Sugar CRM Overview

SugarCRM is the #1 rated CRM platform, helping businesses create lifelong customers through intelligent tools. A demo can be requested to see how the platform handles the work.

Use Cases

Customers recommend Sales Document Management, Engagement Management, Workflow Management, as the business use cases that they have been most satisfied with while using Sugar CRM.

Other use cases:

  • Contact List Management
  • Helpdesk Management
  • Lead Tracking
  • Communication Management
  • Collaboration
  • Lead Management
  • Generation Of New Leads
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Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using Sugar CRM.

Other priorities:

  • Increase Sales & Revenue
  • Scale Best Practices
  • Improve ROI
  • Enter New Markets Internationally Or Locally
  • Improve Efficiency
  • Grow Market Share
  • Improve Internal Communications
  • Improve Stakeholder Relations
  • Launch New Products
  • Build Brand Awareness
  • Manage Risk
  • Shorten Ramp Up Time
  • Improve Digital And Social Presence
  • Improve Visibility
  • Increase Customer Life Time Value
  • Improve Brand Engagement
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Sugar CRM Use-Cases and Business Priorities: Customer Satisfaction Data

Sugar CRM works with different mediums / channels such as Mobile. Offline. and E-Mail.

Sugar CRM's features include Dashboard, Recording, Personalization, etc. and Sugar CRM support capabilities include Chat Support, AI Powered, Phone Support, etc. also Sugar CRM analytics capabilities include Analytics, and Custom Reports.

Reviews

"The number one item on our list was user experience. CRM is one of those business processes that you want people to adopt but they don’t have to; they can still get their job done without it. We felt like that was one of the major differentiators be...tween Sugar and other platforms." - CHRISTOPHER POLAND

Sugar CRM, Less Annoying CRM, Teamgate CRM, Formstack Documents, ClickUp, etc., all belong to a category of solutions that help CRM. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Sugar CRM

Top Industries

  • Information Technology and Services
  • Financial Services
  • Manufacturing

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Sugar CRM is popular in Information Technology And Services, Financial Services, and Manufacturing and is widely used by Small Business, Mid Market, and Enterprise.

Comprehensive Insights on Sugar CRM Use Cases

What benefits does Sugar CRM offer for Sales Document Management?

What benefits does Sugar CRM offer for Engagement Management?

How does Sugar CRM facilitate Workflow Management?

Why is Sugar CRM the best choice for Contact List Management?

Why is Sugar CRM the best choice for Helpdesk Management?

69+ more Business Use Cases

18 buyers and buying teams have used Cuspera to assess how well Sugar CRM solved their CRM needs. Cuspera uses 5210 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific CRM needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Sugar CRM testimonial

CHRISTOPHER POLAND

IT DIRECTOR

Tyson
The number one item on our list was user experience. CRM is one of those business processes that you want people to adopt but they don’t have to; they can still get their job done without it. We felt like that was one of the major differentiators between Sugar and other platforms. Testimonial By CHRISTOPHER POLAND
Sugar CRM testimonial

ROBERT AMPER

UNIFIN
The customer journey changed a lot for us with Sugar. Now we can react faster. Testimonial By ROBERT AMPER
Sugar CRM testimonial

Barry Myers

Marketing Manager

Strongwell
Sending personalized emails through Sugar Market generated a quote request for a $30,000 project on day one. Results like that confirm we’ve made the right choice. Testimonial By Barry Myers
CUSTOMERS TESTIMONIALS
Sugar CRM testimonial

CHRISTOPHER POLAND

IT DIRECTOR

Tyson
The number one item on our list was user experience. CRM is one of those business processes that you want people to adopt but they don’t have to; they can still get their job done without it. We felt like that was one of the major differentiators between Sugar and other platforms. Testimonial By CHRISTOPHER POLAND
Sugar CRM testimonial

ROBERT AMPER

UNIFIN
The customer journey changed a lot for us with Sugar. Now we can react faster. Testimonial By ROBERT AMPER
Sugar CRM testimonial

Barry Myers

Marketing Manager

Strongwell
Sending personalized emails through Sugar Market generated a quote request for a $30,000 project on day one. Results like that confirm we’ve made the right choice. Testimonial By Barry Myers

Case Studies

Manufacturing

CASE STUDY Kreato

Sugar Sell helped Kreato move from Excel to a structured CRM. The team gained access to business intelligence and sales insights. They improved their sales process and could profile customers better.... Kreato achieved 100% client coverage and identified 8,800 opportunities. The company grew its active client count to almost 1,000.

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Manufacturing

CASE STUDY Anonymous mid-market-sized manufacturing company

SugarCRM helped a mid-market manufacturing company improve data management. The company used Sugar Sell to organize customer engagement. The platform gave them a clear roadmap for targeting key custo...mers. The Director of Sales said it helped them decide which customers should be primary targets. This led to better customer engagement and more focused sales efforts.

