Real-World Case Studies and Customer Success Stories with Klaviyo

Klaviyo helped PrettyLitter grow revenue from flows by 44% year-over-year in the first month after adding SMS. The team saved... 15% of their time by consolidating email and SMS marketing into one platform. They launched 23 new flows with SMS components, improving customer engagement. Real-time data syncing and automation made it easier to target and retain subscribers. PrettyLitter used Klaviyo’s segmentation and SMS automations to boost efficiency and retention.
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Klaviyo Marketing Analytics helped New West KnifeWorks grow customer conversions by 31% year-over-year in just six months. The company used... RFM segmentation to reactivate dormant customers, driving 15% of a key campaign's revenue from previously inactive buyers. Personalized email and SMS campaigns, powered by Shopify data, targeted different customer segments with tailored offers. 49% of Klaviyo revenue came from repeat buyers, and 21% YoY growth in Klaviyo revenue was achieved. The brand now uses targeted discounts and VIP clienteling to boost engagement and sales.
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Patrick Ta Beauty used Klaviyo B2C CRM to boost BFCM revenue by 8x year-over-year. The team increased email send volume... nearly 6x and saw a 41% rise in email sign-ups before BFCM. SMS revenue grew 4x, and unsubscribe rates dropped 37%. Email drove 30% of ecommerce revenue, up from 10% the previous year. Klaviyo's segmentation and Smart Send Time helped target messages and grow loyalty signups.
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Klaviyo helped 100% Pure drive over 20% of their total revenue from email in 2022. The company saw 70.2% year-over-year... growth in flow revenue and 86.6% growth in flow recipients. 100% Pure switched back to Klaviyo from Oracle's Bronto due to high costs and technical barriers. Klaviyo's self-serve flows, Smart Sending, and improved deliverability made email marketing easier and more effective for their team.
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Klaviyo helped Corkcicle consolidate email, SMS, and reviews into one B2C CRM. The marketing team gained control over messaging and... segmentation, eliminating complaints about excessive messages. In the first full quarter with Klaviyo SMS, Corkcicle saw a 93% increase in flow revenue. Over half of their attributed revenue came from automated flows. AI-powered segmentation and automation saved hours each week and improved campaign targeting.
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Klaviyo helped Half Magic grow repeat purchasers by 5x year-over-year. The beauty brand unified email, SMS, and customer accounts in... Klaviyo to personalize messaging and loyalty programs. This integration led to a 110% increase in revenue from automations and doubled average order value from Customer Hub users. Half Magic used Klaviyo’s analytics and automation to boost retention and streamline customer experience. The team avoided extra costs by consolidating their tech stack instead of adding new loyalty apps.
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Klaviyo helped Dollar Shave Club cut total cost of ownership by over 30% by consolidating their CRM stack. The company sent... 237 million email and SMS messages in the last year using Klaviyo. Campaign set-up time dropped by more than 60% after switching. Dollar Shave Club sells razors and skincare products. Klaviyo's B2C CRM enabled faster marketing automation and lower costs.
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Klaviyo helped Who Gives A Crap grow their email list by 640% in three years. The company used Klaviyo to... manage customer relationships and drive engagement. 20% of users used Recharge quick actions through Klaviyo. 6% of customers changed subscriptions using Recharge links in emails. Who Gives A Crap donates half their profits to improve sanitation worldwide.
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Klaviyo helped Goodrays, a premium CBD brand, reach a 40% repurchase rate. Goodrays faced strict advertising limits and could not... use paid search or online ads. They used Klaviyo's email nurture and replenishment flows to keep customers coming back. Email marketing drove 53% of their online revenue. The brand also saw a 10.2% subscriber form submission rate and an 8.3% abandoned checkout flow conversion rate.
