Product Business Settings

Sugar CRM is popular in Information Technology And Services, Financial Services, and Manufacturing industries and is widely used by Small Business, Mid Market, and Enterprise.

Sugar CRM Product Overview

SugarCRM is the #1 rated CRM platform, helping businesses create lifelong customers through intelligent tools. A demo can be requested to see how the platform handles the work.

How satisfied the customers are with Sugar CRM use-cases

Reviews

"The best combination of features and functionality, and customizability we’ve found in the market." - Peter Tew
"Sending personalized emails through Sugar Market generated a quote request for a $30,000 project on day one. Results like that confirm we’ve made the right choice." - Barry Myers

Sugar CRM Customer Insights, Testimonials and Case Studies

How can Sugar CRM enhance your Sales Document Management process?

How efficiently Does Sugar CRM manage your Engagement Management?

What solutions does Sugar CRM provide for Workflow Management?

How efficiently Does Sugar CRM manage your Contact List Management?

How does Sugar CRM facilitate Helpdesk Management?

What is Sugar CRM?

SugarCRM is a customer relationship management and marketing automation platform for marketing, sales and services teams to achieve marketing automation and to collaborate across the entire customer lifecycle.

It primarily helps with lead management, inbound marketing, marketing analytics, sales forecasting, quote management and customer journey management. It can be deployed on the cloud or on prem.

It comes with built in automation and analytics.

What is Sugar CRM used for?

Sugar CRM is a CRM Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Sales Document Management, Engagement Management and Workflow Management .

What are the top features of Sugar CRM?

Dashboard, Recording and Personalization are some of the top features of Sugar CRM.

Who uses Sugar CRM?

Sugar CRM is used by Information Technology And Services, Financial Services and Manufacturing among other industries.

What are Sugar CRM alternatives?

Less Annoying CRM, Teamgate CRM, Formstack Documents and ClickUp are popular alternatives for Sugar CRM.

Where is Sugar CRM located?

Sugar CRM is headquartered at 10050 N Wolfe Rd, Cupertino, CA 95014.

18 buyers and buying teams have used Cuspera to assess how well Sugar CRM solved their CRM needs. Cuspera uses 5210 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific CRM needs.

CUSTOMERS TESTIMONIALS
Sugar CRM testimonial

Peter Tew

Backcountry
The best combination of features and functionality, and customizability we’ve found in the market. Testimonial By Peter Tew
Sugar CRM testimonial

Barry Myers

Marketing Manager

Strongwell
Sending personalized emails through Sugar Market generated a quote request for a $30,000 project on day one. Results like that confirm we’ve made the right choice. Testimonial By Barry Myers
Sugar CRM testimonial

ROBERT AMPER

UNIFIN
The customer journey changed a lot for us with Sugar. Now we can react faster. Testimonial By ROBERT AMPER
CUSTOMERS TESTIMONIALS
Sugar CRM testimonial

Peter Tew

Backcountry
The best combination of features and functionality, and customizability we’ve found in the market. Testimonial By Peter Tew
Sugar CRM testimonial

Barry Myers

Marketing Manager

Strongwell
Sending personalized emails through Sugar Market generated a quote request for a $30,000 project on day one. Results like that confirm we’ve made the right choice. Testimonial By Barry Myers
Sugar CRM testimonial

ROBERT AMPER

UNIFIN
The customer journey changed a lot for us with Sugar. Now we can react faster. Testimonial By ROBERT AMPER
 

SugarCRM Helps Chemical Manufacturer Align Global Sales, Marketing Operations

CHT Group, a chemical manufacturer, has adopted SugarCRM's suite of CRM products to streamline and unify its global sales and marketing operations. This deployment enhances sales efficiency by provid...ing a centralized view of the opportunity pipeline and a 360-degree customer view, improving collaboration and decision-making across its 27 subsidiaries worldwide.

Read on →
 

ESAF Small Finance Bank Selects SugarCRM to Power Customer Relationship Management and Digital Banking for Over 9 Million Indian Customers | SugarCRM

ESAF Small Finance Bank has chosen SugarCRM to enhance its customer relationship management and digital banking services for over 9 million customers. SugarCRM will integrate with more than 15 system...s, providing a unified customer experience engine to support ESAF Bank's digital transformation. The platform will ensure compliance with RBI regulations and improve customer service across various channels.

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Country Fare Foodservice Drives 40 Percent Greater Revenues From Current Customer Base With SugarCRM

Country Fare Foodservice, a leading UK food and beverage wholesaler, has implemented SugarCRMs sales-i solution. This deployment enabled Country Fare to increase revenues by 40% from its current cust...omer base and drive overall company growth by 21%. The sales-i platform supports targeted sales efforts, helping optimize order management and reduce product spoilage in the wholesale food sector.

