Twilio Overview
Twilio enables global customer connections via preferred channels with powerful communication APIs. Integration for SMS, WhatsApp, voice, and email solutions is quick and efficient.
Use Cases
Customers recommend Communication Management, Engagement Management, Sales Call Management, as the business use cases that they have been most satisfied with while using Twilio.
Business Priorities
Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Twilio.
Twilio Use-Cases and Business Priorities: Customer Satisfaction Data
Twilio works with different mediums / channels such as Text SMS. Phone Calls. E-Mail etc.
Twilio's features include Alerts: Popups & Notifications, Recording, Bot, etc. and Twilio support capabilities include AI Powered, Email Support, Phone Support, etc. also Twilio analytics capabilities include Analytics, and Custom Reports.
Reviews
"We needed a technology partner [like Twilio] that could integrate seamlessly across our stack and help us iterate quickly using analytical insights. Twilio had the features we needed, and performed well in financial modeling; but most importantly, o...ur engineers were excited to use it." - Alan Bustelo-Killam
Twilio, Retently, Genesys Cloud, Oracle Advertising and Customer Experience (CX), Exotel, etc., all belong to a category of solutions that help Customer Experience Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for Twilio
Top Industries
- Hospitality
- Pharmaceuticals
- Financial Services
Popular in
- Small Business
- Enterprise
- Mid Market
Twilio is popular in Hospitality, Pharmaceuticals, and Financial Services and is widely used by Small Business, Enterprise, and Mid Market.
Comprehensive Insights on Twilio Use Cases
How does Twilio facilitate Communication Management?
How can Twilio optimize your Engagement Management Workflow?
How can Twilio enhance your Sales Call Management process?
Why is Twilio the best choice for Helpdesk Management?
What makes Twilio ideal for Conference Call Management?
67+ more Business Use Cases
79 buyers and buying teams have used Cuspera to assess how well Twilio solved their Customer Experience Management needs. Cuspera uses 12627 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Experience Management needs.
Customer Testimonials
CUSTOMERS | TESTIMONIALS |
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We needed a technology partner [like Twilio] that could integrate seamlessly across our stack and help us iterate quickly using analytical insights. Twilio had the features we needed, and performed well in financial modeling; but most importantly, our engineers were excited to use it. Testimonial By Alan Bustelo-Killam |
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Twilio helps us maintain that human element of connecting in the ridesharing model. Testimonial By Anthony Velazquez |
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Twilio is a cost efficient and simple way to test the feasibility of new features. We ended up choosing Twilio’s API for WhatsApp because it meant we could focus on the product, not on the complex requirements of WhatsApp’s infrastructure. Testimonial By Anne Byrne |
CUSTOMERS | TESTIMONIALS |
---|---|
![]() Alan Bustelo-Killam Product Manager Chime |
We needed a technology partner [like Twilio] that could integrate seamlessly across our stack and help us iterate quickly using analytical insights. Twilio had the features we needed, and performed well in financial modeling; but most importantly, our engineers were excited to use it. Testimonial By Alan Bustelo-Killam |
Anthony Velazquez Engineering Manager Lyft |
Twilio helps us maintain that human element of connecting in the ridesharing model. Testimonial By Anthony Velazquez |
![]() Anne Byrne Backend Engineer Customer Experience Team Deliveroo |
Twilio is a cost efficient and simple way to test the feasibility of new features. We ended up choosing Twilio’s API for WhatsApp because it meant we could focus on the product, not on the complex requirements of WhatsApp’s infrastructure. Testimonial By Anne Byrne |
Case Studies
CASE STUDY CPG Europe
CASE STUDY Instacart
CASE STUDY Vivino
CASE STUDY Wise
CASE STUDY inDrive
CASE STUDY St. Luke’s
Video
Twilio Customer Engagement Platform for the Retail Industry - 2023

Frequently Asked Questions(FAQ)
for Twilio
What is Twilio?
Twilio is a cloud communication platform that powers the future of business communications enabling phones, VoIP, and messaging to be embedded into web, desktop, and mobile software. It helps to enter new markets, scale best practices, and acquire customers.
Twilio unites communications and strengthens customer relationships across the business from marketing and sales to customer service and operations using its web service APIs. Twilio deeply understand customers, and solve problems from their perspective and earns trust through every interaction unleashing human potential both inside and outside the company providing key success.
Twilio features include converting text to speech and play audio, record calls and store them, create conferences, API queueing, call queues, convert speech to text, status callbacks and logs, programmable contact center platform, customizable UI, attribute-based routing and plenty more.
What is Twilio used for?
What are the top features of Twilio?
Who uses Twilio?
What are Twilio alternatives?
Where is Twilio located?
Twilio Competitors
Twilio Features
- Low
- Medium
- High
FEATURE | RATINGS AND REVIEWS |
---|---|
AI Powered | Read Reviews (166) |
Analytics | Read Reviews (303) |
Custom Reports | Read Reviews (721) |
CAPABILITIES | RATINGS AND REVIEWS |
---|---|
AI Powered | Read Reviews (166) |
Analytics | Read Reviews (303) |
Custom Reports | Read Reviews (721) |
Twilio Integrations
Twilio integrates with a wide range of software applications through its robust data import and export capabilities.
Few API Integrations for Twilio
Software Failure Risk Guidance
?for Twilio
Overall Risk Meter
Top Failure Risks for Twilio
Twilio Inc. News
Twilio Recognized as a Leader in the 2025 Gartner?? Magic Quadrant? for CPaaS
Twilio has been recognized as a Leader in the 2025 Gartner Magic Quadrant for CPaaS for the third consecutive year. This acknowledgment highlights Twilio's strong ability to execute and its comprehensive vision in the communications platform space. Twilio's platform supports over 335,000 active customer accounts and integrates AI and real-time data to enhance customer engagement.
Twilio Recognized as a Leader in the 2025 Gartner® Magic Quadrant for CPaaS
Twilio has been recognized as a Leader in the 2025 Gartner Magic Quadrant for Communications Platform as a Service (CPaaS) for the third consecutive year. This recognition highlights Twilio's strong ability to execute and its comprehensive vision in delivering real-time, personalized customer engagement solutions. Twilio's platform supports over 335,000 active customer accounts and 10 million developers globally.
Fresha Enhances Customer Engagement with RCS for Business Powered by Twilio and Google - Business Wire
Fresha, a global beauty and wellness booking platform, has enhanced its customer engagement by adopting Rich Communication Services (RCS) messaging powered by Twilio and Google. This upgrade from traditional SMS to RCS has resulted in a 41.3% read rate on appointment messages and increased customer reviews by 7.1%. Twilio's API enabled Fresha to deploy RCS without code changes, improving engagement and customer trust.
Twilio's RCS Revolution: How Fresha's Success Story Validates a High-Growth Bet for ...
Twilio's Rich Communication Services (RCS) has significantly enhanced Fresha's customer engagement, increasing read rates and operational efficiency. This success story underscores Twilio's strategic focus on RCS, bolstered by partnerships with telecom giants like Orange and Singtel. Twilio's RCS platform offers advanced features such as AI-driven chatbots and verified sender IDs, positioning it for substantial growth in the global RCS market.
Twilio Inc. Profile
HQ Location
375 Beale Street, Suite 300, San Francisco, CA 94105
Employees
1001-5000
Social
Financials
IPO