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Klaviyo helped Helen of Troy cut total cost of ownership by over 40% after switching from another platform. The company saved... hundreds of IT tickets per year by using Klaviyo for email and SMS marketing. Migration of three major brands to Klaviyo took about one month. Helen of Troy manages 15 brands, including OXO, Osprey, and Hydro Flask, and expects nearly $1B in 2024 revenue. Klaviyo's marketing automation and integration with Adobe Commerce supported these results.
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Klaviyo helped Emu Ridge, a family-owned eucalyptus oil distillery, achieve a 32. 5x ROI in 2022. After switching from Mailchimp,...Emu Ridge saw 66.7% year-over-year growth in Klaviyo-attributed revenue. The business also experienced an 80.3% increase in campaign placed order rate. Emu Ridge uses Klaviyo with WooCommerce to reach customers worldwide. Klaviyo's flexible pricing and marketing automation supported their online sales growth.
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Klaviyo Marketing Analytics helped Ruffwear boost campaign click rates by 49% in just 90 days. The company generated $6,500 in... extra revenue from RFM-triggered retention flows in their first month. Ruffwear also cut their year-over-year discount rate by 10% over six months. The brand used Klaviyo with Shopify Plus to improve margins and drive incremental revenue. Ruffwear makes durable outdoor gear for dogs.
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Klaviyo helped Every Man Jack drive 25% year-over-year growth in revenue from flows. The brand used AI-powered predictive analytics to... generate 12.4% of Klaviyo-attributed revenue in the last 90 days. Every Man Jack integrated 8 Klaviyo apps with their Shopify Plus platform. The company makes personal care products for men and focuses on natural ingredients. Predictive analytics segments played a key role in their marketing automation success.
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Klaviyo helped 100% Pure drive over 20% of its total revenue through email in 2022. The clean beauty retailer saw... 70.2% year-over-year growth in flow revenue. Flow recipients grew by 86.6% year-over-year. 100% Pure uses Klaviyo to power its direct-to-consumer email marketing. The brand makes natural, fruit-pigmented cosmetics and supports sustainability.
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Klaviyo helped Blenders Eyewear achieve a 270% increase in affiliate revenue in 2020. The company saw a 3x increase in... affiliate conversions and 4x higher revenue per affiliate email recipient. Blenders Eyewear used Klaviyo to stay close to their customers and grow their direct-to-consumer brand. The platform supported their marketing automation and email campaigns. This led to rapid business growth and a strong customer connection.
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Alessi used Klaviyo to boost email revenue by 1,800% in two years. The company shifted focus from paid ads to... owned marketing channels. Klaviyo's platform helped Alessi segment customers and personalize campaigns. During Black Friday 2021, 40% of revenue came from email. Alessi's email list grew 40 times faster than usual. The strategy drove record-breaking sales and improved customer retention.
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Klaviyo helped 100% Pure drive over 20% of its total revenue through email in 2022. The company saw 70.2% year-over-year... growth in flow revenue. Flow recipients grew by 86.6% year-over-year. 100% Pure returned to Klaviyo to achieve these results. Klaviyo's email marketing platform powered this success for the consumer goods brand.
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Smile Brilliant used Klaviyo and WooCommerce to personalize email and SMS marketing. They launched automations for repeat orders and dentist... recommendations. The team collected over 150 custom profile properties through Klaviyo forms. Revenue from automated flows increased by 47% year over year. Smile Brilliant achieved a 39x ROI with Klaviyo in the last year.
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Klaviyo helped Dollar Shave Club cut total cost of ownership by over 30% by consolidating their CRM stack. The company sent... 237 million email and SMS messages in the last year using Klaviyo. Campaign set-up time dropped by more than 60%. Dollar Shave Club sells razors and grooming products direct to consumers. Klaviyo's B2C CRM enabled faster marketing automation and lower costs.
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Klaviyo B2C CRM helped Caitlyn Minimalist grow email and SMS revenue by 144% year over year. The jewelry brand faced... challenges with email control and customer communication as they scaled. Klaviyo enabled them to centralize customer data and automate marketing. They saw 51% growth in ecommerce revenue and over 80% growth in their email and SMS lists in 12 months. The solution improved customer experience and supported rapid business growth.