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New Castle Building Products - Wholesale

Sales-i helped New Castle Building Products recover $100,000 from one reactivated account. The company used sales-i to turn disconnected sales activity into measurable growth. This case shows how sal...es intelligence tools can drive real revenue gains for building materials distributors. The solution enabled better tracking and targeting of sales opportunities. New Castle Building Products saw clear financial results from using sales-i.

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Community Tax - Financial Services - Medium

SugarCRM helped Community Tax automate workflows and integrate data across all departments. The firm now completes 80% of client enrollments the same day, with some closed on the first call. Automati...on cut manual work, reduced staff needs, and improved customer service. Integrated systems let employees handle calls, contracts, and payments from one platform. Community Tax can now scale efficiently and deliver better customer experiences.

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Leading global financial services provider - Financial Services - Very Large

SugarCRM helped a leading global financial services provider serve over 92 million customers in 70+ countries. The company faced challenges with misaligned case management, disparate data, and incomp...lete customer views. SugarCRM provided a single platform to streamline case management and digitize customer communication. The solution improved agent efficiency and customer satisfaction. The company now uses SugarCRM for branches, call centers, and back-end operations.

Read on →

SugarCRM: A Better Way to CRM

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Peers used Sugar CRM for sales document management and engagement management

Sugar CRM Competitors

Sugar CRM Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.23/5 ★

Read Reviews (16)
Analytics

4.70/5 ★

Read Reviews (137)
Custom Reports

3.94/5 ★

Read Reviews (769)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.23/5 ★

Read Reviews (16)
Analytics

4.70/5 ★

Read Reviews (137)
Custom Reports

3.94/5 ★

Read Reviews (769)

Sugar CRM Integrations

Sugar CRM integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export

4.16/5 ★

Read Reviews (310)
Data Import

3.58/5 ★

Read Reviews (655)

Few API Integrations for Sugar CRM

Velocify

4.33 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Wistia

4.67 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

?

for Sugar CRM

Overall Risk Meter

Low Medium High

Top Failure Risks for Sugar CRM

SugarCRM Inc News

Awards
 

SugarCRM Named a Leader in the Nucleus Research Sales Force Automation Technology Value Matrix 2026

SugarCRM has been named a Leader in the Nucleus Research Sales Force Automation Technology Value Matrix 2026, marking its sixth consecutive recognition. This accolade highlights the strengths of Sugar Sell, which integrates AI to provide actionable insights and guidance for sales teams. The platform's unique features include ERP-informed insights and AI-driven recommendations, enhancing sales efficiency and decision-making.

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Executive
 

SugarCRM appoints Maksim Ovsyannikov as Chief Product Officer - IT Brief New Zealand

SugarCRM has appointed Maksim Ovsyannikov as Chief Product Officer to lead global product strategy, emphasizing AI integration in its sales automation platform. Ovsyannikov's extensive experience in enterprise software aims to enhance CRM usability and provide actionable insights for sales teams. This strategic shift focuses on improving revenue intelligence and seller experience, addressing the need for CRM systems to offer more than administrative functions.

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Awards
 

SugarCRM Named a Leader in IDC MarketScape: Worldwide Sales Intelligence 2025 ...

SugarCRM has been named a Leader in the IDC MarketScape: Worldwide Sales Intelligence 2025 Vendor Assessment. This recognition highlights SugarCRM's Precision Selling Platform, which offers real-time sales guidance and predictive analytics to enhance revenue-generating activities. The platform aims to address challenges faced by sales teams, such as targeting the right prospects and managing stalled deals.

Read more →
Executive
 

Maksim Ovsyannikov Appointed Chief Product Officer at SugarCRM to Accelerate Product Strategy and AI Innovation | SugarCRM AU

SugarCRM has appointed Maksim Ovsyannikov as Chief Product Officer to lead its global product strategy, emphasizing AI innovation. Ovsyannikov, with extensive experience in enterprise software, aims to enhance SugarCRM's AI-driven revenue intelligence and seller experience tools. His leadership is expected to drive innovation and precision selling, benefiting SugarCRM's customers in complex, relationship-driven industries.

Read more →

SugarCRM Inc Profile

Company Name

SugarCRM Inc

Company Website

https://www.sugarcrm.com/

Year Founded

2004

HQ Location

10050 N Wolfe Rd, Cupertino, CA 95014

Employees

501-1000

Social

Facebook Linkedin Twitter

Financials

PRIVATE