Asana Overview

Asana is a work management tool offering features for projects, workflows, goals, and teams. Users can read about its features, usage, and sign-up process.

Use Cases

Customers recommend Collaboration, Workflow Management, Engagement Management, as the business use cases that they have been most satisfied with while using Asana.

Other use cases:

  • Communication Management
  • Onboarding
  • Content Management
  • Campaign Management
  • Products & Pricelist Management
  • Sales Document Management
  • Helpdesk Management
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Business Priorities

Improve Internal Communications and Acquire Customers are the most popular business priorities that customers and associates have achieved using Asana.

Other priorities:

  • Launch New Products
  • Enhance Customer Relationships
  • Scale Best Practices
  • Improve Visibility
  • Enter New Markets Internationally Or Locally
  • Grow Market Share
  • Increase Sales & Revenue
  • Improve Efficiency
  • Improve Stakeholder Relations
  • Improve ROI
  • Establish Thought Leadership
  • Manage Risk
  • Build Brand Awareness
  • Improve Brand Engagement
  • Improve Digital And Social Presence
  • Improve Consistency
  • Improve Navigation
  • Shorten Ramp Up Time
See all business priorities See less business priorities

Asana Use-Cases and Business Priorities: Customer Satisfaction Data

Asana works with different mediums / channels such as E-Mail,

Asana's features include Personalization, Alerts: Popups & Notifications, Templates, etc.

Reviews

"A team’s collaboration and communications tech stack are crucial, even more so now because of COVID-19. Because of the setup we had from day one with Asana and our other tools, we hit the ground running when we started working from home. There was n...o disruption in our workflow or output." - Rossa Shanks

Asana, Trello, Basecamp, Wrike, Airtable, etc., all belong to a category of solutions that help Project Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Asana

Top Industries

  • Computer Software
  • Marketing and Advertising
  • Education

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Asana is popular in Computer Software, Marketing And Advertising, and Education and is widely used by Small Business, Mid Market, and Enterprise.

Comprehensive Insights on Asana Use Cases

What Are the key features of Asana for Collaboration?

What solutions does Asana provide for Workflow Management?

Why is Asana the best choice for Engagement Management?

What makes Asana ideal for Communication Management?

What benefits does Asana offer for Onboarding?

85+ more Business Use Cases

13 buyers and buying teams have used Cuspera to assess how well Asana solved their Project Management needs. Cuspera uses 32725 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Project Management needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Asana testimonial

Rossa Shanks

Chief Marketing Officer

Dow Jones

A team’s collaboration and communications tech stack are crucial, even more so now because of COVID-19. Because of the setup we had from day one with Asana and our other tools, we hit the ground running when we started working from home. There was no disruption in our workflow or output. Testimonial By Rossa Shanks
Asana testimonial

Mike Singer

Content Operations Director

Discovery

Before Asana, there was no clean, consistent process and projects weren’t getting updated in spreadsheets as they moved along. Sometimes, they would fall off and vanish. We’d hire contractors to do massive six-month cleanup projects. Testimonial By Mike Singer
Asana testimonial

Michelle Fisher

Senior Director, Program Management

Lucid

All of marketing’s work is interconnected. Nobody can operate on their own, and there’s a trust issue that occurs when work is thrown over the fence and expectations aren’t clear. Testimonial By Michelle Fisher
CUSTOMERS TESTIMONIALS
Asana testimonial

Rossa Shanks

Chief Marketing Officer

Dow Jones

A team’s collaboration and communications tech stack are crucial, even more so now because of COVID-19. Because of the setup we had from day one with Asana and our other tools, we hit the ground running when we started working from home. There was no disruption in our workflow or output. Testimonial By Rossa Shanks
Asana testimonial

Mike Singer

Content Operations Director

Discovery

Before Asana, there was no clean, consistent process and projects weren’t getting updated in spreadsheets as they moved along. Sometimes, they would fall off and vanish. We’d hire contractors to do massive six-month cleanup projects. Testimonial By Mike Singer
Asana testimonial

Michelle Fisher

Senior Director, Program Management

Lucid

All of marketing’s work is interconnected. Nobody can operate on their own, and there’s a trust issue that occurs when work is thrown over the fence and expectations aren’t clear. Testimonial By Michelle Fisher

Case Studies

COMPANY INDUSTRY CASE STUDIES
Asana case study
Management Consulting
Management Consulting
Case Study Zoom

How Zoom saves 133 work weeks per year with Asana

Read More
Asana case study
Non-Profit Organization Management
Non-Profit Organization Management
CASE STUDY NTEN

NTEN boosted project management efficiency using Asana, improving task tracking and team collaboration.

Read More
Asana case study
Entertainment
Entertainment
CASE STUDY Spotify

Spotify improved project management efficiency by 30% using Asana, streamlining workflows and enhancing team collaboration.

Read More

Video

How to Asana: Automate work with rules

Video Thumbnail

Frequently Asked Questions(FAQ)

for Asana

What is Asana?

Asana is a task management and collaboration tool used by organizations to manage team projects, processes, and tasks.

It is primarily used for Task Management, Agile project management, Bug tracking, business process management, campaign management, collaboration, Gantt Chart, Market Planning, product management and project management.

The software helps organize all the routine tasks in a central location so that the teams can access the priorities, deadlines, responsibilities and the project details, all in one place. Additionally, it facilitates visual project plan, clearly mapping out the dependencies and defining the critical path, and allows real time progress monitoring.

What is Asana used for?

Asana is a Project Management Software mainly used by its customers to Improve Internal Communications and Acquire Customers by Collaboration, Workflow Management and Engagement Management .

What are the top features of Asana?

Personalization, Alerts: popups & Notifications and Templates are some of the top features of Asana.

Who uses Asana?

Asana is used by Computer Software, Marketing And Advertising and Education among other industries.

What are Asana alternatives?

Trello, Basecamp, Wrike and Airtable are popular alternatives for Asana.

Where is Asana located?

Asana is headquartered at 1550 Bryant Street, Suite 200, San Francisco, CA 94103 .
lightning

Peers used Asana for collaboration and workflow management

Asana Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.06/5 ★

Read Reviews (58)
Analytics

3.77/5 ★

Read Reviews (375)
Custom Reports

3.56/5 ★

Read Reviews (5346)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.06/5 ★

Read Reviews (58)
Analytics

3.77/5 ★

Read Reviews (375)
Custom Reports

3.56/5 ★

Read Reviews (5346)

Software Failure Risk Guidance

?

for Asana

Overall Risk Meter

Low Medium High

Top Failure Risks for Asana

Asana News

Asana Appoints Josh Abdulla as Head of Customer Experience

Asana has appointed Josh Abdulla as the new Head of Customer Experience.

16/09/2024 - source

Asana Named a Leader in the 2024 Gartner® Magic Quadrant™ for Adaptive Project Management and Reporting

Asana is named a leader in the 2024 Gartner Magic Quadrant for Adaptive Project Management and Reporting.

11/09/2024 - source

Asana Profile

Company Name

Asana

Year Founded

2008

HQ Location

1550 Bryant Street, Suite 200, San Francisco, CA 94103

Employees

251-500

Social

Financials

SERIES E