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Klaviyo email and SMS marketing helped Tatcha grow DTC New Year promo revenue by 20% year over year. During the promotion,... 47% of ecommerce revenue came from Klaviyo campaigns. Flow revenue increased 70% compared to the previous year. Tatcha used Klaviyo with Salesforce Commerce Cloud to drive these results. The brand is a luxury beauty and skincare company.
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Klaviyo helped Helen of Troy cut total cost of ownership by over 40% after switching from their previous email and SMS provider. The company saved... hundreds of IT tickets per year by moving to Klaviyo. Migration of three major brands took about one month. Helen of Troy struggled with high costs and limited functionality before switching. Klaviyo enabled easier multi-channel marketing and reduced the need for developer support.
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Klaviyo Marketing Analytics helped New West KnifeWorks convert 31% more customers in six months. The company used Klaviyo to personalize... email and SMS marketing. They saw a 21% year-over-year increase in revenue from Klaviyo in the first six months. 49% of their Klaviyo revenue came from repeat buyers. The solution used Shopify POS data to tailor automations for in-person and online shoppers.
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Klaviyo B2C CRM helped Patrick Ta Beauty grow their BFCM revenue. The brand used email and SMS marketing to reach... more customers. They achieved 175% year-over-year growth in ecommerce revenue during BFCM. Klaviyo-attributed revenue grew 8x year-over-year. SMS revenue grew 4x year-over-year. Patrick Ta Beauty sent more messages without increasing unsubscribes.
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Klaviyo SMS helped PrettyLitter grow revenue from flows by 44% year-over-year in the first month. PrettyLitter switched both email and... SMS to Klaviyo, saving 15% in time. They launched 23 new Klaviyo flows with SMS. The unified platform solved syncing issues and improved efficiency. PrettyLitter now delivers a better customer experience with real-time data.
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Brava Fabrics used Klaviyo to boost email revenue by 76% year-over-year. Automated emails now drive 60% of their email revenue.... The company doubled online sales and grew its customer base by 74%. Klaviyo's segmentation, automation, and A/B testing features helped Brava Fabrics personalize campaigns and optimize results. Email marketing became their most profitable channel, outperforming paid ads.
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Thirdlove used Klaviyo B2C CRM to combine email and SMS marketing. They saw a 15x ROI from Klaviyo SMS in... the first half of 2025. Over 40,000 self-service interactions were completed with Klaviyo Customer Hub, generating more than $200,000 in revenue. Klaviyo made it easy for Thirdlove to build personalized campaigns and automate cross-channel flows. The team reduced developer effort and improved customer engagement with real-time personalization.
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Ministry of Supply used Klaviyo Customer Hub to improve their online shopping experience. They launched the tool in under five... minutes. In one year, customers completed over 12,000 self-serve support interactions. The new system reduced email support tickets and gave shoppers easy access to order history, tracking, and personalized recommendations. The brand now offers a seamless, on-brand account experience that boosts customer confidence and supports cross-selling.
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Ministry of Supply used Klaviyo Customer Hub to improve their online shopping experience. They launched the tool in under five... minutes. In the last year, customers completed over 12,000 self-serve support interactions. The Customer Hub lets shoppers see order history, track orders, and get product recommendations while browsing. Email support tickets per customer have gone down. Ministry of Supply now offers a more personalized, on-brand account experience.
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Klaviyo Marketing Analytics gave 2xist a 56. 1x ROI in their first paid quarter. The brand used automated RFM segmentation...to target promotions and boost repeat purchases. Facebook ROAS grew 61% year-over-year with RFM-based audiences. No developer hours were needed to set up the analytics platform. 2xist drove $15.2K in incremental revenue from new retention flows and improved ad efficiency.
