Sugar CRM Overview

SugarCRM is the #1 rated CRM platform, helping businesses create lifelong customers through intelligent tools. A demo can be requested to see how the platform handles the work.

Use Cases

Customers recommend Sales Document Management, Engagement Management, Workflow Management, as the business use cases that they have been most satisfied with while using Sugar CRM.

Other use cases:

  • Contact List Management
  • Helpdesk Management
  • Lead Tracking
  • Communication Management
  • Collaboration
  • Lead Management
  • Generation Of New Leads
See all use cases See less use cases

Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using Sugar CRM.

Other priorities:

  • Increase Sales & Revenue
  • Scale Best Practices
  • Improve ROI
  • Enter New Markets Internationally Or Locally
  • Improve Efficiency
  • Grow Market Share
  • Improve Internal Communications
  • Improve Stakeholder Relations
  • Launch New Products
  • Build Brand Awareness
  • Manage Risk
  • Shorten Ramp Up Time
  • Improve Digital And Social Presence
  • Improve Visibility
  • Increase Customer Life Time Value
  • Improve Brand Engagement
See all business priorities See less business priorities

Sugar CRM Use-Cases and Business Priorities: Customer Satisfaction Data

Sugar CRM works with different mediums / channels such as Mobile. Offline. and E-Mail.

Sugar CRM's features include Dashboard, Recording, Personalization, etc. and Sugar CRM support capabilities include Chat Support, AI Powered, Phone Support, etc. also Sugar CRM analytics capabilities include Analytics, and Custom Reports.

Reviews

"CRM is only a good tool if you get your employees to use it." - JASON MAHER

Sugar CRM, Less Annoying CRM, Teamgate CRM, Formstack Documents, ClickUp, etc., all belong to a category of solutions that help CRM. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Sugar CRM

Top Industries

  • Information Technology and Services
  • Financial Services
  • Manufacturing

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Sugar CRM is popular in Information Technology And Services, Financial Services, and Manufacturing and is widely used by Small Business, Mid Market, and Enterprise.

Comprehensive Insights on Sugar CRM Use Cases

What makes Sugar CRM ideal for Sales Document Management?

What solutions does Sugar CRM provide for Engagement Management?

How can Sugar CRM optimize your Workflow Management Workflow?

How does Sugar CRM address your Contact List Management Challenges?

What solutions does Sugar CRM provide for Helpdesk Management?

18 buyers and buying teams have used Cuspera to assess how well Sugar CRM solved their CRM needs. Cuspera uses 5210 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific CRM needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Sugar CRM testimonial

JASON MAHER

VICE PRESIDENT OF SALES

Materion
CRM is only a good tool if you get your employees to use it. Testimonial By JASON MAHER
Sugar CRM testimonial

ROBERT AMPER

UNIFIN
The customer journey changed a lot for us with Sugar. Now we can react faster. Testimonial By ROBERT AMPER
Sugar CRM testimonial

CHRISTOPHER POLAND

IT DIRECTOR

Tyson
The number one item on our list was user experience. CRM is one of those business processes that you want people to adopt but they don’t have to; they can still get their job done without it. We felt like that was one of the major differentiators between Sugar and other platforms. Testimonial By CHRISTOPHER POLAND
CUSTOMERS TESTIMONIALS
Sugar CRM testimonial

JASON MAHER

VICE PRESIDENT OF SALES

Materion
CRM is only a good tool if you get your employees to use it. Testimonial By JASON MAHER
Sugar CRM testimonial

ROBERT AMPER

UNIFIN
The customer journey changed a lot for us with Sugar. Now we can react faster. Testimonial By ROBERT AMPER
Sugar CRM testimonial

CHRISTOPHER POLAND

IT DIRECTOR

Tyson
The number one item on our list was user experience. CRM is one of those business processes that you want people to adopt but they don’t have to; they can still get their job done without it. We felt like that was one of the major differentiators between Sugar and other platforms. Testimonial By CHRISTOPHER POLAND

Case Studies

Manufacturing

CASE STUDY Creative Foam

SugarCRM helped Creative Foam improve how they engage with customers. The platform gave them a clear roadmap for targeting the right customers. James McAlister, director of sales, said it helped them... know which customers should be primary targets. Creative Foam is a global manufacturer. SugarCRM supported their sales and customer engagement goals.

Read more →
Retail

CASE STUDY Backcountry

SugarCRM helped Backcountry move from task-based work to a customer-focused approach. Backcountry chose SugarCRM for its cost-efficiency, scalability, and personalized sales process. The company went... live with Sugar within two months using in-house developers with no prior CRM experience. SugarCRM made it easy for sales staff to identify customers using millions of data points. Backcountry is now expanding Sugar’s use to support more business needs as they grow.

Read more →
Automotive

CASE STUDY Casabaca Toyota

SugarCRM helped Casabaca Toyota, Ecuador’s largest Toyota dealer, modernize its customer experience. The company used SugarCRM to connect digital and physical sales, pulling data from all sources. Ma...rketing now sends personalized content and nurtures leads. Sales reps have insights at their fingertips. Casabaca Toyota converts 3% more leads and builds stronger customer loyalty. The platform supports new digital solutions and better community service.

