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UserTesting: Use-Cases, Insights and Reviews | 2025 Cuspera

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Feedback tool for real-time feedback from real customers

AI Powered

UserTesting Overview

UserTesting provides a platform for gathering customer feedback to enhance UI, UX, design, and CX. Businesses can improve digital experiences and drive innovation using these insights.

Use Cases

Customers recommend Engaging Conversational Surveys, Collecting Feedback, Digital Marketing, as the business use cases that they have been most satisfied with while using UserTesting.

Other use cases:

Product Marketing
Automated Workflows
Training & Onboarding
Products & Pricelist Management
Collaboration
Segmentation And Targeting
Competitive Intelligence

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Business Priorities

Acquire Customers and Improve Brand Engagement are the most popular business priorities that customers and associates have achieved using UserTesting.

Other priorities:

Improve Customer Satisfaction
Improve Digital And Social Presence
Scale Best Practices
Increase Sales & Revenue
Improve Efficiency
Improve Product Experience
Establish Thought Leadership
Improve ROI
Grow Market Share
Enter New Markets Internationally Or Locally
Improve Employee Experience
Build Brand Awareness
Improve Navigation

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UserTesting Use-Cases and Business Priorities: Customer Satisfaction Data

UserTesting works with different mediums / channels such as Website.

UserTesting's features include Recording, Personalization, Embedded Survey Forms, etc. and UserTesting support capabilities include Chat Support, 24/7 Support, Phone Support, etc. also UserTesting analytics capabilities include Analytics, and Custom Reports.

Reviews

"UserTesting has given us invaluable, instant insights into our customers." - Justin Berkovi

UserTesting, SmileBack, SurveyMethods, Medallia Agent Connect, Zenloop, etc., all belong to a category of solutions that help Customer Feedback Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for UserTesting

Top Industries

Internet
Retail
Financial Services

Popular in

Large Enterprise
Enterprise
Mid Market

UserTesting is popular in Internet, Retail, and Financial Services and is widely used by Large Enterprise, Enterprise, and Mid Market.

Comprehensive Insights on UserTesting Use Cases

What Are the key features of UserTesting for Engaging Conversational Surveys?

UserTesting's Engaging Conversational Surveys allow companies to interact with potential customers in real-time, gathering valuable insights and feedback on their products or services. This platform enables companies to target specific customer audiences, design and conduct tests efficiently, and engage in one-on-one conversations to understand user reactions and perspectives. However, this platform has a limited ability to analyze the interaction of multiple users, potentially impacting the cost and effectiveness of some testing scenarios.

"...UserTesting One of the best and most simple ways to record users interacting with your website, alongside their responses, is via video using UserTesting...." 10 Best pieces of user testing software

How can UserTesting enhance your Collecting Feedback process?

UserTesting is a platform that helps companies collect feedback from their customers. The platform offers video recordings and written summaries of customer feedback, which can be easily shared. The platform has limitations in providing insights on specific issues, such as low Net Promoter Scores.

"...Half of the world s top 100 brands partner with UserTesting to make more informed business decisions based on customer feedback...." Peer review

How can UserTesting enhance your Digital Marketing process?

UserTesting assists digital marketing teams in gathering customer feedback to enhance website experiences. The platform connects marketing professionals with target customers, enabling them to gather insights that improve brand loyalty and revenue. UserTesting offers digital marketing teams a means to understand customer needs and preferences, which leads to more effective marketing strategies.

"...With UserTesting, product teams, marketers, digital and customer experience executives confidently and quickly create the right experiences for all target audiences, increasing brand loyalty and revenue...." Case Study Volusion

What Are the key features of UserTesting for Product Marketing?

How efficiently Does UserTesting manage your Automated Workflows?

40+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well UserTesting solved their Customer Feedback Management needs. Cuspera uses 2462 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Feedback Management needs.

Customer Testimonials

CUSTOMERS	TESTIMONIALS
Justin Berkovi Chief Product Officer Your.MD	UserTesting has given us invaluable, instant insights into our customers. Testimonial By Justin Berkovi
Carey Caulfield Principal Product Manager CiTRiX	We needed rapid iterative feedback, fast and furious. Testimonial By Carey Caulfield
Travers Korobanik Associate Manager, Experimentation & Research Walmart	We had to figure out the why' before we could get to the how.' Understanding why' became our goal . When we couldn't ask why' anymore, we felt like we were getting closer to the answer. Testimonial By Travers Korobanik

CUSTOMERS	TESTIMONIALS
Justin Berkovi Chief Product Officer Your.MD	UserTesting has given us invaluable, instant insights into our customers. Testimonial By Justin Berkovi
Carey Caulfield Principal Product Manager CiTRiX	We needed rapid iterative feedback, fast and furious. Testimonial By Carey Caulfield
Travers Korobanik Associate Manager, Experimentation & Research Walmart	We had to figure out the why' before we could get to the how.' Understanding why' became our goal . When we couldn't ask why' anymore, we felt like we were getting closer to the answer. Testimonial By Travers Korobanik

Case Studies

Retail

CASE STUDY Walmart Canada

UserTesting helped Walmart Canada improve its online customer experience. The team wanted to increase website traffic and drive more conversions. They used UserTesting to understand why customers beh...aved a certain way. This led to a 13% increase in revenue from mobile purchases. Walmart Canada also improved how it used resources and focused more on customer needs.