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Marc Fisher Footwear migrated six brands to Klaviyo B2C CRM, reducing CRM execution time by 20%. The team streamlined operations... by consolidating email, SMS, and push notifications, leveraging Klaviyo’s Shopify integration for automated data syncing. Advanced segmentation and AI-powered channel affinity improved personalization and efficiency. SMS revenue grew 46% year-over-year in H2 2025. The migration took just four weeks, with all segments and automations rebuilt in another four, enabling a more strategic, premium messaging approach.
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Ministry of Supply used Klaviyo Customer Hub to improve their online shopping experience. They launched the tool in under five... minutes. Over 12,000 self-serve support interactions happened in the last year. Customers now see order history, tracking, and product recommendations in one place. Email support tickets per customer are trending down. The new system matches their brand and helps boost revenue per session.
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Thirdlove used Klaviyo B2C CRM to combine email and SMS marketing. They saw a 15x ROI from Klaviyo SMS in... H1 2025. Over 40,000 self-service interactions were completed with Klaviyo Customer Hub in 2025. The Customer Hub generated more than $200,000 in revenue that year. Klaviyo made it easier for Thirdlove to personalize messages and automate campaigns across channels.
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Klaviyo SMS helped Rebecca Minkoff grow SMS revenue by 23% year over year in just 70 days. The brand saw... a 140% increase in Klaviyo form submit rate after switching to a consolidated Klaviyo stack. SMS accounted for 24% of Klaviyo flow revenue in the same period. Rebecca Minkoff used Klaviyo to boost marketing automation and customer engagement. The solution improved results across SMS marketing and form submissions.
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Klaviyo helped Club L London boost direct-to-consumer revenue to 33%. The fashion brand saw a 40% increase in email open... rates after switching to Klaviyo. Their welcome flow conversion rate reached 11%. Club L London used Klaviyo to improve customer experience and drive more sales. The platform reduced reliance on paid ads and increased revenue from email marketing.
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Klaviyo helped Cargo Crew achieve a 74. 9x ROI and 3.5x growth in revenue per recipient on post-purchase flows. The...apparel company used Klaviyo’s Facebook integration to drive a 29.9x ROAS on paid retargeting. Cargo Crew gained a full view of its customers and improved marketing automation. The business now manages its supply chain and marketing in-house, serving 45,000+ teams worldwide.
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Klaviyo’s predictive analytics helped The Willow Tree Boutique grow revenue by 44. 6% year over year. In the first six...months using AI-powered segments, campaign revenue jumped 53.1%. The team targeted customers based on predicted purchase dates and spending power. They sent tailored messages to high-value shoppers and expanded reach during key sales events. Klaviyo AI made it easier to connect with loyal customers and boost marketing results.
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Klaviyo helped Marine Layer grow revenue by 40. 4% year over year. The apparel brand used email, SMS, and POS...integration to drive results. They saw a 46.3% increase in email subscribers in November 2023. Their first SMS campaign generated over $80,000 in 24 hours. Marine Layer uses Shopify Plus as their platform.
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Klaviyo helped Jenni Kayne cut total email sends by 43. 8% year over year in Q1 2023. Despite sending fewer...emails, the brand saw a 14.5% increase in email revenue. Campaign click rates jumped 35% in the same period. Jenni Kayne, a luxury apparel and home brand, used Klaviyo to keep customers engaged and boost sales. The company runs its online store on Shopify Plus.
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Klaviyo helped Custom Ink boost email-attributed web traffic by 60%. The company used Klaviyo to make better marketing decisions with... its large customer data set. Custom Ink also saw a 40% drop in email unsubscribe rates. The platform supported agile marketing and improved customer engagement. Custom Ink sells custom apparel online and in over 35 stores.
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Klaviyo helped Bearpaw grow their email list by 48. 4% year over year. The company also saw a 39.6% increase...in revenue from Klaviyo in the first half of 2023. Bearpaw achieved a 2.7x higher median submit rate on exit pop-ups compared to their 100 closest peers. The brand used Klaviyo with BigCommerce to drive these results. Klaviyo's marketing automation and email marketing tools supported Bearpaw's rapid growth.