Read more →
Wholesale

CASE STUDY New Castle Building Products

Sales-i helped New Castle Building Products recover $100,000 from one reactivated account. The company used sales-i to turn disconnected sales activity into measurable growth. This case shows how sal...es intelligence tools can drive real revenue gains for building materials distributors. The solution enabled better tracking and targeting of sales opportunities. New Castle Building Products saw clear financial results from using sales-i.

Read more →
Non-Profit Organization Management

CASE STUDY Barnardos Australia

SugarCRM helped Barnardos Australia bring data from nine systems into one platform. Staff can now access client histories and track program outcomes easily. Real-time insights give a full view of chi...ld and family needs. Reporting is faster, making compliance and funding easier. Families can access their own information and engage in care.

Read more →
Construction

CASE STUDY American Specialties

Sugar Enterprise helped American Specialties launch its first CRM for 65 independent sellers. The company integrated lead generation, business intelligence, and proximity mapping. They achieved 100 p...ercent user adoption. Sales teams now have a real-time pipeline and data-driven insights. Financial forecasting is more trustworthy. Sellers want to use Sugar for other manufacturers too.

Read more →

Video

SugarCRM: A Better Way to CRM

Video Thumbnail

Frequently Asked Questions(FAQ)

for Sugar CRM

What is Sugar CRM?

SugarCRM is a customer relationship management and marketing automation platform for marketing, sales and services teams to achieve marketing automation and to collaborate across the entire customer lifecycle.

It primarily helps with lead management, inbound marketing, marketing analytics, sales forecasting, quote management and customer journey management. It can be deployed on the cloud or on prem.

It comes with built in automation and analytics.

What is Sugar CRM used for?

Sugar CRM is a CRM Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Sales Document Management, Engagement Management and Workflow Management .

What are the top features of Sugar CRM?

Dashboard, Recording and Personalization are some of the top features of Sugar CRM.

Who uses Sugar CRM?

Sugar CRM is used by Information Technology And Services, Financial Services and Manufacturing among other industries.

What are Sugar CRM alternatives?

Less Annoying CRM, Teamgate CRM, Formstack Documents and ClickUp are popular alternatives for Sugar CRM.

Where is Sugar CRM located?

Sugar CRM is headquartered at 10050 N Wolfe Rd, Cupertino, CA 95014.
lightning

Peers used Sugar CRM for sales document management and engagement management

Sugar CRM Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.23/5 ★

Read Reviews (16)
Analytics

4.70/5 ★

Read Reviews (137)
Custom Reports

3.94/5 ★

Read Reviews (769)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.23/5 ★

Read Reviews (16)
Analytics

4.70/5 ★

Read Reviews (137)
Custom Reports

3.94/5 ★

Read Reviews (769)

Sugar CRM Integrations

Sugar CRM integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export

4.16/5 ★

Read Reviews (310)
Data Import

3.58/5 ★

Read Reviews (655)

Few API Integrations for Sugar CRM

Velocify

4.33 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Wistia

4.67 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

?

for Sugar CRM

Overall Risk Meter

Low Medium High

Top Failure Risks for Sugar CRM

SugarCRM Inc News

Awards

SugarCRM Named a Leader in IDC MarketScape: Worldwide Sales Intelligence 2025 ...

SugarCRM has been named a Leader in the IDC MarketScape: Worldwide Sales Intelligence 2025 Vendor Assessment. This recognition highlights SugarCRM's Precision Selling Platform, which offers real-time sales guidance and predictive analytics to enhance revenue-generating activities. The platform aims to address challenges faced by sales teams, such as targeting the right prospects and managing stalled deals.

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Executive

SugarCRM appoints Maksim Ovsyannikov as Chief Product Officer - IT Brief New Zealand

SugarCRM has appointed Maksim Ovsyannikov as Chief Product Officer to lead global product strategy, emphasizing AI integration in its sales automation platform. Ovsyannikov's extensive experience in enterprise software aims to enhance CRM usability and provide actionable insights for sales teams. This strategic shift focuses on improving revenue intelligence and seller experience, addressing the need for CRM systems to offer more than administrative functions.

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Awards

SugarCRM Recognized as a Leading Software Solution in the 2025 Manufacturing Supplier Innovation Awards

SugarCRM has been shortlisted for the 2025 Manufacturing Supplier Innovation Awards in the category of Most Innovative Solution for Managing Supplier Relations and Collaboration. This recognition highlights SugarCRM's AI-driven platform designed to enhance seller productivity and support manufacturers in managing complex supply chains and customer demands.

Read more →
Customer

SugarCRM Helps Chemical Manufacturer Align Global Sales, Marketing Operations

CHT Group, a chemical manufacturer, has adopted SugarCRM's suite of CRM products to streamline and unify its global sales and marketing operations. This deployment enhances sales efficiency by providing a centralized view of the opportunity pipeline and a 360-degree customer view, improving collaboration and decision-making across its 27 subsidiaries worldwide.

Read more →

SugarCRM Inc Profile

Company Name

SugarCRM Inc

Company Website

https://www.sugarcrm.com/

Year Founded

2004

HQ Location

10050 N Wolfe Rd, Cupertino, CA 95014

Employees

501-1000

Social

Facebook Linkedin Twitter

Financials

PRIVATE