Sugar CRM Overview

SugarCRM is the #1 rated CRM platform, helping businesses create lifelong customers through intelligent tools. A demo can be requested to see how the platform handles the work.

Use Cases

Customers recommend Sales Document Management, Engagement Management, Workflow Management, as the business use cases that they have been most satisfied with while using Sugar CRM.

Other use cases:

  • Contact List Management
  • Helpdesk Management
  • Lead Tracking
  • Communication Management
  • Collaboration
  • Lead Management
  • Generation Of New Leads
See all use cases See less use cases

Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using Sugar CRM.

Other priorities:

  • Increase Sales & Revenue
  • Scale Best Practices
  • Improve ROI
  • Enter New Markets Internationally Or Locally
  • Improve Efficiency
  • Grow Market Share
  • Improve Internal Communications
  • Improve Stakeholder Relations
  • Launch New Products
  • Build Brand Awareness
  • Manage Risk
  • Shorten Ramp Up Time
  • Improve Digital And Social Presence
  • Improve Visibility
  • Increase Customer Life Time Value
  • Improve Brand Engagement
See all business priorities See less business priorities

Sugar CRM Use-Cases and Business Priorities: Customer Satisfaction Data

Sugar CRM works with different mediums / channels such as Mobile. Offline. and E-Mail.

Sugar CRM's features include Dashboard, Recording, Personalization, etc. and Sugar CRM support capabilities include Chat Support, AI Powered, Phone Support, etc. also Sugar CRM analytics capabilities include Analytics, and Custom Reports.

Reviews

"Sending personalized emails through Sugar Market generated a quote request for a $30,000 project on day one. Results like that confirm we’ve made the right choice." - Barry Myers

Sugar CRM, Less Annoying CRM, Teamgate CRM, Formstack Documents, ClickUp, etc., all belong to a category of solutions that help CRM. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Sugar CRM

Top Industries

  • Information Technology and Services
  • Financial Services
  • Manufacturing

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Sugar CRM is popular in Information Technology And Services, Financial Services, and Manufacturing and is widely used by Small Business, Mid Market, and Enterprise.

Comprehensive Insights on Sugar CRM Use Cases

How does Sugar CRM facilitate Sales Document Management?

What solutions does Sugar CRM provide for Engagement Management?

How can Sugar CRM optimize your Workflow Management Workflow?

How efficiently Does Sugar CRM manage your Contact List Management?

What Are the key features of Sugar CRM for Helpdesk Management?

18 buyers and buying teams have used Cuspera to assess how well Sugar CRM solved their CRM needs. Cuspera uses 5210 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific CRM needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Sugar CRM testimonial

Barry Myers

Marketing Manager

Strongwell
Sending personalized emails through Sugar Market generated a quote request for a $30,000 project on day one. Results like that confirm we’ve made the right choice. Testimonial By Barry Myers
Sugar CRM testimonial

JASON MAHER

VICE PRESIDENT OF SALES

Materion
CRM is only a good tool if you get your employees to use it. Testimonial By JASON MAHER
Sugar CRM testimonial

CHRISTOPHER POLAND

IT DIRECTOR

Tyson
The number one item on our list was user experience. CRM is one of those business processes that you want people to adopt but they don’t have to; they can still get their job done without it. We felt like that was one of the major differentiators between Sugar and other platforms. Testimonial By CHRISTOPHER POLAND
CUSTOMERS TESTIMONIALS
Sugar CRM testimonial

Barry Myers

Marketing Manager

Strongwell
Sending personalized emails through Sugar Market generated a quote request for a $30,000 project on day one. Results like that confirm we’ve made the right choice. Testimonial By Barry Myers
Sugar CRM testimonial

JASON MAHER

VICE PRESIDENT OF SALES

Materion
CRM is only a good tool if you get your employees to use it. Testimonial By JASON MAHER
Sugar CRM testimonial

CHRISTOPHER POLAND

IT DIRECTOR

Tyson
The number one item on our list was user experience. CRM is one of those business processes that you want people to adopt but they don’t have to; they can still get their job done without it. We felt like that was one of the major differentiators between Sugar and other platforms. Testimonial By CHRISTOPHER POLAND

Case Studies

Retail

CASE STUDY Backcountry

SugarCRM helped Backcountry move from task-based work to a customer-focused approach. Backcountry chose SugarCRM for its cost-efficiency, scalability, and personalized sales process. The company went... live with Sugar within two months using in-house developers with no prior CRM experience. SugarCRM made it easy for sales staff to identify customers using millions of data points. Backcountry is now expanding Sugar’s use to support more business needs as they grow.

Read more →
Consumer Goods

CASE STUDY Agriconomie

SugarCRM helped Agriconomie improve customer experience for farmers. Farmers needed price transparency and easy online access to farm products. SugarCRM enabled real-time price information and better... customer data management. Agriconomie customers now save up to 96 hours and 5,000 Euros per year. Between 250,000 and 350,000 users use the platform to order or check prices.

Read more →
Wholesale

CASE STUDY New Castle Building Products

Sales-i helped New Castle Building Products recover $100,000 from one reactivated account. The company used sales-i to turn disconnected sales activity into measurable growth. This case shows how sal...es intelligence tools can drive real revenue gains for building materials distributors. The solution enabled better tracking and targeting of sales opportunities. New Castle Building Products saw clear financial results from using sales-i.

