Alida Overview

Alida transforms customer feedback into actionable insights by centering community engagement in market and experience research. Businesses gain deeper understanding of customer needs, enabling the refinement of user experiences and product development. Alida's platform supports testing marketing campaigns and applying real user feedback to drive strategic improvements. This approach not only fosters stronger customer relationships but also informs more effective decision-making, ensuring that products and services align closely with market demands. With Alida, companies can leverage community-driven insights to enhance customer satisfaction and loyalty, ultimately impacting their bottom line positively.

Use Cases

Customers recommend Engaging Conversational Surveys, Collecting Feedback, Advertisement, as the business use cases that they have been most satisfied with while using Alida.

Other use cases:

  • Market Research
  • Product Marketing
  • Generation Of New Leads
  • Collaboration
  • Loyalty Management
  • Communication Management
  • Helpdesk Management
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Business Priorities

Improve Customer Satisfaction and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Alida.

Other priorities:

  • Acquire Customers
  • Improve Brand Engagement
  • Scale Best Practices
  • Build Brand Awareness
  • Improve ROI
  • Improve Product Experience
  • Improve Employee Experience
  • Improve Stakeholder Relations
  • Enter New Markets Internationally Or Locally
  • Grow Market Share
  • Establish Thought Leadership
  • Improve Digital And Social Presence
  • Increase Customer Life Time Value
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Alida Use-Cases and Business Priorities: Customer Satisfaction Data

Alida works with different mediums / channels such as Social Media. Twitter. and Promotions.

Alida's features include Embedded Survey Forms, Personalization, and Dashboard. and Alida support capabilities include 24/7 Support, Chat Support, Phone Support, etc. also Alida analytics capabilities include Analytics, and Custom Reports.

Reviews

"...We use our communities to voice opinions and provide insights to our teams, advertiser, and partners...." Peer review by Jamie L., Entertainment

Alida, SmileBack, SurveyMethods, Medallia Agent Connect, Listen360 Customer Engagement Platform, etc., all belong to a category of solutions that help Customer Feedback Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Alida, a Community-Centered Research Platform, focuses on putting the community at the core of market research. Better customer insights and experiences are delivered through this approach.

Popular Business Setting

for Alida

Top Industries

  • Media Production
  • Research
  • Retail

Popular in

  • Enterprise
  • Large Enterprise
  • Mid Market

Alida is popular in Media Production, Research, and Retail and is widely used by Enterprise, Large Enterprise, and Mid Market.

Comprehensive Insights on Alida Use Cases

How efficiently Does Alida manage your Engaging Conversational Surveys?

Why is Alida the best choice for Collecting Feedback?

How does Alida address your Market Research Challenges?

How efficiently Does Alida manage your Product Marketing?

33+ more Business Use Cases

74 buyers and buying teams have used Cuspera to assess how well Alida solved their Customer Feedback Management needs. Cuspera uses 1063 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Feedback Management needs.

Case Studies

Banking

CASE STUDY Virgin Money UK

Virgin Money UK used Alida to improve their digital banking service. They wanted to reach younger, digital-first customers and needed fast, actionable insights. Alida's digital insight community gave... them a 20% response rate, up from 3%. They reduced research costs by £30k. They saw fewer complaints and a higher relationship NPS. Virgin Money UK could test ideas overnight and quickly improve customer experience.

Hospital & Health Care

CASE STUDY UnityPoint Health

Alida helped UnityPoint Health use its Insiders insight community to gather feedback from patients across nine regions. The goal was to improve customer satisfaction, drive revenue growth, and de-ris...k decisions. The Insiders community, with 1,400 members and a 45%+ response rate, provided local insights for marketing and patient experience. UnityPoint Health de-risked an estimated $7 million in decisions, improved patient satisfaction, and boosted marketing effectiveness.

