Similarweb Overview

SimilarWeb helps businesses analyze website traffic and optimize products using various data sources. It offers a mobile app, APIs, and integrations for better decision-making.

Use Cases

Customers recommend Competitive Intelligence, Engagement Management, Advertisement, as the business use cases that they have been most satisfied with while using Similarweb.

Other use cases:

  • Sending & Publishing Communications
  • Social Media Management
  • Digital Marketing
  • Generation Of New Leads
  • Channel Marketing
  • Market Research
  • Content Management
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Business Priorities

Acquire Customers and Grow Market Share are the most popular business priorities that customers and associates have achieved using Similarweb.

Other priorities:

  • Enhance Customer Relationships
  • Improve Brand Engagement
  • Improve Digital And Social Presence
  • Increase Sales & Revenue
  • Enter New Markets Internationally Or Locally
  • Improve ROI
  • Build Brand Awareness
  • Launch New Products
  • Scale Best Practices
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Similarweb Use-Cases and Business Priorities: Customer Satisfaction Data

Similarweb works with different mediums / channels such as Website. Display Advertisement. Social Media etc.

Similarweb's features include SEO, SEM, Dashboard, etc. and Similarweb support capabilities include Chat Support, Phone Support, Email Support, etc. also Similarweb analytics capabilities include Analytics, and Custom Reports.

Reviews

"...SimilarWeb has become an essential tool for our ASO operations and competitors' research, allowing us to benchmark our app performance...." Peer review by Kate Chuksina, Head of Social Media Marketing & PR , Zenna Apps

Similarweb, OWOX, Tubular, Everflow, Upwave, etc., all belong to a category of solutions that help Marketing Data Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Similarweb

Top Industries

  • Internet
  • Computer Software
  • Marketing and Advertising

Popular in

  • Mid Market
  • Small Business
  • Enterprise

Similarweb is popular in Internet, Computer Software, and Marketing And Advertising and is widely used by Mid Market, Small Business, and Enterprise.

Similarweb Customer wins, Customer success stories, Case studies

What benefits does Similarweb offer for Competitive Intelligence?

How efficiently Does Similarweb manage your Engagement Management?

Why is Similarweb the best choice for Sending & Publishing Communications?

What Are the key features of Similarweb for Social Media Management?

61 buyers and buying teams have used Cuspera to assess how well Similarweb solved their Marketing Data Intelligence needs. Cuspera uses 1621 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Data Intelligence needs.

Wix - Internet

Similarweb's API helped Wix move from a reactive to a proactive strategy. Wix used the API to analyze millions of websites and spot trends early. This improved their machine learning models and shape...d their product roadmap. The team made better data-driven decisions and gained insights not found on other platforms. Shawn Lucas, Head of Strategy & Research at Wix, credits Similarweb for streamlining their decision-making process.

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Rakuten Advertising - Marketing And Advertising

Similarweb helped Rakuten Advertising improve client business growth. Rakuten used Similarweb's analytics to understand consumer behavior and market trends. This allowed them to refine campaigns and ...improve targeting. The platform gave Rakuten a clear view of the industry and competition. Their client services team worked more efficiently with fast access to digital performance trends. The intuitive interface made it easy for both analysts and sales teams to use the data.

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Toolstation - Retail

Similarweb helped Toolstation track and compare category market share. Toolstation used weekly benchmarking reports to see where they lost traffic and sales. The marketing team focused on paid search... for key Lighting SKUs. Within a month, traffic returned and Lighting sales grew 15.7% week-over-week and 9.1% year-over-year. Toolstation gained market share and increased sales using Similarweb insights.

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TRAC (Third Round Analytics Capital) - Financial Services

Similarweb helped TRAC use data to improve their investment strategy. TRAC needed reliable web data for their AI-driven investment algorithms. Similarweb provided web traffic, engagement, and SEO met...rics for sourcing and managing investments. TRAC built dashboards with Similarweb data to help portfolio companies compete and find investors. This approach made TRAC's investment process smarter and more effective.

