Zoho Social and Falcon.io (now Brandwatch Social Media Management), An In-Depth Comparison 2024

Comparison Summary

Zoho Social: Zoho Social is a tool for businesses and agencies to manage and grow their social media presence. Signup is free and requires no credit card.

Falcon.io (now Brandwatch Social Media Management): Falconio-Now-Brandwatch's Social Media Management offers tools for discovering, attracting, and engaging customers. It supports teams and regions in effective social media management.

Zoho Social

Focus area

Zoho Social is better than Falcon.io (now Brandwatch Social Media Management) for

Software Failure Risk
Software failure risk includes potential risk in compliance, security and potential delays due to integration and migration issue while using this offering ranging from low to high.

medium

Falcon.io (now Brandwatch Social Media Management)

Focus area

Falcon.io (now Brandwatch Social Media Management) is better than Zoho Social for

Software Failure Risk
Software failure risk includes potential risk in compliance, security and potential delays due to integration and migration issue while using this offering ranging from low to high.

medium

Zoho Social and Falcon.io (now Brandwatch Social Media Management): Customer Satisfaction Data

Most deployed common Use Cases for Zoho Social and Falcon.io (now Brandwatch Social Media Management)

How does Zoho Social and Falcon.io (now Brandwatch Social Media Management) facilitate Social Media Management?

Zoho Social and Falconio Now Brandwatch Social Media Management both provide tools for scheduling, managing, and analyzing social media posts across multiple platforms. Zoho Social excels in its ease of use and integration, making it suitable for beginners and teams seeking to manage various social media tasks in one place. Falconio Now Brandwatch Social Media Management focuses on comprehensive social listening, engagement, and content management, ideal for businesses with a dedicated social media team and complex global analytics needs. Both tools have limitations, with Zoho Social lacking advanced features for comprehensive social listening and Falconio Now Brandwatch Social Media Management experiencing integration challenges with certain platforms.

"...Zoho Social allows me to monitor and track all of my company's social media accounts in one place...." Peer review by Angela C., Principal and Chief Innovation Officer, Marketing and Advertising

"...I find Falcon Social much easier to use than Social Report...." Peer review by Alex C., Consumer Services

What makes Zoho Social and Falcon.io (now Brandwatch Social Media Management) ideal for Communication Management?

Zoho Social and Falconio Now Brandwatch Social Media Management both allow users to schedule posts across various social media platforms. Zoho Social focuses on providing a user-friendly interface for scheduling and monitoring posts, while Falconio Now Brandwatch Social Media Management offers advanced features such as social listening and customer data management. Zoho Social has limitations in scheduling posts to all social accounts simultaneously due to differing requirements, while Falconio Now Brandwatch Social Media Management lacks scheduled publishing to Instagram and Pinterest.

"...The system is very easy to use and allows you to post on multiple social media platforms at one time...." Peer review by Kristina Stinson, OWNER, Bozeman Deaconess Health Services

"...It also offers me real-time monitoring of social networks, customer search queries, sentiment analysis and high activity alerts...." Peer review by Luis C, Consultor superior

What benefits does Zoho Social and Falcon.io (now Brandwatch Social Media Management) offer for Engagement Management?

Zoho Social and Falconio Now Brandwatch Social Media Management both provide tools for social media engagement. Zoho Social focuses on scheduling posts for optimal engagement based on past performance and audience activity. Falconio Now Brandwatch Social Media Management offers tools for social listening, which allows marketers to identify and engage with brand mentions and track campaign buzz. Zoho Social has a CRM feature that helps identify engaged customers, while Falconio Now Brandwatch Social Media Management provides a more comprehensive set of analytics for tracking engagement, reach, and audience demographics. However, neither tool has the ability to track previous user interactions.

"...Its integration with Zoho CRM help you engage with prospects and generate leads from social media...." Peer review

"...Falcon.io is currently being used by the content marketing team and customer service to coordinate and publish content on Facebook, Instagram, Twitter and to respond to direct messages from customers...." Peer review by Joseph C, Branding Manager, Internet

Why is Zoho Social and Falcon.io (now Brandwatch Social Media Management) the best choice for Content Management?

