Alida Overview

Alida transforms customer feedback into actionable insights by centering community engagement in market and experience research. Businesses gain deeper understanding of customer needs, enabling the refinement of user experiences and product development. Alida's platform supports testing marketing campaigns and applying real user feedback to drive strategic improvements. This approach not only fosters stronger customer relationships but also informs more effective decision-making, ensuring that products and services align closely with market demands. With Alida, companies can leverage community-driven insights to enhance customer satisfaction and loyalty, ultimately impacting their bottom line positively.

Use Cases

Customers recommend Engaging Conversational Surveys, Collecting Feedback, Advertisement, as the business use cases that they have been most satisfied with while using Alida.

Other use cases:

  • Market Research
  • Product Marketing
  • Generation Of New Leads
  • Collaboration
  • Loyalty Management
  • Communication Management
  • Helpdesk Management
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Business Priorities

Improve Customer Satisfaction and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Alida.

Other priorities:

  • Acquire Customers
  • Improve Brand Engagement
  • Scale Best Practices
  • Build Brand Awareness
  • Improve ROI
  • Improve Product Experience
  • Improve Employee Experience
  • Improve Stakeholder Relations
  • Enter New Markets Internationally Or Locally
  • Grow Market Share
  • Establish Thought Leadership
  • Improve Digital And Social Presence
  • Increase Customer Life Time Value
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Alida Use-Cases and Business Priorities: Customer Satisfaction Data

Alida works with different mediums / channels such as Social Media. Twitter. and Promotions.

Alida's features include Embedded Survey Forms, Personalization, and Dashboard. and Alida support capabilities include 24/7 Support, Chat Support, Phone Support, etc. also Alida analytics capabilities include Analytics, and Custom Reports.

Reviews

"...We have had a number of business situations that our online community has helped us refine including advertising recall and website redesign...." Peer review by Rebecca A., Utilities

Alida, SmileBack, SurveyMethods, Medallia Agent Connect, Listen360 Customer Engagement Platform, etc., all belong to a category of solutions that help Customer Feedback Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Alida, a Community-Centered Research Platform, focuses on putting the community at the core of market research. Better customer insights and experiences are delivered through this approach.

Popular Business Setting

for Alida

Top Industries

  • Media Production
  • Research
  • Retail

Popular in

  • Enterprise
  • Large Enterprise
  • Mid Market

Alida is popular in Media Production, Research, and Retail and is widely used by Enterprise, Large Enterprise, and Mid Market.

Comprehensive Insights on Alida Use Cases

How efficiently Does Alida manage your Engaging Conversational Surveys?

How can Alida optimize your Collecting Feedback Workflow?

What solutions does Alida provide for Market Research?

What benefits does Alida offer for Product Marketing?

74 buyers and buying teams have used Cuspera to assess how well Alida solved their Customer Feedback Management needs. Cuspera uses 1063 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Feedback Management needs.

Case Studies

Entertainment

CASE STUDY tombola

Alida's customer experience platform helped tombola, Britain's biggest bingo brand, move from intuition-led to insight-led decisions. The tombola Player Panel, with over 14,000 members, provided feed...back that improved product innovation and marketing. By fixing a slow payment integration, tombola saw a 14% increase in total deposits and a 39% increase in reactivation. Community insights also drove millions in new revenue and supported expansion into new markets. The platform enabled faster delivery of insights for business growth.

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Consumer Goods

CASE STUDY Orveon

Alida helps Orveon, a group of beauty brands, get real-time customer feedback. Orveon uses Alida to test products, improve marketing, and boost loyalty programs. They updated product messaging after ...learning 67% of customers care about 'talc-free' claims. A new foundation launch got 89% positive reviews from community testers. Loyalty reward redemption rates rose by 20 basis points for Laura Mercier and 4 for BareMinerals after site changes.

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CASE STUDY Warner Bros. Discovery

Alida helped Warner Bros. Discovery boost fan engagement using feedback gamification. WBD launched the A-List Community to connect with fans and gather insights for content and product development. T...he team used gamified member tiers and creative recruitment to keep fans active. Standardized processes and a centralized All Access panel made research faster and easier. WBD now gets more insights and supports new global communities with Alida.

