Overview: Zoho Social and Falcon.io (now Brandwatch Social Media Management) as Social Media Marketing Category solutions.

Zoho Social and Falcon.io, now known as Brandwatch Social Media Management, are key players in social media marketing. Zoho Social excels in managing digital presence and provides robust analytics for large enterprises. Falcon.io focuses on enhancing customer engagement with a strong content management feature, appealing to a diverse user base including education and internet sectors. Both offer essential vendor support options, but cater to different business scales and operational needs.

Zoho Social and Falcon.io (now Brandwatch Social Media Management): Best Use cases based on the customer satisfaction data

Zoho Social

4.6

AI Powered

Falcon.io (now Brandwatch Social Media Management)

4.2

Key Capabilities Supported

Zoho Social supports social media management, communication management, and publishing tasks, aligning with needs for detailed engagements. read more →

Falcon.io emphasizes social media management and communication, with a strong focus on content management. read more →

Business Goals

Zoho Social helps businesses improve digital presence and build brand awareness effectively. read more →

Falcon.io assists in enhancing customer relationships and entering new markets. read more →

Core Features

Zoho Social boasts analytics, custom reports, and comprehensive integration capabilities. read more →

Falcon.io offers ease of migration, detailed analytics, and integration options. read more →

Vendor Support

Zoho Social provides 24/7 support along with email, chat, and phone options. read more →

Falcon.io offers around-the-clock support via phone, email, and chat. read more →

Segments and Industries

Zoho Social is popular among large enterprises, marketing, and IT services. read more →

Falcon.io serves enterprises in marketing, education, and the internet industry sectors. read more →

Operational Alignment

Zoho Social integrates well with extensive operational scales, focusing on large enterprises. read more →

Falcon.io fits diverse operational environments, attracting a varied market including education. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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medium

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Migration Risk

low

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low

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IT and Other Capabilities

Low
Medium
High

Ease of migration

Read peer / expert warnings.

Data

Data Export

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Data Import

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Support

Email Support

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Chat Support

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Phone Support

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24/7 Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for Zoho Social and Falcon.io (now Brandwatch Social Media Management)

Why is Zoho Social and Falcon.io (now Brandwatch Social Media Management) the best choice for Social Media Management?

Zoho Social and Falconio Now Brandwatch Social Media Management both provide tools for scheduling, managing, and analyzing social media posts across multiple platforms. Zoho Social excels in its ease of use and integration, making it suitable for beginners and teams seeking to manage various social media tasks in one place. Falconio Now Brandwatch Social Media Management focuses on comprehensive social listening, engagement, and content management, ideal for businesses with a dedicated social media team and complex global analytics needs. Both tools have limitations, with Zoho Social lacking advanced features for comprehensive social listening and Falconio Now Brandwatch Social Media Management experiencing integration challenges with certain platforms.

"...We use Zoho Social to schedule our Facebook, Linkedin and Twitter posts for the week...." Peer review by Sally Bowes, Manager, Edge Learning Services

"...It combines everything our Association needs in terms of a social media management and media monitoring platform...." Peer review by Katy H.

Why is Zoho Social and Falcon.io (now Brandwatch Social Media Management) the best choice for Communication Management?

Zoho Social and Falconio Now Brandwatch Social Media Management both allow users to schedule posts across various social media platforms. Zoho Social focuses on providing a user-friendly interface for scheduling and monitoring posts, while Falconio Now Brandwatch Social Media Management offers advanced features such as social listening and customer data management. Zoho Social has limitations in scheduling posts to all social accounts simultaneously due to differing requirements, while Falconio Now Brandwatch Social Media Management lacks scheduled publishing to Instagram and Pinterest.

"...I love the convenience of sending emails directly from the software and being able to add my outlook calendar to it...." Peer review by Kayon M., Licensed Insurance Agent, Insurance

"...It features tools for social listening, engagement, publishing, analytics and managing customer data...." Peer review

How does Zoho Social and Falcon.io (now Brandwatch Social Media Management) facilitate Engagement Management?

Zoho Social and Falconio Now Brandwatch Social Media Management both provide tools for social media engagement. Zoho Social focuses on scheduling posts for optimal engagement based on past performance and audience activity. Falconio Now Brandwatch Social Media Management offers tools for social listening, which allows marketers to identify and engage with brand mentions and track campaign buzz. Zoho Social has a CRM feature that helps identify engaged customers, while Falconio Now Brandwatch Social Media Management provides a more comprehensive set of analytics for tracking engagement, reach, and audience demographics. However, neither tool has the ability to track previous user interactions.

