AYTM Overview

Aytm addresses the challenge of accessing timely consumer insights with its agile platform. It empowers businesses to capture the voice of their customers, influencing strategic decisions and enhancing market research efforts. The platform stands out by offering qualitative insights at a quantitative scale through its proprietary consumer panel. This allows companies to evolve ideas in real time, ensuring they stay ahead in their industry. Aytm's flexible services, combined with a consultative approach, support businesses in achieving their next breakthrough. This solution is ideal for those looking to innovate and reimagine their consumer insights strategy.

Use Cases

Customers recommend Market Research, Advertisement, Customer Feedback Management, as the business use cases that they have been most satisfied with while using AYTM.

Other use cases:

  • Engaging And Following Up
  • Collaboration
  • Contract Management
  • Creative Agency
  • Identify Target Customers
  • Helpdesk Management
  • Campaign Management
See all use cases See less use cases

Business Priorities

Scale Best Practices and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using AYTM.

Other priorities:

  • Launch New Products
  • Acquire Customers
  • Grow Market Share
  • Build Brand Awareness
  • Enter New Markets Internationally Or Locally
See all business priorities See less business priorities

AYTM Use-Cases and Business Priorities: Customer Satisfaction Data

AYTM works with different mediums / channels such as Video.

AYTM's features include Feedback Surveys, Dashboard, Personalization, etc. and AYTM support capabilities include 24/7 Support, Chat Support, Email Support, etc. also AYTM analytics capabilities include Analytics, and Custom Reports.

Reviews

"...This allows you to create a market research project using your mobile device after brainstorming with your team...." Peer review from Featured Customers

Peer review evidence (same sources as the product rating summary)

"...This price point is definitely appealing considering how expensive it can be to conduct market research...." Peer review by TechCrunch, TechCrunch
"...Perfect your advertising and test creative elements with confidence...." Consumer insights solutions & services
"...Conduct a key drivers analysis to identify and quantify which variables are most important in driving KPIs such as likelihood to purchase, customer satisfaction, likelihood to recommend, and even customer loyalty. ..." Online Market Research

AYTM, OWOX, Everflow, Upwave, CB Insights, etc., all belong to a category of solutions that help Marketing Data Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Aytm's agile survey tool enables the creation of simple or complex surveys effortlessly. Precision and ease are achieved through an intuitive builder and expanding research automation tools.

Popular Business Setting

for AYTM

Top Industries

  • Information Technology and Services
  • Management Consulting
  • Computer Software

Popular in

  • Small Business
  • Mid Market
  • Large Enterprise

AYTM is popular in Information Technology And Services, Management Consulting, and Computer Software and is widely used by Small Business, Mid Market, and Large Enterprise.

AYTM Customer wins, Customer success stories, Case studies

How can AYTM optimize your Market Research Workflow?

How does AYTM address your Customer Feedback Management Challenges?

How can AYTM enhance your Engaging And Following Up process?

What solutions does AYTM provide for Collaboration?

11 buyers and buying teams have used Cuspera to assess how well AYTM solved their Marketing Data Intelligence needs. Cuspera uses 935 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Data Intelligence needs.

 

Voya Financial - Financial Services - Very Large

New York, USA

Voya Financial used aytm to speed up their consumer insights process. Their small insights team faced long wait times with traditional research vendors, making it hard to keep up with a fast-changing... market. By switching to aytm’s agile research platform, they reduced time to insight and improved their ability to deliver timely, relevant data. The partnership helped the team do more with less and increased their influence with business stakeholders. Voya now gets good, fast, and affordable research support.

Read more →
 

The Fishin' Company - Food & Beverages - Large

Pittsburgh, USA

The Fishin' Company used aytm to build a monthly consumer tracker called the Seafood Consumer Index. They wanted insights tailored to their business, not generic third-party data. aytm helped them la...unch a multi-wave tracking study for seafood consumers. The Fishin' Company quickly created and ran surveys with a small budget. They gained better data on consumer tastes and buying habits. These insights helped them stand out and share valuable information with retail partners.

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Supernatural - Marketing And Advertising - Small

Los Angeles, USA

Supernatural used aytm’s agile DIY platform to run a survey for KAYAK’s brand campaign. They needed fast, accurate research to inform creative assets and campaign direction. The platform enabled Supe...rnatural to quickly survey 1,000 US and Canadian travelers. Insights from the research shaped the campaign’s approach and revealed new trends in travel etiquette. Supernatural now plans to use aytm for future client projects.

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Rocket Mortgage - Financial Services - Very Large

Detroit, USA

Rocket Mortgage used the aytm platform to survey 1,000 non-homeowners about saving for a down payment. The survey found first-time buyers save 22% less per month than they plan, about $1,500 less per... year. Insights from the survey helped Rocket Mortgage understand key obstacles for first-time homebuyers. The data supported a targeted SEO article and media outreach. The project revealed important gaps between intention and behavior in saving.