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CASE STUDY RTL Netherlands

Alida helped RTL Netherlands build a digital insight community for live viewer feedback. RTL recruited 36,000 community members in three months. Weekly surveys and live on-air polls let RTL gather fa...st insights, with up to 20,000 responses per week. Results appear on TV and online within hours, boosting engagement and brand visibility. The initiative led to 4X expected engagement and expanded RTL's reach across news, articles, and social media.

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Automotive

CASE STUDY Volvo

Alida helped Volvo test a new public charging feature in the Volvo Cars app. Volvo used Alida's customer insight community to recruit electric car owners for beta testing. The team gathered feedback ...from users in different regions, found bugs, and fixed them before launch. Alida’s sentiment tracker helped analyze survey data fast. Volvo achieved a 45% survey participation rate and got actionable insights in 24 hours. The process increased customer engagement and improved the app before public release.

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CASE STUDY POLITICO

Alida helped POLITICO build an insight community called POLITICO Insiders. The goal was to reach hard-to-find influencers and speed up insights for editorial and advertising teams. In one year, they ...recruited over 6,500 members, with 45% at the executive or C-suite level. POLITICO now gathers feedback in hours, not weeks, and uses these insights to shape content, improve digital products, and offer new research to advertisers. This led to faster decision-making and more commercial research opportunities.

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Video

Alida Surveys: Creating & Editing Surveys

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Frequently Asked Questions(FAQ)

for Alida

What is Alida?

Alida is a Customer Experience Management and insights platform that empowers brands to collect and action both broad feedback and deep insights from the customers, to make decisions with them. It helps brands understand and act on their customers’ truth to improve customer experience, increase revenue and accelerate innovation.

Alida empowers brands to action customer feedback to constantly foster and deepen brand loyalty and advocacy. Its dynamic survey creator with over 25 different question types and an intuitive analytics interface to help brands drive better business outcomes with broad customer feedback and enables brands to create quick and engaging interactions with their customers to collect feedback or other preference data, drive calls-to-action (CTA), and engage through social media and other digital channels. It also allows to build and stay in touch with a highly engaged digital insight community of the brand’s advocates and provides the most up-to-date information about their community and the ability to monitor key performance indicators in real-time.

What is Alida used for?

Alida is a Customer Feedback Management Software mainly used by its customers to Improve Customer Satisfaction and Increase Sales & Revenue by Engaging Conversational Surveys, Collecting Feedback and Advertisement .

What are the top features of Alida?

Embedded survey forms, Personalization and Dashboard are some of the top features of Alida.

Who uses Alida?

Alida is used by Media Production, Research and Retail among other industries.

What are Alida alternatives?

Where is Alida located?

Alida is headquartered at Vancouver, British Columbia.
lightning

Peers used Alida for Engaging conversational surveys and Collecting feedback

Alida Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Analytics

4.60/5 ★

Read Reviews (300)
Custom Reports

3.96/5 ★

Read Reviews (130)
CAPABILITIES RATINGS AND REVIEWS
Analytics

4.60/5 ★

Read Reviews (300)
Custom Reports

3.96/5 ★

Read Reviews (130)

Software Failure Risk Guidance

?

for Alida

Overall Risk Meter

Low Medium High

Top Failure Risks for Alida

Alida Inc. News

Product

Alida Launches Industry-First AI Assistant for User Research - MarTech Cube

Alida has launched an AI-powered assistant for user research, enhancing its platform with capabilities like instant data summarization, visualization, and Figma Prototype Testing. This innovation aims to streamline research workflows and improve insight generation, supporting researchers in delivering impactful results efficiently.

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Product

Alida Introduces New Usability Testing Tool to Leading UX Platform

Alida has launched a new usability testing tool within its UX research platform. This addition enables organizations to gather real-time user feedback and optimize digital experiences. The tool strengthens Alidas position in customer experience management by expanding its suite for user research, audience management, and actionable insights.

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Alida Inc. Profile

Company Name

Alida Inc.

Company Website

https://www.alida.com/

HQ Location

Vancouver, British Columbia

Employees

501-1000

Social

Facebook Linkedin Twitter

Financials

SERIES B