Similarweb Overview

SimilarWeb helps businesses analyze website traffic and optimize products using various data sources. It offers a mobile app, APIs, and integrations for better decision-making.

Use Cases

Customers recommend Competitive Intelligence, Engagement Management, Advertisement, as the business use cases that they have been most satisfied with while using Similarweb.

Other use cases:

  • Sending & Publishing Communications
  • Social Media Management
  • Digital Marketing
  • Generation Of New Leads
  • Channel Marketing
  • Market Research
  • Content Management
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Business Priorities

Acquire Customers and Grow Market Share are the most popular business priorities that customers and associates have achieved using Similarweb.

Other priorities:

  • Enhance Customer Relationships
  • Improve Brand Engagement
  • Improve Digital And Social Presence
  • Increase Sales & Revenue
  • Enter New Markets Internationally Or Locally
  • Improve ROI
  • Build Brand Awareness
  • Launch New Products
  • Scale Best Practices
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Similarweb Use-Cases and Business Priorities: Customer Satisfaction Data

Similarweb works with different mediums / channels such as Website. Display Advertisement. Social Media etc.

Similarweb's features include SEO, SEM, Dashboard, etc. and Similarweb support capabilities include Chat Support, Phone Support, Email Support, etc. also Similarweb analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Competitive market intelligence...." Peer review by User

Similarweb, OWOX, Tubular, Everflow, Upwave, etc., all belong to a category of solutions that help Marketing Data Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Similarweb

Top Industries

  • Internet
  • Computer Software
  • Marketing and Advertising

Popular in

  • Mid Market
  • Small Business
  • Enterprise

Similarweb is popular in Internet, Computer Software, and Marketing And Advertising and is widely used by Mid Market, Small Business, and Enterprise.

Comprehensive Insights on Similarweb Use Cases

What solutions does Similarweb provide for Competitive Intelligence?

Why is Similarweb the best choice for Engagement Management?

What makes Similarweb ideal for Sending & Publishing Communications?

What benefits does Similarweb offer for Social Media Management?

37+ more Business Use Cases

61 buyers and buying teams have used Cuspera to assess how well Similarweb solved their Marketing Data Intelligence needs. Cuspera uses 1621 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Data Intelligence needs.

Case Studies

Financial Services

CASE STUDY TRAC (Third Round Analytics Capital)

Similarweb helped TRAC use data to improve their investment strategy. TRAC needed reliable web data for their AI-driven investment algorithms. Similarweb provided web traffic, engagement, and SEO met...rics for sourcing and managing investments. TRAC built dashboards with Similarweb data to help portfolio companies compete and find investors. This approach made TRAC's investment process smarter and more effective.

Publishing

CASE STUDY Penguin Random House

Similarweb helps Penguin Random House understand readers in real time. The Consumer Insights team uses Keyword Research and Audience Analysis tools to track what people search for and where they go o...nline. They use these insights to adjust marketing and publishing messages quickly. The team builds a full picture of their audience and shares it with marketing and authors. Similarweb gives them data they could not get from other vendors.

Retail

CASE STUDY Toolstation

Similarweb helped Toolstation track and compare category market share. Toolstation used weekly benchmarking reports to see where they lost traffic and sales. The marketing team focused on paid search... for key Lighting SKUs. Within a month, traffic returned and Lighting sales grew 15.7% week-over-week and 9.1% year-over-year. Toolstation gained market share and increased sales using Similarweb insights.

Internet

CASE STUDY Wix

Similarweb's API helped Wix move from a reactive to a proactive strategy. Wix used the API to analyze millions of websites and spot trends early. This improved their machine learning models and shape...d their product roadmap. The team made better data-driven decisions and gained insights not found on other platforms. Shawn Lucas, Head of Strategy & Research at Wix, credits Similarweb for streamlining their decision-making process.

Marketing and Advertising

CASE STUDY Rakuten Advertising

Similarweb helped Rakuten Advertising improve client business growth. Rakuten used Similarweb's analytics to understand consumer behavior and market trends. This allowed them to refine campaigns and ...improve targeting. The platform gave Rakuten a clear view of the industry and competition. Their client services team worked more efficiently with fast access to digital performance trends. The intuitive interface made it easy for both analysts and sales teams to use the data.

