS

  • television

  • newsletter

  • events

  • trade shows

  • See 18 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Security & Privacy Risk

medium

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

Integration Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Migration Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Business Setting