Zoho Social and Sprinklr Core, An In-Depth Comparison 2024

Comparison Summary

Zoho Social: Zoho Social is a tool for businesses and agencies to manage and grow their social media presence. Signup is free and requires no credit card.

Sprinklr Core: Sprinklr-core offers enterprise-grade customer experience management through a unified AI platform. It integrates products, capabilities, functions, and channels on a single codebase.

Zoho Social and Sprinklr Core: Customer Satisfaction Data

Most deployed common Use Cases for Zoho Social and Sprinklr Core

How does Zoho Social and Sprinklr Core facilitate Social Media Management?

Zoho Social and Sprinklr Core both help manage social media posts and gather analytics. Zoho Social is easy to use and integrates social media monitoring, management, and reporting, making it suitable for beginners. Sprinklr Core offers robust tagging capabilities, social listening functions, and comprehensive reporting. Sprinklr Core is a more powerful enterprise-level tool, while Zoho Social is suitable for smaller organizations. Both tools have limitations, including occasional lagging issues and difficulties in restructuring data.

"...I love how Zoho lets me see all my various social media insights and post engagements all together!..." Peer review by Nic G., Musician, Food & Beverages

"...At Florida Blue, we were looking for an all-in-one solution for social media management, listening and analytics...." Peer review by Jonathan Hatch, National Operations, Florida Blue

How does Zoho Social and Sprinklr Core address your Communication Management Challenges?

Zoho Social and Sprinklr Core both enable scheduling social media posts and monitoring social media activity. Zoho Social helps track social media performance across different platforms, while Sprinklr Core facilitates social media communication across multiple countries. Zoho Social allows posting to Instagram directly, while Sprinklr Core enables the creation of social apps and has a mobile app for approvals. Both tools have limitations; Zoho Social has challenges with posting to multiple accounts at once, and Sprinklr Core can be difficult to use and to remove previously published posts.

"...I just started using Zoho Social for our sales organization to start managing how we interact with social media...." Peer review by Dottie Stewart, Vice President Education, MakerBot

"...The queues and workflow setup makes it very easy to assign messages and monitor how we respond on social...." Peer review by Verified User, Manager in Corporate, Utilities

What benefits does Zoho Social and Sprinklr Core offer for Engagement Management?

Zoho Social and Sprinklr Core both help marketers analyze customer engagement and schedule content for maximum reach. Zoho Social leverages past engagement data to predict optimal posting times, while Sprinklr Core allows monitoring of customer conversations across multiple channels. Zoho Social offers integrated CRM features for identifying engaged customers, while Sprinklr Core focuses on large-scale engagement with customers through social media channels. A limitation of both tools is the need for customization to achieve one-on-one customer engagement.

"...Zoho social allows us to not waste time posting everywhere one by one and still engage with our followers...." Peer review by Wesley V., Education

"...The reporting/engagement tools are extremely helpful in painting a full picture of social performance and metrics...." Peer review by Agency in Marketing and Advertising

What benefits does Zoho Social and Sprinklr Core offer for Content Management?

Zoho Social and Sprinklr Core both allow for scheduling and managing content across multiple social media platforms. Zoho Social is especially helpful for starting social media efforts, as it provides assistance in finding optimal posting times. Sprinklr Core, on the other hand, provides a more robust platform for managing various types of content, including advertisements, and offers content curation features. Both tools have limitations; Zoho Social lacks robust content curation capabilities, while Sprinklr Core has a less intuitive interface.

"...The ability to integrate several major social media channels into a single dashboard view combined with ease of posting content...." Peer review by Lawrence Smit, Automotive

"...The central asset management system has solved a big problem in facilitating sharing of content that is approved and meets brand expectation...." Peer review by Jaimie Bakas (Crandell), Senior Digital Strategist, Global Demand Center and Marketing Innovation Lab, Symantec