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Klaviyo helped Leonisa achieve a 45. 6x ROI after switching from Emarsys. Leonisa used Klaviyo's email and SMS flows to...drive 66% of attributed revenue from flows in Q4 2022. The company saw a 2.4x median placed order rate on thank-you flows compared to Klaviyo benchmarks. Leonisa migrated 1.5 million subscribers to Klaviyo. The brand operates in 18 countries and specializes in intimate apparel.
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2xist used Klaviyo Marketing Analytics to boost repeat purchases and improve Facebook ad performance. The brand saw a 56.1x ROI... in the first paid quarter. RFM-based email flows drove $15.2K in extra revenue. Facebook ROAS increased by 61% year over year. The team set up the platform with zero developer hours and now manages email, SMS, and analytics in one place.
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Tibi used Klaviyo B2C CRM to achieve over 100x ROI in one year. The brand saw 59% year-over-year growth in... Klaviyo-attributed revenue and 22% growth in SMS revenue. Tibi unified email and SMS marketing, using RFM segmentation and marketing analytics to target loyal customers. Automated flows and catalog insights helped drive repeat purchases and retain VIPs. Klaviyo's platform saved Tibi time and improved customer engagement.
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Rebecca Minkoff switched from Attentive to Klaviyo SMS to unify email, SMS, and sign-up forms. In the first 70 days,... SMS revenue grew 23% year-over-year. Klaviyo form submit rates increased 140% year-over-year. The team launched SMS automations and used integrated data to avoid over-messaging. Klaviyo’s Meta integration helped build better ad audiences. The marketing team now manages all messaging in one place, making campaigns easier and more effective.
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Klaviyo Customer Hub helped Ministry of Supply improve their customer account experience. The apparel brand wanted a more modern, branded... solution than Shopify’s basic account pages. With Klaviyo, they set up Customer Hub in under 5 minutes. In less than 4 months, they saw over 2,000 new customer accounts and 650+ self-serve support interactions. Ministry of Supply’s leadership calls Customer Hub “the future of shopping.”
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Twinings used Klaviyo to drive 30% of its direct-to-consumer revenue through email. The brand switched from SmartFocus to Klaviyo for... better segmentation and easier integration with Shopify. Twinings built targeted campaigns using first-party data and personalized recommendations. Automated flows like welcome and back-in-stock emails performed strongly. The team also used recipes and quizzes to boost engagement and cross-sell new blends.
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EZ Bombs used Klaviyo's TikTok integrations to boost ecommerce revenue by 27% year over year. The brand switched from separate... email and SMS platforms to Klaviyo for better cross-channel marketing. Klaviyo's pre-built TikTok integrations made it easy to export segments for retargeting and run lead ads with in-app sign-up forms. This led to a 22% drop in TikTok cost per lead and faster list growth. EZ Bombs now personalizes campaigns and tracks performance across Shopify and TikTok channels.
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Good Protein unified their email and SMS marketing on Klaviyo. In the first month, they saw a 30x ROI and... gained 6,900 new SMS subscribers. The switch fixed language preference issues and made reporting easier. Their team now spends less time on manual tasks. SMS revenue rose 10% in the first 15 days. Klaviyo's platform helped them grow faster and work more efficiently.
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Harney & Sons used Klaviyo Service to improve customer experience and streamline support. They replaced fragmented Shopify account pages with... Klaviyo Customer Hub, Customer Agent, and Helpdesk. In the first quarter, they generated over $120K in revenue from Customer Hub. 77% of product recommendation queries were resolved by Customer Agent in 60 days. Average service ticket resolution time dropped by 25% in 30 days. The team now manages loyalty, subscriptions, and support in one place, reducing manual work and improving efficiency.