Zoho Social and Falconio Now Brandwatch Social Media Management both allow users to schedule and publish content across multiple platforms. Zoho Social excels at finding the optimal time to publish content for maximum audience engagement, while Falconio Now Brandwatch Social Media Management offers strong content planning and analytics features. Falconio Now Brandwatch Social Media Management excels at sharing content across multiple international branches, while Zoho Social is easier to use and has a more user-friendly interface. Both tools have limitations, such as occasional content publishing errors and difficulties with integrating external content management systems.

"...It's great not to have to sit on your laptop/phone at peak times and share content,...." Peer review by Suzi J, Senior Marketing Executive

"...For an in-house social media team Falcon is set up well to create content and campaigns across multiple platforms...." Peer review by Lena K, Social Media Strategist

What Are the key features of Zoho Social and Falcon.io (now Brandwatch Social Media Management) for Collaboration?

Zoho Social and Falconio Now Brandwatch Social Media Management both emphasize collaboration for social media management. Zoho Social focuses on scheduling and content creation, making it easier for teams to plan and share posts. Falconio Now Brandwatch Social Media Management prioritizes content management and collaboration across teams and departments, allowing for more comprehensive campaign development. While both tools offer collaboration features, Falconio Now Brandwatch Social Media Management has a steeper learning curve for team collaboration.

"...Zoho Social s key features comprise creating, publishing, bulk scheduling, content sharing, team collaboration, reporting, monitoring, unified messaging, stats and analytics and live streaming...." Peer review

"...What I like most about Falcon is that it has a very intuitive and collaborative user interface that is complemented by support services and consulting in general...." Peer review by Luis C, Consultor superior

Zoho Social

4.6

AI Powered

Falcon.io (now Brandwatch Social Media Management)

4.2

About

The easiest way to manage your brands on social media

The Platform for Every Kind of Social Media Marketer - Falcon

Age

1996

2005

Financials

Low
Medium
High

Ease of migration

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Data

Data Import

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Data Export

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Support

24/7 Support

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Email Support

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Chat Support

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Phone Support

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Others

AI Powered

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Custom Reports

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Analytics

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Zoho Social and Falcon.io (now Brandwatch Social Media Management), An In-Depth Comparison 2024

Comparison Summary

Zoho Social

Focus area

Zoho Social is better than Falcon.io (now Brandwatch Social Media Management) for

Software Failure Risk Software failure risk includes potential risk in compliance, security and potential delays due to integration and migration issue while using this offering ranging from low to high.

Falcon.io (now Brandwatch Social Media Management)

Focus area

Falcon.io (now Brandwatch Social Media Management) is better than Zoho Social for

Software Failure Risk Software failure risk includes potential risk in compliance, security and potential delays due to integration and migration issue while using this offering ranging from low to high.

Zoho Social and Falcon.io (now Brandwatch Social Media Management): Customer Satisfaction Data

Most deployed common Use Cases for Zoho Social and Falcon.io (now Brandwatch Social Media Management)

How does Zoho Social and Falcon.io (now Brandwatch Social Media Management) facilitate Social Media Management?

What makes Zoho Social and Falcon.io (now Brandwatch Social Media Management) ideal for Communication Management?

What benefits does Zoho Social and Falcon.io (now Brandwatch Social Media Management) offer for Engagement Management?

Why is Zoho Social and Falcon.io (now Brandwatch Social Media Management) the best choice for Content Management?

What Are the key features of Zoho Social and Falcon.io (now Brandwatch Social Media Management) for Collaboration?

Failure Risk Guidance Security Report?

Compliance Risk

Security & Privacy Risk

Integration Risk

Migration Risk

IT and Other Capabilities

Data

Support

Others

Business Setting

Get a personalised risk report for Zoho Social

Get a personalised risk report for Falcon.io (now Brandwatch Social Media Management)

Software Failure Risk
Software failure risk includes potential risk in compliance, security and potential delays due to integration and migration issue while using this offering ranging from low to high.

Software Failure Risk
Software failure risk includes potential risk in compliance, security and potential delays due to integration and migration issue while using this offering ranging from low to high.