Similarweb Overview

SimilarWeb helps businesses analyze website traffic and optimize products using various data sources. It offers a mobile app, APIs, and integrations for better decision-making.

Use Cases

Customers recommend Competitive Intelligence, Engagement Management, Advertisement, as the business use cases that they have been most satisfied with while using Similarweb.

Other use cases:

  • Sending & Publishing Communications
  • Social Media Management
  • Digital Marketing
  • Generation Of New Leads
  • Channel Marketing
  • Market Research
  • Content Management
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Business Priorities

Acquire Customers and Grow Market Share are the most popular business priorities that customers and associates have achieved using Similarweb.

Other priorities:

  • Enhance Customer Relationships
  • Improve Brand Engagement
  • Improve Digital And Social Presence
  • Increase Sales & Revenue
  • Enter New Markets Internationally Or Locally
  • Improve ROI
  • Build Brand Awareness
  • Launch New Products
  • Scale Best Practices
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Similarweb Use-Cases and Business Priorities: Customer Satisfaction Data

Similarweb works with different mediums / channels such as Website. Display Advertisement. Social Media etc.

Similarweb's features include SEO, SEM, Dashboard, etc. and Similarweb support capabilities include Chat Support, Phone Support, Email Support, etc. also Similarweb analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Competitive market intelligence...." Peer review by User

Similarweb, OWOX, Tubular, Everflow, Upwave, etc., all belong to a category of solutions that help Marketing Data Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Similarweb

Top Industries

  • Internet
  • Computer Software
  • Marketing and Advertising

Popular in

  • Mid Market
  • Small Business
  • Enterprise

Similarweb is popular in Internet, Computer Software, and Marketing And Advertising and is widely used by Mid Market, Small Business, and Enterprise.

Comprehensive Insights on Similarweb Use Cases

How efficiently Does Similarweb manage your Competitive Intelligence?

How efficiently Does Similarweb manage your Engagement Management?

Why is Similarweb the best choice for Sending & Publishing Communications?

How does Similarweb address your Social Media Management Challenges?

61 buyers and buying teams have used Cuspera to assess how well Similarweb solved their Marketing Data Intelligence needs. Cuspera uses 1621 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Data Intelligence needs.

Case Studies

Financial Services

CASE STUDY TRAC (Third Round Analytics Capital)

Similarweb helped TRAC use data to improve their investment strategy. TRAC needed reliable web data for their AI-driven investment algorithms. Similarweb provided web traffic, engagement, and SEO met...rics for sourcing and managing investments. TRAC built dashboards with Similarweb data to help portfolio companies compete and find investors. This approach made TRAC's investment process smarter and more effective.

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Consumer Goods

CASE STUDY CP Skin Health Group

Similarweb helped CP Skin Health Group recover lost ecommerce traffic. The team used Similarweb’s real-time market intelligence to see competitor performance and digital marketing results. They found... gaps in traffic and optimized strategies for key retail partners. The platform gave them independent insights into market trends and brand performance. CP Skin Health used these insights to win back market share and improve digital marketing.

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Publishing

CASE STUDY Penguin Random House

Similarweb helps Penguin Random House understand readers in real time. The Consumer Insights team uses Keyword Research and Audience Analysis tools to track what people search for and where they go o...nline. They use these insights to adjust marketing and publishing messages quickly. The team builds a full picture of their audience and shares it with marketing and authors. Similarweb gives them data they could not get from other vendors.

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Marketing and Advertising

CASE STUDY Rakuten Advertising

Similarweb helped Rakuten Advertising improve client business growth. Rakuten used Similarweb's analytics to understand consumer behavior and market trends. This allowed them to refine campaigns and ...improve targeting. The platform gave Rakuten a clear view of the industry and competition. Their client services team worked more efficiently with fast access to digital performance trends. The intuitive interface made it easy for both analysts and sales teams to use the data.

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Internet

CASE STUDY Wix

Similarweb's API helped Wix move from a reactive to a proactive strategy. Wix used the API to analyze millions of websites and spot trends early. This improved their machine learning models and shape...d their product roadmap. The team made better data-driven decisions and gained insights not found on other platforms. Shawn Lucas, Head of Strategy & Research at Wix, credits Similarweb for streamlining their decision-making process.

