AYTM: Use-Cases, Insights and Reviews | 2026 Cuspera

Voya Financial used aytm to speed up their consumer insights process. Their small insights team faced long wait times with traditional research vendors, making it hard to keep up with a fast-changing... market. By switching to aytm’s agile research platform, they reduced time to insight and improved their ability to deliver timely, relevant data. The partnership helped the team do more with less and increased their influence with business stakeholders. Voya now gets good, fast, and affordable research support.
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The Fishin' Company used aytm to build a monthly consumer tracker called the Seafood Consumer Index. They wanted insights tailored to their business, not generic third-party data. aytm helped them la...unch a multi-wave tracking study for seafood consumers. The Fishin' Company quickly created and ran surveys with a small budget. They gained better data on consumer tastes and buying habits. These insights helped them stand out and share valuable information with retail partners.
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Supernatural used aytm’s agile DIY platform to run a survey for KAYAK’s brand campaign. They needed fast, accurate research to inform creative assets and campaign direction. The platform enabled Supe...rnatural to quickly survey 1,000 US and Canadian travelers. Insights from the research shaped the campaign’s approach and revealed new trends in travel etiquette. Supernatural now plans to use aytm for future client projects.
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Rocket Mortgage used the aytm platform to survey 1,000 non-homeowners about saving for a down payment. The survey found first-time buyers save 22% less per month than they plan, about $1,500 less per... year. Insights from the survey helped Rocket Mortgage understand key obstacles for first-time homebuyers. The data supported a targeted SEO article and media outreach. The project revealed important gaps between intention and behavior in saving.
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A prominent tech company used aytm’s survey platform to run a MaxDiff research study. The goal was to find the best name for a new product feature. The team tested 20 names with different user groups.... The study was completed in just three days. aytm delivered a full report with recommendations in two and a half weeks.
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aytm helped one of the world's largest financial institutions run a global B2B study. The client, from product marketing, needed fast insights from hard-to-reach small business owners. aytm's platfor...m enabled quick survey programming and managed translations for seven countries. The project was completed in days, with results delivered ahead of schedule. The client used the data to make timely business decisions and build a business plan.
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