Infobip Overview

Infobip addresses the challenge of fragmented customer engagement with its omnichannel marketing platform. It simplifies communication by enabling businesses to connect with customers through email, SMS, chatbots, and custom solutions via APIs. This platform is designed to enhance customer interaction across various channels, ensuring seamless communication and improved customer journeys. Infobip's drag-and-drop interface allows for easy creation of personalized campaigns, fostering stronger customer relationships and loyalty. The platform also supports secure customer interactions and provides tools for user authentication, enhancing trust and security. Infobip's solutions are scalable, catering to diverse industry needs, from banking to healthcare, and offer real-time support and insights. This positions businesses to achieve higher ROI by optimizing customer engagement and satisfaction.

Use Cases

Customers recommend Engagement Management, Communication Management, Customer Feedback Management, as the business use cases that they have been most satisfied with while using Infobip.

Other use cases:

  • Onboarding
  • Loyalty Management
  • Campaign Management
  • Helpdesk Management
  • Generation Of New Leads
  • Digital Signature
  • Workflow Management
See all use cases See less use cases

Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using Infobip.

Other priorities:

  • Enter New Markets Internationally Or Locally
  • Increase Sales & Revenue
  • Scale Best Practices
  • Improve ROI
  • Improve Internal Communications
  • Build Brand Awareness
  • Improve Brand Engagement
  • Reduce Bounce
  • Improve Digital And Social Presence
  • Increase Customer Life Time Value
See all business priorities See less business priorities

Infobip Use-Cases and Business Priorities: Customer Satisfaction Data

Infobip works with different mediums / channels such as Text SMS. Chat. and Phone Calls.

Infobip's features include Personalization, and Alerts: Popups & Notifications. and Infobip support capabilities include 24/7 Support, Email Support, Chat Support, etc. also Infobip analytics capabilities include Custom Reports, and Analytics.

Reviews

"...Infobip operates one of the world's leading proprietary messaging and communications platforms, designed to connect mobile network operators with enterprises...." Peer review

Peer review evidence (same sources as the product rating summary)

"...Take the guesswork out of targeting and engage customers with relevant messaging on the right communication channel...." Infobip
"...Their phone s native messaging and GPS functions work with the Strava app to send out messages and locations...." Strava Beacon & SMS Improving Athletes Safety
"...It s not so hard to increase your customers satisfaction...." WhatsApp Business

Infobip, Attentive, ChurnZero, Alpha Anywhere, Onesignal, etc., all belong to a category of solutions that help Mobile Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Infobip, the best omnichannel marketing platform, engages customers with drag-and-drop email, SMS, and chatbots. Custom solutions are built using top-tier APIs.

Popular Business Setting

for Infobip

Top Industries

  • Computer Software
  • Retail

Popular in

  • Enterprise
  • Mid Market
  • Large Enterprise

Infobip is popular in Computer Software, and Retail, and is widely used by Enterprise, Mid Market, and Large Enterprise.

Infobip Customer wins, Customer success stories, Case studies

What benefits does Infobip offer for Engagement Management?

Why is Infobip the best choice for Communication Management?

How does Infobip address your Customer Feedback Management Challenges?

How can Infobip optimize your Onboarding Workflow?

How can Infobip enhance your Loyalty Management process?

11 buyers and buying teams have used Cuspera to assess how well Infobip solved their Mobile Marketing needs. Cuspera uses 641 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Mobile Marketing needs.

 

Infobip Reports a Huge Global RCS Traffic Growth Led by the US

Infobip reports a 169.3% growth in RCS for Business traffic between 1H25 and 1H26, led by a 1298.8% increase in the US. The company processed 7.3k brand registrations and launched 14k RCS agents, hig...hlighting RCS's transition to a mainstream business messaging channel. Infobip's expertise supports brands in scaling interactive customer conversations globally.

Read on →
 

PLDT Enterprise - Telecommunications - Very Large

Infobip research reveals APAC businesses scaling AI-powered defenses to ...

Manila, Philippines

Infobip's research highlights the growing adoption of AI-powered fraud defenses in the APAC region. PLDT Enterprise has deployed Infobip's SMS and Voice Firewall to enhance network security, blocking... over 1.3 billion spam and fraud attempts. This deployment underscores the importance of integrating Network APIs for robust fraud prevention and seamless customer experiences.