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Klaviyo helped Grind, a London-based coffee brand, boost email-driven revenue by over 600%. Grind switched from Mailchimp to Klaviyo for... better segmentation, automation, and data insights. During the pandemic, Klaviyo's support enabled Grind to quickly ramp up email marketing, driving a 34x year-over-year increase in Q2 email revenue. Automated flows like abandoned cart and replenishment emails now drive most of Grind’s online sales. Seventy-one percent of revenue comes from repeat customers, thanks to targeted retention campaigns.
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Klaviyo helped Stone Brewing grow flow revenue by 62. 8% year over year. The company used Klaviyo’s GoTab integration with...Shopify Plus. Stone Brewing saw a 60% increase in placed order rate on Klaviyo flows. 25.8% of Eventbrite ticket revenue came from Klaviyo between May and August 2023. The brewery expanded its reach with marketing automation and omnichannel tools.
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Klaviyo segmentation helped Graza boost email open rates by over 50%. Graza used Klaviyo to reach customers directly and avoid... paid ads. 29% of Graza's revenue now comes from Klaviyo-driven campaigns. Email flows see click rates above 10%. Graza sells affordable olive oil in the US and relies on Klaviyo for customer-first marketing.
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Klaviyo helped Laird Superfood boost email revenue by 102% year over year. The company used Klaviyo personalization tools to improve... their email marketing. In 2022, 60% of ecommerce revenue came from email. Campaign open rates jumped 87% in November 2022. Laird Superfood used Shopify Plus with Klaviyo to drive these results.
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Klaviyo helped Grind boost email marketing revenue by 34x year-over-year in Q2. The company saw 71% of its revenue come... from repeat customers. Automated email flows, especially abandoned cart emails, drove 41% of automated email revenue. Grind used Klaviyo to support its online coffee pod sales and cafe business. Email marketing became a key part of Grind's growth strategy.
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Klaviyo reviews helped Compass Coffee grow reviews per quarter by 70. 5%. The company saw a 10% increase in total...reviews in the first quarter. Reviews with images rose 3.7x quarter over quarter. Compass Coffee used Klaviyo reviews with Shopify to boost customer engagement. The brand operates 17 coffee shops and an ecommerce subscription business.
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Klaviyo B2C CRM helped Buoy grow SMS revenue by over 5x year-over-year. Buoy used Klaviyo’s Meta and TikTok integrations to... drive traffic and grow their subscriber list. They switched to Klaviyo SMS after struggling with separate email and SMS platforms. With Klaviyo, Buoy saw 178% year-over-year growth in attributed revenue and 104% growth in SMS revenue per recipient. The unified platform and personalized strategy transformed their business results.
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Craft Company used the Klevu and Klaviyo integration to boost sales from site searches. The team set up a search... abandonment email flow that sends personalized product recommendations to shoppers who searched but did not buy. This new flow achieved a 12.1% conversion rate and generated 18% of email revenue. The solution also improved customer engagement and saved time for the small ecommerce team. Craft Company now turns more searches into purchases with targeted, automated emails.
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Klaviyo helped Ad Hoc Atelier achieve 45% year-on-year growth and 23% of revenue from email. The Italian retail marketplace switched... from SendinBlue to Klaviyo for dynamic content and custom segmentation. Klaviyo's integration with Shopify enabled personalized email marketing and automated post-purchase flows. The brand saw a 21% repeat purchase rate and reduced paid advertising spend. Klaviyo's platform improved customer engagement and loyalty for Ad Hoc Atelier.
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Boat Outfitters switched from DotDigital and Attentive to Klaviyo for email and SMS. They saw a 71% year-over-year increase in... email and SMS revenue after the move. Klaviyo gave them clear data and better attribution, making it easier to see what worked. Automations drove 67% of their Klaviyo revenue in H1 2025. The team now uses A/B testing and dynamic product recommendations to engage customers.
