Airtable: Use-Cases, Insights and Reviews | 2025 Cuspera

Name: Airtable
Brand: Airtable
Rating: 4.67 (13821 reviews)

4.67 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

(13821)

Part spreadsheet, part database, and entirely flexible, teams use Airtable to organize their work, their way.

Airtable Overview

Airtable is a low-code platform for building next-gen apps. It operationalizes critical data and reimagines workflows with AI.

Use Cases

Customers recommend Collaboration, Workflow Management, Content Management, as the business use cases that they have been most satisfied with while using Airtable.

Other use cases:

Social Media Management
Communication Management
Contact List Management
Engagement Management
Campaign Management
Event Management
Sales Document Management

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Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using Airtable.

Other priorities:

Improve Internal Communications
Launch New Products
Increase Sales & Revenue
Scale Best Practices
Grow Market Share
Enter New Markets Internationally Or Locally
Improve Digital And Social Presence
Improve Stakeholder Relations
Improve Visibility
Improve ROI
Improve Efficiency
Shorten Ramp Up Time
Build Brand Awareness
Improve Consistency
Improve Brand Engagement

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Airtable Use-Cases and Business Priorities: Customer Satisfaction Data

Airtable works with different mediums / channels such as Social Media.

Airtable's features include Recording, Templates, Personalization, etc. and Airtable support capabilities include Chat Support, Email Support, Phone Support, etc. also Airtable analytics capabilities include Analytics, and Custom Reports.

Reviews

"I knew we needed Airtable. I knew the volume of photography I was up against and the scale we were up against." - Korin Thorig

Airtable, Trello, Asana, Wrike, Adobe Workfront, etc., all belong to a category of solutions that help Project Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Airtable

Top Industries

Non-Profit Organization Management
Education
Computer Software

Popular in

Small Business
Mid Market
Enterprise

Airtable is popular in Non-Profit Organization Management, Education, and Computer Software and is widely used by Small Business, Mid Market, and Enterprise.

Comprehensive Insights on Airtable Use Cases

What solutions does Airtable provide for Collaboration?

Airtable offers several methods for collaboration, enabling multiple users to work together on shared databases. Users can add collaborators to databases, share links for real-time access, and receive notifications about changes. Airtable's collaboration features are limited by the need for paid plans for certain customizations and the default billing for additional collaborators.

"...Airtable seems particularly useful for managing semi-complex data sets quickly and efficiently while collaborating with others...." Peer review by Jeremy Wade, Founding Director, Jindal Centre for Social Innovation + Entrepreneurship

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How does Airtable address your Workflow Management Challenges?

Airtable enables users to customize and manage workflows with flexible features. It centralizes several processes and integrates with third-party software. The platform's functionality is limited on mobile devices, which may hinder certain workflow options.

"...We use it to make assets databases for our game production creation, pipeline and workflows...." Peer review by Raphael Sanguinete, Sócio-fundador e Produtor Executivo, Rebuliço

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What makes Airtable ideal for Content Management?

Airtable offers content management capabilities through its user-friendly spreadsheet-like interface, enabling collaboration and organization of content within shared databases. The platform facilitates real-time editing and content sharing, including media uploads. Non-paying users have limited flexibility, and reporting functionality is basic.

"...We use Airtable to create monthly content calendars, plan media placements and more...." Peer review by Amber L., Partner, Marketing and Advertising

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What benefits does Airtable offer for Social Media Management?

Airtable facilitates social media management by organizing and scheduling social media posts. Users can manage aspects such as platform, caption, hashtags, target audience, image, posting date, event date, and links within the platform. The platform enables seamless communication between team members involved in social media management. Airtable's limitations include a lack of advanced analytics and reporting features similar to Microsoft Excel.

"...Makes end of month reporting easy for us since we upload all social media posts so it's simple to go back and find a specific post to pull analytics for...." Peer review by User

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How does Airtable address your Communication Management Challenges?

Airtable facilitates communication management through features such as content calendar planning and publishing, campaign reporting, and the ability to publish calendars to the web. It allows users to manage large complex communication plans, track editorial flow, and aggregate data. Airtable has limitations in its lack of certain standard features, including rich text field type and limited styling options for published views.

"...Airtable is being used by the Office of Admissions to manage our communication plan...." Peer review by Erica Johnson, Associate Vice President for Admissions, Lewis & Clark College

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73+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Airtable solved their Project Management needs. Cuspera uses 13821 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Project Management needs.

Customer Testimonials

CUSTOMERS	TESTIMONIALS
Korin Thorig VP of Creative Operations West Elm	I knew we needed Airtable. I knew the volume of photography I was up against and the scale we were up against. Testimonial By Korin Thorig
Juan Flores Program Manager GitHub	Before, we had a living spreadsheet. But when we tried to analyze the data that we had, we had to run a lot of different scripts; we had to clean a lot of data, and the whole process took two weeks. Testimonial By Juan Flores
Lindsey Puccio Product Manager Equinox	I’ve grown so much at this company because of Airtable. I definitely wouldn't have the same growth if it weren't for this ecosystem. Testimonial By Lindsey Puccio

CUSTOMERS	TESTIMONIALS
Korin Thorig VP of Creative Operations West Elm	I knew we needed Airtable. I knew the volume of photography I was up against and the scale we were up against. Testimonial By Korin Thorig
Juan Flores Program Manager GitHub	Before, we had a living spreadsheet. But when we tried to analyze the data that we had, we had to run a lot of different scripts; we had to clean a lot of data, and the whole process took two weeks. Testimonial By Juan Flores
Lindsey Puccio Product Manager Equinox	I’ve grown so much at this company because of Airtable. I definitely wouldn't have the same growth if it weren't for this ecosystem. Testimonial By Lindsey Puccio

Case Studies

COMPANY	INDUSTRY	CASE STUDIES
Equinox Health, Wellness and Fitness	Health, Wellness and Fitness	Case Study Equinox How Equinox publishes content 400% faster with Airtable Read More
Hearst Media Production	Media Production	Case Study Hearst How HearstMade Evolved its Operations with Airtable Read More
Hearst Media Production	Media Production	Case Study Hearst How HearstMade Evolved its Operations with Airtable Read More

Video

Airtable app quick start walkthrough

Frequently Asked Questions(FAQ)

for Airtable

What is Airtable?

Airtable is a cloud-based collaboration tool that leverages the features of database and applies to a spreadsheet. It is primarily used by the developers and project management teams to organize data, collaborate and build custom applications without the requirement to code.

Some of the features offered by this platform include file attachments, calendars, kanban card stacks, Content management, content marketing, CRM, database management, digital asset management, lead management, product management, real estate CRM, task management, and workflow management.

Airtable offers integration with applications like Dropbox, Evernote, Box and Google Drive. It facilitates creation of a database, defining of column types, addition of new records, linking of tables and publishing. The tool tracks changes made by different users and also provides a chat facility to help users communicate while working on the tables.

What is Airtable used for?

Airtable is a Project Management Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Collaboration, Workflow Management and Content Management .