Insider Platform: Product updates, Customer stories, and Insights | 2026 Cuspera

Name: Insider Platform
Brand: Insider Platform
Rating: 4.59 (3109 reviews)

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Product and Vendor News

Insider One Native Integration with Shopify Markets 02/02/2026
Insider One Announces Native Integration with ChatGPT Apps 25/01/2026
Insider Recognized by CBInsights Retail Tech 100 as One of the ... 06/01/2025
Insider tops the ranks in G2's Best Software Awards for 2023 06/01/2025

Customer stories

Adidas increased average order value by 259% and revenue per user by 18.5% in one month using Insider's tools. They used AI-backed tools like Category Optimizer and Smart Recommender to deliver personalized customer experiences. This partnership helped Adidas improve its online experience and conversion rates.
CNN increased their click-through rate by 5.81% using Insider's platform. They focused on improving the homepage sliders to enhance user engagement. CNN is a global television channel, reaching over 260 million households worldwide.
Pegasus, a large low-cost airline in Europe, improved its Return On Ad Spend (ROAS) using Insider's Predictive Ad Audiences (PAA). By targeting visitors likely to make purchases, Pegasus created tailored experiences to boost conversions. This AI-driven approach helped Pegasus optimize acquisition costs and enhance customer engagement.
Newsweek wanted to convert more visitors into email subscribers. They aimed to increase visitor engagement to maximize ad and subscription revenue. Newsweek faced challenges with email marketing and visitor retention. They sought to improve customer loyalty and engagement.
Chemist Warehouse increased its conversion rate by 85% using web push notifications. The company is Australia's largest pharmacy retailer with over 300 stores. They used Insider's web push technology to boost digital traffic and conversions. The web push application allowed personalized notifications to customer desktops and mobile screens.
Clarins wanted to grow their ecommerce business but their old tech stack kept customer data in silos. They switched to Insider to bring all their data together and get a full view of each customer. They used Insider’s gamified lead capture tool, "The Beauty Wheel," to make signing up more fun. They also used AI-backed product recommendations to show customers the right products. As a result, Clarins increased lead capture by 45%.

Product Business Settings

Insider Platform is popular in Retail, Internet, and Telecommunications industries and is widely used by Mid Market, Enterprise, and Small Business.

Integrations

Digital Analytics

Bot Platform

Other

Insider Platform Product Overview

Insider's platform empowers businesses to leverage customer data through its AI-native capabilities. The Customer Data Platform (CDP) integrates data from various channels, allowing for precise behavior prediction. This enables the creation of individualized customer experiences across multiple touchpoints. The platform's strength lies in its ability to transcend traditional personalization, fostering a deeper connection between brands and their audiences. Trusted by over 1,200 brands, Insider's solution is pivotal for marketing teams aiming to craft meaningful, cross-channel customer journeys. This approach not only enhances engagement but also aligns with a brand's purpose-driven goals, ensuring relevance in today's competitive market landscape.

How satisfied the customers are with Insider Platform use-cases

Reviews

"Using Insider’s personalization platform has been a very positive experience for us. Insider not only allows us to discover valuable information about our users, but also gives us the ability to use that information immediately to drive more engagem...ent and generate sizeable conversion rates." - Umut Katırcı

"With the assistance of Insider, we are able to present our visitors relevant experiences based on their needs and guide customers through the sales funnel. We no longer theorize about what would work best, instead we automatically test the impact of... each personalization, as well as strategize and action." - Lyubov Ryzhkova

Insider Platform Customer Insights, Testimonials and Case Studies

How can Insider Platform enhance your Customer Engagement process?

Insider Platform facilitates customer engagement by providing personalized and engaging messages across various channels, including push notifications and in-app messages. The platform helps businesses increase mobile engagement, drive conversions, and achieve business goals. While the platform offers extensive features for enhancing engagement, managing them all effectively can be challenging.

"...Carrefour decided to explore as a new way to engage with customers who had abandoned their carts...." Case Study Carrefour

Read Reviews

Why is Insider Platform the best choice for Ad Management?