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Klaviyo helped italist boost their average email open rate by 475%. The company switched from Mailchimp to Klaviyo to improve... email marketing. Italist saw a 288% increase in email subscribers. They also achieved a 3x increase in click-through rate. Klaviyo's email segmentation features drove these results for the online designer fashion marketplace.
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Klaviyo helped Estelle Colored Glass drive 35% of its 2023 ecommerce revenue through email marketing. The brand saw a 46%... year-over-year growth in Klaviyo-attributed value in Q1 2024. Total emails sent increased by 127% year-over-year, while spam rates dropped by 38%. Estelle Colored Glass uses Klaviyo with Shopify to boost sales and customer engagement.
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Klaviyo helped La La Land boost their campaign placed order rate by 2. 5x from March to May 2023. The...retailer used Klaviyo for all direct-to-consumer email marketing. One email campaign generated over $30.6K AUD in revenue. In May 2023, 43.6% of total revenue was attributed to Klaviyo. La La Land sells paper goods, housewares, and accessories through Shopify.
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Klaviyo helped Andie Swim grow flow revenue by 55% year over year. The company used email segmentation to target customers... better. Click rates on flows increased by 70.9% in 2022. A new quiz results flow brought in over $70,000 in eight months. Andie Swim sells eco-friendly swimwear and used Klaviyo to boost sales and engagement.
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Ad Hoc Atelier used Klaviyo to boost email revenue by 45%. The Italian slow fashion marketplace switched from Brevo to... Klaviyo for better segmentation and dynamic content. Klaviyo’s integration with Shopify let them personalize emails using customer data. They reduced paid ad spend and focused on owned marketing channels. Klaviyo’s automated flows increased repeat purchases and drove 23% of total revenue.
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Mira used Klaviyo to unify email and SMS marketing, syncing data from Shopify, their app, and Typeform quizzes. They replaced overlapping... automations with targeted, segmented flows. Revenue from email and SMS grew by 252% in six months. Automated flows now drive 50% of email revenue. Post-quiz emails saw a 20% higher click rate and a 30% increase in placed order rate.
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Tatcha used Klaviyo to boost their annual Fukubukuro New Year event. They grew ecommerce revenue by 20% year over year.... Klaviyo powered 47% of their ecommerce revenue during the promotion. Automated flows drove 70% more revenue compared to last year. Tatcha used email, SMS, and sign-up forms to create a seamless customer experience.
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Klaviyo helped Urban You, a luxury medspa, drive 25% of its bookings revenue in the first month after connecting to its WooCommerce platform. The spa saw... 285 Klaviyo-attributed appointments and synced 18 new booking events to Klaviyo analytics. Urban You expanded its services during COVID, adding ecommerce and self-care video subscriptions. Klaviyo's marketing automation and analytics supported this growth. The business operates four locations in Michigan.
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Klaviyo helped The Collagen Co. unify email and SMS marketing. The company saw a 698% year-over-year revenue growth. Campaign revenue... increased by 67% in 2023. Revenue from flows rose by 33%. Email subscribers grew 319% in 2023. The Collagen Co. used Klaviyo with Shopify Plus to boost sales and customer engagement.
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Klaviyo AI helped Tata Harper increase sign-up form submissions by over 65%. The brand saw a 43% year-over-year growth in... Klaviyo-attributed value in Q1 2024. After optimizing form display, welcome flow revenue grew by 27%. Tata Harper, a plant-based skincare company, used Klaviyo with Shopify Plus to drive these results. The solution improved marketing automation and customer engagement.
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Naturium used Klaviyo and Smile. io to launch a loyalty program. They integrated Smile.io with Shopify and Klaviyo in just...one week. In Q1 2025, 42% of ecommerce revenue came from Klaviyo. 64% of Smile.io loyalty point redemptions were attributed to Klaviyo. Klaviyo drove a 169% quarter-over-quarter increase in loyalty point redemptions. Centralized analytics in Klaviyo helped Naturium quickly adjust loyalty offers and boost engagement.