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Transportation/Trucking/Railroad

CASE STUDY Alaska Airlines

Alaska Airlines improved customer experience by using UserTesting, enhancing their service with actionable insights and feedback from real users.

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Real Estate

CASE STUDY Apartment List

Apartment List improved user experience using UserTesting, gaining valuable insights that enhanced customer satisfaction and engagement.

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Consumer Goods

CASE STUDY Kimberly-Clark

UserTesting helped Kimberly-Clark get shopper insights fast. The company switched from in-person studies to UserTesting for speed and cost savings. Kimberly-Clark now completes studies in hours, not ...weeks. They saved 30 times the cost compared to in-person testing. UserTesting lets them test in many markets and improve digital experiences for shoppers.

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Financial Services

CASE STUDY Wells Fargo

UserTesting helps Wells Fargo improve its mobile app for over 30 million customers. The team tests new features with real users before launch. They focus on making the app easy, beautiful, and helpfu...l. Wells Fargo earned a 4.9 rating on the App Store. They saw a 20+ point increase in CSAT scores. The app supports over one billion user sessions each year.

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CASE STUDY Microsoft

UserTesting helps Microsoft understand customer needs and drive innovation. Microsoft wanted to shift from an engineering-focused culture to a customer-focused one. They used UserTesting's insight pl...atform for remote qualitative research. This gave teams deeper empathy for customers. Microsoft now makes decisions 5 times faster and reduces risk in product launches. They maintain market leadership in many categories and regions.

Read more →

Video

How to transform your UX design process with continuous customer feedback with REI's Monique Lalonde

Video Thumbnail

Frequently Asked Questions(FAQ)

for UserTesting

What is UserTesting?

UserTesting is a Human Insight Platform for usability testing and research tools to get on-demand feedback, empathize with the customers and build amazing experiences. It helps to acquire customers, improve digital and social presence and enhance thought leadership.

It provides rapid feedback with access to the largest and most diverse first-party panel and empowers all teams to empathize with the customer to get rapid customer feedback. It is supported by the ability to create custom tests from scratch and builds better products with a solution tailored to the needs of product managers.

Some of its key features include targeting the audience to get rapid feedback on any experience, deeply empathizing with the users through self-guided video recording or live interviews, uncover insights about almost any experience and customer interaction, build a shared understanding of your customer experience and more.

What is UserTesting used for?

UserTesting is a Customer Feedback Management Software mainly used by its customers to Acquire Customers and Improve Brand Engagement by Engaging Conversational Surveys, Collecting Feedback and Digital Marketing .

What are the top features of UserTesting?

Recording, Personalization and Embedded survey forms are some of the top features of UserTesting.

Who uses UserTesting?

UserTesting is used by Internet, Retail and Financial Services among other industries.

What are UserTesting alternatives?

SmileBack, SurveyMethods, Medallia Agent Connect and Zenloop are popular alternatives for UserTesting.

Where is UserTesting located?

UserTesting is headquartered at 144 Townsend St. San Francisco, CA 94107 USA.

lightning

Peers used UserTesting for Engaging conversational surveys and Collecting feedback

UserTesting Competitors

More UserTesting Alternatives...

UserTesting Features

Low
Medium
High

FEATURE	RATINGS AND REVIEWS
AI Powered	4.03/5 ★ Read Reviews (6)
Analytics	4.25/5 ★ Read Reviews (400)
Custom Reports	4.00/5 ★ Read Reviews (523)

CAPABILITIES	RATINGS AND REVIEWS
AI Powered	4.03/5 ★ Read Reviews (6)
Analytics	4.25/5 ★ Read Reviews (400)
Custom Reports	4.00/5 ★ Read Reviews (523)

Software Failure Risk Guidance

?

for UserTesting

Overall Risk Meter

Low Medium High

Top Failure Risks for UserTesting

UserTesting, Inc. News

Partnership 23/04/2025

UserTesting Partners with LinkedIn to Elevate Trust and Transparency in Panel Management

UserTesting has partnered with LinkedIn to integrate 'Verified on LinkedIn', enhancing trust and transparency in panel management by ensuring participant authenticity and combating fraud in experience research.

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Product 02/02/2025

UserTesting Launches 'Insights for Impact' to Empower Non-Profits with Human Insights

UserTesting launched "Insights for Impact" to support non-profits with human insights, offering platform access, audience targeting, learning resources, and community collaboration to enhance their missions and align with UNSDGs.

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Executive 19/11/2024

UserTesting Names Nikki Morello as Chief Transformation Officer to Lead Culture and Operational Transformation - Business Wire

UserTesting has appointed Nikki Morello as Chief Transformation Officer to lead cultural and operational changes within the company.

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Executive 07/10/2024

UserTesting Welcomes Johann Wrede as Chief Marketing Officer to Expand Global Market Presence - Business Wire

UserTesting has appointed Johann Wrede as the new Chief Marketing Officer to enhance their global market outreach.

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UserTesting, Inc. Profile

Company Name

UserTesting, Inc.

Company Website

https://www.usertesting.com/

HQ Location

144 Townsend St. San Francisco, CA 94107 USA

Employees

251-500

Social

Financials

PRIVATE