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A prominent tech company - Information Technology And Services - Very Large

A prominent tech company used aytm’s survey platform to run a MaxDiff research study. The goal was to find the best name for a new product feature. The team tested 20 names with different user groups.... The study was completed in just three days. aytm delivered a full report with recommendations in two and a half weeks.

Read more →
 

One of the world's largest financial institutions - Financial Services - Very Large

aytm helped one of the world's largest financial institutions run a global B2B study. The client, from product marketing, needed fast insights from hard-to-reach small business owners. aytm's platfor...m enabled quick survey programming and managed translations for seven countries. The project was completed in days, with results delivered ahead of schedule. The client used the data to make timely business decisions and build a business plan.

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aytm overview 2024

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Frequently Asked Questions(FAQ)

for AYTM

What is AYTM?

AYTM is an Online Market Research solution that helps brands and agencies gain insights from their target markets. Researchers are empowered to conduct sophisticated research with a click of a button from a powerful but easy to use interface, cutting down the time to insights from days or weeks to hours.

This researcher powered, iterative approach to actionable insights collection improves competitiveness, speed to market and revenue.

By running a full range of quantitative research, users can collaborate on survey design in real-time and launch complex sophisticated research tests including max-diff, choice-based conjoint, automated TURF, pricing optimization and more in minutes.

What is AYTM used for?

AYTM is a Marketing Data Intelligence Software mainly used by its customers to Scale Best Practices and Enhance Customer Relationships by Market Research, Advertisement and Customer Feedback Management .

What are the top features of AYTM?

Feedback surveys, Dashboard and Personalization are some of the top features of AYTM.

Who uses AYTM?

AYTM is used by Information Technology And Services, Management Consulting and Computer Software among other industries.

What are AYTM alternatives?

OWOX, Everflow, Upwave and CB Insights are popular alternatives for AYTM.

Where is AYTM located?

AYTM is headquartered at 404 Bryant St, San Francisco, California 94107, US.
lightning

Peers used AYTM for market research and advertisement

AYTM Competitors

AYTM Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.88/5 ★

Read Reviews (2)
Analytics

4.68/5 ★

Read Reviews (170)
Custom Reports

4.64/5 ★

Read Reviews (174)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.88/5 ★

Read Reviews (2)
Analytics

4.68/5 ★

Read Reviews (170)
Custom Reports

4.64/5 ★

Read Reviews (174)

Software Failure Risk Guidance

?

for AYTM

Overall Risk Meter

Low Medium High

Top Failure Risks for AYTM

AYTM stands for Ask Your Target Market. News

Product

aytm Launches AI-Powered Learning Pal & Lighthouse Academy

aytm has relaunched its Lighthouse Academy, introducing the AI-powered Learning Pal to provide instant, contextual answers to research questions. This tool supports personalized learning paths and new certification badges, enhancing research capabilities. The updates, included in existing subscriptions, aim to democratize insights and empower cross-functional teams with AI-driven support.

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Product

aytm Reimagines Lighthouse Academy and Debuts the Learning Pal, an AI-Powered Guide Built for the Modern Insights Team

Aytm has relaunched its Lighthouse Academy and introduced the Learning Pal, an AI-powered guide designed to enhance the learning experience for insights teams. The Learning Pal provides instant, contextual answers and personalized learning paths, including upgraded certifications in key areas. These enhancements are available to aytm customers at no additional cost.

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Executive

aytm Names Jonathan Goodbread Head of Data Quality Strategy

Aytm has appointed Jonathan Goodbread as Head of Data Quality Strategy to enhance data integrity amid AI challenges. Goodbread, known for his expertise in data standards, will focus on strengthening aytm's systems, including their AI-powered Data Centrifuge engine, to ensure rigorous and transparent data quality for clients.

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Executive

aytm Taps Data Guru to Combat AI's Threat to Research Integrity

Aytm has appointed Jonathan Goodbread as Head of Data Quality Strategy to combat AI-related threats to data integrity in market research. Goodbread will enhance aytm's multi-layered defense system, which includes the PaidViewpoint respondent panel and the AI-powered Data Centrifuge engine. This strategic hire underscores aytm's commitment to maintaining high data quality standards amid increasing AI-generated data challenges.

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AYTM stands for Ask Your Target Market. Profile

Company Name

AYTM stands for Ask Your Target Market.

Company Website

https://aytm.com/

HQ Location

404 Bryant St, San Francisco, California 94107, US

Employees

11-50

Social

Facebook Linkedin Twitter

Financials

PRIVATE