Airtable: Use-Cases, Insights and Reviews | 2025 Cuspera

Name: Airtable
Brand: Airtable
Rating: 4.67 (13821 reviews)

4.67 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

(13821)

Part spreadsheet, part database, and entirely flexible, teams use Airtable to organize their work, their way.

Airtable Overview

Airtable is a low-code platform for building next-gen apps. It operationalizes critical data and reimagines workflows with AI.

Use Cases

Customers recommend Collaboration, Workflow Management, Content Management, as the business use cases that they have been most satisfied with while using Airtable.

Other use cases:

Social Media Management
Communication Management
Contact List Management
Engagement Management
Campaign Management
Event Management
Sales Document Management

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Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using Airtable.

Other priorities:

Improve Internal Communications
Launch New Products
Increase Sales & Revenue
Scale Best Practices
Grow Market Share
Enter New Markets Internationally Or Locally
Improve Digital And Social Presence
Improve Stakeholder Relations
Improve Visibility
Improve ROI
Improve Efficiency
Shorten Ramp Up Time
Build Brand Awareness
Improve Consistency
Improve Brand Engagement

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Airtable Use-Cases and Business Priorities: Customer Satisfaction Data

Airtable works with different mediums / channels such as Social Media.

Airtable's features include Recording, Templates, Personalization, etc. and Airtable support capabilities include Chat Support, Email Support, Phone Support, etc. also Airtable analytics capabilities include Analytics, and Custom Reports.

Reviews

"Airtable has actually given us visibility into the data to understand where our time is best spent." - Rose Serafini

Airtable, Trello, Asana, Wrike, Adobe Workfront, etc., all belong to a category of solutions that help Project Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Airtable

Top Industries

Non-Profit Organization Management
Education
Computer Software

Popular in

Small Business
Mid Market
Enterprise

Airtable is popular in Non-Profit Organization Management, Education, and Computer Software and is widely used by Small Business, Mid Market, and Enterprise.

Comprehensive Insights on Airtable Use Cases

What solutions does Airtable provide for Collaboration?

Airtable offers several methods for collaboration, enabling multiple users to work together on shared databases. Users can add collaborators to databases, share links for real-time access, and receive notifications about changes. Airtable's collaboration features are limited by the need for paid plans for certain customizations and the default billing for additional collaborators.

"...We are able to work from different sites and collaborate on data collection or analysis...." Peer review by Ian Stanley Posadas, Founding Initiative Director, LGBTQ Connection, On The Move

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How can Airtable enhance your Workflow Management process?

Airtable enables users to customize and manage workflows with flexible features. It centralizes several processes and integrates with third-party software. The platform's functionality is limited on mobile devices, which may hinder certain workflow options.

"...I'm in video production and it's nice to have one place where I can store everything from budgets, production calendars, gear lists, crew surveys for meals, collaborative post production workflow etc ...." Peer review by Jemma B., Video Editor, Computer Software

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How can Airtable enhance your Content Management process?

Airtable offers content management capabilities through its user-friendly spreadsheet-like interface, enabling collaboration and organization of content within shared databases. The platform facilitates real-time editing and content sharing, including media uploads. Non-paying users have limited flexibility, and reporting functionality is basic.

"...Easy to share documents with both team members and outside contacts, such as board members and volunteers, to assign and keep track of tasks related to the various programs, events, and exhibits we host...." Peer review by Max Stevenson, Director of Exhibitions and Programming, Norway House MN

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How can Airtable optimize your Social Media Management Workflow?

Airtable facilitates social media management by organizing and scheduling social media posts. Users can manage aspects such as platform, caption, hashtags, target audience, image, posting date, event date, and links within the platform. The platform enables seamless communication between team members involved in social media management. Airtable's limitations include a lack of advanced analytics and reporting features similar to Microsoft Excel.

"...We manage our social media calendar, general calendar, and list of events in Airtable...." Peer review by John Whelan, Consultant, John Whelan Consulting

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How does Airtable address your Communication Management Challenges?

Airtable facilitates communication management through features such as content calendar planning and publishing, campaign reporting, and the ability to publish calendars to the web. It allows users to manage large complex communication plans, track editorial flow, and aggregate data. Airtable has limitations in its lack of certain standard features, including rich text field type and limited styling options for published views.

"...Airtable is something like a database combined with Excel, and it has similar capabilities, like Google Forms, where I can create a customized form and publish it on a website for others to fill in...." Peer review by Manager in Information Technology

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73+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Airtable solved their Project Management needs. Cuspera uses 13821 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Project Management needs.

Customer Testimonials

CUSTOMERS	TESTIMONIALS
Rose Serafini Senior Solutions Architect Zendesk	Airtable has actually given us visibility into the data to understand where our time is best spent. Testimonial By Rose Serafini
Jolie Greenstone Creative Operations Director Hearst	We've already seen benefits from this, which has been really exciting. We've been able to advocate for additional support to improve the bandwidth of our teams. Testimonial By Jolie Greenstone
Lindsey Puccio Product Manager Equinox	I’ve grown so much at this company because of Airtable. I definitely wouldn't have the same growth if it weren't for this ecosystem. Testimonial By Lindsey Puccio

CUSTOMERS	TESTIMONIALS
Rose Serafini Senior Solutions Architect Zendesk	Airtable has actually given us visibility into the data to understand where our time is best spent. Testimonial By Rose Serafini
Jolie Greenstone Creative Operations Director Hearst	We've already seen benefits from this, which has been really exciting. We've been able to advocate for additional support to improve the bandwidth of our teams. Testimonial By Jolie Greenstone
Lindsey Puccio Product Manager Equinox	I’ve grown so much at this company because of Airtable. I definitely wouldn't have the same growth if it weren't for this ecosystem. Testimonial By Lindsey Puccio

Case Studies

COMPANY	INDUSTRY	CASE STUDIES
Equinox Health, Wellness and Fitness	Health, Wellness and Fitness	Case Study Equinox How Equinox publishes content 400% faster with Airtable Read More
Zendesk Computer Software	Computer Software	Case Study Zendesk How Zendesk built an Airtable app that supports start-ups Read More
Zendesk Computer Software	Computer Software	Case Study Zendesk How Zendesk built an Airtable app that supports start-ups Read More

Video

Airtable app quick start walkthrough

Frequently Asked Questions(FAQ)

for Airtable

What is Airtable?

Airtable is a cloud-based collaboration tool that leverages the features of database and applies to a spreadsheet. It is primarily used by the developers and project management teams to organize data, collaborate and build custom applications without the requirement to code.

Some of the features offered by this platform include file attachments, calendars, kanban card stacks, Content management, content marketing, CRM, database management, digital asset management, lead management, product management, real estate CRM, task management, and workflow management.

Airtable offers integration with applications like Dropbox, Evernote, Box and Google Drive. It facilitates creation of a database, defining of column types, addition of new records, linking of tables and publishing. The tool tracks changes made by different users and also provides a chat facility to help users communicate while working on the tables.

What is Airtable used for?

Airtable is a Project Management Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Collaboration, Workflow Management and Content Management .