Kobie Loyalty Cloud: Use-Cases, Insights and Reviews | 2024 Cuspera

Kobie Named As The Only Leader in The Latest Loyalty Services Report by Independent Research Firm

Kobie named the only leader in the latest loyalty services report by an independent research firm.

The Heart of Loyalty: 2024 Consumer Research Report

The Hidden Consumer Motivators Behind Loyalty Program Success  The Heart of Loyalty: 2024 Consumer Research Report Reveals the Behavioral Psychology that Underpins Consumer Loyalty and What Strategies Brands Can Activate ST PETERSRBUG, FLA, June 26, 2023 —Kobie, a global leader in loyalty marketing technology and services, today released The Heart of Loyalty: 2024 Consumer Research Report, unveiling a uniquely academic approach to consumer motivations. Kobie’s research team, comprised of PhDs who specialize in the intersection of human psychology and consumer perceptions, fielded the research study with more than 4,000 consumers in industries like retail, financial services, travel, hospitality, quick serve restaurants and more. As one of the most academically rigorous reports in the field, the findings reveal key questions brands should be asking about how consumer perceive their loyalty program, and what strategies can be activated to increase member engagement and drive deeper emotional loyalty. Key learnings for brands looking to improve their loyalty program health include: 1. The lifecycle of disengagement: Understand why members disengage at different points and how to address the underlying reasons. 2. The power of choice and co-creation: Learn how to leverage optionality and co-creating the experience as a powerful motivator that shifts mindsets towards […]

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Increasing Loyalty with Non-Transactional Earn Opportunities

In today’s competitive market, keeping consumers engaged is challenging. Traditional transactional rewards are no longer enough to foster long-term loyalty and increase customer lifetime value. With so many shopping options, brands must stay top of mind even when customers aren’t purchasing. Shifting the focus from transactions to meaningful engagement between purchases can deepen relationships, enable personalization, and boost loyalty. In the 2024 Kobie Consumer Research shows that 59% of members would enjoy gamified non-transactional earn opportunities at least once a month. Non-transactional earn opportunities refer to ways customers can earn points or rewards without making a purchase. These methods leverage various customer behaviors and interactions, encouraging engagement through alternative means. By offering NTE opportunities, brands can create a more dynamic and engaging loyalty program that keeps customers involved and invested in the brand. NTE unlocks growth opportunities in programs. Here’s how: Fostering Emotional Connections: Non-transactional earn fosters emotional connections by acknowledging members beyond their monetary value to the brand. Members feel a sense of appreciation when recognized for actions beyond purchases, leading to a stronger emotional bond. Encourages Holistic Engagement: Loyalty extends beyond transactions, encouraging members to engage with the brand on multiple levels and fostering a deeper connection beyond […]

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Kobie’s Loyalty Health Monitor™

Best-in-class loyalty programs are financially viable, operationally feasible, and have compelling value propositions. Kobie looks at this view of program health through two lenses; the financial lens and the member lens, both of which are critical to creating a program valuation that Finance, Marketing, and Tech all can endorse. To achieve this holistic view of loyalty programs that captures both lenses, the Loyalty Health Monitorâ„¢ ensures viability, feasibility, and delivers better decisioning. As part of Kobie’s Leading Loyalty Services suite, the Loyalty Health Monitorâ„¢ indicates what’s driving program performance, along with a longitudinal understanding of how those indicators change over time. Unlike standard performance monitoring that comes out-of-the-box from SaaS providers, these data-driven recommendations improve performance with the backing of extensive human expertise to validate the recommendations. What Loyalty Health Monitorâ„¢does: Identifies and highlights key performance drivers from both business and consumer perspectives Tracks how performance indicators change over time for a deeper understanding Compares performance against industry category and competitors Offers actionable insights to improve performance Optimizes program facets to guide investment choices How it works: Captures Business Value through a modified financial model analysis approach​ Captures Customer Value through a survey approach​ Leverages internal benchmarks to provide an […]

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