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Zoho Social vs HubSpot: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Zoho Social vs. HubSpot is based on a specific set of business needs and context. The comparison uses 139942 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Zoho Social and HubSpot

Zoho Social, Sprout Social, Agorapulse, etc., belong to a category of solutions that help Social Media Marketing, whereas HubSpot, Adobe Marketo Engage, Salesforce Account Engagement (Formerly Pardot), etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Zoho Social covers Social Media Management with Social Media, Communication Management with Social Media, Engagement Management with Social Media, Content Management with Social Media, etc.

HubSpot focuses on Social Media Management with Social Media, Communication Management with E-Mail, Content Management with Social Media, Inbound Marketing, etc.

"I like having the option to add multiple social media accounts. I personally have several accounts that I manage and been able to save a lot of time by setting one or two days a week where I schedule post. " - Cesar Zamudio

"Most of the automation tools in the market we considered were good for outbound email marketing, but from an Inbound Marketing perspective, none were as good as HubSpot. Those options were also better suited to enterprise companies. " - KAPIL ARORA

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Zoho Social

Focus area

Zoho Social is better than HubSpot for

Software Failure Risk

  • medium

logo HubSpot

Focus area

HubSpot is better than Zoho Social for

Software Failure Risk

  • medium

About

The easiest way to manage your brands on social media

Marketing Automation Software for inbound marketing and sales

Age

1996

2006

Financials

PRIVATE

IPO

Business Need

Total Processes
(we found evidences for)

106

161

Total Goals
(we found evidences for)

16

23

Top Processes

Evidences indicate better relative satisfaction


social media management

scheduling post to social media

engaging on social media

managing social media account

social media analytics

monitoring social media


communication management

sending & publishing communications

tracking & monitoring communications


engagement management

engaging and following up


searching for content



social media marketing




touchpoint management


generation of new leads





campaign monitoring




sales document management

proposal & quote management




follower management


products & pricelist management


contact list management

enriching contact list

creating contact list



conversion management


training & onboarding


customer feedback management

measuring customer satisfaction


lifetime value management




competitive intelligence





calendar management


performance management


lead qualification: technographic

lead qualification: demographic


business development



reputation management


opportunity management



relationship management


community building



rating and review management



identify target customers

customise loyalty program








distribution management





promotion management




customer case management


sales review & feedback


discount management


personalized marketing


segmentation and targeting


knowledge management


influencer marketing


sales call management




international marketing





influencer management



revenue cycle management




pipeline management



trade show marketing


create learning path


track learning progress


courses & assessment

create learning path

track learning progress


database marketing



referral management


subscription management




relationship marketing


advocacy management




conference call management



category management



community marketing



sales incentive management



motivation management



billing and invoice management


membership management


sales quota management


Top Goals

Goals Achieved

  • Improve digital and social presence

  • Build brand awareness

  • Acquire customers

  • Improve brand engagement

  • Enhance customer relationships

  • Increase sales & revenue

  • Improve efficiency

  • Improve ROI

  • Enter new markets internationally or locally

  • Improve internal communications

  • Establish thought leadership

  • Scale best practices

  • Grow market share

  • Improve navigation

  • Launch new products

  • Improve stakeholder relations

  • See 13 more
  • Acquire customers

  • Enhance customer relationships

  • Improve ROI

  • Increase sales & revenue

  • Scale best practices

  • Grow market share

  • Enter new markets internationally or locally

  • Build brand awareness

  • Improve digital and social presence

  • Establish thought leadership

  • Launch new products

  • Improve brand engagement

  • Improve efficiency

  • Improve internal communications

  • Increase customer life time value

  • Improve visibility

  • Improve stakeholder relations

  • Shorten ramp up time

  • Improve consistency

  • Reduce bounce

  • Improve navigation

  • Increase average basket value

  • Manage risk

  • See 20 more

Top Channels

Channels Used

  • social media

  • e-mail

  • website

  • user generated content

  • blogs

  • phone calls

  • video

  • Facebook

  • promotions

  • chat

  • offline

  • LinkedIn

  • Twitter

  • Instagram

  • newsletter

  • mobile

  • point of sale

  • on premises

  • trade shows

  • text SMS

  • mobile app

  • review sites

  • mass media

  • display advertisement

  • games

  • Slack

  • Amazon

  • events

  • Pinterest

  • television

  • print media

  • causes and charity

  • Facebook page

  • magazine

  • out of home

  • channel partners

  • Snapchat

  • Netflix

  • brochure

  • coupons

  • radio

  • mobile ads

  • support groups

  • movies

  • billboards

  • omnichannel

  • Whatsapp

  • Skype

  • newspaper

  • eBay

  • G2crowd

  • Facebook at work

  • Glassdoor

  • Yelp

  • Doubleclick

  • See 52 more
  • social media

  • e-mail

  • website

  • user generated content

  • blogs

  • phone calls

  • video

  • Facebook

  • promotions

  • chat

  • offline

  • LinkedIn

  • Twitter

  • Instagram

  • newsletter

  • mobile

  • point of sale

  • on premises

  • trade shows

  • text SMS

  • mobile app

  • review sites

  • mass media

  • display advertisement

  • games

  • Slack

  • Amazon

  • events

  • Pinterest

  • television

  • print media

  • causes and charity

  • Facebook page

  • magazine

  • out of home

  • channel partners

  • Snapchat

  • Netflix

  • brochure

  • coupons

  • radio

  • mobile ads

  • support groups

  • movies

  • billboards

  • omnichannel

  • Whatsapp

  • Skype

  • newspaper

  • eBay

  • G2crowd

  • Facebook at work

  • Glassdoor

  • Yelp

  • Doubleclick

  • See 52 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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medium

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Migration Risk

low

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medium

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Business Setting