Read on →
 

NEXT - Retail - Large

Infobip Research Finds Businesses Scaling AI to Combat Automated Fraud

UK

Infobip's 2026 Fraud & Security Report highlights the rise of AI-powered fraud and defenses. NEXT, a UK-based clothing brand, adopts Infobip Signals to enhance fraud detection and secure customer com...munications. The report notes a 77% increase in detected threats and a 71% rise in AI-powered fraud detection adoption, showcasing a shift towards adaptive security.

Read on →

CodeBroker - Marketing And Advertising - Small

USA

Infobip enabled CodeBroker to deliver 40-50 million SMS messages per month at peak times. CodeBroker needed precise, real-time coupon delivery with no margin for error. Infobip’s API provided reliabl...e throughput and ACID-compliant transactions. This ensured every unique coupon reached the right customer on time. CodeBroker achieved 30-50% redemption rates for on-demand SMS coupons. The partnership allowed CodeBroker to run high-volume campaigns without delays or integration issues.

Rule - Information Technology And Services - Small

Stockholm, Sweden

Rule used Infobip to double its SMS traffic without hiring more staff. The 35-person team supports 4,000 customers using a unified messaging platform. Infobip enabled Rule to add SMS and RCS channels... quickly, avoiding complex integrations. Customers can now test and use multiple channels, including RCS, through one interface. Rule became one of the first in Sweden to offer RCS, gaining a competitive edge and supporting global expansion.

Rubeus - Information Technology And Services - Small

Belo Horizonte, Brazil

Infobip’s AgentOS platform helped Rubeus boost applicant-to-enrollment conversion rates for its education clients from 20% to over 30%. Rubeus integrated Infobip’s omnichannel communication into its ...CRM, automating WhatsApp and SMS engagement. This unified approach enabled 2x higher recurring revenue and 80%+ enrollment growth for key institutions. The solution streamlined student journeys, reduced manual work, and improved operational efficiency. Rubeus now delivers seamless, data-driven experiences across every student touchpoint.

Start sending SMS messages to your customers with Infobip

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Frequently Asked Questions (FAQ)

What buyers ask before choosing Infobip

What is Infobip used for?

Infobip is a Mobile Marketing Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Engagement Management, Communication Management and Customer Feedback Management .

What are the top features of Infobip?

Personalization, Alerts: popups & Notifications are some of the top features of Infobip.

Who uses Infobip?

Infobip is used by Computer Software, Retail among other industries.

What are Infobip alternatives?

Attentive, ChurnZero, Alpha Anywhere and Onesignal are popular alternatives for Infobip.

Where is Infobip located?

Infobip is headquartered at London, England.
lightning

Peers used Infobip for engagement management and communication management

Infobip Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.14/5

Read Reviews (4)
Custom Reports

4.78/5

Read Reviews (22)
Analytics

4.52/5

Read Reviews (8)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.14/5

Read Reviews (4)
Custom Reports

4.78/5

Read Reviews (22)
Analytics

4.52/5

Read Reviews (8)

Software Failure Risk Guidance

?

for Infobip

Overall Risk Meter

Low Medium High

Top Failure Risks for Infobip

Infobip Ltd. News

Product

Infobip Launches SIM-Based Number Verification for Operators

Infobip has launched a SIM-based number verification service for mobile operators. This new service aims to enhance security by offering an alternative to traditional one-time passwords, potentially creating new revenue opportunities for telecom companies.

Product

Infobip to Enable Data Residency in Canada

Infobip has enabled data residency in Canada, enhancing its product offering to support Canadian companies with privacy and security compliance. This initiative addresses data residency requirements, providing a competitive edge for businesses in regulated sectors like healthcare and finance by ensuring local data storage and processing.

Product

Infobip to Enable Data Residency in Canada

Infobip has enabled data residency in Canada, enhancing its product offering to support Canadian companies in meeting data privacy and security regulations. This initiative addresses rising consumer concerns about data handling and provides a competitive advantage for businesses in heavily regulated industries like healthcare and finance.

M&A

Infobip acquires SocketLabs

Infobip has acquired SocketLabs to enhance its enterprise email infrastructure capabilities. This acquisition brings SocketLabs' expertise in email deliverability and intelligent routing to Infobip, strengthening its position in the email market. The integration of SocketLabs' analytics will enhance Infobip's AI-powered solutions, supporting businesses in optimizing email performance through intelligence and automation.

Infobip Ltd. Profile

Company Name

Infobip Ltd.

Company Website

https://www.infobip.com/

HQ Location

London, England

Employees

1001-5000

Social

Financials

PRIVATE