"...Zoho Social allows us the ability to be more productive and more engaging with our target market...." Peer review by Agency

"...Probably the best, most advanced and complete tool currently on the market for social media scheduling, cross-channel management, social listening, engagement building and reporting...." Peer review by Sullivan G.

Why is Zoho Social and Falcon.io (now Brandwatch Social Media Management) the best choice for Content Management?

Zoho Social and Falconio Now Brandwatch Social Media Management both allow users to schedule and publish content across multiple platforms. Zoho Social excels at finding the optimal time to publish content for maximum audience engagement, while Falconio Now Brandwatch Social Media Management offers strong content planning and analytics features. Falconio Now Brandwatch Social Media Management excels at sharing content across multiple international branches, while Zoho Social is easier to use and has a more user-friendly interface. Both tools have limitations, such as occasional content publishing errors and difficulties with integrating external content management systems.

"...It takes so much of the work out of trying to keep on top of posting content and timing...." Peer review by Paij W, Recruitment Lead, Human Resources

"...Campaign planning functionality with good decent tools to manage and track content created from a central point and shared with many...." Peer review by Rune S, Global Digital & Social Manager

How efficiently Does Zoho Social and Falcon.io (now Brandwatch Social Media Management) manage your Collaboration?

Zoho Social and Falconio Now Brandwatch Social Media Management both emphasize collaboration for social media management. Zoho Social focuses on scheduling and content creation, making it easier for teams to plan and share posts. Falconio Now Brandwatch Social Media Management prioritizes content management and collaboration across teams and departments, allowing for more comprehensive campaign development. While both tools offer collaboration features, Falconio Now Brandwatch Social Media Management has a steeper learning curve for team collaboration.

"...It's always being updated with new features and allows for easy collaboration with team members...." Peer review by Connor Greig, Company Director, GRE1G LTD

"...Cross-departmental collaboration for content and community management...." Peer review by Markus W, Teamlead Customer Experience

Alternatives

4.61 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Zoho Social vs. Falcon.io (now Brandwatch Social Media Management): Comparing Best Social Media Marketing Solutions 2025

Overview: Zoho Social and Falcon.io (now Brandwatch Social Media Management) as Social Media Marketing Category solutions.

Zoho Social and Falcon.io (now Brandwatch Social Media Management): Best Use cases based on the customer satisfaction data

Applying your context and needs changes the comparison

Failure Risk Guidance?

Compliance Risk

Security & Privacy Risk

Integration Risk

Migration Risk

IT and Other Capabilities

Data

Support

Others

Most deployed common Use Cases for Zoho Social and Falcon.io (now Brandwatch Social Media Management)

Why is Zoho Social and Falcon.io (now Brandwatch Social Media Management) the best choice for Communication Management?

How does Zoho Social and Falcon.io (now Brandwatch Social Media Management) facilitate Engagement Management?

Why is Zoho Social and Falcon.io (now Brandwatch Social Media Management) the best choice for Content Management?

How efficiently Does Zoho Social and Falcon.io (now Brandwatch Social Media Management) manage your Collaboration?

Alternatives

Zoho Social

SocialToaster

Visual UGC powered by Stackla

wochit

Manageflitter

Business Setting

Zoho Social

Falcon.io (now Brandwatch Social Media Management)

Zoho Social vs. Falcon.io (now Brandwatch Social Media Management): Comparing Best Social Media Marketing Solutions 2025

Overview: Zoho Social and Falcon.io (now Brandwatch Social Media Management) as Social Media Marketing Category solutions.

Zoho Social and Falcon.io (now Brandwatch Social Media Management): Best Use cases based on the customer satisfaction data

Applying your context and needs changes the comparison

Failure Risk Guidance?

Compliance Risk

Security & Privacy Risk

Integration Risk

Migration Risk

IT and Other Capabilities

Data

Support

Others

Most deployed common Use Cases for Zoho Social and Falcon.io (now Brandwatch Social Media Management)

Why is Zoho Social and Falcon.io (now Brandwatch Social Media Management) the best choice for Social Media Management?

Why is Zoho Social and Falcon.io (now Brandwatch Social Media Management) the best choice for Communication Management?

How does Zoho Social and Falcon.io (now Brandwatch Social Media Management) facilitate Engagement Management?

Why is Zoho Social and Falcon.io (now Brandwatch Social Media Management) the best choice for Content Management?

How efficiently Does Zoho Social and Falcon.io (now Brandwatch Social Media Management) manage your Collaboration?

Alternatives

Zoho Social

SocialToaster

Visual UGC powered by Stackla

wochit

Manageflitter

Business Setting

Zoho Social

Falcon.io (now Brandwatch Social Media Management)

Get a personalised risk report for Zoho Social

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