Overview: Zoho Social and Sprinklr Core as Social Media Marketing Category solutions.

Zoho Social offers extensive social media management capabilities aimed at enhancing digital presence and brand awareness. Its features, such as robust analytics and custom reports, support a wide range of business activities for large enterprises. Sprinklr Core, while offering similar social media management functions, mainly appeals to smaller businesses with its standout AI capabilities and integration features, focusing on improving ROI and customer acquisition.

Zoho Social: Zoho Social is a tool for businesses and agencies to manage and grow their social media presence. Signup is free and requires no credit card.

Sprinklr Core: Sprinklr-core offers enterprise-grade customer experience management through a unified AI platform. It integrates products, capabilities, functions, and channels on a single codebase.

Zoho Social and Sprinklr Core: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Zoho Social excels in social media management, focusing on engagement and communication management, sending and publishing content, and scheduling posts. The platform aligns well with businesses looking to enhance their social media operations more comprehensively. read more →

Sprinklr Core provides adept social media management and engagement tools, with a focus on content management and analytics. It's ideal for businesses that need to manage advertisements and conduct detailed social media analysis. read more →

Business Goals

Zoho Social helps businesses improve digital presence and build brand awareness through targeted social media strategies. It also supports customer interaction processes to enhance brand engagement. read more →

Sprinklr Core aids in improving ROI and acquiring customers. It supports initiatives for brand awareness and enhancing customer relationships with an emphasis on streamlined social media processes. read more →

Core Features

Standout features of Zoho Social include its powerful analytics, custom reports, and ease of data migration. These features are designed to support large enterprises in optimizing their social media strategies. read more →

Sprinklr Core features advanced AI capabilities and robust integration options. These tools focus on improving analytics and data management, suiting businesses that prioritize leveraging AI. read more →

Vendor Support

Zoho Social offers comprehensive 24/7 support with multiple channels including email, chat, and phone. This variety of support channels suits large enterprises requiring constant reliability. read more →

Sprinklr Core provides 24/7 support primarily through chat along with phone and email options, fitting midmarket or enterprise users seeking quick and accessible assistance. read more →

Segments and Industries

Zoho Social predominantly attracts large enterprises and marketing-focused businesses, showing its effectiveness for those with deep marketing and IT service needs. read more →

Sprinklr Core finds its sweet spot among smaller enterprises and non-profit organizations, reflecting its adaptability for various smaller sectors beyond typical commercial industries. read more →

Operational Alignment

Aligned with large scale operations, Zoho Social integrates seamlessly into enterprise environments with complex needs, emphasizing robust reporting and data capabilities. read more →

Sprinklr Core fits well with midmarket and enterprise operations that need advanced content management and advertising capabilities, suitable for businesses prioritizing analytics and ROI. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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low

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Migration Risk

low

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low

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IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Export

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Data Import

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Support

Email Support

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Chat Support

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Phone Support

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24/7 Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for Zoho Social and Sprinklr Core

How does Zoho Social and Sprinklr Core address your Social Media Management Challenges?

Zoho Social and Sprinklr Core both help manage social media posts and gather analytics. Zoho Social is easy to use and integrates social media monitoring, management, and reporting, making it suitable for beginners. Sprinklr Core offers robust tagging capabilities, social listening functions, and comprehensive reporting. Sprinklr Core is a more powerful enterprise-level tool, while Zoho Social is suitable for smaller organizations. Both tools have limitations, including occasional lagging issues and difficulties in restructuring data.

"...I love how Zoho lets me see all my various social media insights and post engagements all together!..." Peer review by Nic G., Musician, Food & Beverages

"...Its post tagging, reporting, and social listening functions are incredibly powerful...." Peer review by Anonymous Reviewer, Consumer Goods

Why is Zoho Social and Sprinklr Core the best choice for Communication Management?

Zoho Social and Sprinklr Core both enable scheduling social media posts and monitoring social media activity. Zoho Social helps track social media performance across different platforms, while Sprinklr Core facilitates social media communication across multiple countries. Zoho Social allows posting to Instagram directly, while Sprinklr Core enables the creation of social apps and has a mobile app for approvals. Both tools have limitations; Zoho Social has challenges with posting to multiple accounts at once, and Sprinklr Core can be difficult to use and to remove previously published posts.

"...The application is an excellent tool with advance publishing features that easily integrates all your social media accounts. ...." Peer review by Paul S., President & CEO, Marketing and Advertising

"...Some of our content creators need to run posts by me before they are published...." Peer review by Azy Groth, Lead Writer, Invisible Children Inc.

What Are the key features of Zoho Social and Sprinklr Core for Engagement Management?

Zoho Social and Sprinklr Core both help marketers analyze customer engagement and schedule content for maximum reach. Zoho Social leverages past engagement data to predict optimal posting times, while Sprinklr Core allows monitoring of customer conversations across multiple channels. Zoho Social offers integrated CRM features for identifying engaged customers, while Sprinklr Core focuses on large-scale engagement with customers through social media channels. A limitation of both tools is the need for customization to achieve one-on-one customer engagement.

"...I love the SmartQ function because it reaches your top engagers when they're on social media, not when you are...." Peer review by Terry H., Non-Profit Organization Management

"...We needed a tool that would be easy to onboard our staff; have great training and customer service; have substantial listening, engagement, publishing, workflows, analytics, CRM, a mobile app and a command center module...." Peer review by Krisleigh Hoermann, Director of Operations | Digital and Social Media Consultant, American Heart Association

How does Zoho Social and Sprinklr Core facilitate Content Management?

Zoho Social and Sprinklr Core both allow for scheduling and managing content across multiple social media platforms. Zoho Social is especially helpful for starting social media efforts, as it provides assistance in finding optimal posting times. Sprinklr Core, on the other hand, provides a more robust platform for managing various types of content, including advertisements, and offers content curation features. Both tools have limitations; Zoho Social lacks robust content curation capabilities, while Sprinklr Core has a less intuitive interface.

"...If you are starting to work with Facebook and Instagram, it can help you find the better time to publish your content...." Peer review by Julia Benvenuto

"...Features are robust, you can schedule content as well as manage to advertise directly through Sprinklr itself without having to manage content within each platform...." Peer review by Danielle Butbul, Marketing and Advertising