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Design

CASE STUDY Bjarke Ingels Group (BIG)

Sugar Enterprise helped Bjarke Ingels Group (BIG) centralize contact and project data. BIG needed a single platform to manage contacts and projects and drive user adoption. The solution was Sugar Ent...erprise, hosted on-premise, customized for visual workflows and color-coding. BIG saved costs by restructuring databases early and saved time with new workflows. Teams now access color-keyed data and share information easily. User adoption improved, and BIG plans to expand Sugar’s use for more insights.

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Manufacturing

CASE STUDY Materion

SugarCRM helped Materion replace its slow, outdated CRM. The old system was hard to use and only half the sales team used it. SugarCRM gave Materion easy dashboards, real-time data, and strong mobile... access. The rollout brought the global sales team together and improved teamwork. Materion finished the global CRM rollout in six months and saw strong adoption with a new training program.

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Consumer Goods

CASE STUDY Tetley Harris

SugarCRM helped Tetley Harris, the largest private-label tea packing company in North America, replace outdated spreadsheets with a modern sales platform. The sales team struggled to track leads and ...manage opportunities, missing out on high-potential prospects. After evaluating eight systems, Tetley Harris chose SugarCRM to increase active opportunities, improve database accuracy, and streamline sales processes. As a result, Tetley Harris increased its sales pipeline by 1100%.

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Automotive

CASE STUDY Casabaca Toyota

SugarCRM helped Casabaca Toyota, Ecuador’s largest Toyota dealer, modernize its customer engagement. The dealership used SugarCRM to connect digital and physical sales funnels, pulling data from all ...sources. Marketing now sends personalized content and nurtures leads. Sales reps have customer insights at their fingertips. Casabaca Toyota converts 3% more leads and builds stronger customer loyalty with the new digital platform.

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Video

SugarCRM: A Better Way to CRM

Video Thumbnail

Frequently Asked Questions(FAQ)

for Sugar CRM

What is Sugar CRM?

SugarCRM is a customer relationship management and marketing automation platform for marketing, sales and services teams to achieve marketing automation and to collaborate across the entire customer lifecycle.

It primarily helps with lead management, inbound marketing, marketing analytics, sales forecasting, quote management and customer journey management. It can be deployed on the cloud or on prem.

It comes with built in automation and analytics.

What is Sugar CRM used for?

Sugar CRM is a CRM Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Sales Document Management, Engagement Management and Workflow Management .

What are the top features of Sugar CRM?

Dashboard, Recording and Personalization are some of the top features of Sugar CRM.

Who uses Sugar CRM?

Sugar CRM is used by Information Technology And Services, Financial Services and Manufacturing among other industries.

What are Sugar CRM alternatives?

Less Annoying CRM, Teamgate CRM, Formstack Documents and ClickUp are popular alternatives for Sugar CRM.

Where is Sugar CRM located?

Sugar CRM is headquartered at 10050 N Wolfe Rd, Cupertino, CA 95014.
lightning

Peers used Sugar CRM for sales document management and engagement management

Sugar CRM Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.23/5 ★

Read Reviews (16)
Analytics

4.70/5 ★

Read Reviews (137)
Custom Reports

3.94/5 ★

Read Reviews (769)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.23/5 ★

Read Reviews (16)
Analytics

4.70/5 ★

Read Reviews (137)
Custom Reports

3.94/5 ★

Read Reviews (769)

Sugar CRM Integrations

Sugar CRM integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export

4.16/5 ★

Read Reviews (310)
Data Import

3.58/5 ★

Read Reviews (655)

Few API Integrations for Sugar CRM

Wistia

4.67 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Velocify

4.33 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

?

for Sugar CRM

Overall Risk Meter

Low Medium High

Top Failure Risks for Sugar CRM

SugarCRM Inc News

Customer

Country Fare Foodservice Drives 40 Percent Greater Revenues From Current Customer Base With SugarCRM

Country Fare Foodservice, a leading UK food and beverage wholesaler, has implemented SugarCRMs sales-i solution. This deployment enabled Country Fare to increase revenues by 40% from its current customer base and drive overall company growth by 21%. The sales-i platform supports targeted sales efforts, helping optimize order management and reduce product spoilage in the wholesale food sector.

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Awards

SugarCRM Named a Leader in the Nucleus Research Sales Force Automation Technology ...

SugarCRM has been recognized as a leader in the Nucleus Research Sales Force Automation Technology Value Matrix for 2025.

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Awards

SugarCRM Awarded Gold Stevie Award in the 2025 Sales & Customer Service Awards for ...

SugarCRM received the Gold Stevie Award for CRM Innovation in the 2025 Sales & Customer Service Awards, marking its fourth consecutive year of recognition in this global awards program.

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Awards

SugarCRM named in Constellation ShortList for Midmarket CRM Suites - MarTech Cube

SugarCRM has been recognized in the Constellation ShortList for Midmarket CRM Suites, highlighting its position in the CRM market.

Read more →

SugarCRM Inc Profile

Company Name

SugarCRM Inc

Company Website

https://www.sugarcrm.com/

Year Founded

2004

HQ Location

10050 N Wolfe Rd, Cupertino, CA 95014

Employees

501-1000

Social

Facebook Linkedin Twitter

Financials

PRIVATE