engageSPARK: Use-Cases, Insights and Reviews | 2025 Cuspera

engageSPARK helped Acumen run IVR surveys for its Lean Data Initiative. Acumen used the platform in South Africa, India, Haiti, and Ethiopia. The IVR campaigns were cheap and easy to set up. Acumen l...aunched surveys in 12 different ways to test for the best response rates. The surveys helped Acumen measure awareness and educate people about free internet access. High response rates made the campaigns effective for gathering feedback and improving projects.
Show More..

engageSPARK helped Grameen Foundation run an SMS-based financial literacy campaign for low-income women in the Philippines. Grameen used engageSPARK’s SMS and Voice IVR platform to send weekly messag...es to over 21,900 women. The campaign led to a 30% increase in women practicing savings and a 142% growth in average monthly savings. 95% of participants found the messages relevant and actionable. The program also increased adoption of financial services and improved money management habits.
Show More..

engageSPARK helped House of IT manage employee attendance. House of IT set up free attendance hotlines for staff to call or text when late or absent. The system used IVR and SMS to notify managers an...d HR instantly. Excuses like 'no airtime' or 'no internet' were eliminated. Attendance rates improved and HR could track all records in one place. The company gained better transparency and faster response to staff shortages.
Show More..

engageSPARK helped Inclusion Economics India run a Voice IVR survey for 300,000 returning migrants. The survey had 291 questions and used jump logic and call retries. Over 85,000 calls were made in 3... days, with 11,766 completed surveys. 30% of completions came from automated call retries. The project reached over 400,000 migrants by March 2021. The platform's features improved survey completion rates and data quality.
Show More..

engageSPARK helped Innovations for Poverty Action (IPA) run SMS and IVR surveys in Zambia. IPA wanted to see if better information and incentives could help households manage water use. They used aut...omated SMS and phone calls to reach 13,383 people over 10 months. The platform enabled over 13,000 interactions. IPA found that targeted education helped households use water better.
Show More..

engageSPARK's SMS and Voice IVR platform helped IOM Ghana run a migration awareness survey. IOM used IVR calls and SMS to reach people, offering airtime incentives for survey completion. In 4 days wi...th incentives, 10,387 people completed the survey, with an 85% completion rate. Without incentives, 1,888 people completed the survey in 2 days, with an 84% completion rate. The project showed incentives boost participation, but strong results are possible without them if outreach is direct.
Show More..