Twilio Overview

Twilio enables global customer connections via preferred channels with powerful communication APIs. Integration for SMS, WhatsApp, voice, and email solutions is quick and efficient.

Use Cases

Customers recommend Communication Management, Engagement Management, Sales Call Management, as the business use cases that they have been most satisfied with while using Twilio.

Other use cases:

  • Helpdesk Management
  • Conference Call Management
  • Training & Onboarding
  • Advertisement
  • Collaboration
  • Workflow Management
  • Sales Document Management
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Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Twilio.

Other priorities:

  • Scale Best Practices
  • Enter New Markets Internationally Or Locally
  • Launch New Products
  • Improve Internal Communications
  • Improve ROI
  • Increase Sales & Revenue
  • Grow Market Share
  • Build Brand Awareness
  • Improve Efficiency
  • Improve Visibility
  • Improve Digital And Social Presence
  • Improve Stakeholder Relations
  • Establish Thought Leadership
  • Improve Brand Engagement
  • Manage Risk
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Twilio Use-Cases and Business Priorities: Customer Satisfaction Data

Twilio works with different mediums / channels such as Text SMS. Phone Calls. E-Mail etc.

Twilio's features include Alerts: Popups & Notifications, Recording, Bot, etc. and Twilio support capabilities include AI Powered, Email Support, Phone Support, etc. also Twilio analytics capabilities include Analytics, and Custom Reports.

Reviews

"We needed a technology partner [like Twilio] that could integrate seamlessly across our stack and help us iterate quickly using analytical insights. Twilio had the features we needed, and performed well in financial modeling; but most importantly, o...ur engineers were excited to use it." - Alan Bustelo-Killam

Twilio, Retently, Genesys Cloud, Oracle Advertising and Customer Experience (CX), Exotel, etc., all belong to a category of solutions that help Customer Experience Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Twilio

Top Industries

  • Hospitality
  • Pharmaceuticals
  • Financial Services

Popular in

  • Small Business
  • Enterprise
  • Mid Market

Twilio is popular in Hospitality, Pharmaceuticals, and Financial Services and is widely used by Small Business, Enterprise, and Mid Market.

Comprehensive Insights on Twilio Use Cases

How does Twilio facilitate Communication Management?

How can Twilio optimize your Engagement Management Workflow?

How can Twilio enhance your Sales Call Management process?

Why is Twilio the best choice for Helpdesk Management?

What makes Twilio ideal for Conference Call Management?

67+ more Business Use Cases

79 buyers and buying teams have used Cuspera to assess how well Twilio solved their Customer Experience Management needs. Cuspera uses 12627 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Experience Management needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Twilio testimonial

Alan Bustelo-Killam

Product Manager

Chime

We needed a technology partner [like Twilio] that could integrate seamlessly across our stack and help us iterate quickly using analytical insights. Twilio had the features we needed, and performed well in financial modeling; but most importantly, our engineers were excited to use it. Testimonial By Alan Bustelo-Killam
Twilio testimonial

Anthony Velazquez

Engineering Manager

Lyft

Twilio helps us maintain that human element of connecting in the ridesharing model. Testimonial By Anthony Velazquez
Twilio testimonial

Anne Byrne

Backend Engineer Customer Experience Team

Deliveroo

Twilio is a cost efficient and simple way to test the feasibility of new features. We ended up choosing Twilio’s API for WhatsApp because it meant we could focus on the product, not on the complex requirements of WhatsApp’s infrastructure. Testimonial By Anne Byrne
CUSTOMERS TESTIMONIALS
Twilio testimonial

Alan Bustelo-Killam

Product Manager

Chime

We needed a technology partner [like Twilio] that could integrate seamlessly across our stack and help us iterate quickly using analytical insights. Twilio had the features we needed, and performed well in financial modeling; but most importantly, our engineers were excited to use it. Testimonial By Alan Bustelo-Killam
Twilio testimonial

Anthony Velazquez

Engineering Manager

Lyft

Twilio helps us maintain that human element of connecting in the ridesharing model. Testimonial By Anthony Velazquez
Twilio testimonial

Anne Byrne

Backend Engineer Customer Experience Team

Deliveroo

Twilio is a cost efficient and simple way to test the feasibility of new features. We ended up choosing Twilio’s API for WhatsApp because it meant we could focus on the product, not on the complex requirements of WhatsApp’s infrastructure. Testimonial By Anne Byrne

Case Studies

CASE STUDY CPG Europe

Twilio FLEX helped CPG Europe improve remote customer engagement. The company used Twilio FLEX to build a stronger foundation for connecting with customers. This solution made it easier for their tea...m to work remotely. CPG Europe can now support customers better from anywhere. The case shows how Twilio FLEX supports digital customer service and sales.

Retail

CASE STUDY Instacart

Instacart uses Twilio to power its on-demand grocery service. The company connects customers with grocery stores for fast delivery. Twilio helps Instacart send messages and updates to users. This kee...ps customers informed and happy. Instacart serves thousands of people with this solution.

Consumer Goods

CASE STUDY Vivino

Vivino used Twilio SendGrid's Expert Partnership to improve their email marketing. They wanted to increase open rates for their campaigns. With Twilio SendGrid, Vivino doubled their email open rates.... The partnership helped Vivino reach more customers and boost engagement.