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over&back - Consumer Goods

Similarweb Shopper Intelligence helped over&back launch on Amazon. The brand used data to find the best product categories and set smart prices. It focused on high-performing items like bowls and tre...nding colors such as sage green, which made up 15–20% of sales. over&back improved its brand store and attracted more buyers. Repeat purchases reached almost 40% of sales, much higher than most new Amazon brands.

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CP Skin Health Group - Consumer Goods

Similarweb helped CP Skin Health Group recover lost ecommerce traffic. The team used Similarweb’s real-time market intelligence to see competitor performance and digital marketing results. They found... gaps in traffic and optimized strategies for key retail partners. The platform gave them independent insights into market trends and brand performance. CP Skin Health used these insights to win back market share and improve digital marketing.

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Frequently Asked Questions(FAQ)

for Similarweb

What is Similarweb?

SimilarWeb is a business intelligence and analytics platform for marketing, sales, research and investment teams to help make better decisions.

It primarily helps with analyzing conversation, product optimization, access audience behavior and leads management. It comes with a mobile app and has built in APIs and integrations.

It comes with multidimensional approach, leveraging four primary data sources including Global Panel Data Data Partnerships Public Data Sources Direct Measurement Data.

What is Similarweb used for?

Similarweb is a Marketing Data Intelligence Software mainly used by its customers to Acquire Customers and Grow Market Share by Competitive Intelligence, Engagement Management and Advertisement .

What are the top features of Similarweb?

SEO, SEM and Dashboard are some of the top features of Similarweb.

Who uses Similarweb?

Similarweb is used by Internet, Computer Software and Marketing And Advertising among other industries.

What are Similarweb alternatives?

OWOX, Tubular, Everflow and Upwave are popular alternatives for Similarweb.

Where is Similarweb located?

Similarweb is headquartered at Derech Menachem Begin 121, Tel Aviv-Yafo, 6701203, Israel.
lightning

Peers used Similarweb for competitive intelligence and engagement management

Similarweb Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.74/5 ★

Read Reviews (2)
Analytics

4.44/5 ★

Read Reviews (352)
Custom Reports

3.24/5 ★

Read Reviews (295)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.74/5 ★

Read Reviews (2)
Analytics

4.44/5 ★

Read Reviews (352)
Custom Reports

3.24/5 ★

Read Reviews (295)

Software Failure Risk Guidance

?

for Similarweb

Overall Risk Meter

Low Medium High

Top Failure Risks for Similarweb

Similarweb LTD News

Executive

Similarweb Names Ran Vered Chief Financial Officer :: Similarweb Ltd. (SMWB)

Similarweb announced the appointment of Ran Vered as Chief Financial Officer, effective December 21, 2025. Mr. Vered brings more than two decades of finance experience with a proven track record in driving growth, efficiency, and strategic transformation. Most recently, he served as CFO of Lusha, a high-growth SAAS Sales Intelligence enterprise software for B2B data.

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Financial

Similarweb to Announce Third Quarter 2025 Financial Results on November 11, 2025, After ...

Similarweb will announce its third quarter 2025 financial results on November 11, 2025, after market close. A conference call to discuss the results will be held on November 12, 2025.

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Product

Similarweb Launches MCP Server to Power AI Workflows with Comprehensive Digital Intelligence - Business Wire

Similarweb has launched AI Agents, a suite of digital AI experts designed to enhance SEO, sales, and marketing strategies. These agents leverage Similarweb's extensive digital data to provide actionable insights, helping businesses streamline tasks and improve decision-making. The AI Agents include tools for SEO strategy, trend analysis, meeting preparation, and sales outreach, offering significant time savings and strategic advantages for users.

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Executive

Similarweb Announces Departure of Long-Tenured CFO, Jason Schwartz - AInvest

Similarweb announced the departure of CFO Jason Schwartz, who will leave after 10 years. Schwartz played a key role in the company's growth from a startup to a listed company. He will remain until a successor is appointed. CEO Or Offer praised Schwartz's contributions to the company's success.

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Similarweb LTD Profile

Company Name

Similarweb LTD

Company Website

https://www.similarweb.com/

Year Founded

2007

HQ Location

Derech Menachem Begin 121, Tel Aviv-Yafo, 6701203, Israel

Employees

251-500

Social

Facebook Linkedin Twitter

Financials

SERIES F