Overview: Zoho Social and Hootsuite as Social Media Marketing Category solutions.

Zoho Social and Hootsuite excel in social media management with robust capabilities. Zoho Social suits large businesses in marketing and advertising, whereas Hootsuite offers widespread interest across various industries including education and non-profit. Vendor support is strong for both, but Hootsuite excels in advanced reporting features. Zoho Social focuses on brand awareness and customer relationships, while Hootsuite emphasizes ROI and customer acquisition.

Zoho Social and Hootsuite: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Zoho Social enables robust social media management and communication management. It excels in scheduling and publishing posts and facilitates engaging on social platforms. read more →

Hootsuite offers extensive activities in social media management, including efficient communication management, publishing, and scheduled posting, meeting various operational needs. read more →

Business Goals

Zoho Social focuses on improving digital presence and building brand awareness. It also aims to enhance customer relationships and increase sales. read more →

Hootsuite aims to boost digital presence and acquire customers. It importantly seeks to improve ROI and customer relationships. read more →

Core Features

Zoho Social features include compliance, custom reports, and analytics, with a notable emphasis on ease of migration and integration. read more →

Hootsuite features advanced analytics and custom reports. Its emphasis on security and privacy stands out, alongside seamless data export and integration. read more →

Vendor Support

Zoho Social offers comprehensive vendor support including 24/7 support, with multiple communication channels such as chat, email, and phone. read more →

Hootsuite provides strong vendor support, offering 24/7 assistance through phone, email, and chat, meeting complex operational requirements efficiently. read more →

Segments and Industries

Zoho Social predominantly attracts large enterprises, especially in marketing and advertising and IT services. read more →

Hootsuite serves large enterprises and mid-market segments widely, especially in education, non-profit management, and marketing. read more →

Operational Alignment

Zoho Social fits seamlessly into large-scale businesses with strong social media presence needs. read more →

Hootsuite aligns with diverse industry needs, supporting various operational scales from enterprises to non-profits. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

medium

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low

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Integration Risk

medium

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medium

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Migration Risk

low

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medium

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IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Export

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Data Import

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Support

Email Support

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Chat Support

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Phone Support

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24/7 Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for Zoho Social and Hootsuite

What Are the key features of Zoho Social and Hootsuite for Social Media Management?

Zoho Social and Hootsuite are both platforms for managing social media accounts. Both platforms allow users to schedule posts, track analytics, and manage multiple accounts from a single dashboard. However, Zoho Social integrates with CRM and offers deeper analytics, while Hootsuite excels at managing multiple accounts and scheduling posts. One limitation is that both platforms lack advanced features for social monitoring in highly regulated industries.

"...The knowledge acquired from reports that ZOHo Social gave me, helped me to improve my presence on social media. ...." Peer review by Hariharan M., MD, Hospitality

"...Hootsuite allowed me to not worry about our social media posts and focus on the important tasks at hand...." Peer review by Hagen M., Account Associate, Marketing and Advertising

What Are the key features of Zoho Social and Hootsuite for Communication Management?

Zoho Social and Hootsuite both enable users to schedule social media posts across various platforms. Both tools provide dashboards to monitor social media activity. However, Zoho Social allows users to directly publish to Instagram, while Hootsuite has limitations in this regard. Hootsuite also faces challenges with disconnections and limitations in modifying scheduled posts.

"...We love being able to schedule our blog posts and now our social media posts one month ahead!..." Peer review by Lorina D., Social Media Marketing, Marketing and Advertising

"...I also like that they were one of the first to support Instagram publishing. ...." Peer review by Andy K., Digital Marketing Manager, Marketing and Advertising

What makes Zoho Social and Hootsuite ideal for Engagement Management?

Both Zoho Social and Hootsuite provide tools for managing engagement on social media. Zoho Social emphasizes identifying the optimal time to post based on audience activity, while Hootsuite offers a centralized platform for managing multiple social media channels. Zoho Social has a unique CRM feature for identifying engaged customers, while Hootsuite offers influencer identification and engagement tracking. A limitation of both platforms is that they don't have a feature to increase followers by following others.

"...It helps me with leads and connects me with people that are engaging on my business page...." Peer review by adrian f.

"...Also i recommend trying to understand your audience and times of days that they engage with your social networks...." Peer review by Tamra R, Senior Web Administrator, Media Production

How efficiently Does Zoho Social and Hootsuite manage your Content Management?

Zoho Social and Hootsuite both help users manage and schedule content across multiple social media platforms. Zoho Social offers features like a prediction engine for optimal posting times, while Hootsuite allows users to create custom dashboards for easy content management. Zoho Social offers collaboration functionalities for brainstorming, whereas Hootsuite offers comprehensive dashboard views of all linked social accounts. Both tools have limitations, including Zoho Social's lack of RSS feed curation and Hootsuite's inconsistent link sharing and limited click and share tracking for shortened URLs.

"...The ability to integrate several major social media channels into a single dashboard view combined with ease of posting content. ...." Peer review by Lawrence S., Owner, Automotive

"...I use this software for my social media content publishing, very organized and you can follow instructions easily. . ...." Peer review by Jad-Evangelo N., Media Manager, Marketing and Advertising