Consumer Goods

CASE STUDY CP Skin Health Group

Similarweb helped CP Skin Health Group recover lost ecommerce traffic. The team used Similarweb’s real-time market intelligence to see competitor performance and digital marketing results. They found... gaps in traffic and optimized strategies for key retail partners. The platform gave them independent insights into market trends and brand performance. CP Skin Health used these insights to win back market share and improve digital marketing.

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Frequently Asked Questions(FAQ)

for Similarweb

What is Similarweb?

SimilarWeb is a business intelligence and analytics platform for marketing, sales, research and investment teams to help make better decisions.

It primarily helps with analyzing conversation, product optimization, access audience behavior and leads management. It comes with a mobile app and has built in APIs and integrations.

It comes with multidimensional approach, leveraging four primary data sources including Global Panel Data Data Partnerships Public Data Sources Direct Measurement Data.

What is Similarweb used for?

Similarweb is a Marketing Data Intelligence Software mainly used by its customers to Acquire Customers and Grow Market Share by Competitive Intelligence, Engagement Management and Advertisement .

What are the top features of Similarweb?

SEO, SEM and Dashboard are some of the top features of Similarweb.

Who uses Similarweb?

Similarweb is used by Internet, Computer Software and Marketing And Advertising among other industries.

What are Similarweb alternatives?

OWOX, Tubular, Everflow and Upwave are popular alternatives for Similarweb.

Where is Similarweb located?

Similarweb is headquartered at Derech Menachem Begin 121, Tel Aviv-Yafo, 6701203, Israel.
lightning

Peers used Similarweb for competitive intelligence and engagement management

Similarweb Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.74/5 ★

Read Reviews (2)
Analytics

4.44/5 ★

Read Reviews (352)
Custom Reports

3.24/5 ★

Read Reviews (295)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.74/5 ★

Read Reviews (2)
Analytics

4.44/5 ★

Read Reviews (352)
Custom Reports

3.24/5 ★

Read Reviews (295)

Software Failure Risk Guidance

?

for Similarweb

Overall Risk Meter

Low Medium High

Top Failure Risks for Similarweb

Similarweb LTD News

Financial

Similarweb to Announce Second Quarter 2025 Financial Results on August ...

Similarweb will announce its second quarter 2025 financial results on August 12, 2025, after the market closes. A conference call to discuss the results will follow on August 13, 2025.

Product

Similarweb launches dual tracking platform for AI search optimization - PPC Land

Similarweb launched the GenAI Intelligence Toolkit on July 28, 2025, offering AI Brand Visibility Tracking and AI Traffic Analysis. This platform helps marketers measure brand mentions and traffic from AI chatbots like ChatGPT and Perplexity. It addresses the shift to AI-mediated discovery, with AI platforms generating 1.1 billion referral visits in June 2025, a 357% increase year-over-year.

Partnership

CenterBook Partners LP Purchases 609,365 Shares of Similarweb Ltd. (NYSE:SMWB) - MarketBeat

CDNetworks has been selected by Petrolimex Aviation as a strategic partner to enhance cybersecurity using its AI-powered cloud platform. This partnership aims to strengthen Petrolimex Aviation's digital defenses and improve the speed and safety of its service delivery across Vietnam and Southeast Asia. The collaboration reflects CDNetworks' commitment to providing secure and reliable digital experiences.

Product

Similarweb: No Clicks From Google Grew From 56% to 69% Since AI Overviews

Similarweb's latest report reveals that zero-click searches on Google rose from 56% to 69% after the launch of AI Overviews in May 2024. This shift has led to a sharp drop in organic traffic to news sites, falling from over 2.3 billion to under 1.7 billion visits. The findings highlight how AI-powered search features are changing user engagement and digital traffic patterns.

Similarweb LTD Profile

Company Name

Similarweb LTD

Company Website

https://www.similarweb.com/

Year Founded

2007

HQ Location

Derech Menachem Begin 121, Tel Aviv-Yafo, 6701203, Israel

Employees

251-500

Social

Financials

SERIES F