How can Insider Platform optimize your Segmentation And Targeting Workflow?

How does Insider Platform facilitate Communication Management?

How can Insider Platform optimize your Lifetime Value Management Workflow?

What is Insider Platform?

Insider platform is a growth management platform for digital marketers to drive growth across the funnel, from acquisition to activation, retention, and revenue.

Insider platform helps teams in cross platform marketing, to deliver consistent experiences across web, mobile, app ,email , advertising and messaging channels. It provides audience segmentation, unified customer data base. It guides mobile web users to buy more with AI powered product discovery.

Insider platform comes with deep Artificial Intelligence and Machine Learning capabilities, GMP empowers marketers to deliver personalized journeys across web, mobile web, mobile apps, and ad channels. Built on a unified data layer, GMP is easy to implement and simple to use, avoiding the need for complex integrations and dependency on IT teams.

What is Insider Platform used for?

Insider Platform is a Mobile Marketing Software mainly used by its customers to Increase Customer Life Time Value and Increase Average Basket Value by Customer Engagement, Ad Management and Segmentation And Targeting .

What are the top features of Insider Platform?

Personalization, Push Notification and Templates are some of the top features of Insider Platform.

Who uses Insider Platform?

Insider Platform is used by Retail, Internet and Telecommunications among other industries.

What are Insider Platform alternatives?

Attentive, Alpha Anywhere, Retently and Genesys Cloud are popular alternatives for Insider Platform.

Where is Insider Platform located?

Insider Platform is headquartered at 16192 Coastal Hwy, Lewes, DE 19958, USA.

195 buyers and buying teams have used Cuspera to assess how well Insider Platform solved their Mobile Marketing needs. Cuspera uses 3109 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Mobile Marketing needs.

CUSTOMERS	TESTIMONIALS
Umut Katırcı Content and Business Development Director CNN	Using Insider’s personalization platform has been a very positive experience for us. Insider not only allows us to discover valuable information about our users, but also gives us the ability to use that information immediately to drive more engagement and generate sizeable conversion rates. Testimonial By Umut Katırcı
Lyubov Ryzhkova Digital and E-commerce Director Yves Rocher	With the assistance of Insider, we are able to present our visitors relevant experiences based on their needs and guide customers through the sales funnel. We no longer theorize about what would work best, instead we automatically test the impact of each personalization, as well as strategize and a...ction. Testimonial By Lyubov Ryzhkova
Arkadiusz Kotula E-commerce Manager New Balance	We were blown away by the success of our campaign! Using Insider made it so simple to implement the site promotion. As soon as we had the idea, we were able to act quickly without burdening our IT department. We love how much freedom Insider gives teams to test ideas and get things running with eas...e. The impact of the promotion was huge, and we’re looking forward to working with Insider more to optimize the performance of our site. Testimonial By Arkadiusz Kotula

CUSTOMERS	TESTIMONIALS
Umut Katırcı Content and Business Development Director CNN	Using Insider’s personalization platform has been a very positive experience for us. Insider not only allows us to discover valuable information about our users, but also gives us the ability to use that information immediately to drive more engagement and generate sizeable conversion rates. Testimonial By Umut Katırcı
Lyubov Ryzhkova Digital and E-commerce Director Yves Rocher	With the assistance of Insider, we are able to present our visitors relevant experiences based on their needs and guide customers through the sales funnel. We no longer theorize about what would work best, instead we automatically test the impact of each personalization, as well as strategize and a...ction. Testimonial By Lyubov Ryzhkova
Arkadiusz Kotula E-commerce Manager New Balance	We were blown away by the success of our campaign! Using Insider made it so simple to implement the site promotion. As soon as we had the idea, we were able to act quickly without burdening our IT department. We love how much freedom Insider gives teams to test ideas and get things running with eas...e. The impact of the promotion was huge, and we’re looking forward to working with Insider more to optimize the performance of our site. Testimonial By Arkadiusz Kotula