Similarweb Overview

SimilarWeb helps businesses analyze website traffic and optimize products using various data sources. It offers a mobile app, APIs, and integrations for better decision-making.

Use Cases

Customers recommend Competitive Intelligence, Engagement Management, Advertisement, as the business use cases that they have been most satisfied with while using Similarweb.

Other use cases:

  • Sending & Publishing Communications
  • Social Media Management
  • Digital Marketing
  • Generation Of New Leads
  • Channel Marketing
  • Market Research
  • Content Management
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Business Priorities

Acquire Customers and Grow Market Share are the most popular business priorities that customers and associates have achieved using Similarweb.

Other priorities:

  • Enhance Customer Relationships
  • Improve Brand Engagement
  • Improve Digital And Social Presence
  • Increase Sales & Revenue
  • Enter New Markets Internationally Or Locally
  • Improve ROI
  • Build Brand Awareness
  • Launch New Products
  • Scale Best Practices
See all business priorities See less business priorities

Similarweb Use-Cases and Business Priorities: Customer Satisfaction Data

Similarweb works with different mediums / channels such as Website. Display Advertisement. Social Media etc.

Similarweb's features include SEO, SEM, Dashboard, etc. and Similarweb support capabilities include Chat Support, Phone Support, Email Support, etc. also Similarweb analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Understanding the competitive landscape of our industry is essential for Taptica to remain ahead of the game and maintain our position as global leaders in online advertising...." Peer review by Daniel Peled, Team Leader Media Management, Taptica

Peer review evidence (same sources as the product rating summary)

"...Plus, the competitive analysis provided by the tool is really good - great insights. ...." Peer review by Vishal B., Senior Associate, Management Consulting
"...:Clickfunnels top online marketing channelsThis graph shows us how brand awareness brings them direct traffic and social media provides engaged customers...." 3 Secret Tricks to Advanced Market Research For a Startup
"...These are the among the pages you ll want to focus your A/B testing and advertising efforts on...." eCommerce CRO: How Are You Optimizing for More Sales?

Similarweb, OWOX, Tubular, Everflow, Upwave, etc., all belong to a category of solutions that help Marketing Data Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Similarweb

Top Industries

  • Internet
  • Computer Software
  • Marketing and Advertising

Popular in

  • Mid Market
  • Small Business
  • Enterprise

Similarweb is popular in Internet, Computer Software, and Marketing And Advertising and is widely used by Mid Market, Small Business, and Enterprise.

Similarweb Customer wins, Customer success stories, Case studies

What makes Similarweb ideal for Competitive Intelligence?

What makes Similarweb ideal for Engagement Management?

How can Similarweb optimize your Sending & Publishing Communications Workflow?

What solutions does Similarweb provide for Social Media Management?

61 buyers and buying teams have used Cuspera to assess how well Similarweb solved their Marketing Data Intelligence needs. Cuspera uses 1621 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Data Intelligence needs.

 

Similarweb Secures Multi-Year, Seven-Figure ARR Contracts Worth ...

Similarweb announced securing two multi-year enterprise contracts worth approximately $47 million in total contract value, contributing to surpassing $300 million in annual recurring revenue. These c...ontracts highlight the growing demand for Similarweb's digital data solutions among AI-driven companies and global enterprises, reinforcing its role in strategic decision-making and market intelligence.

Read on →
 

Similarweb surpasses $300M ARR with $47M in new contracts

Similarweb has surpassed $300 million in annual recurring revenue (ARR) after securing two multi-year enterprise contracts worth $47 million in total contract value. These deals, signed in Q2FY26, in...volve significant ARR commitments from AI-driven firms and global enterprises, reinforcing Similarweb's confidence in its 2026 financial guidance.

Read on →
 

Similarweb Exceeds $300M ARR, Secures Multi-Year Contracts

Similarweb announced surpassing $300 million in annual recurring revenue and securing two multi-year enterprise contracts with seven-figure ARR commitments, totaling approximately $47 million. These ...contracts highlight the growing demand for Similarweb's digital data solutions, supporting strategic decision-making and AI-driven initiatives across diverse industries.

Read on →

Rakuten - Internet - Very Large

Tokyo, Japan

Rakuten used Similarweb’s digital intelligence platform to align marketing, sales, and client services teams. The company needed real-time data to track digital trends and make fast decisions. Simila...rweb provided a unified source of truth, enabling competitive benchmarking and SEO strategy. Teams uncovered new revenue opportunities and improved decision-making. Rakuten’s Director of Marketing praised the platform’s up-to-the-minute data.