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Klaviyo helped Briogeo increase sign-up form submissions by 248% in 90 days with a new SMS strategy. The company saw... a 26% reduction in unsubscribe rates during the same period. Average SMS or email engagement grew by 12%. Briogeo used Klaviyo's marketing automation tools to drive these results. The solution worked with their Shopify platform.
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Klaviyo helped the VIA Institute on Character grow their email revenue share by 2. 5x after switching from Listrak. The...non-profit struggled with limited automations and slow growth due to technical barriers. With Klaviyo, they expanded from 3 to 38 live email flows, driving 54% of attributed revenue from flows in 2024. The team now easily segments user data and operates efficiently with a lean staff. Their subscriber list grew 13% after migrating forms and launching new automations.
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Klaviyo helped Balanced Rock, a health and wellness non-profit, grow their email subscriber list by 35. 8% year over year...in August 2023. After switching from Mailchimp, they saw a 53.7% quarter-over-quarter increase in active on site rate for campaign recipients in Q2 2023. Their pop-up submit rate was 44.8% above the median for their peer group in July 2023. Balanced Rock uses Klaviyo to support guided experiences in Yosemite National Park. The switch marked a major improvement in their marketing automation.
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Klaviyo helped VIA Institute on Character grow their email revenue share by 2. 5x after switching from Listrak. VIA is...a global non-profit focused on character strengths. They faced slow growth and limited automation with Listrak. Klaviyo enabled easier automation and better access to subscriber data. Now, 54% of their Klaviyo-attributed revenue comes from automated flows in 2024. The switch allowed VIA to scale and evolve quickly.
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Klaviyo B2C CRM helped Elk Springs Resort boost direct bookings and reduce reliance on OTAs. The resort switched from Mailchimp... to Klaviyo for better lifecycle marketing. They used Klaviyo's automation features to engage guests and drive revenue. Elk Springs Resort saw a 215x ROI, 29% year-over-year growth in booking revenue, and 83% of Klaviyo revenue came from automations.
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Klaviyo helped Brodo grow their email and SMS revenue by 293% year over year. Brodo used Klaviyo's integration with WooCommerce... to manage both a la carte and subscription orders. The team found Klaviyo easy to use and well integrated with their ecommerce platform. 31% of 2024 subscription purchases came from Klaviyo. Revenue from abandoned cart flows grew 7x year over year.
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Klaviyo B2C CRM helped Cara Cara unify their email and SMS marketing. Cara Cara struggled with using separate platforms for... email and SMS, making it hard to coordinate campaigns. They switched back to Klaviyo for a more cohesive, data-driven approach. In the first 3 months, Cara Cara saw a 170x ROI, 67x ROI from SMS, 27% year-over-year ecommerce revenue growth, and 48% of Klaviyo revenue from repeat buyers.
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Klaviyo B2C CRM helped Coffee Beanery manage email and SMS marketing in one place. Before, they used Klaviyo for email... and Postscript for SMS, which led to too many messages sent at once. This upset their older customers. After switching to Klaviyo for both channels, Coffee Beanery saw a 65x ROI in the first quarter. Klaviyo drove 47% of ecommerce revenue and 29% year-over-year growth in attributed revenue in Q4 2024.
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Klaviyo and Shopify helped Daily Harvest cut tech costs by 18%. The company switched from a custom ecommerce setup and... a separate email platform. Before, marketing needed developers to send or update emails. Now, Klaviyo lets them move faster and save over 50 developer hours each month. Daily Harvest also consolidated four tools into Klaviyo, making their stack simpler and more efficient.
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Klaviyo B2C CRM helped Harney & Sons improve marketing automation and analytics. The company switched from using multiple tools to... consolidating with Klaviyo. They saw a 114x ROI in Q4 2024 after adopting four Klaviyo products. Revenue per email recipient grew 13% year over year. Click rate on flow emails increased by 34% year over year. Harney & Sons improved customer experience and marketing results by using Klaviyo.
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