Financial Services

CASE STUDY Wise

Twilio's Authy 2FA security helps Wise protect customer accounts. Over 90% of Wise customers use Authy for two-factor authentication. This boosts account security and trust. Wise chose Twilio for its... reliable and easy-to-use authentication. The solution helps Wise keep customer data safe.

Transportation/Trucking/Railroad

CASE STUDY inDrive

inDrive used Twilio Verify to improve user authentication in its ride-hailing app. The company wanted to make sign-in and sign-up safer for users. Twilio Verify provided a secure and easy way to chec...k user identities. This helped inDrive protect against fraud and keep user accounts safe. The solution made the app more reliable for riders and drivers.

Hospital & Health Care

CASE STUDY St. Luke’s

Twilio helped St. Luke’s automate their 'Shot-Line' for vaccination communication. St. Luke’s needed a better way to manage vaccine appointment requests. They used Twilio to build an automated system.... This made it easier for people to get vaccine information and schedule appointments. The new process improved communication and reduced manual work for staff.

Video

Twilio Customer Engagement Platform for the Retail Industry - 2023

Video Thumbnail

Frequently Asked Questions(FAQ)

for Twilio

What is Twilio?

Twilio is a cloud communication platform that powers the future of business communications enabling phones, VoIP, and messaging to be embedded into web, desktop, and mobile software. It helps to enter new markets, scale best practices, and acquire customers.

Twilio unites communications and strengthens customer relationships across the business from marketing and sales to customer service and operations using its web service APIs. Twilio deeply understand customers, and solve problems from their perspective and earns trust through every interaction unleashing human potential both inside and outside the company providing key success.

Twilio features include converting text to speech and play audio, record calls and store them, create conferences, API queueing, call queues, convert speech to text, status callbacks and logs, programmable contact center platform, customizable UI, attribute-based routing and plenty more.

What is Twilio used for?

Twilio is a Customer Experience Management Software mainly used by its customers to Acquire Customers and Enhance Customer Relationships by Communication Management, Engagement Management and Sales Call Management .

What are the top features of Twilio?

Alerts: popups & Notifications, Recording and bot are some of the top features of Twilio.

Who uses Twilio?

Twilio is used by Hospitality, Pharmaceuticals and Financial Services among other industries.

What are Twilio alternatives?

Where is Twilio located?

Twilio is headquartered at 375 Beale Street, Suite 300, San Francisco, CA 94105.
lightning

Peers used Twilio for communication management and engagement management

Twilio Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.71/5 ★

Read Reviews (166)
Analytics

4.05/5 ★

Read Reviews (303)
Custom Reports

2.98/5 ★

Read Reviews (721)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.71/5 ★

Read Reviews (166)
Analytics

4.05/5 ★

Read Reviews (303)
Custom Reports

2.98/5 ★

Read Reviews (721)

Software Failure Risk Guidance

?

for Twilio

Overall Risk Meter

Low Medium High

Top Failure Risks for Twilio

Twilio Inc. News

Awards

Twilio Recognized as a Leader in the 2025 Gartner?? Magic Quadrant? for CPaaS

Twilio has been recognized as a Leader in the 2025 Gartner Magic Quadrant for CPaaS for the third consecutive year. This acknowledgment highlights Twilio's strong ability to execute and its comprehensive vision in the communications platform space. Twilio's platform supports over 335,000 active customer accounts and integrates AI and real-time data to enhance customer engagement.

Awards

Twilio Recognized as a Leader in the 2025 Gartner® Magic Quadrant for CPaaS

Twilio has been recognized as a Leader in the 2025 Gartner Magic Quadrant for Communications Platform as a Service (CPaaS) for the third consecutive year. This recognition highlights Twilio's strong ability to execute and its comprehensive vision in delivering real-time, personalized customer engagement solutions. Twilio's platform supports over 335,000 active customer accounts and 10 million developers globally.

Customer

Fresha Enhances Customer Engagement with RCS for Business Powered by Twilio and Google - Business Wire

Fresha, a global beauty and wellness booking platform, has enhanced its customer engagement by adopting Rich Communication Services (RCS) messaging powered by Twilio and Google. This upgrade from traditional SMS to RCS has resulted in a 41.3% read rate on appointment messages and increased customer reviews by 7.1%. Twilio's API enabled Fresha to deploy RCS without code changes, improving engagement and customer trust.

Customer

Twilio's RCS Revolution: How Fresha's Success Story Validates a High-Growth Bet for ...

Twilio's Rich Communication Services (RCS) has significantly enhanced Fresha's customer engagement, increasing read rates and operational efficiency. This success story underscores Twilio's strategic focus on RCS, bolstered by partnerships with telecom giants like Orange and Singtel. Twilio's RCS platform offers advanced features such as AI-driven chatbots and verified sender IDs, positioning it for substantial growth in the global RCS market.

Twilio Inc. Profile

Company Name

Twilio Inc.

Year Founded

2008

HQ Location

375 Beale Street, Suite 300, San Francisco, CA 94105

Employees

1001-5000

Social

Financials

IPO