Read more →
Non-Profit Organization Management

CASE STUDY Barnardos Australia

SugarCRM helped Barnardos Australia bring data from nine systems into one platform. Staff can now access client histories and track program outcomes easily. Real-time insights give a full view of chi...ld and family needs. Reporting is faster, making compliance and funding easier. Families can access their own information and engage in care.

Read more →
Construction

CASE STUDY American Specialties

Sugar Enterprise helped American Specialties launch its first CRM for 65 independent sellers. The company integrated lead generation, business intelligence, and proximity mapping. They achieved 100 p...ercent user adoption. Sales teams now have a real-time pipeline and data-driven insights. Financial forecasting is more trustworthy. Sellers want to use Sugar for other manufacturers too.

Read more →
Automotive

CASE STUDY Casabaca Toyota

SugarCRM helped Casabaca Toyota, Ecuador’s largest Toyota dealer, modernize its customer experience. The company used SugarCRM to connect digital and physical sales, pulling data from all sources. Ma...rketing now sends personalized content and nurtures leads. Sales reps have insights at their fingertips. Casabaca Toyota converts 3% more leads and builds stronger customer loyalty. The platform supports new digital solutions and better community service.

Read more →

Video

SugarCRM: A Better Way to CRM

Video Thumbnail

Frequently Asked Questions(FAQ)

for Sugar CRM

What is Sugar CRM?

SugarCRM is a customer relationship management and marketing automation platform for marketing, sales and services teams to achieve marketing automation and to collaborate across the entire customer lifecycle.

It primarily helps with lead management, inbound marketing, marketing analytics, sales forecasting, quote management and customer journey management. It can be deployed on the cloud or on prem.

It comes with built in automation and analytics.

What is Sugar CRM used for?

Sugar CRM is a CRM Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Sales Document Management, Engagement Management and Workflow Management .

What are the top features of Sugar CRM?

Dashboard, Recording and Personalization are some of the top features of Sugar CRM.

Who uses Sugar CRM?

Sugar CRM is used by Information Technology And Services, Financial Services and Manufacturing among other industries.

What are Sugar CRM alternatives?

Less Annoying CRM, Teamgate CRM, Formstack Documents and ClickUp are popular alternatives for Sugar CRM.

Where is Sugar CRM located?

Sugar CRM is headquartered at 10050 N Wolfe Rd, Cupertino, CA 95014.
lightning

Peers used Sugar CRM for sales document management and engagement management

Sugar CRM Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.23/5 ★

Read Reviews (16)
Analytics

4.70/5 ★

Read Reviews (137)
Custom Reports

3.94/5 ★

Read Reviews (769)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.23/5 ★

Read Reviews (16)
Analytics

4.70/5 ★

Read Reviews (137)
Custom Reports

3.94/5 ★

Read Reviews (769)

Sugar CRM Integrations

Sugar CRM integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export

4.16/5 ★

Read Reviews (310)
Data Import

3.58/5 ★

Read Reviews (655)

Few API Integrations for Sugar CRM

Velocify

4.33 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Wistia

4.67 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

?

for Sugar CRM

Overall Risk Meter

Low Medium High

Top Failure Risks for Sugar CRM

SugarCRM Inc News

Awards

SugarCRM Named to Constellation ShortList for Top Midmarket CRM Suites

SugarCRM has been named to the Constellation ShortList for Midmarket CRM Suites in Q3 2025, recognizing its AI-powered CRM platform's strengths. The platform includes Sugar Sell, sales-i, Market, and Serve, which unify sales, marketing, and service functions. This accolade highlights SugarCRM's role in providing solutions that enhance productivity and effectiveness in customer relationship management.

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Customer

ESAF Small Finance Bank Selects SugarCRM to Power Customer Relationship Management and Digital Banking for Over 9 Million Indian Customers | SugarCRM

ESAF Small Finance Bank has chosen SugarCRM to enhance its customer relationship management and digital banking services for over 9 million customers. SugarCRM will integrate with more than 15 systems, providing a unified customer experience engine to support ESAF Bank's digital transformation. The platform will ensure compliance with RBI regulations and improve customer service across various channels.

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Customer

Country Fare Foodservice Drives 40 Percent Greater Revenues From Current Customer Base With SugarCRM

Country Fare Foodservice, a leading UK food and beverage wholesaler, has implemented SugarCRMs sales-i solution. This deployment enabled Country Fare to increase revenues by 40% from its current customer base and drive overall company growth by 21%. The sales-i platform supports targeted sales efforts, helping optimize order management and reduce product spoilage in the wholesale food sector.

Read more →
Awards

SugarCRM Named a Leader in the Nucleus Research Sales Force Automation Technology ...

SugarCRM has been recognized as a leader in the Nucleus Research Sales Force Automation Technology Value Matrix for 2025.

Read more →

SugarCRM Inc Profile

Company Name

SugarCRM Inc

Company Website

https://www.sugarcrm.com/

Year Founded

2004

HQ Location

10050 N Wolfe Rd, Cupertino, CA 95014

Employees

501-1000

Social

Facebook Linkedin Twitter

Financials

PRIVATE