Entertainment

CASE STUDY tombola

Alida helped tombola, Britain's biggest bingo brand, build a customer insight community called Player Panel. The goal was to boost customer loyalty and brand awareness by listening to player feedback.... tombola used Alida to run live Q&As, test ads, and gather feedback on new app features and promotions. This led to a 7% year-over-year growth in new depositing players, record net gaming revenue in August and October 2023, and £66,000 in cost savings since launching the community.

CASE STUDY Twitter UK

Alida helped Twitter UK use its Twitter Insiders insight community to support advertising clients during the COVID-19 pandemic. Twitter ran two studies per week to understand user feelings and brand ...expectations. Fast insights let account teams share up-to-date data with brands. This improved client perceptions and helped drive advertising revenue over 12 weeks. Twitter became a key resource for brands on how to communicate during uncertain times.

CASE STUDY Warner Bros. Discovery

Alida helped Warner Bros. Discovery build a 40,000-member insight community. WBD used this community to gather feedback from fans and improve their entertainment products. Over 12 years, they ran mor...e than 1,000 studies and created custom sub-communities for targeted research. This approach led to high engagement and fast insights. WBD projects $2 million in research savings for 2023.

Information Technology and Services

CASE STUDY VMware

Alida's Inner Circle digital insight community helps VMware reach hard-to-access B2B customers. VMware uses Inner Circle to get fast feedback from IT decision makers. This feedback improves product i...nnovation, customer satisfaction, and loyalty. VMware saves millions of dollars in annual research costs. Inner Circle played a key role in developing VMware's Skyline support system. VMware builds stronger partnerships with customers and partners through this approach.

Video

Alida Surveys: Creating & Editing Surveys

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Frequently Asked Questions(FAQ)

for Alida

What is Alida?

Alida is a Customer Experience Management and insights platform that empowers brands to collect and action both broad feedback and deep insights from the customers, to make decisions with them. It helps brands understand and act on their customers’ truth to improve customer experience, increase revenue and accelerate innovation.

Alida empowers brands to action customer feedback to constantly foster and deepen brand loyalty and advocacy. Its dynamic survey creator with over 25 different question types and an intuitive analytics interface to help brands drive better business outcomes with broad customer feedback and enables brands to create quick and engaging interactions with their customers to collect feedback or other preference data, drive calls-to-action (CTA), and engage through social media and other digital channels. It also allows to build and stay in touch with a highly engaged digital insight community of the brand’s advocates and provides the most up-to-date information about their community and the ability to monitor key performance indicators in real-time.

What is Alida used for?

Alida is a Customer Feedback Management Software mainly used by its customers to Improve Customer Satisfaction and Increase Sales & Revenue by Engaging Conversational Surveys, Collecting Feedback and Advertisement .

What are the top features of Alida?

Embedded survey forms, Personalization and Dashboard are some of the top features of Alida.

Who uses Alida?

Alida is used by Media Production, Research and Retail among other industries.

What are Alida alternatives?

Where is Alida located?

Alida is headquartered at Vancouver, British Columbia.
lightning

Peers used Alida for Engaging conversational surveys and Collecting feedback

Alida Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Analytics

4.60/5 ★

Read Reviews (300)
Custom Reports

3.96/5 ★

Read Reviews (130)
CAPABILITIES RATINGS AND REVIEWS
Analytics

4.60/5 ★

Read Reviews (300)
Custom Reports

3.96/5 ★

Read Reviews (130)

Software Failure Risk Guidance

?

for Alida

Overall Risk Meter

Low Medium High

Top Failure Risks for Alida

Alida Inc. News

Product

Alida Introduces New Usability Testing Tool to Leading UX Platform

Alida has launched a new usability testing tool within its UX research platform. This addition enables organizations to gather real-time user feedback and optimize digital experiences. The tool strengthens Alidas position in customer experience management by expanding its suite for user research, audience management, and actionable insights.

Alida Inc. Profile

Company Name

Alida Inc.

Company Website

https://www.alida.com/

HQ Location

Vancouver, British Columbia

Employees

501-1000

Social

Financials

SERIES B