Overview: Zoho Social and Sprinklr Social as Social Media Marketing Category solutions.

Zoho Social and Sprinklr Social both offer compelling solutions in the social media marketing landscape, but they cater to different needs and user profiles. Zoho Social shines with its extensive capabilities for managing social media and robust features like custom reports, making it attractive for large enterprises and marketing industries. On the other hand, Sprinklr Social offers more tailored engagement management and analytics features, serving small businesses and specialized industries like restaurants. Each product supports distinct business goals and user ecosystems.

Zoho Social: Zoho Social is a tool for businesses and agencies to manage and grow their social media presence. Signup is free and requires no credit card.

Sprinklr Social: Sprinklr Social is an AI-powered solution for managing social media, helping users understand and engage with customers across channels. A free trial is available.

Zoho Social and Sprinklr Social: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Zoho Social offers comprehensive social media management, including engaging and scheduling posts, which matches the needs of users aiming to optimize content delivery. read more →

Sprinklr Social focuses on engagement management and content analytics, which cater to users wanting in-depth analysis and interactive content strategies. read more →

Business Goals

Zoho Social helps improve digital presence and build brand awareness, suiting companies looking to expand their customer base. read more →

Sprinklr Social facilitates enhancing customer relationships and improving ROI, appealing to businesses focused on profitability and customer engagement. read more →

Core Features

Zoho Social features strong analytics capabilities and custom reports, addressing needs for detailed performance insights. read more →

Sprinklr Social provides reliable analytics and compliance features, ideal for businesses requiring rigorous data compliance and reporting. read more →

Vendor Support

Zoho Social offers extensive 24/7 support, email, chat, and phone options, meeting the various needs for high-level assistance. read more →

Sprinklr Social provides 24/7 support along with chat and email, adequate for users seeking reliable yet straightforward support. read more →

Segments and Industries

Zoho Social is heavily utilized by large enterprises in marketing, IT, and real estate, reflecting its effectiveness for substantial company structures. read more →

Sprinklr Social, while also used in marketing, sees more adoption in the restaurant industry, fitting businesses needing specific customer interaction. read more →

Operational Alignment

Zoho Social fits well into workflows of large enterprises, supporting complex social media strategies. read more →

Sprinklr Social aligns with small to mid-market enterprises, integrating smoothly with less complex operational needs. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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medium

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Migration Risk

low

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medium

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IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Export

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Data Import

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Support

Email Support

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Chat Support

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Phone Support

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24/7 Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for Zoho Social and Sprinklr Social

How does Zoho Social and Sprinklr Social facilitate Social Media Management?

Zoho Social and Sprinklr Social both manage social media posts across multiple platforms and provide analytics. Zoho Social is easier to use and offers integration with other business tools, while Sprinklr Social focuses on comprehensive social media management, including customer service and social listening. Sprinklr Social has a complex analytics setup that may limit its accessibility.

"...Zoho Social allows me to monitor and track all of my company's social media accounts in one place...." Peer review by Angela C., Marketing and Advertising

"...Get to know this product and the many features it provides for social media monitoring, analytics, advertising and more...." Peer review by Victoria R, Social Media Community Manager, Education

How does Zoho Social and Sprinklr Social facilitate Communication Management?

Zoho Social and Sprinklr Social both allow users to schedule and publish content across various social media platforms. Zoho Social provides tools for analyzing social media performance, while Sprinklr Social focuses on organizing social media posts and collecting feedback. Zoho Social offers the ability to schedule posts for multiple businesses simultaneously, while Sprinklr Social excels in automating social posts for large-scale operations. Both tools face limitations with publishing features, such as potential bugs and difficulty removing published content.

"...We use Zoho Social to manage all of our social media posts across multiple platforms and to gather analytics...." Peer review by Cindy Romanowski, Internet Marketing Manager, CVS Health

"...the ability to quickly and efficiently publish posts on various social media platforms...." Peer review by Joanna O, Marketing

How does Zoho Social and Sprinklr Social address your Engagement Management Challenges?

Zoho Social and Sprinklr Social both enable marketers to engage with customers. Zoho Social focuses on scheduling posts for optimal engagement based on past performance, while Sprinklr Social offers a unified platform for managing customer interactions across various channels. Zoho Social highlights CRM integration for identifying engaged customers, whereas Sprinklr Social emphasizes organized dashboards for collecting all customer interactions. One limitation of both is that they may not capture all platform-specific metrics for analysis.

"...Excellent app for centralized management of social media when you require to follow up through a CRM integrated with other apps zoho.com Great! ......" Peer review by Jonathan Paez, CEO, Merkamedios Creative Agency

"...We help brands execute marketing, advertising, research, care and engagement initiatives across all modern channels...." Peer review

What Are the key features of Zoho Social and Sprinklr Social for Content Management?

Zoho Social and Sprinklr Social both enable users to schedule and publish content across multiple social media platforms. Zoho Social allows users to focus on content creation by automating posting and offering collaboration features. Sprinklr Social is designed to manage content for many brands and accounts. Zoho Social's ability to predict optimal posting times is a key feature, while Sprinklr Social excels in content organization. A limitation of both is their lack of comprehensive content curation and RSS feed integration.

"...If you are trying to automate the promotion of good content and connect with real interests Zoho Social is a great tool...." Peer review by Neil M, Director, Marketing and Advertising

"...However, the full content management of the company and the company's social properties were outside of my remit -- hence my limited utilization of the platform...." Peer review by Consultant