Penguin Random House - Publishing - Very Large

New York, USA

Similarweb helped Penguin Random House understand what drives customer buying behavior. The consumer insights team struggled to track trends without knowing their audience. With Similarweb, they gain...ed real-time data on search trends and keywords. This allowed them to position books for the right audience at the right time. The team now shares these insights with marketing and authors for better results.

Danone - Food & Beverages - Very Large

Paris, France

Similarweb helped Danone improve product clicks and conversions. Danone used Similarweb data to optimize their keyword strategy for retailer sites. They found that "griechisch" was a better keyword t...han "griechischer Joghurt" for visibility. This change increased their click-through rate by 0.4%. The new strategy also boosted sales and led to updates in product descriptions and packaging.

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Frequently Asked Questions (FAQ)

What buyers ask before choosing Similarweb

What is Similarweb?

SimilarWeb is a business intelligence and analytics platform for marketing, sales, research and investment teams to help make better decisions.

It primarily helps with analyzing conversation, product optimization, access audience behavior and leads management. It comes with a mobile app and has built in APIs and integrations.

It comes with multidimensional approach, leveraging four primary data sources including Global Panel Data Data Partnerships Public Data Sources Direct Measurement Data.

What is Similarweb used for?

Similarweb is a Marketing Data Intelligence Software mainly used by its customers to Acquire Customers and Grow Market Share by Competitive Intelligence, Engagement Management and Advertisement .

What are the top features of Similarweb?

SEO, SEM and Dashboard are some of the top features of Similarweb.

Who uses Similarweb?

Similarweb is used by Internet, Computer Software and Marketing And Advertising among other industries.

What are Similarweb alternatives?

OWOX, Tubular, Everflow and Upwave are popular alternatives for Similarweb.

Where is Similarweb located?

Similarweb is headquartered at Derech Menachem Begin 121, Tel Aviv-Yafo, 6701203, Israel.
lightning

Peers used Similarweb for competitive intelligence and engagement management

Similarweb Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.74/5

Read Reviews (2)
Analytics

4.44/5

Read Reviews (352)
Custom Reports

3.24/5

Read Reviews (295)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.74/5

Read Reviews (2)
Analytics

4.44/5

Read Reviews (352)
Custom Reports

3.24/5

Read Reviews (295)

Software Failure Risk Guidance

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for Similarweb

Overall Risk Meter

Low Medium High

Top Failure Risks for Similarweb

Similarweb LTD News

Product

Similarweb Partners with Perplexity

Similarweb has integrated its market, audience, and competitive intelligence data into Perplexity Computer, allowing users to access reliable insights directly within their workflows. This integration enables businesses to leverage Similarweb's data for marketing analysis, strategic recommendations, and more, enhancing decision-making processes with trusted information.

Product

Similarweb (SMWB) Expands Partnership with Perplexity for AI Workflows

Similarweb has expanded its partnership with Perplexity to integrate its digital data into Perplexity's AI-native workflows. This integration allows users to access market, consumer behavior, and competitive intelligence data directly within the Perplexity environment, enhancing research, marketing analysis, and strategic decision-making capabilities.

Product

Similarweb integrates its market-intelligence data into Perplexity's AI ...

Similarweb has integrated its digital market-intelligence data into Perplexity's AI agent platform, enabling businesses to incorporate Similarweb's market, consumer-behavior, and competitive data into their AI-driven business workflows. This integration supports Similarweb's strategy of embedding its data within AI tools, enhancing the AI's output with real-world digital intelligence.

Product

Similarweb Expands Partnership With Perplexity To Embed Digital Market ...

Similarweb has expanded its integration with Perplexity, embedding its digital data into Perplexity's AI-native workflows. This allows businesses to access market and consumer intelligence directly within Perplexity's environment, enhancing research and strategic decision-making. The integration includes Similarweb's MCP connector, supporting AI-powered workflows across various business functions.

Similarweb LTD Profile

Company Name

Similarweb LTD

Company Website

https://www.similarweb.com/

Year Founded

2007

HQ Location

Derech Menachem Begin 121, Tel Aviv-Yafo, 6701203, Israel

Employees

251-500

Social

Financials

SERIES F