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Retail

CASE STUDY Toolstation

Similarweb helped Toolstation track and compare category market share. Toolstation used weekly benchmarking reports to see where they lost traffic and sales. The marketing team focused on paid search... for key Lighting SKUs. Within a month, traffic returned and Lighting sales grew 15.7% week-over-week and 9.1% year-over-year. Toolstation gained market share and increased sales using Similarweb insights.

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Video

Unlock MORE with Similarweb 3.0

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Frequently Asked Questions(FAQ)

for Similarweb

What is Similarweb?

SimilarWeb is a business intelligence and analytics platform for marketing, sales, research and investment teams to help make better decisions.

It primarily helps with analyzing conversation, product optimization, access audience behavior and leads management. It comes with a mobile app and has built in APIs and integrations.

It comes with multidimensional approach, leveraging four primary data sources including Global Panel Data Data Partnerships Public Data Sources Direct Measurement Data.

What is Similarweb used for?

Similarweb is a Marketing Data Intelligence Software mainly used by its customers to Acquire Customers and Grow Market Share by Competitive Intelligence, Engagement Management and Advertisement .

What are the top features of Similarweb?

SEO, SEM and Dashboard are some of the top features of Similarweb.

Who uses Similarweb?

Similarweb is used by Internet, Computer Software and Marketing And Advertising among other industries.

What are Similarweb alternatives?

OWOX, Tubular, Everflow and Upwave are popular alternatives for Similarweb.

Where is Similarweb located?

Similarweb is headquartered at Derech Menachem Begin 121, Tel Aviv-Yafo, 6701203, Israel.
lightning

Peers used Similarweb for competitive intelligence and engagement management

Similarweb Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.74/5 ★

Read Reviews (2)
Analytics

4.44/5 ★

Read Reviews (352)
Custom Reports

3.24/5 ★

Read Reviews (295)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.74/5 ★

Read Reviews (2)
Analytics

4.44/5 ★

Read Reviews (352)
Custom Reports

3.24/5 ★

Read Reviews (295)

Software Failure Risk Guidance

?

for Similarweb

Overall Risk Meter

Low Medium High

Top Failure Risks for Similarweb

Similarweb LTD News

Executive

Similarweb Announces CFO Departure Amid Strong Financial Performance - TipRanks.com

Similarweb's CFO, Jason Schwartz, will depart after 10 years, with a search underway for his successor. This executive change follows strong Q2 results, driven by AI innovation and enterprise expansion. The company remains focused on sustaining growth and meeting financial targets.

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Executive

Similarweb Announces Departure of Long-Tenured CFO, Jason Schwartz - AInvest

Similarweb announced the departure of CFO Jason Schwartz, who will leave after 10 years. Schwartz played a key role in the company's growth from a startup to a listed company. He will remain until a successor is appointed. CEO Or Offer praised Schwartz's contributions to the company's success.

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Awards

Similarweb Wins "Best Overall Marketing Analytics" in MarTech ...

Similarweb received the "Best Overall Marketing Analytics Solution" award at the MarTech Breakthrough Awards. This recognition highlights Similarweb's advancements, including the GenAI Intelligence Toolkit, which aids marketers in tracking brand visibility and web traffic. The award underscores Similarweb's role in helping marketers adapt to AI-driven changes in digital consumer behavior.

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Product

UK porn site traffic tumbles following age gating rules

Similarweb reported a significant drop in UK traffic to major pornography sites like Pornhub and XVideos following the enforcement of age verification rules, with Pornhub losing over a million visitors in two weeks. Conversely, traffic to smaller, less regulated sites increased. The data highlights the impact of regulatory changes on digital traffic patterns.

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Similarweb LTD Profile

Company Name

Similarweb LTD

Company Website

https://www.similarweb.com/

Year Founded

2007

HQ Location

Derech Menachem Begin 121, Tel Aviv-Yafo, 6701203, Israel

Employees

251-500

Social

Facebook Linkedin Twitter

Financials

SERIES F